Heritage Wealth Management, Inc. /CA/

SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2026-05-11

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$179.2m reported value +16.0% vs Q4 2025

93positions

49.9%in top 10

10 new 43 added 32 reduced 6 sold out vs Q4 2025

Options: 1 call positions ($2.1m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q1 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	225,171	$18.2m10.13%	10.13%	Added +8.9k	+8,944 4.1%
2	ISHARES TR 0-3 MNTH TREASRY SGOV	SGOV	145,669	$14.7m8.18%	8.18%	Added +94.3k	+94,260 183.3%
3	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	232,809	$13.6m7.60%	7.60%	Added +107.1k	+107,123 85.2%
4	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	379,371	$11.1m6.17%	6.17%	Added +25.2k	+25,247 7.1%
5	APPLE INC COM AAPL	AAPL	26,637	$6.8m3.77%	3.77%	Added +324	+324 1.2%
6	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	81,140	$6.0m3.33%	3.33%	Added +18.9k	+18,939 30.4%
7	SCHWAB STRATEGIC TR INT-TRM U.S TRES SCHR	SCHR	215,482	$5.4m2.99%	2.99%	Added +11.0k	+11,008 5.4%
8	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	128,370	$5.0m2.78%	2.78%	Reduced -3.3k	-3,303 -2.5%
9	BROADCOM INC COM AVGO	AVGO	14,822	$4.6m2.56%	2.56%	Reduced -18	-18 -0.1%
10	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	29,063	$4.3m2.37%	2.37%	Reduced -38	-38 -0.1%
11	ISHARES TR IBOXX INV CP ETF LQD	LQD	36,837	$4.0m2.24%	2.24%	Added +1.6k	+1,625 4.6%
12	ISHARES TR CORE US AGGBD ET AGG	AGG	37,082	$3.7m2.05%	2.05%	Added +8.2k	+8,209 28.4%
13	ISHARES TR US TREAS BD ETF GOVT	GOVT	146,858	$3.4m1.88%	1.88%	Added +35.4k	+35,433 31.8%
14	SCHWAB STRATEGIC TR SHT TM US TRES SCHO	SCHO	129,000	$3.1m1.75%	1.75%	Added +52.0k	+52,000 67.5%
15	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	77,302	$3.1m1.71%	1.71%	Added +6.4k	+6,376 9.0%
16	ISHARES TR CALIF MUN BD ETF CMF	CMF	53,378	$3.0m1.69%	1.69%	Added +4.4k	+4,391 9.0%
17	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	30,177	$2.9m1.62%	1.62%	Added +2.2k	+2,179 7.8%
18	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	26,213	$2.9m1.62%	1.62%	Added +1.8k	+1,805 7.4%
19	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	21,390	$2.8m1.58%	1.58%	Added +1.7k	+1,680 8.5%
20	ISHARES TR 20 YR TR BD ETF TLT	TLT	32,608	$2.8m1.58%	1.58%	Added +1.7k	+1,678 5.4%
21	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	9,003	$2.7m1.52%	1.52%	Added +789	+789 9.6%
22	ISHARES TR 1 3 YR TREAS BD SHY	SHY	31,526	$2.6m1.45%	1.45%	New
23	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	69,336	$2.3m1.31%	1.31%	Added +152	+152 0.2%
24	ISHARES TR IBOXX HI YD ETF HYG	HYG	27,625	$2.2m1.23%	1.23%	Added +1.7k	+1,717 6.6%
25	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	54,370	$2.2m1.22%	1.22%	Added +4.3k	+4,336 8.7%
26	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	51,286	$2.0m1.11%	1.11%	Added +925	+925 1.8%
27	NVIDIA CORPORATION COM NVDA	NVDA	11,044	$1.9m1.07%	1.07%	Added +537	+537 5.1%
28	DIMENSIONAL ETF TRUST NATL MUN BD ETF DFNM	DFNM	37,882	$1.8m1.01%	1.01%	Added +5.3k	+5,257 16.1%
29	MICROSOFT CORP COM MSFT	MSFT	4,898	$1.8m1.01%	1.01%	Added +26	+26 0.5%
30	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	70,584	$1.8m0.98%	0.98%	Added +10.9k	+10,934 18.3%
31	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,924	$1.7m0.95%	0.95%	Reduced -43	-43 -0.7%
32	META PLATFORMS INC CL A META	META	2,775	$1.6m0.89%	0.89%	Added +36	+36 1.3%
33	ISHARES TR CORE S&P US GWT IUSG	IUSG	9,735	$1.5m0.84%	0.84%	Unchanged
34	WALMART INC COM WMT	WMT	11,699	$1.5m0.81%	0.81%	Added +1.3k	+1,275 12.2%
35	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	28,697	$1.4m0.80%	0.80%	New
36	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	41,370	$1.4m0.78%	0.78%	Reduced -683	-683 -1.6%
37	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	2,299	$1.4m0.77%	0.77%	Added +3	+3 0.1%
38	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,246	$1.3m0.72%	0.72%	Reduced -25	-25 -1.1%
39	AMAZON COM INC COM AMZN	AMZN	6,044	$1.3m0.70%	0.70%	Added +585	+585 10.7%
40	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	9,178	$1.0m0.57%	0.57%	Added +1.6k	+1,552 20.4%
41	VANGUARD INDEX FDS VALUE ETF VTV	VTV	4,994	$979.8k0.55%	0.55%	Reduced -31	-31 -0.6%
42	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		39,974	$945.4k0.53%	0.53%	Added +2.3k	+2,282 6.0%
43	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,424	$926.1k0.52%	0.52%	Added +447	+447 45.8%
44	ELI LILLY & CO COM LLY	LLY	975	$896.8k0.50%	0.50%	Reduced -1	-1 -0.1%
45	HOME DEPOT INC COM HD	HD	2,701	$888.4k0.50%	0.50%	Reduced -16	-16 -0.6%
46	STRYKER CORPORATION COM SYK	SYK	2,447	$804.1k0.45%	0.45%	Added +3	+3 0.1%
47	COUPANG INC CL A CPNG	CPNG	42,562	$803.6k0.45%	0.45%	Added +8.6k	+8,646 25.5%
48	INTEL CORP COM INTC	INTC	16,832	$742.8k0.41%	0.41%	Reduced -600	-600 -3.4%
49	SPDR SER TR NUVEEN BLMBRG SH SHM	SHM	14,990	$717.0k0.40%	0.40%	Added +1.7k	+1,663 12.5%
50	JOHNSON & JOHNSON COM JNJ	JNJ	2,830	$691.8k0.39%	0.39%	Reduced -2	-2 -0.1%
51	QUALCOMM INC COM QCOM	QCOM	4,899	$630.9k0.35%	0.35%	Reduced -190	-190 -3.7%
52	RTX CORPORATION COM RTX	RTX	3,047	$587.8k0.33%	0.33%	Reduced -16	-16 -0.5%
53	CHEVRON CORP NEW COM CVX	CVX	2,675	$553.4k0.31%	0.31%	Added +976	+976 57.5%
54	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	1,131	$542.0k0.30%	0.30%	Reduced -21	-21 -1.8%
55	EXXON MOBIL CORP COM XOM	XOM	3,168	$537.5k0.30%	0.30%	Reduced -112	-112 -3.4%
56	ORACLE CORP COM ORCL	ORCL	3,601	$529.7k0.30%	0.30%	Reduced -9	-9 -0.2%
57	RBB FD INC US TREAS 3 MNTH TBIL	TBIL	10,000	$498.6k0.28%	0.28%	Reduced -19.0k	-19,000 -65.5%
58	JPMORGAN CHASE & CO COM JPM	JPM	1,600	$470.7k0.26%	0.26%	Reduced -104	-104 -6.1%
59	PEPSICO INC COM PEP	PEP	2,949	$457.9k0.26%	0.26%	Reduced -50	-50 -1.7%
60	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	7,105	$455.3k0.25%	0.25%	Unchanged
61	CISCO SYS INC COM CSCO	CSCO	5,859	$454.6k0.25%	0.25%	Reduced -59	-59 -1.0%
62	ISHARES TR RUS 1000 GRW ETF IWF	IWF	972	$414.5k0.23%	0.23%	Reduced -3	-3 -0.3%
63	TESLA INC COM TSLA	TSLA	1,021	$379.6k0.21%	0.21%	Added +15	+15 1.5%
64	ISHARES TR SHRT NAT MUN ETF SUB	SUB	3,343	$356.0k0.20%	0.20%	Added +3	+3 0.1%
65	MICRON TECHNOLOGY INC COM MU	MU	1,041	$351.7k0.20%	0.20%	Reduced -167	-167 -13.8%
66	HIMS & HERS HEALTH INC COM CL A HIMS	HIMS	16,111	$334.5k0.19%	0.19%	Unchanged
67	ALPHABET INC CAP STK CL C GOOG	GOOG	1,141	$327.3k0.18%	0.18%	Reduced -71	-71 -5.9%
68	STARBUCKS CORP COM SBUX	SBUX	3,637	$325.8k0.18%	0.18%	Reduced -34	-34 -0.9%
69	ARK ETF TR INNOVATION ETF ARKK	ARKK	4,784	$323.4k0.18%	0.18%	Added +6	+6 0.1%
70	ISHARES TR SELECT DIVID ETF DVY	DVY	2,130	$322.5k0.18%	0.18%	New
71	MCDONALDS CORP COM MCD	MCD	1,021	$317.3k0.18%	0.18%	Reduced -2	-2 -0.2%
72	CATERPILLAR INC COM CAT	CAT	440	$311.7k0.17%	0.17%	New
73	AXON ENTERPRISE INC COM AXON	AXON	726	$308.3k0.17%	0.17%	Added +5	+5 0.7%
74	LOCKHEED MARTIN CORP COM LMT	LMT	471	$284.7k0.16%	0.16%	New
75	ISHARES TR S&P 100 ETF OEF	OEF	856	$272.3k0.15%	0.15%	Unchanged
76	DEFINIUM THERAPEUTICS INC COM SHS DFTX	DFTX	14,375	$271.7k0.15%	0.15%	New
77	COSTCO WHSL CORP NEW COM COST	COST	269	$268.0k0.15%	0.15%	Reduced -17	-17 -5.9%
78	AMCOR PLC COM NEW AMCR	AMCR	6,713	$266.8k0.15%	0.15%	New
79	ISHARES TR RUS 1000 VAL ETF IWD	IWD	1,207	$257.9k0.14%	0.14%	Unchanged
80	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	5,554	$250.6k0.14%	0.14%	Unchanged
81	VISA INC COM CL A V	V	818	$247.2k0.14%	0.14%	Unchanged
82	ADVANCED MICRO DEVICES INC COM AMD	AMD	1,182	$240.5k0.13%	0.13%	Reduced -8	-8 -0.7%
83	ISHARES TR CORE S&P500 ETF IVV	IVV	363	$237.1k0.13%	0.13%	Reduced -73	-73 -16.7%
84	MERCADOLIBRE INC COM MELI	MELI	131	$226.5k0.13%	0.13%	Added +6	+6 4.8%
85	NETFLIX INC COM NFLX	NFLX	2,339	$224.9k0.13%	0.13%	Reduced -118	-118 -4.8%
86	TEXAS INSTRS INC COM TXN	TXN	1,148	$222.9k0.12%	0.12%	Reduced -9	-9 -0.8%
87	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	4,459	$216.1k0.12%	0.12%	Unchanged
88	VANGUARD WORLD FD INF TECH ETF VGT	VGT	303	$211.4k0.12%	0.12%	Reduced -6	-6 -1.9%
89	MERCK & CO INC COM MRK	MRK	1,726	$207.6k0.12%	0.12%	New
90	SEMPRA COM SRE	SRE	2,111	$205.1k0.11%	0.11%	New
91	HALLIBURTON CO COM HAL	HAL	5,174	$201.7k0.11%	0.11%	New
92	NU HLDGS LTD ORD SHS CL A NU	NU	10,027	$144.1k0.08%	0.08%	Added +27	+27 0.3%
93	HNR ACQUISITION CORP *W EXP 02/04/202 EONR.WS	EONR.WS	172,799	$19.6k0.01%	0.01%	Reduced -18.9k	-18,936 -9.9%

Sold out since Q4 2025

Security	Ticker	Shares held before	Value then
ISHARES TR MUB	MUB	3,682	$394.4k3.7k shares
UNITEDHEALTH GROUP INC UNH	UNH	825	$272.3k825 shares
AMCOR PLC AMCR	AMCR	28,801	$240.2k28.8k shares
NIKE INC NKE	NKE	3,416	$217.6k3.4k shares
MASTERCARD INCORPORATED MA	MA	361	$206.1k361 shares
AMERICAN EXPRESS CO AXP	AXP	550	$203.5k550 shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR S&P 500 ETF TR SPY · Call	SPY	Call	59,500	$2.1m59.5k shares	Added