NETFLIX INC NFLX
COM · Common Stock · CUSIP 64110L106 · ISIN US64110L1061
American media company
- IndustryServices-Video Tape Rental
- HeadquartersLos Gatos, CA
- Founded1997
- Websiteir.netflix.net
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.2bn this quarter). Holder counts are more reliable. Shares outstanding: 4.2bn as of 2026-03-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $96.03. Options: 142 managers hold calls ($21.4bn notional), 95 hold puts ($19.6bn).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,714 |
| Q4 2022 | 1,896 |
| Q1 2023 | 1,929 |
| Q2 2023 | 2,110 |
| Q3 2023 | 2,056 |
| Q4 2023 | 2,302 |
| Q1 2024 | 2,513 |
| Q2 2024 | 2,644 |
| Q3 2024 | 2,761 |
| Q4 2024 | 3,132 |
| Q1 2025 | 3,203 |
| Q2 2025 | 3,491 |
| Q3 2025 | 3,496 |
| Q4 2025 | 3,555 |
| Q1 2026 | 3,634 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 1,336 | 1,027 |
| Q3 2024 | 1,350 | 1,061 |
| Q4 2024 | 1,391 | 1,176 |
| Q1 2025 | 1,604 | 1,287 |
| Q2 2025 | 1,862 | 1,270 |
| Q3 2025 | 1,762 | 1,366 |
| Q4 2025 | 1,685 | 1,659 |
| Q1 2026 | 2,179 | 1,326 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $25.3bn | $30.3bn | 1.20 |
| Q3 2025 | $20.9bn | $26.5bn | 1.27 |
| Q4 2025 | $15.6bn | $21.0bn | 1.35 |
| Q1 2026 | $21.4bn | $19.6bn | 0.92 |
Biggest buyers
| Capital Research Global Investors | Added | +25.7m |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +14.3m |
| MORGAN STANLEY | Added | +13.7m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +13.0m |
| HARRIS ASSOCIATES L P | Added | +9.8m |
| Capital World Investors | Added | +9.8m |
| Mitsubishi UFJ Asset Management Co., Ltd. | Added | +9.3m |
| FMR LLC | Added | +8.8m |
| T. Rowe Price Investment Management, Inc. | New | +7.6m |
| AMERIPRISE FINANCIAL INC | Added | +5.7m |
Biggest sellers
| Capital International Investors | Reduced | -23.6m |
| BAILLIE GIFFORD & CO | Reduced | -15.1m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Reduced | -10.8m |
| D. E. Shaw & Co., Inc. | Reduced | -10.0m |
| HSBC HOLDINGS PLC | Reduced | -10.0m |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Reduced | -8.7m |
| Invesco Ltd. | Reduced | -7.2m |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -7.2m |
| JENNISON ASSOCIATES LLC | Reduced | -6.9m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -6.6m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $5.6bn58.5m shares |
| JANE STREET GROUP, LLC | Added | $3.5bn36.5m shares |
| CITADEL ADVISORS LLC | Added | $2.5bn26.5m shares |
| IMC-Chicago, LLC | Reduced | $1.6bn17.1m shares |
| 1832 Asset Management L.P. | New | $1.4bn14.5m shares |
| CTC LLC | Added | $763.3m79.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $712.8m7.4m shares |
| UBS Group AG | Reduced | $490.4m5.1m shares |
| Aptus Capital Advisors, LLC | New | $336.5m3.5m shares |
| Qube Research & Technologies Ltd | Added | $310.8m3.2m shares |
Biggest puts
| CITADEL ADVISORS LLC | Reduced | $4.0bn41.2m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $3.4bn35.5m shares |
| JANE STREET GROUP, LLC | Added | $2.3bn23.6m shares |
| IMC-Chicago, LLC | Reduced | $2.1bn21.4m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $761.4m7.9m shares |
| SIMPLEX TRADING, LLC | Reduced | $727.7m7.6m shares |
| CTC LLC | Reduced | $662.8m68.9k shares |
| Hudson Bay Capital Management LP | Added | $567.3m5.9m shares |
| Qube Research & Technologies Ltd | Added | $467.7m4.9m shares |
| Pentwater Capital Management LP | Added | $323.1m3.4m shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: FMR LLC (3.3%, 2026-08-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 5 | $46.4m | $45.1m |
| Q3 2024 | 0 | — | 7 | $201.0m | $199.2m |
| Q4 2024 | 0 | — | 9 | $129.5m | $127.0m |
| Q1 2025 | 0 | — | 10 | $556.5m | $554.8m |
| Q2 2025 | 0 | — | 13 | $243.5m | $237.2m |
| Q3 2025 | 0 | — | 7 | $108.7m | $102.4m |
| Q4 2025 | 0 | — | 6 | $181.4m | $175.9m |
| Q1 2026 | 0 | — | 6 | $137.3m | $133.5m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-02 | HASTINGS REED Director | Sold plan | $39.8m410.6k shares |
| 2026-03-02 | Neumann Spencer Adam Chief Financial Officer | Sold plan | $2.8m28.6k shares |
| 2026-02-27 | Neumann Spencer Adam Chief Financial Officer | Sold plan | $5.5m57.3k shares |
| 2026-02-10 | Peters Gregory K Co-CEO, director | Sold | $2.3m27.3k shares |
| 2026-02-10 | Willems Cletus R Chief Global Affairs Officer | Sold | $259.3k3.1k shares |
| 2026-02-09 | HYMAN DAVID A Chief Legal Officer | Sold | $464.2k5.7k shares |
| 2026-02-06 | Neumann Spencer Adam Chief Financial Officer | Sold | $751.6k9.2k shares |
| 2026-02-02 | HASTINGS REED Director | Sold plan | $32.7m391.0k shares |
| 2026-01-29 | Peters Gregory K Co-CEO, director | Sold plan | $8.8m105.8k shares |
| 2026-01-16 | HYMAN DAVID A Chief Legal Officer | Sold plan | $2.1m23.4k shares |
| 2026-01-15 | SMITH BRADFORD L Director | Sold plan | $2.8m31.8k shares |
| 2026-01-02 | HASTINGS REED Director | Sold plan | $39.1m426.3k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.58% of their portfolio | 346.2m $33.3bn | Reduced -1.9m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.65% of their portfolio | 274.4m $26.4bn | First filing |
| FMR LLC 1.04% of their portfolio | 204.7m $19.7bn | Added +8.8m |
| STATE STREET CORP 0.57% of their portfolio | 171.7m $16.5bn | Reduced -5.1m |
| Invesco Ltd. 1.23% of their portfolio | 131.5m $12.6bn | Reduced -7.2m |
| GEODE CAPITAL MANAGEMENT, LLC 0.62% of their portfolio | 103.5m $9.9bn | Added +3.9m |
| Capital World Investors 1.30% of their portfolio | 99.1m $9.5bn | Added +9.8m |
| PRICE T ROWE ASSOCIATES INC /MD/ 1.10% of their portfolio | 99.0m $9.5bn | Added +13.0m |
| MORGAN STANLEY 0.57% of their portfolio | 99.0m $9.5bn | Added +13.7m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.38% of their portfolio | 75.4m $7.2bn | First filing |
| Capital Research Global Investors 1.01% of their portfolio | 68.0m $6.5bn | Added +25.7m |
| JPMORGAN CHASE & CO 0.40% of their portfolio | 63.0m $5.9bn | Reduced -580.8k |
| BANK OF AMERICA CORP /DE/ 0.41% of their portfolio | 57.9m $5.6bn | Added +2.4m |
| NORTHERN TRUST CORP 0.54% of their portfolio | 42.6m $4.1bn | Reduced -804.5k |
| LOOMIS SAYLES & CO L P 4.91% of their portfolio | 38.0m $3.7bn | Added +743.1k |
| ALLIANCEBERNSTEIN L.P. 1.12% of their portfolio | 36.8m $3.5bn | Added +355.2k |
| WELLINGTON MANAGEMENT GROUP LLP 0.64% of their portfolio | 35.4m $3.4bn | Added +14.3m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.68% of their portfolio | 33.9m $3.3bn | Added +1.9m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.46% of their portfolio | 31.4m $3.0bn | Added +967.8k |
| GOLDMAN SACHS GROUP INC 0.37% of their portfolio | 29.5m $2.8bn | Added +3.7m |
| JENNISON ASSOCIATES LLC 1.85% of their portfolio | 28.0m $2.7bn | Reduced -6.9m |
| Bank of New York Mellon Corp 0.48% of their portfolio | 27.1m $2.6bn | Reduced -676.1k |
| Legal & General Group Plc 0.60% of their portfolio | 27.1m $2.6bn | Added +542.5k |
| BANK OF MONTREAL /CAN/ 1.05% of their portfolio | 26.6m $2.6bn | Added +2.2m |
| VANGUARD FIDUCIARY TRUST CO 0.59% of their portfolio | 24.4m $2.3bn | First filing |
| Amundi 0.61% of their portfolio | 23.2m $2.2bn | Reduced -258.1k |
| UBS Group AG 0.39% of their portfolio | 23.1m $2.2bn | Added +3.1m |
| Nuveen, LLC 0.60% of their portfolio | 23.0m $2.2bn | Added +2.4m |
| FRANKLIN RESOURCES INC 0.52% of their portfolio | 21.9m $2.1bn | Added +4.7m |
| BAILLIE GIFFORD & CO 2.14% of their portfolio | 21.8m $2.1bn | Reduced -15.1m |
| ROYAL BANK OF CANADA 0.40% of their portfolio | 21.7m $2.1bn | Added +150.5k |
| Fisher Asset Management, LLC 0.66% of their portfolio | 20.3m $2.0bn | Reduced -153.9k |
| Clearbridge Investments, LLC 1.64% of their portfolio | 19.6m $1.9bn | Added +2.9m |
| AMERICAN CENTURY COMPANIES INC 0.96% of their portfolio | 19.4m $1.9bn | Added +1.9m |
| Mitsubishi UFJ Asset Management Co., Ltd. 1.21% of their portfolio | 18.7m $1.8bn | Added +9.3m |
| DEUTSCHE BANK AG\ 0.58% of their portfolio | 18.4m $1.8bn | Added +1.8m |
| AMERIPRISE FINANCIAL INC 0.40% of their portfolio | 18.1m $1.7bn | Added +5.7m |
| BARCLAYS PLC 0.58% of their portfolio | 16.8m $1.6bn | Reduced -6.3m |
| SRS Investment Management, LLC 15.42% of their portfolio | 15.2m $1.5bn | Unchanged |
| DIMENSIONAL FUND ADVISORS LP 0.30% of their portfolio | 15.1m $1.5bn | Reduced -871.1k |
| JANUS HENDERSON GROUP PLC 0.68% of their portfolio | 14.9m $1.4bn | Added +1.6m |
| WELLS FARGO & COMPANY/MN 0.27% of their portfolio | 14.2m $1.4bn | Reduced -1.2m |
| EDGEWOOD MANAGEMENT LLC 8.68% of their portfolio | 14.0m $1.3bn | Added +1.9m |
| Swiss National Bank 0.69% of their portfolio | 12.4m $1.2bn | Added +791.4k |
| FIL Ltd 0.90% of their portfolio | 12.0m $1.2bn | Added +2.0m |
| Sumitomo Mitsui Trust Group, Inc. 0.73% of their portfolio | 11.7m $1.1bn | Reduced -448.4k |
| PRINCIPAL FINANCIAL GROUP INC 0.58% of their portfolio | 11.4m $1.1bn | Added +511.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.87% of their portfolio | 9.9m $937.5m | Added +266.6k |
| HARRIS ASSOCIATES L P 1.27% of their portfolio | 9.9m $948.0m | Added +9.8m |
| National Pension Service 0.69% of their portfolio | 9.5m $909.2m | Added +83.8k |
| CITIGROUP INC 0.58% of their portfolio | 9.4m $905.7m | Added +1.3m |
| SANDS CAPITAL MANAGEMENT, LLC 3.55% of their portfolio | 9.4m $905.2m | Reduced -608.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.57% of their portfolio | 9.3m $893.6m | Added +2.3m |
| Vanguard Global Advisers, LLC 0.48% of their portfolio | 9.2m $888.3m | First filing |
| RAYMOND JAMES FINANCIAL INC 0.27% of their portfolio | 8.9m $859.6m | Added +715.7k |
| Daiwa Securities Group Inc. 2.37% of their portfolio | 8.6m $822.1m | Added +199.3k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.53% of their portfolio | 8.5m $816.5m | Added +1.2m |
| HSBC HOLDINGS PLC 0.48% of their portfolio | 8.5m $812.6m | Reduced -10.0m |
| Swedbank AB 0.83% of their portfolio | 8.2m $785.1m | Added +518.7k |
| Assenagon Asset Management S.A. 1.23% of their portfolio | 8.0m $768.3m | Added +1.8m |
| California Public Employees Retirement System 0.46% of their portfolio | 7.8m $745.3m | Reduced -521.0k |
| LPL Financial LLC 0.20% of their portfolio | 7.7m $744.1m | Reduced -271.8k |
| T. Rowe Price Investment Management, Inc. 0.50% of their portfolio | 7.6m $731.0m | New |
| NEUBERGER BERMAN GROUP LLC 0.55% of their portfolio | 7.4m $716.1m | Added +2.2m |
| RHUMBLINE ADVISERS 0.61% of their portfolio | 7.4m $711.3m | Reduced -126.9k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.60% of their portfolio | 7.3m $706.0m | First filing |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.55% of their portfolio | 7.0m $672.1m | Reduced -8.7m |
| COATUE MANAGEMENT LLC 2.28% of their portfolio | 6.9m $662.8m | Reduced -4.0m |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.89% of their portfolio | 6.9m $657.2m | Added +1.3m |
| Newlands Management Operations LLC 4.17% of their portfolio | 6.7m $644.9m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.66% of their portfolio | 6.4m $619.0m | Reduced -170.2k |
| Winslow Capital Management, LLC 2.35% of their portfolio | 6.3m $603.0m | Added +619.5k |
| BNP PARIBAS FINANCIAL MARKETS 0.38% of their portfolio | 6.1m $584.9m | Reduced -2.3m |
| ProShare Advisors LLC 0.85% of their portfolio | 6.0m $574.4m | Reduced -1.4m |
| Pictet Asset Management Holding SA 0.57% of their portfolio | 5.6m $541.9m | Reduced -358.2k |
| GARDNER RUSSO & QUINN LLC 6.35% of their portfolio | 5.6m $539.5m | Added +605.9k |
| FIRST TRUST ADVISORS LP 0.38% of their portfolio | 5.6m $537.8m | Reduced -2.0m |
| Bank Julius Baer & Co. Ltd, Zurich 1.56% of their portfolio | 5.4m $517.5m | Reduced -1.5m |
| ENVESTNET ASSET MANAGEMENT INC 0.14% of their portfolio | 5.4m $520.7m | Added +909.3k |
| EAGLE CAPITAL MANAGEMENT LLC 1.73% of their portfolio | 5.4m $514.4m | Added +5.3m |
| VOYA INVESTMENT MANAGEMENT LLC 0.54% of their portfolio | 5.3m $514.3m | Added +4.3m |
| CANADA LIFE ASSURANCE Co 0.92% of their portfolio | 5.3m $513.4m | Added +376.3k |
| NATIONAL BANK OF CANADA /FI/ 0.52% of their portfolio | 5.3m $511.3m | Reduced -480.1k |
| SEI INVESTMENTS CO 0.46% of their portfolio | 5.2m $502.5m | Added +470.4k |
| NATIXIS ADVISORS, LLC 0.69% of their portfolio | 5.2m $498.3m | Added +192.2k |
| STIFEL FINANCIAL CORP 0.45% of their portfolio | 5.1m $487.1m | Added +202.5k |
| Vontobel Holding Ltd. 1.60% of their portfolio | 4.8m $464.5m | Added +2.0m |
| NEW YORK STATE COMMON RETIREMENT FUND 0.65% of their portfolio | 4.8m $462.0m | Added +12.0k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.79% of their portfolio | 4.8m $460.1m | Added +140.5k |
| Allianz Asset Management GmbH 0.51% of their portfolio | 4.6m $445.8m | Reduced -816.4k |
| 1832 Asset Management L.P. 0.59% of their portfolio | 4.6m $445.7m | Added +1.1m |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.52% of their portfolio | 4.6m $445.3m | Reduced -1.3m |
| Hudson Bay Capital Management LP 2.65% of their portfolio | 4.6m $440.4m | Added +830.0k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.74% of their portfolio | 4.5m $430.2m | Added +55.7k |
| PRIMECAP MANAGEMENT CO/CA/ 0.33% of their portfolio | 4.4m $424.2m | Added +388.7k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.55% of their portfolio | 4.4m $422.8m | Reduced -6.6m |
| Alecta Tjanstepension Omsesidigt 2.00% of their portfolio | 4.3m $409.6m | Unchanged |
| Thrivent Financial for Lutherans 0.77% of their portfolio | 4.2m $406.4m | Added +581.0k |
| GILDER GAGNON HOWE & CO LLC 4.84% of their portfolio | 4.2m $403.0m | Reduced -173.5k |
| Grantham, Mayo, Van Otterloo & Co. LLC 1.00% of their portfolio | 4.0m $389.3m | Added +4.0m |