Western Wealth Management, LLC

GOLDEN, CO · CIK 1767902 · 13F filing filed 2025-04-23

SEC-registered investment adviser since 2016 · limited liability company

Assets managed$5.4bn
Staff98 · 95 in investment roles
Main clients (by assets)High net worth individuals 66%, Individuals 28%, Pension plans 3%
Websitedurableadvisor.com
Form ADV · 2026-06-09SEC adviser record

$1.5bn reported value -19.2% vs Q4 2024

676positions

25.6%in top 10

41 new 216 added 382 reduced 119 sold out vs Q4 2024

Options: 2 call positions ($3.4m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q1 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	129,584	$60.8m4.03%	4.03%	Reduced -12.3k	-12,339 -8.7%
2	APPLE INC COM AAPL	AAPL	257,805	$57.3m3.80%	3.80%	Reduced -59.4k	-59,434 -18.7%
3	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	93,198	$49.6m3.29%	3.29%	Reduced -6.0k	-6,013 -6.1%
4	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	609,470	$40.1m2.66%	2.66%	Added +58.6k	+58,564 10.6%
5	INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF QQQM	QQQM	202,093	$39.0m2.59%	2.59%	Reduced -239	-239 -0.1%
6	MICROSOFT CORP COM MSFT	MSFT	79,365	$29.8m1.98%	1.98%	Reduced -21.3k	-21,290 -21.1%
7	NVIDIA CORPORATION COM NVDA	NVDA	265,068	$28.7m1.91%	1.91%	Reduced -50.0k	-49,971 -15.9%
8	SPDR SERIES TRUST PRTFLO S&P500 VL SPYV	SPYV	536,053	$27.4m1.82%	1.82%	Added +20.0k	+19,990 3.9%
9	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	333,401	$26.8m1.78%	1.78%	Added +33.9k	+33,918 11.3%
10	AMAZON COM INC COM AMZN	AMZN	140,122	$26.7m1.77%	1.77%	Reduced -15.0k	-14,994 -9.7%
11	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	40,264	$22.5m1.49%	1.49%	Reduced -14.8k	-14,811 -26.9%
12	FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF SDVY	SDVY	645,713	$21.6m1.43%	1.43%	Added +40.5k	+40,483 6.7%
13	ISHARES TR S&P 500 GRWT ETF IVW	IVW	224,622	$20.9m1.38%	1.38%	Reduced -16.7k	-16,698 -6.9%
14	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	103,394	$20.1m1.33%	1.33%	Reduced -1.7k	-1,684 -1.6%
15	ISHARES TR CORE S&P500 ETF IVV	IVV	33,826	$19.0m1.26%	1.26%	Reduced -3.2k	-3,186 -8.6%
16	FIRST TR EXCHANGE TRADED FD RISNG DIVD ACHIV RDVY	RDVY	324,386	$19.0m1.26%	1.26%	Reduced -2.9k	-2,879 -0.9%
17	FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW FTSM	FTSM	301,889	$18.1m1.20%	1.20%	Added +3.7k	+3,684 1.2%
18	COSTCO WHSL CORP NEW COM COST	COST	14,975	$14.2m0.94%	0.94%	Reduced -2.4k	-2,398 -13.8%
19	CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI CGDV	CGDV	375,378	$13.4m0.89%	0.89%	Reduced -33.8k	-33,771 -8.2%
20	ALPHABET INC CAP STK CL A GOOGL	GOOGL	85,326	$13.2m0.88%	0.88%	Reduced -13.5k	-13,503 -13.7%
21	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	24,886	$12.8m0.85%	0.85%	Reduced -2.8k	-2,833 -10.2%
22	ISHARES TR CORE S&P MCP ETF IJH	IJH	212,821	$12.4m0.82%	0.82%	Reduced -12.7k	-12,741 -5.7%
23	BROADCOM INC COM AVGO	AVGO	73,367	$12.3m0.81%	0.81%	Reduced -28.8k	-28,785 -28.2%
24	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	44,283	$12.2m0.81%	0.81%	Reduced -11.1k	-11,069 -20.0%
25	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	55,129	$11.4m0.75%	0.75%	Reduced -10.7k	-10,729 -16.3%
26	META PLATFORMS INC CL A META	META	19,623	$11.3m0.75%	0.75%	Reduced -1.8k	-1,836 -8.6%
27	VISA INC COM CL A V	V	30,041	$10.5m0.70%	0.70%	Reduced -6.0k	-5,951 -16.5%
28	FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF FTCS	FTCS	114,822	$10.3m0.68%	0.68%	Reduced -27.7k	-27,674 -19.4%
29	MORGAN STANLEY ETF TRUST EATON VANCE TOTA EVTR	EVTR	196,035	$9.9m0.66%	0.66%	Added +13.2k	+13,183 7.2%
30	WISDOMTREE TR FLOATNG RAT TREA USFR	USFR	195,727	$9.9m0.65%	0.65%	Added +109.3k	+109,331 126.5%
31	SPDR SERIES TRUST PORTFOLIO S&P400 SPMD	SPMD	191,098	$9.8m0.65%	0.65%	Reduced -38.9k	-38,853 -16.9%
32	ISHARES TR S&P 500 VAL ETF IVE	IVE	50,731	$9.7m0.64%	0.64%	Reduced -323	-323 -0.6%
33	FIRST TR EXCHNG TRADED FD VI TCW UNCONSTRAI UCON	UCON	381,810	$9.4m0.63%	0.63%	Added +9.7k	+9,672 2.6%
34	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	227,015	$9.3m0.61%	0.61%	Reduced -62.2k	-62,241 -21.5%
35	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	115,451	$9.2m0.61%	0.61%	Reduced -27.5k	-27,541 -19.3%
36	JPMORGAN CHASE & CO COM JPM	JPM	36,278	$8.9m0.59%	0.59%	Reduced -17.3k	-17,343 -32.3%
37	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	121,967	$8.3m0.55%	0.55%	Added +8.4k	+8,384 7.4%
38	VICTORY PORTFOLIOS II SHARES FREE CASH VFLO	VFLO	231,147	$7.9m0.53%	0.53%	Added +9.4k	+9,398 4.2%
39	ISHARES TR RUS 1000 GRW ETF IWF	IWF	21,920	$7.9m0.52%	0.52%	Reduced -11.1k	-11,124 -33.7%
40	VANGUARD WORLD FD INF TECH ETF VGT	VGT	14,444	$7.8m0.52%	0.52%	Reduced -914	-914 -6.0%
41	SELECT SECTOR SPDR TR SBI HEALTHCARE XLV	XLV	53,331	$7.8m0.52%	0.52%	Reduced -5.1k	-5,064 -8.7%
42	TESLA INC COM TSLA	TSLA	28,207	$7.3m0.48%	0.48%	Reduced -13.5k	-13,461 -32.3%
43	EXXON MOBIL CORP COM XOM	XOM	59,384	$7.1m0.47%	0.47%	Reduced -16.7k	-16,699 -21.9%
44	ELI LILLY & CO COM LLY	LLY	8,315	$6.9m0.46%	0.46%	Reduced -3.6k	-3,593 -30.2%
45	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	137,146	$6.8m0.45%	0.45%	Reduced -13.0k	-12,978 -8.6%
46	SPDR GOLD TR GOLD SHS GLD	GLD	23,604	$6.8m0.45%	0.45%	Reduced -1.4k	-1,438 -5.7%
47	INVESCO EXCH TRADED FD TR II S&P 500 REVENUE RWL	RWL	66,818	$6.6m0.44%	0.44%	Added +1.0k	+1,000 1.5%
48	LATTICE STRATEGIES TR HARTFORD US EQTY ROUS	ROUS	118,126	$6.0m0.40%	0.40%	Added +8.6k	+8,572 7.8%
49	SELECT SECTOR SPDR TR INDL XLI	XLI	45,309	$5.9m0.39%	0.39%	Reduced -3.4k	-3,423 -7.0%
50	ALPHABET INC CAP STK CL C GOOG	GOOG	37,061	$5.8m0.38%	0.38%	Reduced -9.0k	-9,040 -19.6%
51	MASTERCARD INCORPORATED CL A MA	MA	10,359	$5.7m0.38%	0.38%	Reduced -1.6k	-1,611 -13.5%
52	MCDONALDS CORP COM MCD	MCD	18,082	$5.6m0.37%	0.37%	Reduced -2.6k	-2,621 -12.7%
53	ISHARES TR MSCI USA MIN VOL USMV	USMV	59,955	$5.6m0.37%	0.37%	Added +9.8k	+9,784 19.5%
54	VANECK ETF TRUST MRNGSTR WDE MOAT MOAT	MOAT	63,523	$5.6m0.37%	0.37%	Reduced -4.7k	-4,723 -6.9%
55	ISHARES TR CORE MSCI EAFE IEFA	IEFA	73,324	$5.5m0.37%	0.37%	Added +2.1k	+2,096 2.9%
56	PROCTER AND GAMBLE CO COM PG	PG	32,518	$5.5m0.37%	0.37%	Reduced -3.8k	-3,834 -10.6%
57	SPDR INDEX SHS FDS PORTFOLIO DEVLPD SPDW	SPDW	151,851	$5.5m0.37%	0.37%	Added +7.3k	+7,298 5.0%
58	WALMART INC COM WMT	WMT	62,774	$5.5m0.37%	0.37%	Reduced -20.4k	-20,449 -24.6%
59	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	3,706	$5.3m0.35%	0.35%	Reduced -567	-567 -13.3%
60	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	30,835	$5.3m0.35%	0.35%	Reduced -16.5k	-16,515 -34.9%
61	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	14,033	$5.2m0.35%	0.35%	Reduced -1.9k	-1,938 -12.1%
62	CINTAS CORP COM CTAS	CTAS	25,216	$5.2m0.34%	0.34%	Reduced -2.0k	-1,994 -7.3%
63	FIRST TR EXCH TRADED FD III PFD SECS INC ETF FPE	FPE	294,327	$5.2m0.34%	0.34%	Reduced -5.0k	-4,978 -1.7%
64	ISHARES TR CORE S&P SCP ETF IJR	IJR	48,353	$5.1m0.34%	0.34%	Reduced -14.6k	-14,604 -23.2%
65	FIRST TR EXCHNG TRADED FD VI FT VEST LADDERED BUFR	BUFR	169,251	$5.0m0.33%	0.33%	Added +72.0k	+72,025 74.1%
66	FIRST TR VALUE LINE DIVID IN SHS FVD	FVD	111,024	$5.0m0.33%	0.33%	Reduced -4.6k	-4,582 -4.0%
67	SELECT SECTOR SPDR TR ENERGY XLE	XLE	51,883	$4.8m0.32%	0.32%	Reduced -3.8k	-3,767 -6.8%
68	NETFLIX INC COM NFLX	NFLX	5,074	$4.7m0.31%	0.31%	Reduced -127	-127 -2.4%
69	HOME DEPOT INC COM HD	HD	12,855	$4.7m0.31%	0.31%	Reduced -7.8k	-7,801 -37.8%
70	CAPITAL GROUP GROWTH ETF SHS CREATION UNI CGGR	CGGR	135,221	$4.6m0.31%	0.31%	Added +46.7k	+46,680 52.7%
71	ADVISORSHARES TR RANGER EQUITY BE HDGE	HDGE	258,423	$4.6m0.31%	0.31%	New
72	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	161,626	$4.5m0.30%	0.30%	Reduced -67.8k	-67,829 -29.6%
73	ABBVIE INC COM ABBV	ABBV	21,492	$4.5m0.30%	0.30%	Reduced -13.8k	-13,797 -39.1%
74	UNITEDHEALTH GROUP INC COM UNH	UNH	8,556	$4.5m0.30%	0.30%	Reduced -3.8k	-3,759 -30.5%
75	CAMBRIA ETF TR TAIL RISK TAIL	TAIL	376,937	$4.4m0.29%	0.29%	New
76	CAPITAL GROUP CORE EQUITY ET SHS CREATION UNI CGUS	CGUS	126,650	$4.2m0.28%	0.28%	Added +48.6k	+48,630 62.3%
77	ISHARES TR CORE S&P TTL STK ITOT	ITOT	34,629	$4.2m0.28%	0.28%	Reduced -6.3k	-6,326 -15.4%
78	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	63,619	$4.2m0.28%	0.28%	Added +481	+481 0.8%
79	SPDR SER TR PORTFOLIO INTRMD SPIB	SPIB	126,091	$4.2m0.28%	0.28%	Added +7.5k	+7,506 6.3%
80	ISHARES TR MSCI EAFE ETF EFA	EFA	48,791	$4.0m0.26%	0.26%	Added +6.3k	+6,332 14.9%
81	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	120,082	$4.0m0.26%	0.26%	Reduced -17.5k	-17,540 -12.8%
82	SPDR SER TR PORTFLI INTRMDIT SPTI	SPTI	135,832	$3.9m0.26%	0.26%	Added +9.1k	+9,086 7.2%
83	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	9,237	$3.9m0.26%	0.26%	Added +1.5k	+1,535 19.9%
84	FIRST TR MID CAP CORE ALPHAD COM SHS FNX	FNX	35,078	$3.8m0.25%	0.25%	Added +709	+709 2.1%
85	J P MORGAN EXCHANGE TRADED F US QUALTY FCTR JQUA	JQUA	63,139	$3.6m0.24%	0.24%	Added +3.8k	+3,776 6.4%
86	BANK AMERICA CORP COM BAC	BAC	85,123	$3.6m0.24%	0.24%	Reduced -3.4k	-3,434 -3.9%
87	COLUMBIA ETF TR I RESH ENHNC COR RECS	RECS	106,944	$3.6m0.24%	0.24%	Added +9.4k	+9,405 9.6%
88	ISHARES TR SELECT DIVID ETF DVY	DVY	26,265	$3.5m0.23%	0.23%	Reduced -2.3k	-2,275 -8.0%
89	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	9,812	$3.5m0.23%	0.23%	Reduced -936	-936 -8.7%
90	ISHARES TR CORE S&P US GWT IUSG	IUSG	27,198	$3.5m0.23%	0.23%	Reduced -1.4k	-1,398 -4.9%
91	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	35,738	$3.4m0.23%	0.23%	Reduced -11.4k	-11,362 -24.1%
92	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	37,257	$3.4m0.23%	0.23%	Added +9.6k	+9,613 34.8%
93	MICROSTRATEGY INC CL A NEW MSTR	MSTR	11,446	$3.3m0.22%	0.22%	Added +2.1k	+2,108 22.6%
94	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	19,801	$3.3m0.22%	0.22%	Reduced -4.9k	-4,910 -19.9%
95	SALESFORCE INC COM CRM	CRM	12,050	$3.2m0.21%	0.21%	Reduced -2.1k	-2,081 -14.7%
96	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	24,820	$3.2m0.21%	0.21%	Reduced -4.0k	-3,982 -13.8%
97	INVESCO EXCH TRADED FD TR II S&P500 LOW VOL SPLV	SPLV	42,748	$3.2m0.21%	0.21%	Reduced -3.8k	-3,762 -8.1%
98	ISHARES TR U.S. TECH ETF IYW	IYW	22,558	$3.2m0.21%	0.21%	Reduced -7.4k	-7,351 -24.6%
99	PACER FDS TR TRENDPILOT 100 PTNQ	PTNQ	44,038	$3.1m0.21%	0.21%	Added +1.4k	+1,431 3.4%
100	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	36,900	$3.1m0.21%	0.21%	Reduced -10.8k	-10,799 -22.6%

Sold out since Q4 2024

Security	Ticker	Shares held before	Value then
SCHWAB STRATEGIC TR SCHG	SCHG	286,500	$8.0m286.5k shares
J P MORGAN EXCHANGE TRADED F JEPI	JEPI	92,435	$5.3m92.4k shares
WISDOMTREE TR EPS	EPS	65,357	$4.0m65.4k shares
SCHWAB STRATEGIC TR SCHP	SCHP	117,012	$3.0m117.0k shares
PRINCIPAL EXCHANGE TRADED FD IG	IG	140,147	$2.9m140.1k shares
RBB FD INC TBIL	TBIL	56,191	$2.8m56.2k shares
TIDAL TRUST I GRNY	GRNY	139,707	$2.8m139.7k shares
GLOBAL X FDS XYLD	XYLD	64,027	$2.7m64.0k shares
ISHARES TR SHY	SHY	28,956	$2.4m29.0k shares
WISDOMTREE TR USMF	USMF	40,067	$2.0m40.1k shares
FIDELITY COVINGTON TRUST FLRG	FLRG	57,579	$1.9m57.6k shares
J P MORGAN EXCHANGE TRADED F JPIE	JPIE	39,153	$1.8m39.2k shares
INVESCO EXCH TRADED FD TR II VRP	VRP	73,463	$1.8m73.5k shares
RAYMOND JAMES FINL INC RJF	RJF	10,479	$1.6m10.5k shares
PAYCHEX INC PAYX	PAYX	11,441	$1.6m11.4k shares
ISHARES TR SHYG	SHYG	37,027	$1.6m37.0k shares
AB ACTIVE ETFS INC HYFI	HYFI	40,051	$1.5m40.1k shares
CAMBRIA ETF TR FYLD	FYLD	54,251	$1.4m54.3k shares
RPM INTL INC RPM	RPM	11,083	$1.4m11.1k shares
CAMBRIA ETF TR EYLD	EYLD	43,298	$1.4m43.3k shares
WILLIAMS SONOMA INC WSM	WSM	7,189	$1.3m7.2k shares
WISDOMTREE TR DGRS	DGRS	24,916	$1.3m24.9k shares
BROADRIDGE FINL SOLUTIONS IN BR	BR	5,289	$1.2m5.3k shares
SKYWORKS SOLUTIONS INC SWKS	SWKS	13,263	$1.2m13.3k shares
JABIL INC JBL	JBL	7,724	$1.1m7.7k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
MICROSTRATEGY INC MSTR · Call	MSTR	Call	128	$2.2m128 shares	Added
TESLA INC TSLA · Call	TSLA	Call	120	$1.2m120 shares	Added