Vault-13

AMERICAN CENTY ETF TR AVUV

US SML CP VALU · ETP · CUSIP 025072877

820 institutional holders +13 vs Q4 2024
115,312,019115.3m shares reported held*
$10.0bnreported value*
70 new 456 added 224 reduced 52 sold out net bought ≈ $864.5m (+10.0m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($18.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $87.06. Options: 1 managers hold calls ($1.8m notional), 1 hold puts ($941.4k).

Trends to Q1 2025

Institutional holders

Managers reporting a position, each quarter

05001kQ3 22: 280Q4 22: 357Q1 23: 406Q2 23: 421Q3 23: 452Q4 23: 569Q1 24: 631Q2 24: 653Q3 24: 708Q4 24: 807Q1 25: 820820Q3 22Q1 23Q3 23Q1 24Q3 24Q1 25
Numbers
QuarterHolders
Q3 2022280
Q4 2022357
Q1 2023406
Q2 2023421
Q3 2023452
Q4 2023569
Q1 2024631
Q2 2024653
Q3 2024708
Q4 2024807
Q1 2025820

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1k01kQ2 23: 292 bought or addedQ2 23: 130 cut or sold outQ3 23: 306 bought or addedQ3 23: 117 cut or sold outQ3 23Q4 23: 379 bought or addedQ4 23: 112 cut or sold outQ1 24: 439 bought or addedQ1 24: 169 cut or sold outQ1 24Q2 24: 451 bought or addedQ2 24: 189 cut or sold outQ3 24: 499 bought or addedQ3 24: 170 cut or sold outQ3 24Q4 24: 508 bought or addedQ4 24: 185 cut or sold outQ1 25: 526 bought or addedQ1 25: 276 cut or sold outQ1 25
Numbers
QuarterBought or addedCut or sold out
Q2 2023292130
Q3 2023306117
Q4 2023379112
Q1 2024439169
Q2 2024451189
Q3 2024499170
Q4 2024508185
Q1 2025526276

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$5m$10m$15mQ2 24 calls: $1.3mQ2 24 puts: $376.8kQ2 24P/C 0.29Q3 24 calls: $1.7mQ3 24 puts: $1.2mQ3 24P/C 0.68Q4 24 calls: $724.0kQ4 24 puts: $11.6mQ4 24P/C 16.05Q1 25 calls: $1.8mQ1 25 puts: $941.4kQ1 25P/C 0.53
Numbers
QuarterCallsPutsP/C
Q2 2024$1.3m$376.8k0.29
Q3 2024$1.7m$1.2m0.68
Q4 2024$724.0k$11.6m16.05
Q1 2025$1.8m$941.4k0.53

Biggest buyers

Creative Planning Added +3,248,965+3.2m
Focus Partners Wealth Added +2,146,338+2.1m
Sequoia Financial Advisors, LLC Added +798,761+798.8k
HB Wealth Management, LLC New +751,803+751.8k
Cresset Asset Management, LLC Added +440,078+440.1k
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO Added +389,956+390.0k
AMERIPRISE FINANCIAL INC Added +377,381+377.4k
BANK OF AMERICA CORP /DE/ Added +368,674+368.7k
Focus Partners Advisor Solutions, LLC Added +326,626+326.6k
Alesco Advisors, LLC, An ESL Co Added +300,515+300.5k

Biggest sellers

CHURCHILL MANAGEMENT Corp Sold out -2,262,344-2.3m
WMS Partners, LLC Sold out -736,369-736.4k
TRAPHAGEN INVESTMENT ADVISORS LLC Reduced -476,268-476.3k
Hill Investment Group Partners, LLC Reduced -388,168-388.2k
MORGAN STANLEY Reduced -241,362-241.4k
RVW Wealth, LLC Reduced -221,424-221.4k
HENGEHOLD CAPITAL MANAGEMENT LLC Sold out -141,992-142.0k
WELLS FARGO & COMPANY/MN Reduced -118,879-118.9k
Falcon Wealth Planning Reduced -107,483-107.5k
WESPAC Advisors SoCal, LLC Reduced -107,122-107.1k

Biggest calls

CITADEL ADVISORS LLC Added $1.8m20.2k shares

Biggest puts

CITADEL ADVISORS LLC Reduced $941.4k10.8k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Holders, Q1 2025

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Creative Planning 0.92% of their portfolio OVERLAND PARK, KS 11,240,47911.2m $979.8m $979.8m 0.92% Added +3.2m +3,248,965
2 Focus Partners Wealth 1.24% of their portfolio ST LOUIS, MO 5,687,2325.7m $495.8m $495.8m 1.24% Added +2.1m +2,146,338
3 LPL Financial LLC 0.15% of their portfolio FORT MILL, SC 4,386,4594.4m $382.4m $382.4m 0.15% Added +242.5k +242,483
4 MORGAN STANLEY 0.02% of their portfolio NEW YORK, NY 3,222,5013.2m $280.9m $280.9m 0.02% Reduced -241.4k -241,362
5 Mason Investment Advisory Services, Inc. 14.28% of their portfolio RESTON, VA 2,713,7312.7m $236.6m $236.6m 14.28% Added +18.9k +18,866
6 Truepoint, Inc. 6.00% of their portfolio CINCINNATI, OH 2,539,0432.5m $221.3m $221.3m 6.00% Added +257.6k +257,596
7 BANK OF AMERICA CORP /DE/ 0.02% of their portfolio CHARLOTTE, NC 2,388,5472.4m $208.2m $208.2m 0.02% Added +368.7k +368,674
8 ENVESTNET ASSET MANAGEMENT INC 0.06% of their portfolio Berwyn, PA 2,029,6652.0m $176.9m $176.9m 0.06% Added +212.9k +212,942
9 AMERIPRISE FINANCIAL INC 0.04% of their portfolio MINNEAPOLIS, MN 1,911,4021.9m $166.6m $166.6m 0.04% Added +377.4k +377,381
10 NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.13% of their portfolio MILWAUKEE, WI 1,796,0401.8m $156.6m $156.6m 0.13% Added +390.0k +389,956
11 Focus Partners Advisor Solutions, LLC 1.96% of their portfolio SAINT LOUIS, MO 1,482,0241.5m $129.2m $129.2m 1.96% Added +326.6k +326,626
12 OSAIC HOLDINGS, INC. 0.27% of their portfolio SCOTTSDALE, AZ 1,388,9741.4m $121.1m $121.1m 0.27% Added +208.5k +208,514
13 UBS Group AG 0.03% of their portfolio ZURICH, V8 1,341,2791.3m $116.9m $116.9m 0.03% Reduced -37.5k -37,473
14 HighTower Advisors, LLC 0.15% of their portfolio CHICAGO, IL 1,238,0301.2m $107.9m $107.9m 0.15% Added +199.1k +199,079
15 Prime Capital Investment Advisors, LLC 1.26% of their portfolio OVERLAND PARK, KS 1,233,6271.2m $107.5m $107.5m 1.26% Added +277.1k +277,084
16 RAYMOND JAMES FINANCIAL INC 0.04% of their portfolio ST. PETERSBURG, FL 1,143,9291.1m $99.7m $99.7m 0.04% Added +9.4k +9,379
17 Waverly Advisors, LLC 1.18% of their portfolio BIRMINGHAM, AL 1,109,5581.1m $96.7m $96.7m 1.18% Added +136.0k +136,035
18 WELLS FARGO & COMPANY/MN 0.02% of their portfolio SAN FRANCISCO, CA 1,090,0381.1m $95.0m $95.0m 0.02% Reduced -118.9k -118,879
19 Unison Advisors LLC 11.81% of their portfolio PROVIDENCE, RI 1,065,0411.1m $92.8m $92.8m 11.81% Added +18.5k +18,537
20 COMMONWEALTH EQUITY SERVICES, LLC 0.13% of their portfolio WALTHAM, MA 1,026,1141.0m $89.4m $89.4m 0.13% Added +72.8k +72,818
21 Alesco Advisors, LLC, An ESL Co 2.78% of their portfolio Pittsford, NY 1,015,6031.0m $88.5m $88.5m 2.78% Added +300.5k +300,515
22 Empowered Funds, LLC 1.26% of their portfolio NEWTOWN SQUARE, PA 1,011,6961.0m $88.2m $88.2m 1.26% Added +11.2k +11,210
23 CCM INVESTMENT GROUP, LLC 9.32% of their portfolio NORTHFIELD, MN 1,011,4011.0m $88.1m $88.1m 9.32% Added +13.9k +13,865
24 Evensky & Katz LLC 5.91% of their portfolio CORAL GABLES, FL 1,011,1521.0m $88.1m $88.1m 5.91% Added +28.1k +28,054
25 Plancorp, LLC 3.23% of their portfolio SAINT LOUIS, MO 935,129935.1k $81.5m $81.5m 3.23% Added +94.2k +94,161
26 Sequoia Financial Advisors, LLC 0.59% of their portfolio Akron, OH 870,178870.2k $75.9m $75.9m 0.59% Added +798.8k +798,761
27 TCI Wealth Advisors, Inc. 6.04% of their portfolio Tucson, AZ 865,098865.1k $75.4m $75.4m 6.04% Added +62.4k +62,442
28 ROYAL BANK OF CANADA 0.02% of their portfolio TORONTO, A6 860,159860.2k $75.0m $75.0m 0.02% Added +7.9k +7,909
29 Avantax Planning Partners, Inc. 2.52% of their portfolio DUBUQUE, IA 817,595817.6k $71.3m $71.3m 2.52% Reduced -42.8k -42,773
30 HB Wealth Management, LLC 0.55% of their portfolio Atlanta, GA 751,803751.8k $65.5m $65.5m 0.55% New
31 AMERICAN CENTURY COMPANIES INC 0.04% of their portfolio KANSAS CITY, MO 739,684739.7k $64.5m $64.5m 0.04% Added +46.7k +46,708
32 OXFORD FINANCIAL GROUP, LTD. LLC 4.31% of their portfolio INDIANAPOLIS, IN 705,715705.7k $61.5m $61.5m 4.31% Added +12.6k +12,580
33 Foster Group, Inc. 2.17% of their portfolio WEST DES MOINES, IA 663,812663.8k $57.9m $57.9m 2.17% Added +56.7k +56,726
34 Parcion Private Wealth LLC 4.39% of their portfolio BELLEVUE, WA 618,057618.1k $53.9m $53.9m 4.39% Reduced -66.5k -66,475
35 SATOVSKY ASSET MANAGEMENT LLC 11.95% of their portfolio NEW YORK, NY 612,625612.6k $53.4m $53.4m 11.95% Reduced -1.9k -1,911
36 COMERICA BANK 0.22% of their portfolio DALLAS, TX 604,058604.1k $52.7m $52.7m 0.22% Added +63.4k +63,412
37 Beaird Harris Wealth Management, LLC 4.38% of their portfolio DALLAS, TX 591,380591.4k $51.6m $51.6m 4.38% Added +43.9k +43,924
38 Moisand Fitzgerald Tamayo, LLC 7.04% of their portfolio ORLANDO, FL 583,732583.7k $50.9m $50.9m 7.04% Added +22.5k +22,463
39 Cresset Asset Management, LLC 0.25% of their portfolio Chicago, IL 576,446576.4k $50.2m $50.2m 0.25% Added +440.1k +440,078
40 NorthCoast Asset Management LLC 0.24% of their portfolio STAMFORD, CT 557,406557.4k $48.6m $48.6m 0.24% Added +2.3k +2,328
41 TruWealth Advisors, LLC 2.93% of their portfolio Metairie, LA 557,383557.4k $48.6m $48.6m 2.93% Added +32.8k +32,825
42 PDS Planning, Inc 3.82% of their portfolio DUBLIN, OH 519,823519.8k $45.3m $45.3m 3.82% Reduced -4.5k -4,476
43 Meredith Wealth Planning 18.44% of their portfolio MARYVILLE, IL 479,513479.5k $41.8m $41.8m 18.44% Added +9.3k +9,291
44 Marquette Asset Management, LLC 7.35% of their portfolio MINNEAPOLIS, MN 478,688478.7k $41.7m $41.7m 7.35% Added +1.1k +1,051
45 Werba Rubin Papier Wealth Management 8.59% of their portfolio SAN JOSE, CA 453,260453.3k $39.5m $39.5m 8.59% Reduced -9.6k -9,634
46 Mariner, LLC 0.06% of their portfolio Overland Park, KS 430,461430.5k $37.5m $37.5m 0.06% Reduced -26.8k -26,752
47 Krilogy Financial LLC 2.39% of their portfolio ST. LOUIS, MO 423,806423.8k $36.9m $36.9m 2.39% Added +30.3k +30,339
48 Burton Enright Welch 7.34% of their portfolio WALNUT CREEK, CA 414,351414.4k $36.1m $36.1m 7.34% Added +11.4k +11,362
49 Corient Private Wealth LP 0.06% of their portfolio MIAMI, FL 401,545401.5k $35.0m $35.0m 0.06% Added +1.1k +1,060
50 CORRECT CAPITAL WEALTH MANAGEMENT 6.79% of their portfolio CLAYTON, MO 392,647392.6k $34.2m $34.2m 6.79% Added +788 +788
51 Private Advisor Group, LLC 0.21% of their portfolio MORRISTOWN, NJ 391,291391.3k $34.1m $34.1m 0.21% Added +21.8k +21,846
52 WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.06% of their portfolio PLYMOUTH, MN 386,563386.6k $33.7m $33.7m 0.06% Reduced -34.3k -34,297
53 Financial Partners Group, Inc 5.15% of their portfolio Overland Park, KS 382,661382.7k $33.4m $33.4m 5.15% Added +9.5k +9,487
54 Team Hewins, LLC 11.88% of their portfolio FOSTER CITY, CA 350,657350.7k $30.6m $30.6m 11.88% Reduced -6.8k -6,761
55 MEANS INVESTMENT CO., INC. 3.22% of their portfolio BANGOR, ME 347,601347.6k $30.3m $30.3m 3.22% Added +207.8k +207,756
56 ORRSTOWN FINANCIAL SERVICES INC 7.19% of their portfolio HARRISBURG, PA 346,458346.5k $30.2m $30.2m 7.19% Added +61.0k +61,012
57 RED LIGHTHOUSE INVESTMENT MANAGEMENT, LLC 13.13% of their portfolio HILLSDALE, NY 343,714343.7k $32.2m $32.2m 13.13% Added +4.2k +4,241
58 PrairieView Partners, LLC 3.03% of their portfolio ST. PAUL, MN 332,731332.7k $29.0m $29.0m 3.03% Reduced -7.6k -7,647
59 QUARRY HILL ADVISORS, LLC 18.62% of their portfolio ST PAUL, MN 328,802328.8k $28.7m $28.7m 18.62% Added +23.1k +23,069
60 PNC Financial Services Group, Inc. 0.01% of their portfolio Pittsburgh, PA 321,917321.9k $28.1m $28.1m 0.01% Added +20.9k +20,871
61 Callan Capital, LLC 1.99% of their portfolio LA JOLLA, CA 307,975308.0k $26.8m $26.8m 1.99% Reduced -6.6k -6,556
62 Brown University 12.18% of their portfolio Providence, RI 301,800301.8k $26.3m $26.3m 12.18% Unchanged
63 Sherrill & Hutchins Financial Advisory, Inc 22.41% of their portfolio ATLANTA, GA 301,577301.6k $26.3m $26.3m 22.41% Added +7.4k +7,435
64 N.E.W. Advisory Services LLC 1.99% of their portfolio DE PERE, WI 298,028298.0k $26.0m $26.0m 1.99% Added +67.6k +67,642
65 Hill Investment Group Partners, LLC 3.52% of their portfolio ST. LOUIS, MO 294,042294.0k $25.6m $25.6m 3.52% Reduced -388.2k -388,168
66 Empirical Financial Services, LLC d.b.a. Empirical Wealth Management 0.66% of their portfolio Seattle, WA 293,428293.4k $25.6m $25.6m 0.66% Added +27.6k +27,640
67 Glenview Trust Co 0.50% of their portfolio Louisville, KY 292,954293.0k $25.5m $25.5m 0.50% Added +21.8k +21,755
68 WMG Financial Advisors, LLC 10.83% of their portfolio Knoxville, TN 292,008292.0k $25.5m $25.5m 10.83% Added +19.2k +19,176
69 Creative Capital Management Investments LLC 9.31% of their portfolio SAN DIEGO, CA 276,625276.6k $24.1m $24.1m 9.31% Reduced -3.5k -3,509
70 Cetera Investment Advisers 0.05% of their portfolio SCHAUMBURG, IL 275,488275.5k $24.0m $24.0m 0.05% Added +62.6k +62,632
71 Greenline Partners, LLC 3.45% of their portfolio NEW YORK, NY 274,182274.2k $23.9m $23.9m 3.45% Added +225.2k +225,237
72 EAGLE WEALTH STRATEGIES LLC 14.53% of their portfolio MULLICA HILL, NJ 271,634271.6k $23.7m $23.7m 14.53% Added +4.6k +4,600
73 MAI Capital Management 0.18% of their portfolio INDEPENDENCE, OH 269,883269.9k $23.5m $23.5m 0.18% Added +15.1k +15,107
74 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 268,767268.8k $23.4m $23.4m 0.00% Added +15.1k +15,108
75 Apollon Wealth Management, LLC 0.52% of their portfolio MOUNT PLEASANT, SC 268,671268.7k $23.4m $23.4m 0.52% Added +79.0k +78,978
76 Avior Wealth Management, LLC 0.88% of their portfolio OMAHA, NE 265,617265.6k $23.2m $23.2m 0.88% Added +81.8k +81,812
77 ACORN FINANCIAL ADVISORY SERVICES INC /ADV 4.17% of their portfolio Reston, VA 264,553264.6k $23.1m $23.1m 4.17% Reduced -24.9k -24,915
78 KESTRA PRIVATE WEALTH SERVICES, LLC 0.38% of their portfolio AUSTIN, TX 263,751263.8k $23.0m $23.0m 0.38% Added +12.1k +12,103
79 Harbor Group, Inc. 4.50% of their portfolio BEDFORD, NH 258,540258.5k $22.5m $22.5m 4.50% Added +102.1k +102,107
80 Kondo Wealth Advisors, Inc. 10.88% of their portfolio PASADENA, CA 253,207253.2k $22.1m $22.1m 10.88% Added +17.9k +17,881
81 FIFTH THIRD BANCORP 0.08% of their portfolio CINCINNATI, OH 246,574246.6k $21.5m $21.5m 0.08% Added +64.2k +64,165
82 High Probability Advisors, LLC 3.52% of their portfolio Pittsford, NY 241,876241.9k $21.1m $21.1m 3.52% Added +16.5k +16,508
83 RW Investment Management LLC 2.57% of their portfolio Eagle, ID 239,646239.6k $20.9m $20.9m 2.57% Added +53.1k +53,082
84 Bare Financial Services, Inc 8.00% of their portfolio GAP, PA 238,862238.9k $20.8m $20.8m 8.00% Added +14.2k +14,235
85 Bluespring Wealth Management, LLC 2.08% of their portfolio AUSTIN, TX 234,556234.6k $20.4m $20.4m 2.08% Added +3.8k +3,786
86 Falcon Wealth Planning 2.25% of their portfolio Ontario, CA 232,625232.6k $20.3m $20.3m 2.25% Reduced -107.5k -107,483
87 Intelligence Driven Advisers, LLC 3.84% of their portfolio CARLSBAD, CA 228,698228.7k $19.9m $19.9m 3.84% Added +343 +343
88 Savant Capital, LLC 0.17% of their portfolio ROCKFORD, IL 226,088226.1k $19.7m $19.7m 0.17% Added +157.4k +157,355
89 DEFINE FINANCIAL, LLC 13.46% of their portfolio SAN DIEGO, CA 223,695223.7k $17.7m $17.7m 13.46% Added +18.9k +18,890
90 MERCER GLOBAL ADVISORS INC /ADV 0.04% of their portfolio DENVER, CO 223,520223.5k $19.5m $19.5m 0.04% Added +75.6k +75,628
91 MB Generational Wealth, LLC 14.43% of their portfolio SPOKANE, WA 221,773221.8k $19.3m $19.3m 14.43% Added +4.2k +4,160
92 Atria Investments, Inc 0.25% of their portfolio Charlotte, NC 221,600221.6k $19.3m $19.3m 0.25% Reduced -5.4k -5,427
93 Stephens Consulting, LLC 4.77% of their portfolio FLINT, MI 217,710217.7k $19.0m $19.0m 4.77% Added +9.7k +9,669
94 Orion Portfolio Solutions, LLC 0.10% of their portfolio Omaha, NE 215,243215.2k $19.8m $19.8m 0.10% Added +106.1k +106,138
95 Chicago Partners Investment Group LLC 0.60% of their portfolio CHICAGO, IL 214,715214.7k $18.1m $18.1m 0.60% Added +20.2k +20,225
96 Modern Wealth Management, LLC 0.59% of their portfolio KANSAS CITY, MO 212,814212.8k $18.6m $18.6m 0.59% Added +2.3k +2,261
97 Valued Wealth Advisors LLC 11.05% of their portfolio HOLLADAY, UT 211,180211.2k $18.4m $18.4m 11.05% Added +6.1k +6,123
98 New England Capital Financial Advisors LLC 9.26% of their portfolio MERIDEN, CT 208,855208.9k $18.2m $18.2m 9.26% Added +208.8k +208,846
99 Morton Brown Family Wealth, LLC 6.17% of their portfolio ALLENTOWN, PA 208,387208.4k $18.2m $18.2m 6.17% Added +19.5k +19,512
100 Pathstone Holdings, LLC 0.08% of their portfolio ENGLEWOOD, NJ 208,336208.3k $18.2m $18.2m 0.08% Added +23.1k +23,143