ALPHABET INC GOOG
CAP STK CL C · Common Stock · CUSIP 02079K107 · ISIN US02079K1079
American multinational technology conglomerate
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.6bn this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $286.66. Options: 102 managers hold calls ($23.5bn notional), 104 hold puts ($21.5bn).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3,329 |
| Q4 2022 | 3,432 |
| Q1 2023 | 3,492 |
| Q2 2023 | 3,592 |
| Q3 2023 | 3,649 |
| Q4 2023 | 3,923 |
| Q1 2024 | 3,958 |
| Q2 2024 | 4,104 |
| Q3 2024 | 4,091 |
| Q4 2024 | 4,520 |
| Q1 2025 | 4,391 |
| Q2 2025 | 4,462 |
| Q3 2025 | 4,661 |
| Q4 2025 | 5,170 |
| Q1 2026 | 5,143 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 1,758 | 1,846 |
| Q3 2024 | 1,704 | 1,853 |
| Q4 2024 | 1,801 | 1,810 |
| Q1 2025 | 1,906 | 2,161 |
| Q2 2025 | 2,034 | 1,966 |
| Q3 2025 | 2,032 | 2,090 |
| Q4 2025 | 1,884 | 2,390 |
| Q1 2026 | 2,051 | 2,574 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $11.2bn | $10.3bn | 0.92 |
| Q3 2025 | $22.5bn | $19.5bn | 0.87 |
| Q4 2025 | $25.8bn | $27.2bn | 1.05 |
| Q1 2026 | $23.5bn | $21.5bn | 0.91 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +19.2m |
| Capital World Investors | Added | +15.9m |
| Capital Research Global Investors | Added | +12.2m |
| GOLDMAN SACHS GROUP INC | Added | +8.2m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +6.3m |
| SG Americas Securities, LLC | Added | +4.8m |
| Amundi | Added | +4.1m |
| Berkshire Hathaway Inc | New | +3.6m |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +3.5m |
| BlackRock, Inc. | Added | +3.5m |
Biggest sellers
| J. Stern & Co. LLP | Reduced | -111.8m |
| Capital International Investors | Reduced | -38.4m |
| HSBC HOLDINGS PLC | Reduced | -13.0m |
| Corient Private Wealth LP | Reduced | -7.6m |
| Pershing Square Capital Management, L.P. | Reduced | -5.9m |
| Sanders Capital, LLC | Reduced | -3.2m |
| ROYAL BANK OF CANADA | Reduced | -2.9m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -2.5m |
| California Public Employees Retirement System | Reduced | -2.0m |
| KBC Group NV | Reduced | -1.9m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $4.8bn16.9m shares |
| CTC LLC | Added | $3.8bn131.2k shares |
| JANE STREET GROUP, LLC | Added | $3.5bn12.3m shares |
| CITADEL ADVISORS LLC | Reduced | $3.0bn10.3m shares |
| IMC-Chicago, LLC | Added | $1.8bn6.2m shares |
| Optiver Holding B.V. | Added | $1.1bn3.9m shares |
| D. E. Shaw & Co., Inc. | Added | $506.5m1.8m shares |
| JPMORGAN CHASE & CO | Added | $466.6m1.7m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $447.6m1.6m shares |
| Qube Research & Technologies Ltd | Added | $428.2m1.5m shares |
Biggest puts
| CTC LLC | Reduced | $3.3bn115.3k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.8bn9.8m shares |
| JANE STREET GROUP, LLC | Reduced | $2.4bn8.3m shares |
| CITADEL ADVISORS LLC | Reduced | $2.0bn7.0m shares |
| IMC-Chicago, LLC | Reduced | $1.3bn4.5m shares |
| CITIGROUP INC | Added | $1.1bn3.8m shares |
| BNP PARIBAS FINANCIAL MARKETS | Added | $830.8m29.0k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $801.9m2.8m shares |
| Optiver Holding B.V. | Added | $797.6m2.8m shares |
| NATIONAL BANK OF CANADA /FI/ | Reduced | $765.2m26.6k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 6.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 5 | $24.5m | $24.3m |
| Q3 2024 | 0 | — | 5 | $36.9m | $36.9m |
| Q4 2024 | 0 | — | 6 | $42.3m | $42.3m |
| Q1 2025 | 0 | — | 6 | $25.9m | $25.9m |
| Q2 2025 | 0 | — | 5 | $35.9m | $30.1m |
| Q3 2025 | 0 | — | 6 | $62.1m | $62.1m |
| Q4 2025 | 0 | — | 5 | $64.4m | $64.4m |
| Q1 2026 | 0 | — | 5 | $79.9m | $79.9m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-30 | ARNOLD FRANCES Director | Sold plan | $28.1k102 shares |
| 2026-03-27 | WALKER JOHN KENT President, Global Affairs, CLO · By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees | Sold plan | $2.5m9.0k shares |
| 2026-03-18 | Pichai Sundar Chief Executive Officer, director | Sold plan | $10.0m32.5k shares |
| 2026-03-16 | Hennessy John L. Director · By Trust | Sold plan | $318.6k1.1k shares |
| 2026-03-04 | Pichai Sundar Chief Executive Officer, director | Sold plan | $9.9m32.5k shares |
| 2026-03-03 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $284.6k955 shares |
| 2026-03-02 | ARNOLD FRANCES Director | Sold plan | $33.9k112 shares |
| 2026-02-18 | Pichai Sundar Chief Executive Officer, director | Sold plan | $9.9m32.5k shares |
| 2026-02-17 | WALKER JOHN KENT President, Global Affairs, CLO · By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees | Sold plan | $14.3m47.6k shares |
| 2026-02-13 | Hennessy John L. Director · By Trust | Sold plan | $184.0k600 shares |
| 2026-02-04 | Pichai Sundar Chief Executive Officer, director | Sold plan | $10.9m32.5k shares |
| 2026-02-02 | O'Toole Amie Thuener VP, Chief Accounting Officer | Sold plan | $314.0k933 shares |
| 2026-01-29 | ARNOLD FRANCES Director | Sold plan | $34.7k102 shares |
| 2026-01-21 | Pichai Sundar Chief Executive Officer, director | Sold plan | $10.6m32.5k shares |
| 2026-01-13 | Hennessy John L. Director · By Trust | Sold plan | $202.5k600 shares |
| 2026-01-07 | Pichai Sundar Chief Executive Officer, director | Sold plan | $10.4m32.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 1.84% of their portfolio | 364.8m $104.6bn | Added +3.5m |
| VANGUARD CAPITAL MANAGEMENT LLC 2.14% of their portfolio | 302.3m $86.7bn | First filing |
| STATE STREET CORP 1.84% of their portfolio | 185.7m $53.3bn | Reduced -1.4m |
| JPMORGAN CHASE & CO 2.22% of their portfolio | 119.8m $32.7bn | Added +19.2m |
| GEODE CAPITAL MANAGEMENT, LLC 1.98% of their portfolio | 111.7m $31.9bn | Added +3.5m |
| FMR LLC 1.64% of their portfolio | 108.6m $31.1bn | Reduced -327.7k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 1.15% of their portfolio | 76.8m $22.0bn | First filing |
| MORGAN STANLEY 1.24% of their portfolio | 71.7m $20.6bn | Reduced -173.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 2.25% of their portfolio | 67.8m $19.5bn | Reduced -2.5m |
| Invesco Ltd. 1.80% of their portfolio | 64.4m $18.5bn | Reduced -1.7m |
| NORTHERN TRUST CORP 1.98% of their portfolio | 52.3m $15.0bn | Reduced -39.3k |
| Capital International Investors 3.08% of their portfolio | 45.8m $13.1bn | Reduced -38.4m |
| Capital World Investors 1.75% of their portfolio | 44.8m $12.8bn | Added +15.9m |
| Capital Research Global Investors 1.79% of their portfolio | 40.3m $11.6bn | Added +12.2m |
| ALLIANCEBERNSTEIN L.P. 3.91% of their portfolio | 38.4m $12.1bn | Reduced -999.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 1.42% of their portfolio | 32.4m $9.3bn | Added +1.0m |
| BANK OF AMERICA CORP /DE/ 0.68% of their portfolio | 32.3m $9.3bn | Reduced -222.8k |
| GOLDMAN SACHS GROUP INC 1.20% of their portfolio | 31.9m $9.1bn | Added +8.2m |
| Nuveen, LLC 2.41% of their portfolio | 31.0m $8.9bn | Added +1.6m |
| Legal & General Group Plc 2.05% of their portfolio | 30.9m $8.8bn | Reduced -221.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 1.82% of their portfolio | 30.5m $8.8bn | Reduced -496.1k |
| Bank of New York Mellon Corp 1.52% of their portfolio | 28.8m $8.2bn | Reduced -703.1k |
| Sanders Capital, LLC 9.82% of their portfolio | 28.7m $8.2bn | Reduced -3.2m |
| VANGUARD FIDUCIARY TRUST CO 1.93% of their portfolio | 26.6m $7.6bn | First filing |
| JANUS HENDERSON GROUP PLC 3.25% of their portfolio | 23.8m $6.8bn | Reduced -818.3k |
| ROYAL BANK OF CANADA 1.22% of their portfolio | 22.5m $6.4bn | Reduced -2.9m |
| Amundi 1.71% of their portfolio | 21.9m $6.3bn | Added +4.1m |
| UBS Group AG 0.94% of their portfolio | 18.5m $5.3bn | Reduced -1.3m |
| WELLS FARGO & COMPANY/MN 1.03% of their portfolio | 18.0m $5.2bn | Added +356.1k |
| FRANKLIN RESOURCES INC 1.22% of their portfolio | 17.3m $5.0bn | Added +2.9m |
| DEUTSCHE BANK AG\ 1.56% of their portfolio | 16.4m $4.7bn | Reduced -417.6k |
| DIMENSIONAL FUND ADVISORS LP 0.88% of their portfolio | 14.7m $4.2bn | Reduced -173.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 2.26% of their portfolio | 14.6m $4.2bn | Added +6.3m |
| JENNISON ASSOCIATES LLC 2.82% of their portfolio | 14.3m $4.1bn | Reduced -259.7k |
| Swiss National Bank 2.36% of their portfolio | 14.3m $4.1bn | Added +889.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.74% of their portfolio | 13.8m $4.0bn | Reduced -1.5m |
| BARCLAYS PLC 1.38% of their portfolio | 13.5m $3.9bn | Added +837.1k |
| HSBC HOLDINGS PLC 2.17% of their portfolio | 12.7m $3.6bn | Reduced -13.0m |
| Dodge & Cox 1.93% of their portfolio | 12.2m $3.5bn | Reduced -647.3k |
| Sumitomo Mitsui Trust Group, Inc. 2.25% of their portfolio | 12.1m $3.5bn | Reduced -524.9k |
| AMERIPRISE FINANCIAL INC 0.80% of their portfolio | 12.0m $3.4bn | Reduced -535.5k |
| Mitsubishi UFJ Asset Management Co., Ltd. 2.19% of their portfolio | 11.4m $3.3bn | Added +1.0m |
| SG Americas Securities, LLC 3.43% of their portfolio | 10.8m $3.1bn | Added +4.8m |
| National Pension Service 2.31% of their portfolio | 10.6m $3.0bn | Added +220.6k |
| California Public Employees Retirement System 1.82% of their portfolio | 10.3m $3.0bn | Reduced -2.0m |
| Vanguard Global Advisers, LLC 1.57% of their portfolio | 10.2m $2.9bn | First filing |
| Swedbank AB 3.06% of their portfolio | 10.2m $2.9bn | Reduced -509.6k |
| BESSEMER GROUP INC 4.58% of their portfolio | 10.1m $2.9bn | Reduced -533.7k |
| BANK OF MONTREAL /CAN/ 1.16% of their portfolio | 9.9m $2.8bn | Reduced -1.3m |
| AMERICAN CENTURY COMPANIES INC 1.39% of their portfolio | 9.4m $2.7bn | Reduced -428.6k |
| Assenagon Asset Management S.A. 4.10% of their portfolio | 9.0m $2.6bn | Added +2.2m |
| TCI FUND MANAGEMENT LTD 5.62% of their portfolio | 8.9m $2.5bn | Added +1.3m |
| NORDEA INVESTMENT MANAGEMENT AB 2.30% of their portfolio | 8.8m $2.5bn | Added +247.1k |
| NEUBERGER BERMAN GROUP LLC 1.87% of their portfolio | 8.6m $2.5bn | Reduced -195.7k |
| VANGUARD ASSET MANAGEMENT, Ltd 2.03% of their portfolio | 8.3m $2.4bn | First filing |
| CANADA PENSION PLAN INVESTMENT BOARD 1.53% of their portfolio | 8.3m $2.4bn | Added +520.4k |
| RHUMBLINE ADVISERS 2.00% of their portfolio | 8.2m $2.3bn | Reduced -123.9k |
| BNP PARIBAS FINANCIAL MARKETS 1.47% of their portfolio | 7.8m $2.2bn | Added +1.9m |
| Fayez Sarofim & Co 5.72% of their portfolio | 7.8m $2.2bn | Reduced -8.0k |
| NATIONAL BANK OF CANADA /FI/ 2.24% of their portfolio | 7.6m $2.2bn | Added +1.3m |
| RAYMOND JAMES FINANCIAL INC 0.67% of their portfolio | 7.5m $2.2bn | Added +40.6k |
| First Eagle Investment Management, LLC 3.60% of their portfolio | 7.4m $2.1bn | Added +35.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 2.21% of their portfolio | 7.3m $2.1bn | Reduced -200.4k |
| PRINCIPAL FINANCIAL GROUP INC 1.10% of their portfolio | 7.2m $2.1bn | Added +718.1k |
| KBC Group NV 4.92% of their portfolio | 6.8m $2.0bn | Reduced -1.9m |
| Aberdeen Group plc 3.16% of their portfolio | 6.8m $2.0bn | Added +196.4k |
| BROWN ADVISORY INC 3.19% of their portfolio | 6.8m $1.9bn | Reduced -815.5k |
| Baird Financial Group, Inc. 3.03% of their portfolio | 6.8m $1.9bn | Added +66.2k |
| Winslow Capital Management, LLC 7.43% of their portfolio | 6.6m $1.9bn | Added +617.2k |
| Russell Investments Group, Ltd. 2.02% of their portfolio | 6.6m $1.9bn | Added +618.1k |
| CITIGROUP INC 1.19% of their portfolio | 6.5m $1.9bn | Added +2.7m |
| ENVESTNET ASSET MANAGEMENT INC 0.48% of their portfolio | 6.3m $1.8bn | Added +440.2k |
| LPL Financial LLC 0.47% of their portfolio | 6.2m $1.8bn | Added +85.5k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.57% of their portfolio | 6.0m $1.7bn | Added +422.2k |
| SEI INVESTMENTS CO 1.55% of their portfolio | 5.9m $1.7bn | Added +1.3m |
| VICTORY CAPITAL MANAGEMENT INC 1.06% of their portfolio | 5.8m $1.7bn | Reduced -736.7k |
| PRIMECAP MANAGEMENT CO/CA/ 1.29% of their portfolio | 5.7m $1.6bn | Reduced -41.7k |
| NEW YORK STATE COMMON RETIREMENT FUND 2.28% of their portfolio | 5.7m $1.6bn | Added +16.6k |
| AQR CAPITAL MANAGEMENT LLC 0.68% of their portfolio | 5.2m $1.5bn | Added +658.9k |
| Aristotle Capital Management, LLC 3.08% of their portfolio | 5.1m $1.5bn | Reduced -233.2k |
| D. E. Shaw & Co., Inc. 1.13% of their portfolio | 5.0m $1.4bn | Added +2.9m |
| AVIVA PLC 2.27% of their portfolio | 4.7m $1.4bn | Reduced -98.6k |
| EAGLE CAPITAL MANAGEMENT LLC 4.42% of their portfolio | 4.6m $1.3bn | Reduced -166.4k |
| Ensign Peak Advisors, Inc 2.37% of their portfolio | 4.4m $1.3bn | Added +383.0k |
| PRUDENTIAL FINANCIAL INC 1.55% of their portfolio | 4.4m $1.3bn | Added +18.6k |
| Allianz Asset Management GmbH 1.45% of their portfolio | 4.4m $1.3bn | Added +263.4k |
| TD Asset Management Inc 1.02% of their portfolio | 4.4m $1.3bn | Added +140.3k |
| Corient Private Wealth LP 1.81% of their portfolio | 4.4m $1.3bn | Reduced -7.6m |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 2.23% of their portfolio | 4.2m $1.2bn | Reduced -45.2k |
| BANK OF NOVA SCOTIA 2.08% of their portfolio | 4.2m $1.2bn | Reduced -279.6k |
| Focus Partners Wealth 1.33% of their portfolio | 4.1m $1.2bn | Reduced -184.1k |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 1.82% of their portfolio | 4.1m $1.2bn | Reduced -74.6k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 1.36% of their portfolio | 4.1m $1.2bn | Reduced -345.5k |
| FIRST MANHATTAN CO. LLC. 3.22% of their portfolio | 4.1m $1.2bn | Reduced -139.5k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 1.95% of their portfolio | 4.0m $1.1bn | Reduced -94.3k |
| NATIXIS ADVISORS, LLC 1.59% of their portfolio | 4.0m $1.1bn | Added +231.7k |
| FRED ALGER MANAGEMENT, LLC 4.82% of their portfolio | 3.8m $1.1bn | Added +306.3k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 2.21% of their portfolio | 3.8m $1.1bn | Reduced -2.1k |
| TRUIST FINANCIAL CORP 1.45% of their portfolio | 3.8m $1.1bn | Added +134.3k |
| H&H International Investment, LLC 5.31% of their portfolio | 3.7m $1.1bn | Added +1.9m |