Heritage Wealth Management, Inc. /CA/

SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2025-07-28

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$131.9m reported value +12.6% vs Q1 2025

85positions

49.0%in top 10

5 new 30 added 42 reduced 3 sold out vs Q1 2025

Options: 1 call positions ($18.0m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q2 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	206,497	$14.1m10.68%	10.68%	Added +10.6k	+10,600 5.4%
2	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	390,296	$11.4m8.64%	8.64%	Added +47.3k	+47,302 13.8%
3	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	118,125	$6.9m5.26%	5.26%	Added +13.8k	+13,811 13.2%
4	APPLE INC COM AAPL	AAPL	29,514	$6.1m4.59%	4.59%	Reduced -670	-670 -2.2%
5	SCHWAB STRATEGIC TR INT-TRM U.S TRES SCHR	SCHR	207,045	$5.2m3.93%	3.93%	Added +9.6k	+9,567 4.8%
6	BROADCOM INC COM AVGO	AVGO	18,723	$5.2m3.91%	3.91%	Added +29	+29 0.2%
7	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	134,341	$4.8m3.65%	3.65%	Reduced -11.1k	-11,121 -7.7%
8	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	29,046	$4.0m3.00%	3.00%	Added +22	+22 0.1%
9	ISHARES TR IBOXX INV CP ETF LQD	LQD	34,662	$3.8m2.88%	2.88%	Added +1.3k	+1,293 3.9%
10	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	44,113	$3.2m2.46%	2.46%	Reduced -84	-84 -0.2%
11	ISHARES TR 20 YR TR BD ETF TLT	TLT	30,551	$2.7m2.04%	2.04%	Added +986	+986 3.3%
12	ISHARES TR CALIF MUN BD ETF CMF	CMF	47,013	$2.6m1.99%	1.99%	Reduced -1.7k	-1,705 -3.5%
13	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	63,975	$2.6m1.95%	1.95%	Added +1.8k	+1,842 3.0%
14	MICROSOFT CORP COM MSFT	MSFT	4,792	$2.4m1.81%	1.81%	Reduced -304	-304 -6.0%
15	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	18,314	$2.3m1.72%	1.72%	Added +1.1k	+1,066 6.2%
16	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	25,541	$2.2m1.68%	1.68%	Added +1.6k	+1,556 6.5%
17	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	76,067	$2.2m1.67%	1.67%	Added +2.1k	+2,096 2.8%
18	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	7,375	$2.0m1.55%	1.55%	Reduced -52	-52 -0.7%
19	META PLATFORMS INC CL A META	META	2,748	$2.0m1.54%	1.54%	Reduced -9	-9 -0.3%
20	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	21,716	$2.0m1.50%	1.50%	Added +1.6k	+1,574 7.8%
21	ISHARES TR IBOXX HI YD ETF HYG	HYG	23,318	$1.9m1.43%	1.43%	Added +1.1k	+1,065 4.8%
22	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	53,049	$1.8m1.39%	1.39%	Added +1.3k	+1,303 2.5%
23	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	43,815	$1.8m1.38%	1.38%	Added +2.1k	+2,077 5.0%
24	NVIDIA CORPORATION COM NVDA	NVDA	11,372	$1.8m1.36%	1.36%	Reduced -253	-253 -2.2%
25	ISHARES TR US TREAS BD ETF GOVT	GOVT	77,013	$1.8m1.34%	1.34%	Reduced -508	-508 -0.7%
26	VANGUARD INDEX FDS VALUE ETF VTV	VTV	9,043	$1.6m1.21%	1.21%	Added +4.3k	+4,324 91.6%
27	ISHARES TR CORE US AGGBD ET AGG	AGG	16,058	$1.6m1.21%	1.21%	Reduced -19	-19 -0.1%
28	ISHARES TR CORE S&P US GWT IUSG	IUSG	9,735	$1.5m1.11%	1.11%	Unchanged
29	DIMENSIONAL ETF TRUST NATL MUN BD ETF DFNM	DFNM	27,888	$1.3m1.00%	1.00%	Added +20	+20 0.1%
30	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	2,285	$1.3m0.98%	0.98%	Reduced -750	-750 -24.7%
31	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	42,859	$1.3m0.95%	0.95%	Reduced -4.1k	-4,104 -8.7%
32	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,258	$1.2m0.94%	0.94%	Reduced -57	-57 -2.5%
33	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	50,219	$1.2m0.94%	0.94%	Added +753	+753 1.5%
34	AMAZON COM INC COM AMZN	AMZN	5,188	$1.1m0.86%	0.86%	Added +10	+10 0.2%
35	COUPANG INC CL A CPNG	CPNG	35,831	$1.1m0.81%	0.81%	Added +58	+58 0.2%
36	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,851	$1.0m0.78%	0.78%	Reduced -19	-19 -0.3%
37	HOME DEPOT INC COM HD	HD	2,812	$1.0m0.78%	0.78%	Reduced -60	-60 -2.1%
38	WALMART INC COM WMT	WMT	10,411	$1.0m0.77%	0.77%	Added +26	+26 0.2%
39	STRYKER CORPORATION COM SYK	SYK	2,444	$967.0k0.73%	0.73%	Reduced -5	-5 -0.2%
40	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		38,171	$895.5k0.68%	0.68%	Added +1.4k	+1,385 3.8%
41	QUALCOMM INC COM QCOM	QCOM	5,220	$831.4k0.63%	0.63%	Reduced -49	-49 -0.9%
42	ELI LILLY & CO COM LLY	LLY	1,046	$815.4k0.62%	0.62%	Reduced -9	-9 -0.8%
43	HIMS & HERS HEALTH INC COM CL A HIMS	HIMS	16,111	$803.1k0.61%	0.61%	Unchanged
44	ORACLE CORP COM ORCL	ORCL	3,571	$780.7k0.59%	0.59%	Reduced -12	-12 -0.3%
45	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	978	$604.3k0.46%	0.46%	Reduced -255	-255 -20.7%
46	AXON ENTERPRISE INC COM AXON	AXON	720	$596.1k0.45%	0.45%	Added +7	+7 1.0%
47	SPDR SER TR NUVEEN BLMBRG SH SHM	SHM	11,986	$573.3k0.43%	0.43%	Added +38	+38 0.3%
48	CISCO SYS INC COM CSCO	CSCO	7,560	$524.5k0.40%	0.40%	Added +271	+271 3.7%
49	RTX CORPORATION COM RTX	RTX	3,497	$510.6k0.39%	0.39%	Reduced -10	-10 -0.3%
50	JPMORGAN CHASE & CO COM JPM	JPM	1,732	$502.2k0.38%	0.38%	Reduced -2	-2 -0.1%
51	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	934	$453.7k0.34%	0.34%	Added +199	+199 27.1%
52	JOHNSON & JOHNSON COM JNJ	JNJ	2,929	$447.4k0.34%	0.34%	Reduced -34	-34 -1.1%
53	ISHARES TR RUS 1000 GRW ETF IWF	IWF	1,012	$429.7k0.33%	0.33%	Added +82	+82 8.8%
54	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	19,209	$424.5k0.32%	0.32%	New
55	PEPSICO INC COM PEP	PEP	3,205	$423.1k0.32%	0.32%	Reduced -286	-286 -8.2%
56	EXXON MOBIL CORP COM XOM	XOM	3,920	$422.5k0.32%	0.32%	Reduced -33	-33 -0.8%
57	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	7,105	$405.1k0.31%	0.31%	Reduced -7	-7 -0.1%
58	INTEL CORP COM INTC	INTC	17,762	$397.9k0.30%	0.30%	Reduced -588	-588 -3.2%
59	ISHARES TR NATIONAL MUN ETF MUB	MUB	3,712	$387.8k0.29%	0.29%	Reduced -302	-302 -7.5%
60	ISHARES TR SHRT NAT MUN ETF SUB	SUB	3,371	$358.5k0.27%	0.27%	Unchanged
61	NETFLIX INC COM NFLX	NFLX	264	$353.5k0.27%	0.27%	Reduced -14	-14 -5.0%
62	TESLA INC COM TSLA	TSLA	1,109	$352.3k0.27%	0.27%	Added +295	+295 36.2%
63	ARK ETF TR INNOVATION ETF ARKK	ARKK	5,011	$352.2k0.27%	0.27%	Reduced -274	-274 -5.2%
64	STARBUCKS CORP COM SBUX	SBUX	3,758	$344.3k0.26%	0.26%	Reduced -255	-255 -6.3%
65	MERCADOLIBRE INC COM MELI	MELI	126	$329.3k0.25%	0.25%	Reduced -1	-1 -0.8%
66	COSTCO WHSL CORP NEW COM COST	COST	303	$300.0k0.23%	0.23%	Reduced -1	-1 -0.3%
67	MCDONALDS CORP COM MCD	MCD	972	$284.0k0.22%	0.22%	Reduced -2	-2 -0.2%
68	UNITEDHEALTH GROUP INC COM UNH	UNH	901	$281.1k0.21%	0.21%	Reduced -188	-188 -17.3%
69	VISA INC COM CL A V	V	785	$278.7k0.21%	0.21%	Reduced -10	-10 -1.3%
70	ISHARES TR CORE S&P500 ETF IVV	IVV	436	$270.7k0.21%	0.21%	Unchanged
71	TEXAS INSTRS INC COM TXN	TXN	1,279	$265.5k0.20%	0.20%	Reduced -78	-78 -5.8%
72	ISHARES TR S&P 100 ETF OEF	OEF	856	$260.5k0.20%	0.20%	Unchanged
73	VANGUARD INDEX FDS MID CAP ETF VO	VO	928	$259.7k0.20%	0.20%	New
74	NIKE INC CL B NKE	NKE	3,621	$257.2k0.20%	0.20%	Reduced -588	-588 -14.0%
75	CHEVRON CORP NEW COM CVX	CVX	1,790	$256.3k0.19%	0.19%	Reduced -63	-63 -3.4%
76	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	5,809	$246.1k0.19%	0.19%	Unchanged
77	ISHARES TR RUS 1000 VAL ETF IWD	IWD	1,212	$235.4k0.18%	0.18%	Added +48	+48 4.1%
78	PROCTER AND GAMBLE CO COM PG	PG	1,441	$229.6k0.17%	0.17%	Reduced -157	-157 -9.8%
79	ISHARES INC MSCI EMRG CHN EMXC	EMXC	3,505	$221.3k0.17%	0.17%	New
80	DIMENSIONAL ETF TRUST US SMALL CAP ETF DFAS	DFAS	3,425	$218.2k0.17%	0.17%	New
81	EXCHANGE TRADED CONCEPTS TRU EMQQ EM INTERN EMQQ	EMQQ	5,167	$215.3k0.16%	0.16%	Reduced -401	-401 -7.2%
82	VANGUARD WORLD FD INF TECH ETF VGT	VGT	324	$214.9k0.16%	0.16%	New
83	NU HLDGS LTD ORD SHS CL A NU	NU	10,000	$137.2k0.10%	0.10%	Unchanged
84	ABRDN TOTAL DYNAMIC DIVIDEND COM SH BEN INT XAODX	XAODX	10,222	$90.6k0.07%	0.07%	Reduced -842	-842 -7.6%
85	HNR ACQUISITION CORP *W EXP 02/04/202 EONR.WS	EONR.WS	191,735	$9.8k0.01%	0.01%	Unchanged

Sold out since Q1 2025

Security	Ticker	Shares held before	Value then
VANGUARD INDEX FDS VBR	VBR	1,442	$268.7k1.4k shares
ABBVIE INC ABBV	ABBV	1,229	$257.5k1.2k shares
AMARIN CORP PLC		14,250	$6.4k14.2k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR S&P 500 ETF TR SPY · Call	SPY	Call	29,200	$18.0m29.2k shares	Added