GUNN & Co INVESTMENT MANAGEMENT, INC.

JACKSONVILLE, FL · CIK 2000490 · 13F filing filed 2024-10-22

SEC-registered investment adviser since 2017 · corporation

Assets managed$213.5m
Staff5 · 2 in investment roles
Main clients (by assets)High net worth individuals 77%, Individuals 20%, Pension plans 3%
Websitegunncoim.com
Form ADV · 2026-02-19SEC adviser record

$145.4m reported value -91.4% vs Q2 2024

61positions

47.2%in top 10

2 new 0 added 54 reduced 85 sold out vs Q2 2024

Holdings, Q3 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	47,048	$11.0m7.54%	7.54%	Reduced -475.0k	-475,038 -91.0%
2	MICROSOFT CORP COM MSFT	MSFT	20,311	$8.7m6.01%	6.01%	Reduced -187.6k	-187,574 -90.2%
3	ALPHABET INC CAP STK CL C GOOG	GOOG	47,071	$7.9m5.41%	5.41%	Reduced -431.4k	-431,397 -90.2%
4	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	16,601	$7.6m5.25%	5.25%	Reduced -167.1k	-167,141 -91.0%
5	WALMART INC COM WMT	WMT	86,607	$7.0m4.81%	4.81%	Reduced -1.0m	-1,002,155 -92.0%
6	JPMORGAN CHASE & CO COM JPM	JPM	31,507	$6.6m4.57%	4.57%	Reduced -349.4k	-349,377 -91.7%
7	HOME DEPOT INC COM HD	HD	15,489	$6.3m4.32%	4.32%	Reduced -189.9k	-189,881 -92.5%
8	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	9,795	$4.8m3.29%	3.29%	Reduced -80.1k	-80,089 -89.1%
9	COSTCO WHSL CORP NEW COM COST	COST	5,191	$4.6m3.16%	3.16%	Reduced -52.8k	-52,821 -91.0%
10	MCDONALDS CORP COM MCD	MCD	13,741	$4.2m2.88%	2.88%	Reduced -161.9k	-161,923 -92.2%
11	UNITEDHEALTH GROUP INC COM UNH	UNH	6,981	$4.1m2.81%	2.81%	Reduced -93.4k	-93,367 -93.0%
12	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	109,725	$4.0m2.74%	2.74%	Reduced -861.8k	-861,792 -88.7%
13	PROCTER AND GAMBLE CO COM PG	PG	21,289	$3.7m2.54%	2.54%	Reduced -245.3k	-245,268 -92.0%
14	VISA INC COM CL A V	V	13,289	$3.7m2.51%	2.51%	Reduced -157.6k	-157,581 -92.2%
15	CHUBB LIMITED COM CB	CB	12,143	$3.5m2.41%	2.41%	Reduced -147.2k	-147,188 -92.4%
16	LOCKHEED MARTIN CORP COM LMT	LMT	5,772	$3.4m2.32%	2.32%	Reduced -78.5k	-78,470 -93.2%
17	JOHNSON & JOHNSON COM JNJ	JNJ	20,568	$3.3m2.29%	2.29%	Reduced -241.7k	-241,657 -92.2%
18	PEPSICO INC COM PEP	PEP	19,224	$3.3m2.25%	2.25%	Reduced -221.7k	-221,729 -92.0%
19	AIR PRODS & CHEMS INC COM APD	APD	10,825	$3.2m2.22%	2.22%	Reduced -115.3k	-115,298 -91.4%
20	AMGEN INC COM AMGN	AMGN	9,718	$3.1m2.15%	2.15%	Reduced -104.0k	-103,962 -91.5%
21	MERCK & CO INC COM MRK	MRK	26,882	$3.1m2.10%	2.10%	Reduced -308.4k	-308,380 -92.0%
22	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	6,762	$2.4m1.64%	1.64%	Reduced -99.0k	-98,982 -93.6%
23	ISHARES TR CORE S&P500 ETF IVV	IVV	4,104	$2.4m1.63%	1.63%	Reduced -81.7k	-81,706 -95.2%
24	UNITED PARCEL SERVICE INC CL B UPS	UPS	17,350	$2.4m1.63%	1.63%	Reduced -215.1k	-215,064 -92.5%
25	FIRST TR EXCH TRADED FD III INSTL PFD SECS FPEI	FPEI	123,586	$2.4m1.62%	1.62%	Reduced -2.0m	-1,994,043 -94.2%
26	GENERAL DYNAMICS CORP COM GD	GD	7,095	$2.1m1.47%	1.47%	Reduced -111.6k	-111,567 -94.0%
27	COMCAST CORP NEW CL A CMCSA	CMCSA	46,476	$1.9m1.33%	1.33%	Reduced -710.0k	-710,027 -93.9%
28	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	9,171	$1.8m1.27%	1.27%	Reduced -121.3k	-121,285 -93.0%
29	HERSHEY CO COM HSY	HSY	8,350	$1.6m1.10%	1.10%	Reduced -112.0k	-111,994 -93.1%
30	AUTOMATIC DATA PROCESSING IN COM ADP	ADP	5,675	$1.6m1.08%	1.08%	New
31	AMAZON COM INC COM AMZN	AMZN	7,780	$1.4m1.00%	1.00%	Reduced -16.9k	-16,897 -68.5%
32	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	21,485	$1.3m0.92%	0.92%	Reduced -125	-125 -0.6%
33	CISCO SYS INC COM CSCO	CSCO	23,392	$1.2m0.86%	0.86%	Reduced -235.4k	-235,418 -91.0%
34	ILLINOIS TOOL WKS INC COM ITW	ITW	4,676	$1.2m0.84%	0.84%	New
35	NVIDIA CORPORATION COM NVDA	NVDA	8,870	$1.1m0.74%	0.74%	Reduced -8.0k	-7,956 -47.3%
36	FIDELITY COMWLTH TR NASDAQ COMPSIT ONEQ	ONEQ	14,614	$1.0m0.72%	0.72%	Reduced -321.7k	-321,664 -95.7%
37	META PLATFORMS INC CL A META	META	1,631	$933.6k0.64%	0.64%	Reduced -566	-566 -25.8%
38	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	20,574	$857.7k0.59%	0.59%	Unchanged
39	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,453	$833.7k0.57%	0.57%	Reduced -23.0k	-23,022 -94.1%
40	ISHARES TR RUSSELL 2000 ETF IWM	IWM	3,465	$765.4k0.53%	0.53%	Reduced -15.5k	-15,464 -81.7%
41	ELI LILLY & CO COM LLY	LLY	835	$739.8k0.51%	0.51%	Reduced -699	-699 -45.6%
42	DIMENSIONAL ETF TRUST US SMALL CAP ETF DFAS	DFAS	11,288	$732.1k0.50%	0.50%	Unchanged
43	FIDELITY COVINGTON TRUST QLTY FCTOR ETF FQAL	FQAL	11,209	$727.5k0.50%	0.50%	Reduced -238.8k	-238,820 -95.5%
44	ISHARES TR CORE DIV GRWTH DGRO	DGRO	11,223	$703.6k0.48%	0.48%	Reduced -230.9k	-230,948 -95.4%
45	DIMENSIONAL ETF TRUST US TARGETED VLU DFAT	DFAT	12,271	$682.6k0.47%	0.47%	Unchanged
46	DISCOVER FINL SVCS COM DFS	DFS	4,245	$595.5k0.41%	0.41%	Reduced -46.9k	-46,883 -91.7%
47	NEXTERA ENERGY INC COM NEE	NEE	6,669	$563.7k0.39%	0.39%	Reduced -81.4k	-81,361 -92.4%
48	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	2,650	$524.9k0.36%	0.36%	Reduced -1.4k	-1,392 -34.4%
49	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	4,756	$495.5k0.34%	0.34%	Unchanged
50	LOWES COS INC COM LOW	LOW	1,511	$409.3k0.28%	0.28%	Reduced -18.7k	-18,667 -92.5%
51	DEERE & CO COM DE	DE	955	$398.6k0.27%	0.27%	Reduced -95	-95 -9.1%
52	ISHARES TR CORE S&P SCP ETF IJR	IJR	2,612	$305.5k0.21%	0.21%	Reduced -88.3k	-88,299 -97.1%
53	SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP MDY	MDY	500	$284.8k0.20%	0.20%	Reduced -6.1k	-6,124 -92.5%
54	BROADCOM INC COM AVGO	AVGO	1,505	$259.6k0.18%	0.18%	Reduced -2.6k	-2,645 -63.7%
55	CHEVRON CORP NEW COM CVX	CVX	1,740	$256.2k0.18%	0.18%	Reduced -13.6k	-13,603 -88.7%
56	PAYCHEX INC COM PAYX	PAYX	1,855	$248.9k0.17%	0.17%	Reduced -1.2k	-1,174 -38.8%
57	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	6,959	$238.6k0.16%	0.16%	Unchanged
58	SCHWAB STRATEGIC TR US BRD MKT ETF SCHB	SCHB	3,530	$234.8k0.16%	0.16%	Reduced -120	-120 -3.3%
59	ISHARES TR RUS MD CP GR ETF IWP	IWP	2,000	$234.6k0.16%	0.16%	Reduced -618	-618 -23.6%
60	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	1,000	$225.8k0.16%	0.16%	Reduced -875	-875 -46.7%
61	CATERPILLAR INC COM CAT	CAT	570	$222.9k0.15%	0.15%	Reduced -897	-897 -61.1%

Sold out since Q2 2024

Security	Ticker	Shares held before	Value then
STARBUCKS CORP SBUX	SBUX	495,484	$38.6m495.5k shares
ISHARES TR IWB	IWB	31,141	$9.3m31.1k shares
BERKSHIRE HATHAWAY INC DEL BRK.A	BRK.A	12	$7.3m12 shares
PROSHARES TR SSO	SSO	57,473	$4.7m57.5k shares
ISHARES TR IJJ	IJJ	40,357	$4.6m40.4k shares
ORACLE CORP ORCL	ORCL	31,265	$4.4m31.3k shares
DIREXION SHS ETF TR SPXL	SPXL	27,836	$4.1m27.8k shares
ISHARES TR IWR	IWR	48,817	$4.0m48.8k shares
EXXON MOBIL CORP XOM	XOM	31,840	$3.7m31.8k shares
FIDELITY COVINGTON TRUST FDHY	FDHY	60,306	$2.9m60.3k shares
VANGUARD STAR FDS VXUS	VXUS	41,448	$2.5m41.4k shares
SOUTHERN CO SO	SO	28,236	$2.2m28.2k shares
PFIZER INC PFE	PFE	67,081	$1.9m67.1k shares
ALPHABET INC GOOGL	GOOGL	9,830	$1.8m9.8k shares
COLGATE PALMOLIVE CO CL	CL	18,180	$1.8m18.2k shares
COCA COLA CO KO	KO	24,955	$1.6m25.0k shares
PNC FINL SVCS GROUP INC PNC	PNC	9,510	$1.5m9.5k shares
VANGUARD TAX-MANAGED FDS VEA	VEA	23,340	$1.2m23.3k shares
SELECT SECTOR SPDR TR XLE	XLE	12,209	$1.1m12.2k shares
ISHARES TR EEM	EEM	25,882	$1.1m25.9k shares
TRUIST FINL CORP TFC	TFC	26,915	$1.0m26.9k shares
ABBOTT LABS ABT	ABT	8,488	$882.0k8.5k shares
MEDTRONIC PLC MDT	MDT	11,140	$876.9k11.1k shares
VERIZON COMMUNICATIONS INC VZ	VZ	21,168	$872.9k21.2k shares
VANGUARD INDEX FDS VB	VB	3,952	$861.7k4.0k shares