Lloyd Advisory Services, LLC.

SUWANEE, GA · CIK 1802474 · 13F filing filed 2025-07-16

SEC-registered investment adviser since 2019 · limited liability company

Assets managed$437.6m
Staff13 · 6 in investment roles
Main clients (by assets)Individuals 70%, High net worth individuals 27%, Pension plans 3%
Websitelloydadvisorygroup.com
Form ADV · 2026-03-25SEC adviser record

$207.0m reported value +4.0% vs Q1 2025

99positions

60.4%in top 10

24 new 31 added 44 reduced 23 sold out vs Q1 2025

Also in the report of:

AE Wealth Management LLC – $17.9m of shares are in both reports

Shares in two reports are counted once in each security's totals.

Holdings, Q2 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	332,692	$24.2m11.69%	11.69%	Reduced -13.4k	-13,356 -3.9%
2	AIM ETF PRODUCTS TRUST US LRGCP B20 DEC DECW	DECW	551,395	$17.4m8.42%	8.42%	Reduced -22.3k	-22,327 -3.9%
3	AIM ETF PRODUCTS TRUST U S LRGCP 6M APR SIXO	SIXO	451,217	$14.9m7.22%	7.22%	Reduced -18.9k	-18,863 -4.0%
4	AIM ETF PRODUCTS TRUST US LRGCP B20 JAN JANW	JANW	405,740	$14.2m6.85%	6.85%	Reduced -16.5k	-16,495 -3.9%
5	SIMPLIFY EXCHANGE TRADED FUN SHORT TERM TREA TUA	TUA	621,886	$13.7m6.62%	6.62%	Reduced -30.7k	-30,694 -4.7%
6	AIM ETF PRODUCTS TRUST US LRGCP B20 OCT OCTW	OCTW	285,949	$10.6m5.11%	5.11%	Reduced -13.3k	-13,268 -4.4%
7	SIMPLIFY EXCHANGE TRADED FUN INTMD TERM TRSRY TYA	TYA	636,738	$8.6m4.15%	4.15%	Added +63.6k	+63,569 11.1%
8	ELEVATION SERIES TRUST TRUESHARES QUART QBER	QBER	305,249	$7.5m3.64%	3.64%	Added +111.7k	+111,720 57.7%
9	LISTED FDS TR TRUESHARES STRUC TRUESHARES STRUC		181,042	$7.2m3.49%	3.49%	New
10	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	11,630	$6.6m3.19%	3.19%	Reduced -8.8k	-8,813 -43.1%
11	FIRST TR EXCHNG TRADED FD VI FT VEST US EQT GDEC	GDEC	164,519	$5.8m2.79%	2.79%	Reduced -26.9k	-26,931 -14.1%
12	ELEVATION SERIES TRUST TRUESHARES SEASO ONEZ	ONEZ	126,083	$3.2m1.54%	1.54%	New
13	ELEVATION SERIES TRUST TRUSHARES BULL QBUL	QBUL	118,852	$3.0m1.46%	1.46%	Reduced -3.8k	-3,832 -3.1%
14	NVIDIA CORPORATION COM NVDA	NVDA	17,644	$2.8m1.35%	1.35%	Added +658	+658 3.9%
15	PIMCO ETF TR ULTRA SHORT GOVT BILZ	BILZ	26,130	$2.6m1.28%	1.28%	Reduced -8.0k	-8,001 -23.4%
16	ISHARES TR RUS TP200 GR ETF IWY	IWY	10,498	$2.6m1.25%	1.25%	Added +5.5k	+5,457 108.2%
17	PIMCO ETF TR 15+ YR US TIPS LTPZ	LTPZ	47,684	$2.5m1.21%	1.21%	Added +1.4k	+1,394 3.0%
18	AIM ETF PRODUCTS TRUST ALLIANZIM U S EQ FLJJ	FLJJ	81,985	$2.5m1.20%	1.20%	Added +5.9k	+5,926 7.8%
19	AIM ETF PRODUCTS TRUST U S LRGCP 6M JAN SIXJ	SIXJ	74,942	$2.4m1.16%	1.16%	Reduced -1.9k	-1,874 -2.4%
20	ISHARES INC CORE MSCI EMKT IEMG	IEMG	34,977	$2.1m1.01%	1.01%	Added +10.5k	+10,516 43.0%
21	APPLE INC COM AAPL	AAPL	15,022	$2.0m0.97%	0.97%	Added +3.3k	+3,302 28.2%
22	ISHARES TR MORNINGSTAR GRWT ILCG	ILCG	19,659	$1.9m0.92%	0.92%	New
23	ISHARES TR MSCI USA MMENTM MTUM	MTUM	7,893	$1.9m0.92%	0.92%	Reduced -511	-511 -6.1%
24	AIM ETF PRODUCTS TRUST ALLIANZIM EQ BUF JULU	JULU	67,342	$1.9m0.90%	0.90%	Reduced -1.4k	-1,421 -2.1%
25	CAPITOL SER TR STERLING CAP ENH STERLING CAP ENH		69,417	$1.8m0.85%	0.85%	New
26	SIMPLIFY EXCHANGE TRADED FUN US EQT PLS DWNSD SPD	SPD	45,784	$1.7m0.84%	0.84%	New
27	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	3,691	$1.6m0.78%	0.78%	New
28	SIMPLIFY EXCHANGE TRADED FUN US EQT PLS CNVEX SPYC	SPYC	38,978	$1.6m0.78%	0.78%	New
29	LISTED FD TR TRUESHARES NOV TRUESHARES NOV		37,751	$1.6m0.76%	0.76%	Reduced -1.6k	-1,563 -4.0%
30	SIMPLIFY EXCHANGE TRADED FUN US EQT PLS UPSID SPUC	SPUC	34,325	$1.5m0.74%	0.74%	New
31	LISTED FD TR TRUESHARES OCT TRUESHARES OCT		37,320	$1.5m0.74%	0.74%	Reduced -933	-933 -2.4%
32	AIM ETF PRODUCTS TRUST ALLIANZIM US EQT OCTU	OCTU	57,044	$1.5m0.72%	0.72%	New
33	AIM ETF PRODUCTS TRUST ALLIANZIM US EQU NVBU	NVBU	56,272	$1.5m0.72%	0.72%	New
34	ISHARES TR MRGSTR MD CP GRW IMCG	IMCG	18,019	$1.4m0.70%	0.70%	Reduced -1.3k	-1,291 -6.7%
35	FIDELITY COMWLTH TR NASDAQ COMPSIT ONEQ	ONEQ	17,648	$1.4m0.68%	0.68%	New
36	MICROSOFT CORP COM MSFT	MSFT	2,470	$1.2m0.59%	0.59%	Added +142	+142 6.1%
37	INVESCO EXCHANGE TRADED FD T S&P 500 TOP 50 XLG	XLG	23,119	$1.2m0.58%	0.58%	New
38	ISHARES TR CORE MSCI INTL IDEV	IDEV	15,264	$1.2m0.56%	0.56%	Reduced -372	-372 -2.4%
39	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	6,271	$1.1m0.55%	0.55%	Reduced -477	-477 -7.1%
40	HOME DEPOT INC COM HD	HD	2,721	$997.5k0.48%	0.48%	Added +74	+74 2.8%
41	ISHARES TR S&P 500 GRWT ETF IVW	IVW	8,031	$884.3k0.43%	0.43%	Reduced -124	-124 -1.5%
42	ISHARES TR CORE S&P500 ETF IVV	IVV	1,394	$865.0k0.42%	0.42%	Added +54	+54 4.0%
43	BLACKROCK ETF TRUST ISHARES US EQUIT DYNF	DYNF	15,438	$840.8k0.41%	0.41%	Reduced -990	-990 -6.0%
44	ISHARES TR RUS TP200 VL ETF IWX	IWX	8,859	$745.9k0.36%	0.36%	Added +68	+68 0.8%
45	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	32,279	$713.4k0.34%	0.34%	Added +10.3k	+10,286 46.8%
46	ISHARES TR EAFE GRWTH ETF EFG	EFG	6,279	$703.2k0.34%	0.34%	Reduced -799	-799 -11.3%
47	META PLATFORMS INC CL A META	META	922	$680.7k0.33%	0.33%	Added +160	+160 21.0%
48	PIMCO ETF TR MULTISECTOR BD PYLD	PYLD	23,596	$626.3k0.30%	0.30%	Added +612	+612 2.7%
49	ISHARES TR S&P 500 VAL ETF IVE	IVE	3,146	$614.8k0.30%	0.30%	Added +458	+458 17.0%
50	VERIZON COMMUNICATIONS INC COM VZ	VZ	13,077	$565.9k0.27%	0.27%	Reduced -1.1k	-1,111 -7.8%
51	SPDR SER TR PORTFOLIO LN TSR SPTL	SPTL	21,222	$564.1k0.27%	0.27%	Added +3.6k	+3,603 20.4%
52	AMAZON COM INC COM AMZN	AMZN	2,300	$504.6k0.24%	0.24%	Reduced -122	-122 -5.0%
53	AT&T INC COM T	T	16,958	$490.7k0.24%	0.24%	Reduced -1.1k	-1,081 -6.0%
54	ISHARES TR EAFE VALUE ETF EFV	EFV	7,210	$457.7k0.22%	0.22%	Reduced -276	-276 -3.7%
55	ISHARES TR 20+ YEAR TR BD TLTW	TLTW	18,356	$425.5k0.21%	0.21%	Reduced -276	-276 -1.5%
56	JANUS DETROIT STR TR HENDRSON AAA CL JAAA	JAAA	8,265	$419.4k0.20%	0.20%	Added +974	+974 13.4%
57	ISHARES TR INVT GRD CORP BD LQDW	LQDW	16,411	$418.8k0.20%	0.20%	Reduced -82	-82 -0.5%
58	ISHARES TR RUS MDCP VAL ETF IWS	IWS	3,066	$405.0k0.20%	0.20%	Added +514	+514 20.1%
59	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	5,340	$399.9k0.19%	0.19%	Reduced -416	-416 -7.2%
60	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	6,400	$376.2k0.18%	0.18%	Added +1.1k	+1,055 19.7%
61	CISCO SYS INC COM CSCO	CSCO	5,292	$367.2k0.18%	0.18%	Added +504	+504 10.5%
62	PIMCO ETF TR ENHAN SHRT MA AC MINT	MINT	3,468	$348.6k0.17%	0.17%	Reduced -26	-26 -0.7%
63	ALTRIA GROUP INC COM MO	MO	5,848	$342.9k0.17%	0.17%	Reduced -81	-81 -1.4%
64	FISERV INC COM FISV	FISV	1,936	$333.8k0.16%	0.16%	New
65	ISHARES TR S&P 100 ETF OEF	OEF	1,091	$332.5k0.16%	0.16%	Added +219	+219 25.1%
66	PIMCO ETF TR ENHNCD LW DUR AC LDUR	LDUR	3,289	$315.2k0.15%	0.15%	New
67	ABBVIE INC COM ABBV	ABBV	1,686	$312.9k0.15%	0.15%	Added +360	+360 27.1%
68	BLACKROCK ETF TRUST ISHARES US THEMA THRO	THRO	8,764	$311.8k0.15%	0.15%	Added +160	+160 1.9%
69	SOUTHERN CO COM SO	SO	3,305	$303.5k0.15%	0.15%	Reduced -422	-422 -11.3%
70	CGI INC CL A SUB VTG GIB	GIB	2,835	$297.2k0.14%	0.14%	Added +2	+2 0.1%
71	DUKE ENERGY CORP NEW COM NEW DUK	DUK	2,468	$291.2k0.14%	0.14%	Reduced -5	-5 -0.2%
72	EXXON MOBIL CORP COM XOM	XOM	2,668	$287.6k0.14%	0.14%	Reduced -171	-171 -6.0%
73	VICTORY PORTFOLIOS II SHARES FREE CASH VFLO	VFLO	7,971	$281.8k0.14%	0.14%	Reduced -250	-250 -3.0%
74	PHILIP MORRIS INTL INC COM PM	PM	1,531	$278.9k0.13%	0.13%	Reduced -501	-501 -24.7%
75	JPMORGAN CHASE & CO COM JPM	JPM	952	$276.2k0.13%	0.13%	New
76	SPDR GOLD TR GOLD SHS GLD	GLD	877	$267.3k0.13%	0.13%	Added +125	+125 16.6%
77	BROADCOM INC COM AVGO	AVGO	969	$267.2k0.13%	0.13%	New
78	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	2,789	$265.8k0.13%	0.13%	New
79	ISHARES TR U.S. TECH ETF IYW	IYW	1,520	$263.4k0.13%	0.13%	Reduced -194	-194 -11.3%
80	ALPHABET INC CAP STK CL A GOOGL	GOOGL	1,456	$256.6k0.12%	0.12%	Reduced -181	-181 -11.1%
81	AIM ETF PRODUCTS TRUST US LRGCP B10 JAN JANT	JANT	6,656	$251.5k0.12%	0.12%	Reduced -235	-235 -3.4%
82	VANGUARD WORLD FD MEGA GRWTH IND MGK	MGK	687	$251.4k0.12%	0.12%	New
83	JANUS DETROIT STR TR HENDRSN SHRT ETF VNLA	VNLA	4,917	$241.9k0.12%	0.12%	New
84	ADVANCED MICRO DEVICES INC COM AMD	AMD	1,696	$240.7k0.12%	0.12%	New
85	NATIONAL GRID PLC SPONSORED ADR NE NGG	NGG	3,216	$239.3k0.12%	0.12%	Reduced -40	-40 -1.2%
86	COCA COLA CO COM KO	KO	3,367	$238.3k0.12%	0.12%	Added +26	+26 0.8%
87	AMGEN INC COM AMGN	AMGN	842	$235.2k0.11%	0.11%	Added +153	+153 22.2%
88	CHEVRON CORP NEW COM CVX	CVX	1,615	$231.2k0.11%	0.11%	Added +64	+64 4.1%
89	FS KKR CAP CORP COM FSK	FSK	11,026	$228.8k0.11%	0.11%	Added +339	+339 3.2%
90	PIMCO ETF TR 25YR+ ZERO U S ZROZ	ZROZ	3,382	$226.8k0.11%	0.11%	Reduced -366	-366 -9.8%
91	ENBRIDGE INC COM ENB	ENB	4,998	$226.5k0.11%	0.11%	Reduced -37	-37 -0.7%
92	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	464	$225.4k0.11%	0.11%	New
93	TOTALENERGIES SE SPONSORED ADS SPONSORED ADS		3,654	$224.3k0.11%	0.11%	Reduced -9	-9 -0.2%
94	PNC FINL SVCS GROUP INC COM PNC	PNC	1,165	$217.2k0.10%	0.10%	New
95	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	2,367	$217.2k0.10%	0.10%	Reduced -37	-37 -1.5%
96	EA SERIES TRUST ASTORIA US EQUAL ROE	ROE	6,606	$212.8k0.10%	0.10%	Reduced -256	-256 -3.7%
97	WALMART INC COM WMT	WMT	2,169	$212.1k0.10%	0.10%	New
98	JOHNSON & JOHNSON COM JNJ	JNJ	1,388	$211.9k0.10%	0.10%	Added +23	+23 1.7%
99	BIGBEAR AI HLDGS INC COM BBAI	BBAI	10,000	$67.9k0.03%	0.03%	New

Sold out since Q1 2025

Security	Ticker	Shares held before	Value then
LISTED FD TR		114,020	$4.1m114.0k shares
LISTED FD TR		80,289	$3.0m80.3k shares
SCHWAB STRATEGIC TR SCHX	SCHX	134,165	$3.0m134.2k shares
FIRST TR MORNINGSTAR DIVID L FDL	FDL	42,157	$1.8m42.2k shares
INVESCO EXCH TRADED FD TR II SPLV	SPLV	21,831	$1.6m21.8k shares
LISTED FD TR		47,357	$1.6m47.4k shares
ISHARES TR EFAV	EFAV	20,008	$1.6m20.0k shares
LISTED FD TR		46,450	$1.5m46.5k shares
LISTED FD TR		50,265	$1.5m50.3k shares
LISTED FD TR		37,812	$1.5m37.8k shares
VANGUARD INDEX FDS VO	VO	4,846	$1.3m4.8k shares
LEGG MASON ETF INVT LVHI	LVHI	37,884	$1.2m37.9k shares
VANGUARD SCOTTSDALE FDS VMBS	VMBS	10,480	$485.3k10.5k shares
ISHARES TR USIG	USIG	8,978	$458.6k9.0k shares
VANGUARD SCOTTSDALE FDS VGIT	VGIT	7,086	$420.9k7.1k shares
ISHARES INC EMXC	EMXC	5,192	$286.0k5.2k shares
BELPOINTE PREP LLC OZ	OZ	3,716	$239.7k3.7k shares
LINDE PLC LIN	LIN	500	$233.2k500 shares
SANOFI SNY	SNY	4,095	$227.1k4.1k shares
BONDBLOXX ETF TRUST XFIV	XFIV	4,508	$221.3k4.5k shares
BONDBLOXX ETF TRUST XONE	XONE	4,357	$216.6k4.4k shares
GILEAD SCIENCES INC GILD	GILD	1,902	$213.1k1.9k shares
BRISTOL-MYERS SQUIBB CO BMY	BMY	3,416	$208.3k3.4k shares