Lloyd Advisory Services, LLC.

SUWANEE, GA · CIK 1802474 · 13F filing filed 2024-04-12

SEC-registered investment adviser since 2019 · limited liability company

Assets managed$437.6m
Staff13 · 6 in investment roles
Main clients (by assets)Individuals 70%, High net worth individuals 27%, Pension plans 3%
Websitelloydadvisorygroup.com
Form ADV · 2026-03-25SEC adviser record

$468.7m reported value +122.0% vs Q4 2023

128positions

64.5%in top 10

59 new 64 added 5 reduced 63 sold out vs Q4 2023

Holdings, Q1 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AIM ETF PRODUCTS TRUST ALLIANZIM U S EQ FLJJ	FLJJ	5,760,156	$167.1m35.65%	35.65%	New
2	ISHARES TR 0-3 MNTH TREASRY SGOV	SGOV	283,884	$27.7m5.91%	5.91%	Added +204.0k	+203,984 255.3%
3	PIMCO ETF TR 0-5 HIGH YIELD HYS	HYS	541,524	$20.4m4.35%	4.35%	New
4	JANUS DETROIT STR TR HENDRSN SHRT ETF VNLA	VNLA	375,980	$18.4m3.93%	3.93%	Added +320.7k	+320,664 579.7%
5	SIMPLIFY EXCHANGE TRADED FUN INTMD TERM TRSRY TYA	TYA	637,328	$15.3m3.26%	3.26%	Added +453.2k	+453,249 246.2%
6	LISTED FD TR TRUESHARES DEC TRUESHARES DEC		342,198	$13.2m2.82%	2.82%	Added +224.5k	+224,524 190.8%
7	SPDR SER TR BBG CONV SEC ETF CWB	CWB	211,450	$12.9m2.75%	2.75%	New
8	FIRST TR MORNINGSTAR DIVID L SHS FDL	FDL	274,632	$10.6m2.25%	2.25%	New
9	MICROSOFT CORP COM MSFT	MSFT	21,612	$9.1m1.94%	1.94%	Added +16.0k	+16,025 286.8%
10	APPLE INC COM AAPL	AAPL	44,525	$7.6m1.63%	1.63%	Added +35.4k	+35,390 387.4%
11	NVIDIA CORPORATION COM NVDA	NVDA	6,355	$5.7m1.23%	1.23%	Added +4.1k	+4,088 180.3%
12	AMAZON COM INC COM AMZN	AMZN	31,278	$5.6m1.20%	1.20%	Added +26.2k	+26,182 513.8%
13	ALPHABET INC CAP STK CL A GOOGL	GOOGL	27,963	$4.2m0.90%	0.90%	Added +23.8k	+23,787 569.6%
14	BONDBLOXX ETF TRUST BLOOMBERG ONE YR XONE	XONE	74,265	$3.7m0.78%	0.78%	Added +61.5k	+61,450 479.5%
15	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	8,430	$3.5m0.76%	0.76%	Added +7.0k	+7,001 489.9%
16	META PLATFORMS INC CL A META	META	6,780	$3.3m0.70%	0.70%	Added +5.6k	+5,562 456.6%
17	JPMORGAN CHASE & CO COM JPM	JPM	16,250	$3.3m0.69%	0.69%	Added +13.9k	+13,875 584.2%
18	EXXON MOBIL CORP COM XOM	XOM	24,115	$2.8m0.60%	0.60%	Added +19.4k	+19,363 407.5%
19	MERCK & CO INC COM MRK	MRK	20,800	$2.7m0.59%	0.59%	Added +17.1k	+17,051 454.8%
20	FIRST TR EXCHNG TRADED FD VI FT VEST US EQT FJUL	FJUL	61,012	$2.7m0.58%	0.58%	New
21	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	7,249	$2.6m0.55%	0.55%	New
22	MCDONALDS CORP COM MCD	MCD	9,165	$2.6m0.55%	0.55%	Added +7.6k	+7,649 504.6%
23	CHEVRON CORP NEW COM CVX	CVX	15,070	$2.4m0.51%	0.51%	Added +12.4k	+12,365 457.1%
24	HOME DEPOT INC COM HD	HD	6,110	$2.3m0.50%	0.50%	Added +2.8k	+2,827 86.1%
25	PROSHARES TR SHRT HGH YIELD SJB	SJB	133,528	$2.3m0.49%	0.49%	New
26	EXELON CORP COM EXC	EXC	59,115	$2.2m0.47%	0.47%	Added +50.0k	+50,003 548.8%
27	IDEX CORP COM IEX	IEX	8,800	$2.1m0.46%	0.46%	Added +7.4k	+7,393 525.4%
28	VISA INC COM CL A V	V	7,530	$2.1m0.45%	0.45%	Added +6.5k	+6,484 619.9%
29	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	3,360	$2.0m0.42%	0.42%	Added +2.9k	+2,858 569.3%
30	UNITEDHEALTH GROUP INC COM UNH	UNH	3,910	$1.9m0.41%	0.41%	Added +3.3k	+3,320 562.7%
31	ELI LILLY & CO COM LLY	LLY	2,485	$1.9m0.41%	0.41%	Added +2.0k	+1,970 382.5%
32	SALESFORCE INC COM CRM	CRM	6,160	$1.9m0.40%	0.40%	Added +5.2k	+5,204 544.4%
33	AT&T INC COM T	T	103,865	$1.8m0.39%	0.39%	Added +77.1k	+77,072 287.7%
34	PROCTER AND GAMBLE CO COM PG	PG	10,990	$1.8m0.38%	0.38%	Added +9.1k	+9,137 493.1%
35	INTERCONTINENTAL EXCHANGE IN COM ICE	ICE	12,885	$1.8m0.38%	0.38%	Added +11.1k	+11,072 610.7%
36	S&P GLOBAL INC COM SPGI	SPGI	4,116	$1.8m0.37%	0.37%	Added +3.3k	+3,346 434.6%
37	VANGUARD WORLD FD EXTENDED DUR EDV	EDV	16,430	$1.7m0.37%	0.37%	Reduced -54.6k	-54,605 -76.9%
38	PEPSICO INC COM PEP	PEP	9,810	$1.7m0.37%	0.37%	Added +8.0k	+8,039 453.9%
39	TESLA INC COM TSLA	TSLA	9,765	$1.7m0.37%	0.37%	Added +8.4k	+8,383 606.6%
40	COMERICA INC COM CMA	CMA	30,795	$1.7m0.36%	0.36%	Added +23.0k	+22,960 293.0%
41	JOHNSON & JOHNSON COM JNJ	JNJ	10,670	$1.7m0.36%	0.36%	Added +8.8k	+8,833 480.8%
42	COMCAST CORP NEW CL A CMCSA	CMCSA	36,485	$1.6m0.34%	0.34%	Added +30.5k	+30,534 513.1%
43	ABBVIE INC COM ABBV	ABBV	8,550	$1.6m0.33%	0.33%	Added +6.8k	+6,758 377.1%
44	AGILENT TECHNOLOGIES INC COM A	A	10,510	$1.5m0.33%	0.33%	Added +9.0k	+9,037 613.5%
45	SEAGATE TECHNOLOGY HLDNGS PL ORD SHS STX	STX	16,385	$1.5m0.33%	0.33%	Added +13.4k	+13,448 457.9%
46	CSX CORP COM CSX	CSX	40,325	$1.5m0.32%	0.32%	Added +34.3k	+34,254 564.2%
47	CISCO SYS INC COM CSCO	CSCO	29,855	$1.5m0.32%	0.32%	Added +22.3k	+22,268 293.5%
48	GOLDMAN SACHS GROUP INC COM GS	GS	3,560	$1.5m0.32%	0.32%	Added +2.9k	+2,929 464.2%
49	HUNT J B TRANS SVCS INC COM JBHT	JBHT	7,395	$1.5m0.31%	0.31%	New
50	VERIZON COMMUNICATIONS INC COM VZ	VZ	35,020	$1.5m0.31%	0.31%	Added +19.4k	+19,376 123.9%
51	PROLOGIS INC. COM PLD	PLD	11,130	$1.4m0.31%	0.31%	Added +9.4k	+9,352 526.0%
52	INNOVATOR ETFS TRUST US EQT PWR BUF PAPR	PAPR	40,179	$1.4m0.31%	0.31%	New
53	MASTERCARD INCORPORATED CL A MA	MA	2,940	$1.4m0.30%	0.30%	New
54	AFLAC INC COM AFL	AFL	16,475	$1.4m0.30%	0.30%	New
55	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	27,030	$1.4m0.30%	0.30%	New
56	NRG ENERGY INC COM NEW NRG	NRG	20,730	$1.4m0.30%	0.30%	New
57	KIMBERLY-CLARK CORP COM KMB	KMB	10,675	$1.4m0.29%	0.29%	Added +8.2k	+8,223 335.4%
58	INTERNATIONAL PAPER CO COM IP	IP	35,030	$1.4m0.29%	0.29%	Added +28.9k	+28,899 471.4%
59	FIDELITY COVINGTON TRUST MSCI HLTH CARE I FHLC	FHLC	28,212	$1.3m0.29%	0.29%	New
60	LYONDELLBASELL INDUSTRIES N SHS - A - LYB	LYB	12,985	$1.3m0.28%	0.28%	Added +7.0k	+7,031 118.1%
61	TJX COS INC NEW COM TJX	TJX	12,750	$1.3m0.28%	0.28%	New
62	WISDOMTREE TR DYNAMIC INTL EQT DDWM	DDWM	26,727	$1.3m0.27%	0.27%	New
63	PHILIP MORRIS INTL INC COM PM	PM	13,935	$1.3m0.27%	0.27%	Added +10.1k	+10,146 267.8%
64	YUM BRANDS INC COM YUM	YUM	9,075	$1.3m0.27%	0.27%	New
65	PRUDENTIAL FINL INC COM PRU	PRU	10,660	$1.3m0.27%	0.27%	Added +7.7k	+7,662 255.6%
66	INTERNATIONAL BUSINESS MACHS COM IBM	IBM	6,420	$1.2m0.26%	0.26%	Added +4.8k	+4,772 289.6%
67	QORVO INC COM QRVO	QRVO	10,640	$1.2m0.26%	0.26%	New
68	NIKE INC CL B NKE	NKE	12,955	$1.2m0.26%	0.26%	New
69	ADVANCED MICRO DEVICES INC COM AMD	AMD	6,725	$1.2m0.26%	0.26%	New
70	INTEL CORP COM INTC	INTC	27,395	$1.2m0.26%	0.26%	New
71	CITIGROUP INC COM NEW C	C	19,115	$1.2m0.26%	0.26%	Added +14.9k	+14,922 355.9%
72	DISNEY WALT CO COM DIS	DIS	9,515	$1.2m0.25%	0.25%	New
73	US BANCORP DEL COM NEW USB	USB	26,005	$1.2m0.25%	0.25%	Added +17.8k	+17,816 217.6%
74	WATSCO INC COM WSO	WSO	2,655	$1.1m0.24%	0.24%	Added +2.2k	+2,181 460.1%
75	HONEYWELL INTL INC COM COM		5,405	$1.1m0.24%	0.24%	New
76	KEYCORP COM KEY	KEY	69,990	$1.1m0.24%	0.24%	Added +57.4k	+57,357 454.0%
77	DBX ETF TR XTRACK MSCI EAFE DBEF	DBEF	26,718	$1.1m0.23%	0.23%	New
78	FORD MTR CO COM F	F	82,095	$1.1m0.23%	0.23%	Added +67.5k	+67,494 462.3%
79	ONEOK INC NEW COM OKE	OKE	13,520	$1.1m0.23%	0.23%	New
80	NISOURCE INC COM NI	NI	39,075	$1.1m0.23%	0.23%	New
81	EMERSON ELEC CO COM EMR	EMR	9,235	$1.0m0.22%	0.22%	New
82	FIFTH THIRD BANCORP COM FITB	FITB	27,945	$1.0m0.22%	0.22%	New
83	FIDELITY NATIONAL FINANCIAL FNF GROUP COM FNF	FNF	19,030	$1.0m0.22%	0.22%	New
84	PUBLIC SVC ENTERPRISE GRP IN COM PEG	PEG	15,010	$1.0m0.21%	0.21%	Added +11.1k	+11,145 288.4%
85	VALERO ENERGY CORP COM VLO	VLO	5,755	$982.4k0.21%	0.21%	New
86	INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB BSCP	BSCP	26,424	$967.6k0.21%	0.21%	New
87	ENTERGY CORP NEW COM ETR	ETR	9,155	$967.1k0.21%	0.21%	Added +6.3k	+6,328 223.8%
88	DOMINION ENERGY INC COM D	D	19,640	$966.3k0.21%	0.21%	Added +15.3k	+15,278 350.2%
89	PRINCIPAL FINANCIAL GROUP IN COM PFG	PFG	11,065	$955.1k0.20%	0.20%	New
90	TRUIST FINL CORP COM TFC	TFC	24,480	$954.1k0.20%	0.20%	Added +16.6k	+16,602 210.7%
91	EDISON INTL COM EIX	EIX	13,380	$946.4k0.20%	0.20%	New
92	OMNICOM GROUP INC COM OMC	OMC	9,770	$945.4k0.20%	0.20%	New
93	CITIZENS FINL GROUP INC COM CFG	CFG	25,620	$929.8k0.20%	0.20%	New
94	HUNTINGTON BANCSHARES INC COM HBAN	HBAN	65,060	$907.6k0.19%	0.19%	Added +50.8k	+50,813 356.7%
95	CMS ENERGY CORP COM CMS	CMS	14,995	$904.7k0.19%	0.19%	New
96	FRANKLIN RESOURCES INC COM BEN	BEN	31,500	$885.4k0.19%	0.19%	New
97	AMERICAN ELEC PWR CO INC COM AEP	AEP	9,745	$838.7k0.18%	0.18%	Added +6.7k	+6,652 215.1%
98	BORGWARNER INC COM BWA	BWA	23,855	$828.8k0.18%	0.18%	New
99	FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT LMBS	LMBS	20,273	$828.6k0.18%	0.18%	New
100	HP INC COM HPQ	HPQ	27,295	$824.9k0.18%	0.18%	Added +17.3k	+17,254 171.8%

Sold out since Q4 2023

Security	Ticker	Shares held before	Value then
SPDR SERIES TRUST SPYM	SPYM	496,212	$27.7m496.2k shares
PIMCO ETF TR BILZ	BILZ	134,725	$13.6m134.7k shares
AIM ETF PRODUCTS TRUST JANW	JANW	444,692	$13.5m444.7k shares
ISHARES TR IVV	IVV	28,183	$13.5m28.2k shares
VANGUARD INDEX FDS VOO	VOO	28,268	$12.3m28.3k shares
AIM ETF PRODUCTS TRUST AUGW	AUGW	327,454	$8.5m327.5k shares
AIM ETF PRODUCTS TRUST SIXJ	SIXJ	295,277	$7.8m295.3k shares
SCHWAB STRATEGIC TR SCHX	SCHX	86,354	$4.9m86.4k shares
ISHARES TR IEI	IEI	39,735	$4.7m39.7k shares
ISHARES TR IBHD	IBHD	183,830	$4.3m183.8k shares
ISHARES TR IBDP	IBDP	118,096	$2.9m118.1k shares
ISHARES TR IWY	IWY	15,749	$2.8m15.7k shares
AIM ETF PRODUCTS TRUST DECW	DECW	96,816	$2.7m96.8k shares
AIM ETF PRODUCTS TRUST JULW	JULW	70,931	$2.2m70.9k shares
SIMPLIFY EXCHANGE TRADED FUN TUA	TUA	91,543	$2.1m91.5k shares
INVESCO EXCHANGE TRADED FD T RSP	RSP	13,294	$2.1m13.3k shares
SCHWAB STRATEGIC TR SCHG	SCHG	23,122	$1.9m23.1k shares
VANGUARD WORLD FD VGT	VGT	3,717	$1.8m3.7k shares
VANGUARD WORLD FD MGK	MGK	6,602	$1.7m6.6k shares
ISHARES TR IWF	IWF	5,554	$1.7m5.6k shares
VANGUARD INDEX FDS VBK	VBK	6,626	$1.6m6.6k shares
AIM ETF PRODUCTS TRUST JULT	JULT	45,443	$1.5m45.4k shares
VANGUARD BD INDEX FDS BND	BND	20,539	$1.5m20.5k shares
AIM ETF PRODUCTS TRUST AUGT	AUGT	57,958	$1.5m58.0k shares
FIRST TR EXCHNG TRADED FD VI FDEC	FDEC	36,193	$1.4m36.2k shares