Fox Financial, Inc

WYOMISSING, PA · CIK 2004131 · 13F filing filed 2024-07-22

SEC-registered investment adviser since 2022 · corporation

Assets managed$271.8m
Staff6 · 5 in investment roles
Main clients (by assets)Individuals 51%, High net worth individuals 46%, Pension plans 3%
Websitealliancefinancialofpa.com
Form ADV · 2026-06-22SEC adviser record

$108.5m reported value -1.8% vs Q1 2024

14positions

98.6%in top 10

1 new 4 added 9 reduced 0 sold out vs Q1 2024

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	SPDR SERIES TRUST PORTFOLI S&P1500 SPTM	SPTM	317,480	$21.1m19.42%	19.42%	Reduced -8.1k	-8,148 -2.5%
2	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	41,093	$19.7m18.15%	18.15%	Reduced -1.6k	-1,550 -3.6%
3	WISDOMTREE TR US LARGECAP DIVD DLN	DLN	253,851	$18.5m17.03%	17.03%	Added +2.8k	+2,786 1.1%
4	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	77,491	$17.5m16.16%	16.16%	Reduced -4.3k	-4,315 -5.3%
5	ISHARES TR RUS MID CAP ETF IWR	IWR	133,719	$10.8m10.00%	10.00%	Reduced -249	-249 -0.2%
6	ISHARES TR US SML CAP EQT SMLF	SMLF	165,013	$10.1m9.31%	9.31%	New
7	INVESCO EXCH TRD SLF IDX FD RUSL 1000 DYNM OMFL	OMFL	103,531	$5.4m5.01%	5.01%	Added +759	+759 0.7%
8	SPDR SER TR PORTFOLIO S&P600 SPSM	SPSM	66,525	$2.8m2.55%	2.55%	Reduced -296.4k	-296,351 -81.7%
9	SPDR SERIES TRUST PRTFLO S&P500 GW SPYG	SPYG	6,893	$552.3k0.51%	0.51%	Reduced -600	-600 -8.0%
10	INVESCO EXCH TRADED FD TR II S&P SMLCAP QTY XSHQ	XSHQ	13,730	$533.7k0.49%	0.49%	Added +462	+462 3.5%
11	AMPLIFY ETF TR CWP ENHANCED DIV DIVO	DIVO	12,600	$487.6k0.45%	0.45%	Reduced -5.3k	-5,270 -29.5%
12	ISHARES TR CORE S&P MCP ETF IJH	IJH	6,030	$352.9k0.33%	0.33%	Reduced -125	-125 -2.0%
13	WISDOMTREE TR US QTLY DIV GRT DGRW	DGRW	4,328	$337.8k0.31%	0.31%	Added +60	+60 1.4%
14	VANGUARD WORLD FD CONSUM STP ETF VDC	VDC	1,495	$303.5k0.28%	0.28%	Reduced -363	-363 -19.5%