ALPHABET INC GOOG
CAP STK CL C · Common Stock · CUSIP 02079K107 · ISIN US02079K1079
American multinational technology conglomerate
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.4bn this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $156.13. Options: 89 managers hold calls ($7.8bn notional), 89 hold puts ($7.8bn).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3,329 |
| Q4 2022 | 3,432 |
| Q1 2023 | 3,492 |
| Q2 2023 | 3,592 |
| Q3 2023 | 3,649 |
| Q4 2023 | 3,923 |
| Q1 2024 | 3,958 |
| Q2 2024 | 4,104 |
| Q3 2024 | 4,091 |
| Q4 2024 | 4,520 |
| Q1 2025 | 4,391 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 1,348 | 1,751 |
| Q3 2023 | 1,469 | 1,645 |
| Q4 2023 | 1,492 | 1,669 |
| Q1 2024 | 1,654 | 1,825 |
| Q2 2024 | 1,758 | 1,846 |
| Q3 2024 | 1,704 | 1,853 |
| Q4 2024 | 1,801 | 1,810 |
| Q1 2025 | 1,906 | 2,161 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $10.9bn | $10.6bn | 0.97 |
| Q3 2024 | $8.9bn | $8.8bn | 0.99 |
| Q4 2024 | $11.4bn | $11.0bn | 0.97 |
| Q1 2025 | $7.8bn | $7.8bn | 1.01 |
Biggest buyers
| VANGUARD GROUP INC | Added | +9.7m |
| JPMORGAN CHASE & CO | Added | +9.2m |
| BlackRock, Inc. | Added | +6.7m |
| Aristotle Capital Management, LLC | Added | +6.0m |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +2.8m |
| CITIGROUP INC | Added | +2.7m |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +2.5m |
| UBS Group AG | Added | +2.5m |
| BARCLAYS PLC | Added | +2.2m |
| Capital World Investors | Added | +2.0m |
Biggest sellers
| FMR LLC | Reduced | -12.9m |
| NORGES BANK | Reduced | -10.0m |
| GQG Partners LLC | Reduced | -7.0m |
| GOLDMAN SACHS GROUP INC | Reduced | -6.2m |
| Amundi | Reduced | -4.2m |
| ALLIANCEBERNSTEIN L.P. | Reduced | -4.1m |
| POLEN CAPITAL MANAGEMENT LLC | Reduced | -3.6m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -3.1m |
| Capital Research Global Investors | Reduced | -2.9m |
| Focus Partners Wealth | Reduced | -2.8m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.6bn10.5m shares |
| CITADEL ADVISORS LLC | Reduced | $1.2bn7.9m shares |
| CTC LLC | Added | $716.4m4.6m shares |
| JANE STREET GROUP, LLC | Reduced | $627.0m4.0m shares |
| IMC-Chicago, LLC | Reduced | $442.6m2.8m shares |
| WOLVERINE TRADING, LLC | Added | $364.0m2.3m shares |
| JPMORGAN CHASE & CO | Added | $345.1m2.2m shares |
| Optiver Holding B.V. | Added | $217.3m1.4m shares |
| BARCLAYS PLC | Added | $204.9m1.3m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $180.6m1.2m shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.2bn7.9m shares |
| JANE STREET GROUP, LLC | Added | $810.5m5.2m shares |
| CITADEL ADVISORS LLC | Reduced | $781.4m5.0m shares |
| CTC LLC | Reduced | $392.3m2.5m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $380.1m2.4m shares |
| UBS Group AG | Added | $324.6m2.1m shares |
| IMC-Chicago, LLC | Reduced | $321.0m2.1m shares |
| JPMORGAN CHASE & CO | Reduced | $312.8m2.0m shares |
| CAPSTONE INVESTMENT ADVISORS, LLC | Reduced | $259.1m1.7m shares |
| Optiver Holding B.V. | Reduced | $237.8m1.5m shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 6 | $29.0m | $100.1k |
| Q3 2023 | 0 | — | 7 | $31.0m | $31.0m |
| Q4 2023 | 0 | — | 8 | $32.4m | $32.3m |
| Q1 2024 | 0 | — | 7 | $37.6m | $37.2m |
| Q2 2024 | 0 | — | 5 | $24.5m | $24.3m |
| Q3 2024 | 0 | — | 5 | $36.9m | $36.9m |
| Q4 2024 | 0 | — | 6 | $42.3m | $42.3m |
| Q1 2025 | 0 | — | 6 | $25.9m | $25.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-28 | ARNOLD FRANCES Director | Sold plan | $18.0k111 shares |
| 2025-03-27 | WALKER JOHN KENT President, Global Affairs, CLO · By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees | Sold plan | $2.0m11.8k shares |
| 2025-03-13 | HENNESSY JOHN L Director · By The John L. Hennessy and Andrea J. Hennessy Revocable Trust UAD 10/22/93 | Sold plan | $33.1k200 shares |
| 2025-03-03 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $238.3k1.4k shares |
| 2025-02-28 | ARNOLD FRANCES Director | Sold plan | $20.6k121 shares |
| 2025-02-21 | Porat Ruth President, Chief Invs. Officer | Sold plan | $3.2m17.7k shares |
| 2025-02-18 | Shriram Kavitark Ram Director | Sold plan | $5.4m29.1k shares |
| 2025-02-18 | Shriram Kavitark Ram Director | Sold plan | $4.4m24.0k shares |
| 2025-02-18 | WALKER JOHN KENT President, Global Affairs, CLO · By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees | Sold plan | $3.3m17.7k shares |
| 2025-02-18 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $529.3k2.8k shares |
| 2025-02-03 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $270.8k1.3k shares |
| 2025-01-31 | Shriram Kavitark Ram Director | Sold plan | $2.9m14.0k shares |
| 2025-01-31 | Shriram Kavitark Ram Director | Sold plan | $2.5m12.0k shares |
| 2025-01-30 | ARNOLD FRANCES Director | Sold plan | $22.0k110 shares |
| 2025-01-15 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $550.7k2.8k shares |
| 2025-01-13 | HENNESSY JOHN L Director · By Trust | Sold plan | $284.7k1.5k shares |
| 2025-01-02 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $262.0k1.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 1.16% of their portfolio | 411.6m $64.3bn | Added +9.7m |
| BlackRock, Inc. 1.20% of their portfolio | 364.5m $57.0bn | Added +6.7m |
| STATE STREET CORP 1.20% of their portfolio | 186.5m $29.1bn | Reduced -940.1k |
| GEODE CAPITAL MANAGEMENT, LLC 1.31% of their portfolio | 107.3m $16.7bn | Added +2.5m |
| FMR LLC 1.05% of their portfolio | 105.1m $16.4bn | Reduced -12.9m |
| JPMORGAN CHASE & CO 1.22% of their portfolio | 102.2m $16.0bn | Added +9.2m |
| Capital International Investors 2.85% of their portfolio | 92.7m $14.5bn | Added +1.4m |
| PRICE T ROWE ASSOCIATES INC /MD/ 1.49% of their portfolio | 77.5m $12.1bn | Reduced -2.3m |
| MORGAN STANLEY 0.85% of their portfolio | 75.7m $11.8bn | Added +628.4k |
| NORTHERN TRUST CORP 1.28% of their portfolio | 55.3m $8.6bn | Reduced -1.8m |
| Bank of New York Mellon Corp 1.31% of their portfolio | 42.3m $6.6bn | Reduced -1.3m |
| ALLIANCEBERNSTEIN L.P. 2.15% of their portfolio | 38.1m $6.0bn | Reduced -4.1m |
| Capital Research Global Investors 1.23% of their portfolio | 36.2m $5.7bn | Reduced -2.9m |
| BANK OF AMERICA CORP /DE/ 0.47% of their portfolio | 34.2m $5.3bn | Added +188.9k |
| Capital World Investors 0.86% of their portfolio | 34.0m $5.3bn | Added +2.0m |
| Legal & General Group Plc 1.41% of their portfolio | 33.2m $5.2bn | Added +287.2k |
| Sanders Capital, LLC 7.76% of their portfolio | 33.2m $5.2bn | Reduced -264.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 1.28% of their portfolio | 32.0m $5.0bn | Reduced -2.1m |
| JANUS HENDERSON GROUP PLC 2.65% of their portfolio | 31.0m $4.8bn | Added +171.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.90% of their portfolio | 30.7m $4.8bn | Reduced -136.6k |
| UBS Group AG 0.84% of their portfolio | 24.4m $3.8bn | Added +2.5m |
| ROYAL BANK OF CANADA 0.84% of their portfolio | 24.0m $3.7bn | Reduced -1.6m |
| DEUTSCHE BANK AG\ 1.32% of their portfolio | 21.3m $3.3bn | Added +1.1m |
| GOLDMAN SACHS GROUP INC 0.61% of their portfolio | 20.5m $3.2bn | Reduced -6.2m |
| Invesco Ltd. 0.60% of their portfolio | 20.4m $3.2bn | Added +440.5k |
| WELLINGTON MANAGEMENT GROUP LLP 0.60% of their portfolio | 20.0m $3.1bn | Reduced -3.1m |
| FRANKLIN RESOURCES INC 0.88% of their portfolio | 19.4m $3.0bn | Reduced -584.1k |
| WELLS FARGO & COMPANY/MN 0.72% of their portfolio | 19.2m $3.0bn | Added +369.9k |
| Amundi 1.00% of their portfolio | 17.9m $2.7bn | Reduced -4.2m |
| NORGES BANK 0.38% of their portfolio | 17.1m $2.7bn | Reduced -10.0m |
| Dodge & Cox 1.52% of their portfolio | 17.0m $2.7bn | Reduced -1.1m |
| Nuveen, LLC 0.80% of their portfolio | 16.8m $2.6bn | First filing |
| DIMENSIONAL FUND ADVISORS LP 0.58% of their portfolio | 14.9m $2.3bn | Added +279.1k |
| JENNISON ASSOCIATES LLC 1.57% of their portfolio | 14.3m $2.2bn | Reduced -764 |
| Swiss National Bank 1.55% of their portfolio | 14.0m $2.2bn | Reduced -152.5k |
| HSBC HOLDINGS PLC 1.45% of their portfolio | 14.0m $2.2bn | Reduced -925.1k |
| TCI FUND MANAGEMENT LTD 4.99% of their portfolio | 13.9m $2.2bn | Reduced -2.7m |
| BARCLAYS PLC 0.98% of their portfolio | 13.8m $2.2bn | Added +2.2m |
| AMERIPRISE FINANCIAL INC 0.58% of their portfolio | 13.8m $2.2bn | Reduced -1.2m |
| Sumitomo Mitsui Trust Group, Inc. 1.41% of their portfolio | 12.8m $2.0bn | Reduced -16.3k |
| AMERICAN CENTURY COMPANIES INC 1.17% of their portfolio | 12.3m $1.9bn | Reduced -283.5k |
| BANK OF MONTREAL /CAN/ 0.99% of their portfolio | 11.9m $1.9bn | Reduced -826.9k |
| California Public Employees Retirement System 1.24% of their portfolio | 11.4m $1.8bn | Added +247.0k |
| BESSEMER GROUP INC 3.06% of their portfolio | 10.9m $1.7bn | Reduced -651.1k |
| PRIMECAP MANAGEMENT CO/CA/ 1.41% of their portfolio | 10.9m $1.7bn | Reduced -484.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.89% of their portfolio | 10.2m $1.6bn | Reduced -221.6k |
| National Pension Service 1.49% of their portfolio | 9.9m $1.5bn | Added +259.8k |
| BROWN ADVISORY INC 2.13% of their portfolio | 9.5m $1.5bn | Reduced -333.6k |
| RHUMBLINE ADVISERS 1.33% of their portfolio | 9.1m $1.4bn | Added +2.3k |
| NEUBERGER BERMAN GROUP LLC 1.18% of their portfolio | 9.0m $1.4bn | Reduced -247.9k |
| BNP PARIBAS FINANCIAL MARKETS 1.07% of their portfolio | 9.0m $1.4bn | First filing |
| CITIGROUP INC 0.94% of their portfolio | 7.9m $1.2bn | Added +2.7m |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 1.49% of their portfolio | 7.7m $1.2bn | Reduced -87.0k |
| Fayez Sarofim & Co 2.99% of their portfolio | 7.6m $1.2bn | Reduced -14.6k |
| EAGLE CAPITAL MANAGEMENT LLC 4.35% of their portfolio | 7.6m $1.2bn | Reduced -470.1k |
| Mitsubishi UFJ Asset Management Co., Ltd. 1.08% of their portfolio | 7.5m $1.2bn | Reduced -604.8k |
| RAYMOND JAMES FINANCIAL INC 0.44% of their portfolio | 7.5m $1.2bn | Reduced -647.0k |
| POLEN CAPITAL MANAGEMENT LLC 3.65% of their portfolio | 7.4m $1.2bn | Reduced -3.6m |
| NORDEA INVESTMENT MANAGEMENT AB 1.17% of their portfolio | 7.2m $1.1bn | Added +51.3k |
| First Eagle Investment Management, LLC 2.37% of their portfolio | 7.2m $1.1bn | Added +503.3k |
| Aberdeen Group plc 2.00% of their portfolio | 6.6m $1.0bn | Added +1.1m |
| KBC Group NV 3.19% of their portfolio | 6.6m $1.0bn | Reduced -1.5m |
| VOYA INVESTMENT MANAGEMENT LLC 0.56% of their portfolio | 6.5m $1.0bn | Added +2.8m |
| NATIONAL BANK OF CANADA /FI/ 1.18% of their portfolio | 6.5m $1.0bn | Added +124.4k |
| ENVESTNET ASSET MANAGEMENT INC 0.32% of their portfolio | 6.4m $1.0bn | Added +52.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 1.47% of their portfolio | 6.4m $1.0bn | Reduced -320.9k |
| Baird Financial Group, Inc. 1.93% of their portfolio | 6.4m $1.0bn | Added +201.4k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.97% of their portfolio | 6.4m $994.3m | Added +134.4k |
| Pershing Square Capital Management, L.P. 8.28% of their portfolio | 6.3m $988.0m | Reduced -1.2m |
| Aristotle Capital Management, LLC 1.91% of their portfolio | 6.1m $958.8m | Added +6.0m |
| Mawer Investment Management Ltd. 4.58% of their portfolio | 6.1m $949.3m | Reduced -309.4k |
| Russell Investments Group, Ltd. 1.26% of their portfolio | 5.9m $920.2m | Added +133.0k |
| VICTORY CAPITAL MANAGEMENT INC 0.86% of their portfolio | 5.4m $843.7m | Reduced -147.6k |
| FIRST MANHATTAN CO. LLC. 2.44% of their portfolio | 5.4m $837.8m | Reduced -40.8k |
| LPL Financial LLC 0.32% of their portfolio | 5.3m $830.2m | Added +311.3k |
| SG Americas Securities, LLC 2.75% of their portfolio | 5.2m $805.7m | Added +1.1m |
| Corient Private Wealth LP 1.31% of their portfolio | 5.1m $801.1m | Reduced -418.4k |
| GARDNER RUSSO & QUINN LLC 8.94% of their portfolio | 5.1m $797.8m | Reduced -529.3k |
| PRUDENTIAL FINANCIAL INC 1.07% of their portfolio | 4.8m $752.3m | Reduced -107.5k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 1.46% of their portfolio | 4.7m $737.2m | Reduced -35.3k |
| Allianz Asset Management GmbH 1.07% of their portfolio | 4.7m $726.7m | Added +175.9k |
| Assenagon Asset Management S.A. 1.29% of their portfolio | 4.6m $725.8m | Added +458.8k |
| Thrivent Financial for Lutherans 1.51% of their portfolio | 4.4m $688.2m | Reduced -520.6k |
| BANK OF NOVA SCOTIA 1.53% of their portfolio | 4.4m $682.2m | Reduced -650.6k |
| Vontobel Holding Ltd. 2.44% of their portfolio | 4.3m $668.8m | Reduced -692.3k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 1.23% of their portfolio | 4.2m $661.8m | Reduced -138.6k |
| BROWN BROTHERS HARRIMAN & CO 4.59% of their portfolio | 4.2m $656.5m | Reduced -41.5k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 1.29% of their portfolio | 4.1m $644.7m | Reduced -5.8k |
| BANQUE PICTET & CIE SA 6.85% of their portfolio | 4.1m $641.2m | Added +5.3k |
| AVIVA PLC 1.53% of their portfolio | 4.1m $634.5m | Added +472.7k |
| CANADA LIFE ASSURANCE Co 1.11% of their portfolio | 4.0m $631.1m | Added +11.7k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 1.45% of their portfolio | 4.0m $626.6m | Reduced -206.6k |
| Korea Investment CORP 1.50% of their portfolio | 4.0m $618.7m | Added +7.9k |
| TD Asset Management Inc 0.57% of their portfolio | 3.9m $614.4m | Reduced -225.6k |
| CIBC Private Wealth Group LLC 1.17% of their portfolio | 3.8m $556.4m | Reduced -475.6k |
| ProShare Advisors LLC 1.28% of their portfolio | 3.6m $568.9m | Added +391.0k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.53% of their portfolio | 3.6m $564.9m | Reduced -6.5k |
| TRUIST FINANCIAL CORP 0.91% of their portfolio | 3.6m $564.3m | Added +30.3k |
| Ensign Peak Advisors, Inc 1.07% of their portfolio | 3.6m $558.7m | Reduced -127.5k |
| Soroban Capital Partners LP 7.88% of their portfolio | 3.6m $558.6m | Unchanged |