Heritage Wealth Management, Inc. /CA/

SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2025-04-30

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$117.1m reported value -0.0% vs Q4 2024

83positions

48.4%in top 10

2 new 38 added 35 reduced 8 sold out vs Q4 2024

Options: 1 call positions ($15.8m notional), 0 put positions (— notional) – listed below, not included above.

Holdings, Q1 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	195,897	$12.8m10.91%	10.91%	Added +5.5k	+5,473 2.9%
2	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	342,994	$8.6m7.33%	7.33%	Added +2.8k	+2,806 0.8%
3	APPLE INC COM AAPL	AAPL	30,184	$6.7m5.72%	5.72%	Added +4.4k	+4,355 16.9%
4	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	104,314	$6.1m5.23%	5.23%	Reduced -3.4k	-3,441 -3.2%
5	SCHWAB STRATEGIC TR INT-TRM U.S TRES SCHR	SCHR	197,478	$4.9m4.19%	4.19%	Reduced -6.9k	-6,872 -3.4%
6	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	145,462	$4.8m4.10%	4.10%	Reduced -2.4k	-2,388 -1.6%
7	ISHARES TR IBOXX INV CP ETF LQD	LQD	33,369	$3.6m3.10%	3.10%	Reduced -1.1k	-1,089 -3.2%
8	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	44,197	$3.2m2.77%	2.77%	Reduced -4.9k	-4,897 -10.0%
9	BROADCOM INC COM AVGO	AVGO	18,694	$3.1m2.67%	2.67%	Added +17.2k	+17,205 1155.5%
10	ISHARES TR CALIF MUN BD ETF CMF	CMF	48,718	$2.7m2.34%	2.34%	Added +907	+907 1.9%
11	ISHARES TR 20 YR TR BD ETF TLT	TLT	29,565	$2.7m2.30%	2.30%	Reduced -1.8k	-1,847 -5.9%
12	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	62,133	$2.5m2.14%	2.14%	Added +429	+429 0.7%
13	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	29,024	$2.4m2.09%	2.09%	Unchanged
14	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	17,248	$2.1m1.76%	1.76%	Added +737	+737 4.5%
15	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	73,971	$1.9m1.64%	1.64%	Reduced -2.1k	-2,063 -2.7%
16	MICROSOFT CORP COM MSFT	MSFT	5,096	$1.9m1.63%	1.63%	Added +151	+151 3.0%
17	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	23,985	$1.9m1.63%	1.63%	Added +1.3k	+1,336 5.9%
18	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	7,427	$1.9m1.60%	1.60%	Added +424	+424 6.0%
19	ISHARES TR US TREAS BD ETF GOVT	GOVT	77,521	$1.8m1.52%	1.52%	Reduced -8.5k	-8,533 -9.9%
20	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	20,142	$1.8m1.50%	1.50%	Added +1.3k	+1,320 7.0%
21	ISHARES TR IBOXX HI YD ETF HYG	HYG	22,253	$1.8m1.50%	1.50%	Added +159	+159 0.7%
22	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	41,738	$1.7m1.47%	1.47%	Reduced -1.1k	-1,070 -2.5%
23	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	51,746	$1.6m1.38%	1.38%	Reduced -225	-225 -0.4%
24	ISHARES TR CORE US AGGBD ET AGG	AGG	16,077	$1.6m1.36%	1.36%	Reduced -2.2k	-2,175 -11.9%
25	META PLATFORMS INC CL A META	META	2,757	$1.6m1.36%	1.36%	Added +678	+678 32.6%
26	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	3,035	$1.6m1.33%	1.33%	Added +92	+92 3.1%
27	DIMENSIONAL ETF TRUST NATL MUN BD ETF DFNM	DFNM	27,868	$1.3m1.13%	1.13%	Added +2.0k	+2,035 7.9%
28	NVIDIA CORPORATION COM NVDA	NVDA	11,625	$1.3m1.08%	1.08%	Added +2.6k	+2,578 28.5%
29	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	49,466	$1.2m1.07%	1.07%	Added +3.3k	+3,313 7.2%
30	ISHARES TR CORE S&P US GWT IUSG	IUSG	9,735	$1.2m1.06%	1.06%	Unchanged
31	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	46,963	$1.2m1.05%	1.05%	Reduced -376	-376 -0.8%
32	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,315	$1.1m0.93%	0.93%	Added +2	+2 0.1%
33	HOME DEPOT INC COM HD	HD	2,872	$1.1m0.90%	0.90%	Added +11	+11 0.4%
34	AMAZON COM INC COM AMZN	AMZN	5,178	$985.2k0.84%	0.84%	Added +169	+169 3.4%
35	WALMART INC COM WMT	WMT	10,385	$911.7k0.78%	0.78%	Reduced -22	-22 -0.2%
36	STRYKER CORPORATION COM SYK	SYK	2,449	$911.7k0.78%	0.78%	Reduced -2	-2 -0.1%
37	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,870	$907.7k0.78%	0.78%	Reduced -31	-31 -0.5%
38	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		36,786	$874.4k0.75%	0.75%	Reduced -75	-75 -0.2%
39	ELI LILLY & CO COM LLY	LLY	1,055	$871.3k0.74%	0.74%	Added +6	+6 0.6%
40	VANGUARD INDEX FDS VALUE ETF VTV	VTV	4,719	$815.2k0.70%	0.70%	Reduced -230	-230 -4.7%
41	QUALCOMM INC COM QCOM	QCOM	5,269	$809.3k0.69%	0.69%	Added +349	+349 7.1%
42	COUPANG INC CL A CPNG	CPNG	35,773	$784.5k0.67%	0.67%	Reduced -4.6k	-4,584 -11.4%
43	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,233	$689.7k0.59%	0.59%	Reduced -103	-103 -7.7%
44	UNITEDHEALTH GROUP INC COM UNH	UNH	1,089	$570.4k0.49%	0.49%	Reduced -6	-6 -0.6%
45	SPDR SER TR NUVEEN BLMBRG SH SHM	SHM	11,948	$568.7k0.49%	0.49%	Added +1.1k	+1,054 9.7%
46	PEPSICO INC COM PEP	PEP	3,491	$523.4k0.45%	0.45%	Reduced -37	-37 -1.1%
47	ORACLE CORP COM ORCL	ORCL	3,583	$500.9k0.43%	0.43%	Added +19	+19 0.5%
48	JOHNSON & JOHNSON COM JNJ	JNJ	2,963	$491.4k0.42%	0.42%	Reduced -4	-4 -0.1%
49	HIMS & HERS HEALTH INC COM CL A HIMS	HIMS	16,111	$476.1k0.41%	0.41%	Reduced -24	-24 -0.1%
50	EXXON MOBIL CORP COM XOM	XOM	3,953	$470.1k0.40%	0.40%	Reduced -20	-20 -0.5%
51	RTX CORPORATION COM RTX	RTX	3,507	$464.5k0.40%	0.40%	Reduced -1	-1 -0.0%
52	CISCO SYS INC COM CSCO	CSCO	7,289	$449.8k0.38%	0.38%	Reduced -213	-213 -2.8%
53	JPMORGAN CHASE & CO COM JPM	JPM	1,734	$425.4k0.36%	0.36%	Added +18	+18 1.1%
54	ISHARES TR NATIONAL MUN ETF MUB	MUB	4,014	$423.2k0.36%	0.36%	Added +302	+302 8.1%
55	INTEL CORP COM INTC	INTC	18,350	$416.7k0.36%	0.36%	Added +1.3k	+1,306 7.7%
56	STARBUCKS CORP COM SBUX	SBUX	4,013	$393.6k0.34%	0.34%	Added +22	+22 0.6%
57	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	735	$391.4k0.33%	0.33%	Added +48	+48 7.0%
58	AXON ENTERPRISE INC COM AXON	AXON	713	$375.0k0.32%	0.32%	Unchanged
59	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	7,112	$361.5k0.31%	0.31%	Added +941	+941 15.2%
60	ISHARES TR SHRT NAT MUN ETF SUB	SUB	3,371	$356.0k0.30%	0.30%	Reduced -1.0k	-1,013 -23.1%
61	ISHARES TR RUS 1000 GRW ETF IWF	IWF	930	$335.8k0.29%	0.29%	Reduced -28	-28 -2.9%
62	CHEVRON CORP NEW COM CVX	CVX	1,853	$309.9k0.26%	0.26%	Added +11	+11 0.6%
63	MCDONALDS CORP COM MCD	MCD	974	$304.2k0.26%	0.26%	Added +3	+3 0.3%
64	COSTCO WHSL CORP NEW COM COST	COST	304	$287.5k0.25%	0.25%	Unchanged
65	VISA INC COM CL A V	V	795	$278.6k0.24%	0.24%	Added +11	+11 1.4%
66	PROCTER AND GAMBLE CO COM PG	PG	1,598	$272.3k0.23%	0.23%	Reduced -4	-4 -0.2%
67	VANGUARD INDEX FDS SM CP VAL ETF VBR	VBR	1,442	$268.7k0.23%	0.23%	Added +66	+66 4.8%
68	NIKE INC CL B NKE	NKE	4,209	$267.2k0.23%	0.23%	Reduced -74	-74 -1.7%
69	NETFLIX INC COM NFLX	NFLX	278	$259.2k0.22%	0.22%	Added +42	+42 17.8%
70	ABBVIE INC COM ABBV	ABBV	1,229	$257.5k0.22%	0.22%	New
71	ARK ETF TR INNOVATION ETF ARKK	ARKK	5,285	$251.5k0.21%	0.21%	Reduced -778	-778 -12.8%
72	MERCADOLIBRE INC COM MELI	MELI	127	$247.8k0.21%	0.21%	Added +1	+1 0.8%
73	ISHARES TR CORE S&P500 ETF IVV	IVV	436	$245.0k0.21%	0.21%	Unchanged
74	TEXAS INSTRS INC COM TXN	TXN	1,357	$243.9k0.21%	0.21%	Added +76	+76 5.9%
75	ISHARES TR S&P 100 ETF OEF	OEF	856	$231.8k0.20%	0.20%	Reduced -14	-14 -1.6%
76	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	5,809	$223.3k0.19%	0.19%	Reduced -2.0k	-2,048 -26.1%
77	ISHARES TR RUS 1000 VAL ETF IWD	IWD	1,164	$219.0k0.19%	0.19%	New
78	EXCHANGE TRADED CONCEPTS TRU EMQQ EM INTERN EMQQ	EMQQ	5,568	$212.5k0.18%	0.18%	Reduced -672	-672 -10.8%
79	TESLA INC COM TSLA	TSLA	814	$211.0k0.18%	0.18%	Added +189	+189 30.2%
80	NU HLDGS LTD ORD SHS CL A NU	NU	10,000	$102.4k0.09%	0.09%	Unchanged
81	ABRDN TOTAL DYNAMIC DIVIDEND COM SH BEN INT XAODX	XAODX	11,064	$92.8k0.08%	0.08%	Reduced -7.4k	-7,436 -40.2%
82	HNR ACQUISITION CORP *W EXP 02/04/202 EONR.WS	EONR.WS	191,735	$11.5k0.01%	0.01%	Unchanged
83	AMARIN CORP PLC SPONS ADR NEW SPONS ADR NEW		14,250	$6.4k0.01%	0.01%	Unchanged

Sold out since Q4 2024

Security	Ticker	Shares held before	Value then
MERCK & CO INC MRK	MRK	2,640	$262.6k2.6k shares
ACCENTURE PLC IRELAND ACN	ACN	674	$237.1k674 shares
VANGUARD WORLD FD VGT	VGT	360	$223.8k360 shares
SPDR SERIES TRUST SPYV	SPYV	4,326	$221.2k4.3k shares
SEMPRA SRE	SRE	2,444	$214.4k2.4k shares
VIRTUS DIVIDEND INTEREST & P NFJ	NFJ	11,422	$144.3k11.4k shares
CBRE GBL REAL ESTATE INC FD		12,632	$60.8k12.6k shares
VIRTUS CONVERTIBLE & INC FD		12,883	$40.3k12.9k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR S&P 500 ETF TR SPY · Call	SPY	Call	28,300	$15.8m28.3k shares	Reduced