SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.1bn this quarter). Holder counts are more reliable. Shares outstanding: 961.0m as of 2025-02-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $267.89. Options: 85 managers hold calls ($6.1bn notional), 80 hold puts ($4.9bn).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
| Q2 2023 | 2,301 |
| Q3 2023 | 2,294 |
| Q4 2023 | 2,600 |
| Q1 2024 | 2,768 |
| Q2 2024 | 2,630 |
| Q3 2024 | 2,656 |
| Q4 2024 | 3,110 |
| Q1 2025 | 2,956 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 1,084 | 1,033 |
| Q3 2023 | 1,067 | 1,011 |
| Q4 2023 | 1,225 | 1,007 |
| Q1 2024 | 1,379 | 1,130 |
| Q2 2024 | 1,379 | 1,250 |
| Q3 2024 | 1,315 | 1,172 |
| Q4 2024 | 1,508 | 1,116 |
| Q1 2025 | 1,643 | 1,292 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $5.6bn | $8.5bn | 1.53 |
| Q3 2024 | $5.5bn | $5.5bn | 1.00 |
| Q4 2024 | $7.3bn | $7.4bn | 1.01 |
| Q1 2025 | $6.1bn | $4.9bn | 0.80 |
Biggest buyers
| Rockefeller Capital Management L.P. | Added | +5.1m |
| JPMORGAN CHASE & CO | Added | +3.9m |
| BlackRock, Inc. | Added | +3.4m |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +3.0m |
| Qube Research & Technologies Ltd | Added | +1.8m |
| Longview Partners (Guernsey) LTD | New | +1.7m |
| Pacer Advisors, Inc. | Added | +1.7m |
| TWO SIGMA ADVISERS, LP | Added | +1.5m |
| VANGUARD GROUP INC | Added | +1.4m |
| Capital Wealth Planning, LLC | New | +1.3m |
Biggest sellers
| FMR LLC | Reduced | -5.8m |
| Fisher Asset Management, LLC | Reduced | -4.4m |
| Capital Research Global Investors | Reduced | -3.3m |
| Capital International Investors | Reduced | -3.1m |
| Capital World Investors | Reduced | -2.1m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Reduced | -2.0m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -1.6m |
| JANUS HENDERSON GROUP PLC | Reduced | -1.5m |
| MACKENZIE FINANCIAL CORP | Reduced | -1.2m |
| VIKING GLOBAL INVESTORS LP | Sold out | -1.2m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $994.9m3.7m shares |
| CITADEL ADVISORS LLC | Reduced | $661.1m2.5m shares |
| PUBLIC INVESTMENT FUND | Reduced | $617.3m2.3m shares |
| Rokos Capital Management LLP | Added | $387.7m1.4m shares |
| IMC-Chicago, LLC | Added | $309.8m1.2m shares |
| ALKEON CAPITAL MANAGEMENT LLC | New | $268.4m1.0m shares |
| PEAK6 LLC | Reduced | $237.3m884.4k shares |
| SIMPLEX TRADING, LLC | Added | $229.2m853.9k shares |
| JANE STREET GROUP, LLC | Added | $204.8m763.2k shares |
| BANK OF AMERICA CORP /DE/ | Reduced | $185.4m691.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.1bn4.0m shares |
| JANE STREET GROUP, LLC | Added | $420.7m1.6m shares |
| CITADEL ADVISORS LLC | Reduced | $394.1m1.5m shares |
| BANK OF AMERICA CORP /DE/ | Added | $281.6m1.0m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $248.8m927.2k shares |
| IMC-Chicago, LLC | Reduced | $207.0m771.3k shares |
| UBS Group AG | Reduced | $192.7m718.2k shares |
| Qube Research & Technologies Ltd | Added | $189.6m706.6k shares |
| PEAK6 LLC | Added | $188.5m702.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $131.4m489.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 7 | $167.8m | $26.3m |
| Q3 2023 | 0 | — | 7 | $268.8m | $248.8m |
| Q4 2023 | 0 | — | 6 | $468.0m | $437.9m |
| Q1 2024 | 0 | — | 6 | $405.0m | $404.0m |
| Q2 2024 | 2 | $100.3m | 8 | $266.3m | $259.0m |
| Q3 2024 | 0 | — | 9 | $24.4m | $21.7m |
| Q4 2024 | 0 | — | 10 | $565.3m | $103.4m |
| Q1 2025 | 1 | $499.4k | 8 | $23.4m | $16.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-26 | SCHMAIER R DAVID Pres. & Chief Product Officer | Sold plan | $514.7k1.8k shares |
| 2025-03-25 | Niles Sabastian President and CLO | Sold plan | $440.2k1.5k shares |
| 2025-03-24 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold | $1.1m4.0k shares |
| 2025-03-24 | Millham Brian Advisor to CEO | Sold | $1.1m3.9k shares |
| 2025-03-24 | Harris Parker Co-Founder and CTO, Slack, director | Sold | $931.4k3.3k shares |
| 2025-03-24 | SCHMAIER R DAVID Pres. & Chief Product Officer | Sold | $841.5k3.0k shares |
| 2025-03-24 | Niles Sabastian President and CLO | Sold plan | $572.6k2.0k shares |
| 2025-03-24 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $543.3k1.9k shares |
| 2025-03-24 | Milano Miguel President and CRO | Sold | $443.7k1.6k shares |
| 2025-03-17 | Weaver Amy E President and CFO | Sold plan | $1.7m6.2k shares |
| 2025-03-03 | Weaver Amy E President and CFO | Sold plan | $1.9m6.2k shares |
| 2025-02-28 | Washington Robin L Director | Bought | $499.4k1.7k shares |
| 2025-02-25 | Niles Sabastian President and CLO | Sold plan | $223.6k730 shares |
| 2025-02-24 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $1.4m4.4k shares |
| 2025-02-24 | Niles Sabastian President and CLO | Sold | $212.5k690 shares |
| 2025-02-24 | Milano Miguel President and CRO | Sold | $141.1k458 shares |
| 2025-02-18 | Weaver Amy E President and CFO | Sold plan | $2.0m6.2k shares |
| 2025-02-03 | Weaver Amy E President and CFO | Sold plan | $2.1m6.2k shares |
| 2025-02-03 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold plan | $168.0k500 shares |
| 2025-01-23 | Weaver Amy E President and CFO | Sold | $298.1k897 shares |
| 2025-01-23 | Millham Brian President and COO | Sold | $235.3k708 shares |
| 2025-01-23 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $223.6k673 shares |
| 2025-01-23 | Harris Parker Co-Founder and CTO, Slack, director | Sold | $216.6k652 shares |
| 2025-01-23 | SCHMAIER R DAVID Pres. & Chief Product Officer | Sold | $215.0k647 shares |
| 2025-01-23 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $144.9k436 shares |
| 2025-01-22 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold plan | $1.5m4.4k shares |
| 2025-01-15 | Weaver Amy E President and CFO | Sold plan | $2.1m6.2k shares |
| 2025-01-02 | Weaver Amy E President and CFO | Sold plan | $2.1m6.2k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.43% of their portfolio | 87.9m $23.6bn | Added +1.4m |
| BlackRock, Inc. 0.45% of their portfolio | 80.1m $21.5bn | Added +3.4m |
| STATE STREET CORP 0.54% of their portfolio | 48.5m $13.0bn | Reduced -463.6k |
| JPMORGAN CHASE & CO 0.47% of their portfolio | 23.1m $6.2bn | Added +3.9m |
| Capital Research Global Investors 1.21% of their portfolio | 20.8m $5.6bn | Reduced -3.3m |
| GEODE CAPITAL MANAGEMENT, LLC 0.44% of their portfolio | 20.8m $5.6bn | Added +804.0k |
| MORGAN STANLEY 0.39% of their portfolio | 20.3m $5.4bn | Added +1.1m |
| FMR LLC 0.30% of their portfolio | 17.4m $4.7bn | Reduced -5.8m |
| Capital International Investors 0.72% of their portfolio | 13.6m $3.6bn | Reduced -3.1m |
| NORGES BANK 0.43% of their portfolio | 11.3m $3.0bn | Added +527.8k |
| NORTHERN TRUST CORP 0.44% of their portfolio | 11.0m $2.9bn | Reduced -269.1k |
| BANK OF AMERICA CORP /DE/ 0.25% of their portfolio | 10.4m $2.8bn | Added +1.2m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.64% of their portfolio | 9.3m $2.5bn | Added +600.4k |
| GOLDMAN SACHS GROUP INC 0.42% of their portfolio | 8.3m $2.2bn | Added +529.9k |
| Fisher Asset Management, LLC 0.94% of their portfolio | 8.1m $2.2bn | Reduced -4.4m |
| WELLINGTON MANAGEMENT GROUP LLP 0.39% of their portfolio | 7.6m $2.0bn | Reduced -760.0k |
| Nuveen, LLC 0.62% of their portfolio | 7.6m $2.0bn | First filing |
| Invesco Ltd. 0.38% of their portfolio | 7.6m $2.0bn | Reduced -229.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.24% of their portfolio | 7.3m $2.0bn | Reduced -1.6m |
| Capital World Investors 0.30% of their portfolio | 6.9m $1.9bn | Reduced -2.1m |
| ROYAL BANK OF CANADA 0.39% of their portfolio | 6.6m $1.8bn | Added +369.2k |
| Legal & General Group Plc 0.48% of their portfolio | 6.5m $1.8bn | Reduced -3.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.97% of their portfolio | 6.5m $1.7bn | Added +3.0m |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.57% of their portfolio | 6.4m $1.7bn | Reduced -155.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.32% of their portfolio | 6.3m $1.7bn | Added +270.5k |
| LOOMIS SAYLES & CO L P 2.43% of their portfolio | 6.3m $1.7bn | Reduced -235.7k |
| Bank of New York Mellon Corp 0.33% of their portfolio | 6.2m $1.7bn | Reduced -160.3k |
| Amundi 0.57% of their portfolio | 6.1m $1.6bn | Added +292.4k |
| FRANKLIN RESOURCES INC 0.47% of their portfolio | 6.1m $1.6bn | Added +507.2k |
| UBS Group AG 0.35% of their portfolio | 6.0m $1.6bn | Added +436.8k |
| Rockefeller Capital Management L.P. 3.73% of their portfolio | 5.6m $1.5bn | Added +5.1m |
| AMERIPRISE FINANCIAL INC 0.35% of their portfolio | 4.9m $1.3bn | Added +180.2k |
| DIMENSIONAL FUND ADVISORS LP 0.28% of their portfolio | 4.2m $1.1bn | Added +312.5k |
| DEUTSCHE BANK AG\ 0.44% of their portfolio | 4.1m $1.1bn | Reduced -22.1k |
| BARCLAYS PLC 0.46% of their portfolio | 3.8m $1.0bn | Added +414.3k |
| RAYMOND JAMES FINANCIAL INC 0.38% of their portfolio | 3.7m $1.0bn | Added +232.4k |
| JENNISON ASSOCIATES LLC 0.67% of their portfolio | 3.6m $958.0m | Reduced -863.9k |
| AMERICAN CENTURY COMPANIES INC 0.58% of their portfolio | 3.5m $951.2m | Reduced -266.9k |
| Pictet Asset Management Holding SA 1.02% of their portfolio | 3.4m $919.9m | Reduced -178.1k |
| WELLS FARGO & COMPANY/MN 0.22% of their portfolio | 3.4m $901.0m | Added +197.9k |
| Clearbridge Investments, LLC 0.79% of their portfolio | 3.4m $900.2m | Reduced -136.4k |
| ValueAct Holdings, L.P. 16.98% of their portfolio | 2.9m $777.8m | Unchanged |
| ALLIANCEBERNSTEIN L.P. 0.28% of their portfolio | 2.8m $763.3m | Added +1.1m |
| HSBC HOLDINGS PLC 0.51% of their portfolio | 2.8m $761.1m | Reduced -739.0k |
| Swiss National Bank 0.51% of their portfolio | 2.7m $724.3m | Reduced -1.6k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.73% of their portfolio | 2.7m $723.8m | Reduced -292.1k |
| Grantham, Mayo, Van Otterloo & Co. LLC 2.26% of their portfolio | 2.7m $715.7m | Added +443.9k |
| FIRST TRUST ADVISORS LP 0.62% of their portfolio | 2.6m $703.5m | Added +805.4k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.66% of their portfolio | 2.6m $698.7m | Added +182.5k |
| Sumitomo Mitsui Trust Group, Inc. 0.48% of their portfolio | 2.6m $684.6m | Added +117.4k |
| PARNASSUS INVESTMENTS, LLC 1.61% of their portfolio | 2.5m $671.3m | Reduced -726.0k |
| Qube Research & Technologies Ltd 1.02% of their portfolio | 2.4m $657.5m | Added +1.8m |
| First Eagle Investment Management, LLC 1.34% of their portfolio | 2.4m $636.0m | Added +14.8k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.72% of their portfolio | 2.3m $614.2m | Reduced -2.0m |
| BNP PARIBAS FINANCIAL MARKETS 0.47% of their portfolio | 2.3m $608.9m | First filing |
| CITADEL ADVISORS LLC 0.58% of their portfolio | 2.2m $588.2m | Added +552.1k |
| NATIONAL BANK OF CANADA /FI/ 0.69% of their portfolio | 2.2m $586.3m | Added +808.5k |
| National Pension Service 0.56% of their portfolio | 2.2m $577.5m | Added +104.0k |
| NORDEA INVESTMENT MANAGEMENT AB 0.60% of their portfolio | 2.1m $563.4m | Reduced -143.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.32% of their portfolio | 2.1m $574.6m | Added +453.6k |
| Veritas Asset Management LLP 5.80% of their portfolio | 2.1m $574.5m | Reduced -292.1k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 2.85% of their portfolio | 2.0m $527.9m | Added +757.0k |
| MARSHALL WACE, LLP 0.69% of their portfolio | 1.9m $517.4m | Added +603.7k |
| CITIGROUP INC 0.39% of their portfolio | 1.9m $515.7m | Added +509.8k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.50% of their portfolio | 1.9m $511.0m | Added +510.7k |
| CIBC Private Wealth Group LLC 0.96% of their portfolio | 1.9m $455.5m | Added +1.1k |
| Pacer Advisors, Inc. 1.16% of their portfolio | 1.8m $488.5m | Added +1.7m |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.45% of their portfolio | 1.8m $488.4m | Added +187.0k |
| California Public Employees Retirement System 0.33% of their portfolio | 1.8m $477.9m | Reduced -354.1k |
| RHUMBLINE ADVISERS 0.44% of their portfolio | 1.8m $474.7m | Reduced -8.8k |
| Longview Partners (Guernsey) LTD 3.77% of their portfolio | 1.7m $467.9m | New |
| MACQUARIE GROUP LTD 0.58% of their portfolio | 1.7m $465.4m | Reduced -291.2k |
| LONE PINE CAPITAL LLC 4.07% of their portfolio | 1.7m $464.7m | Added +166.5k |
| T. Rowe Price Investment Management, Inc. 0.30% of their portfolio | 1.7m $452.9m | Added +252.5k |
| TWO SIGMA ADVISERS, LP 0.98% of their portfolio | 1.6m $437.4m | Added +1.5m |
| Sustainable Growth Advisers, LP 2.44% of their portfolio | 1.6m $436.7m | Added +446.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.14% of their portfolio | 1.6m $426.5m | Added +96.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.35% of their portfolio | 1.6m $425.5m | Added +1.2m |
| NEUBERGER BERMAN GROUP LLC 0.35% of their portfolio | 1.6m $420.3m | Reduced -358.4k |
| FIRST MANHATTAN CO. LLC. 1.21% of their portfolio | 1.5m $413.5m | Reduced -17.6k |
| AXA S.A. 1.31% of their portfolio | 1.5m $398.7m | Added +366.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.49% of their portfolio | 1.5m $396.7m | Reduced -6.4k |
| Robeco Institutional Asset Management B.V. 0.77% of their portfolio | 1.5m $396.3m | Added +559.9k |
| BANK OF MONTREAL /CAN/ 0.21% of their portfolio | 1.5m $390.2m | Reduced -183.5k |
| AMF Tjanstepension AB 2.79% of their portfolio | 1.4m $378.4m | Added +220.1k |
| STIFEL FINANCIAL CORP 0.38% of their portfolio | 1.3m $353.0m | Added +70.1k |
| Capital Wealth Planning, LLC 3.00% of their portfolio | 1.3m $345.9m | New |
| Diamond Hill Capital Management, LLC (Investment Advisor) 1.58% of their portfolio | 1.3m $345.1m | New |
| LPL Financial LLC 0.13% of their portfolio | 1.3m $343.5m | Added +215.0k |
| LAZARD ASSET MANAGEMENT LLC 0.52% of their portfolio | 1.3m $338.8m | Added +622.4k |
| DekaBank Deutsche Girozentrale 0.63% of their portfolio | 1.2m $323.5m | Reduced -10.3k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.47% of their portfolio | 1.2m $323.5m | Added +26.5k |
| BAILLIE GIFFORD & CO 0.28% of their portfolio | 1.2m $321.5m | New |
| KBC Group NV 1.00% of their portfolio | 1.2m $321.0m | Reduced -209.9k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.64% of their portfolio | 1.2m $318.4m | Added +12.0k |
| PRUDENTIAL FINANCIAL INC 0.45% of their portfolio | 1.2m $315.1m | Reduced -28.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.51% of their portfolio | 1.2m $309.6m | Added +418.3k |
| Allianz Asset Management GmbH 0.45% of their portfolio | 1.1m $306.4m | Added +201.2k |
| Ensign Peak Advisors, Inc 0.58% of their portfolio | 1.1m $304.9m | Added +13.2k |
| NATIXIS ADVISORS, LLC 0.56% of their portfolio | 1.1m $301.2m | Added +144.2k |