Xcel Wealth Management, LLC

Holly Hill, FL · CIK 1791002 · 13F filing filed 2024-07-23

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$497.9m
Staff4 · 3 in investment roles
Main clients (by assets)High net worth individuals 78%, Individuals 18%, Pension plans 3%
Form ADV · 2026-02-19SEC adviser record

$319.4m reported value -0.2% vs Q1 2024

123positions

46.2%in top 10

5 new 38 added 58 reduced 9 sold out vs Q1 2024

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	RH COM RH	RH	122,938	$30.1m9.41%	9.41%	Added +11.3k	+11,317 10.1%
2	AMAZON COM INC COM AMZN	AMZN	116,743	$22.6m7.06%	7.06%	Reduced -831	-831 -0.7%
3	ALPHABET INC CAP STK CL A GOOGL	GOOGL	105,321	$19.2m6.01%	6.01%	Reduced -6.1k	-6,085 -5.5%
4	BANK AMERICA CORP COM BAC	BAC	380,827	$15.1m4.74%	4.74%	Added +4.8k	+4,767 1.3%
5	APPLE INC COM AAPL	AAPL	53,703	$11.3m3.54%	3.54%	Reduced -23	-23 -0.0%
6	NVIDIA CORPORATION COM NVDA	NVDA	90,917	$11.2m3.52%	3.52%	Reduced -1.3k	-1,303 -1.4%
7	JPMORGAN CHASE & CO COM JPM	JPM	55,425	$11.2m3.51%	3.51%	Reduced -6.1k	-6,085 -9.9%
8	FORD MTR CO COM F	F	798,275	$10.0m3.13%	3.13%	Added +172.8k	+172,762 27.6%
9	HOME DEPOT INC COM HD	HD	26,709	$9.2m2.88%	2.88%	Added +934	+934 3.6%
10	BOEING CO COM BA	BA	42,871	$7.8m2.44%	2.44%	Added +105	+105 0.2%
11	PFIZER INC COM PFE	PFE	275,656	$7.7m2.42%	2.42%	Added +3.0k	+3,021 1.1%
12	VERIZON COMMUNICATIONS INC COM VZ	VZ	178,381	$7.4m2.30%	2.30%	Reduced -3.3k	-3,306 -1.8%
13	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	14,691	$6.0m1.87%	1.87%	Reduced -65	-65 -0.4%
14	WHIRLPOOL CORP COM WHR	WHR	57,228	$5.8m1.83%	1.83%	Added +50.4k	+50,368 734.2%
15	MORGAN STANLEY COM NEW MS	MS	58,275	$5.7m1.77%	1.77%	Reduced -670	-670 -1.1%
16	PPL CORP COM PPL	PPL	197,904	$5.5m1.71%	1.71%	Reduced -8.5k	-8,500 -4.1%
17	UBER TECHNOLOGIES INC COM UBER	UBER	70,545	$5.1m1.61%	1.61%	Reduced -7.6k	-7,575 -9.7%
18	EASTERLY GOVT PPTYS INC COM COM		392,132	$4.9m1.52%	1.52%	Added +40.8k	+40,782 11.6%
19	CELSIUS HLDGS INC COM NEW CELH	CELH	79,013	$4.5m1.41%	1.41%	Reduced -8.0k	-8,034 -9.2%
20	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	8,900	$4.5m1.39%	1.39%	Reduced -94	-94 -1.1%
21	WALMART INC COM WMT	WMT	63,963	$4.3m1.36%	1.36%	Reduced -1.0k	-1,000 -1.5%
22	BROADCOM INC COM AVGO	AVGO	2,665	$4.3m1.34%	1.34%	Added +10	+10 0.4%
23	NEXTERA ENERGY INC COM NEE	NEE	58,874	$4.2m1.31%	1.31%	Reduced -2.3k	-2,297 -3.8%
24	PALO ALTO NETWORKS INC COM PANW	PANW	12,199	$4.1m1.29%	1.29%	Added +4.3k	+4,344 55.3%
25	FEDERAL RLTY INVT TR NEW SH BEN INT NEW FRT	FRT	40,087	$4.0m1.27%	1.27%	Reduced -103	-103 -0.3%
26	BLOOMIN BRANDS INC COM BLMN	BLMN	207,853	$4.0m1.25%	1.25%	Added +44.2k	+44,187 27.0%
27	PRUDENTIAL FINL INC COM PRU	PRU	30,594	$3.6m1.12%	1.12%	Reduced -1.1k	-1,070 -3.4%
28	SERVICENOW INC COM NOW	NOW	4,540	$3.6m1.12%	1.12%	Reduced -15	-15 -0.3%
29	GE AEROSPACE COM NEW GE	GE	19,179	$3.0m0.95%	0.95%	New
30	YETI HLDGS INC COM YETI	YETI	72,892	$2.8m0.87%	0.87%	Added +15.8k	+15,792 27.7%
31	RTX CORPORATION COM RTX	RTX	26,080	$2.6m0.82%	0.82%	Reduced -1.4k	-1,440 -5.2%
32	TARGET CORP COM TGT	TGT	17,405	$2.6m0.81%	0.81%	Reduced -515	-515 -2.9%
33	BANK AMERICA CORP 7.25%CNV PFD L BAC 7.25 PERP L	BAC 7.25 PERP L	2,132	$2.6m0.80%	0.80%	Added +496	+496 30.3%
34	TESLA INC COM TSLA	TSLA	12,802	$2.5m0.79%	0.79%	Added +1.8k	+1,818 16.6%
35	META PLATFORMS INC CL A META	META	4,944	$2.5m0.78%	0.78%	Reduced -70	-70 -1.4%
36	AMERICAN EXPRESS CO COM AXP	AXP	9,823	$2.3m0.71%	0.71%	Reduced -400	-400 -3.9%
37	TJX COS INC NEW COM TJX	TJX	20,590	$2.3m0.71%	0.71%	Reduced -325	-325 -1.6%
38	SCHWAB CHARLES CORP COM SCHW	SCHW	29,195	$2.2m0.67%	0.67%	Unchanged
39	DISNEY WALT CO COM DIS	DIS	21,174	$2.1m0.66%	0.66%	Reduced -198	-198 -0.9%
40	CONSTELLATION BRANDS INC CL A STZ	STZ	7,976	$2.1m0.64%	0.64%	Added +734	+734 10.1%
41	WELLS FARGO CO NEW COM WFC	WFC	31,609	$1.9m0.59%	0.59%	Reduced -11.0k	-10,970 -25.8%
42	SKYWORKS SOLUTIONS INC COM SWKS	SWKS	17,108	$1.8m0.57%	0.57%	Added +1.1k	+1,123 7.0%
43	ABBOTT LABS COM ABT	ABT	15,809	$1.6m0.51%	0.51%	Added +9.2k	+9,155 137.6%
44	BLACKSTONE INC COM BX	BX	12,293	$1.5m0.48%	0.48%	Unchanged
45	CATERPILLAR INC COM CAT	CAT	4,498	$1.5m0.47%	0.47%	Reduced -151	-151 -3.2%
46	VISA INC COM CL A V	V	5,397	$1.4m0.44%	0.44%	Reduced -335	-335 -5.8%
47	GARMIN LTD SHS GRMN	GRMN	8,600	$1.4m0.44%	0.44%	Added +50	+50 0.6%
48	AT&T INC COM T	T	72,493	$1.4m0.43%	0.43%	Reduced -23.4k	-23,388 -24.4%
49	ALPHABET INC CAP STK CL C GOOG	GOOG	7,260	$1.3m0.42%	0.42%	Reduced -300	-300 -4.0%
50	COSTCO WHSL CORP NEW COM COST	COST	1,474	$1.3m0.39%	0.39%	Added +250	+250 20.4%
51	MONGODB INC CL A MDB	MDB	5,000	$1.2m0.39%	0.39%	Unchanged
52	GOLDMAN SACHS GROUP INC COM GS	GS	2,675	$1.2m0.38%	0.38%	Reduced -17	-17 -0.6%
53	SALESFORCE INC COM CRM	CRM	4,697	$1.2m0.38%	0.38%	Reduced -10.0k	-10,047 -68.1%
54	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	26,988	$1.1m0.35%	0.35%	Unchanged
55	BARRICK GOLD CORP COM COM		65,650	$1.1m0.34%	0.34%	Reduced -8.3k	-8,300 -11.2%
56	GUGGENHEIM TAXABLE MUNICP BO COM GBAB	GBAB	67,071	$1.1m0.33%	0.33%	Added +5.8k	+5,778 9.4%
57	COCA COLA CO COM KO	KO	16,011	$1.0m0.32%	0.32%	Reduced -4.4k	-4,367 -21.4%
58	ADVANCED MICRO DEVICES INC COM AMD	AMD	6,131	$994.5k0.31%	0.31%	Reduced -911	-911 -12.9%
59	BXP INC COM BXP	BXP	15,700	$966.5k0.30%	0.30%	Added +750	+750 5.0%
60	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	4,221	$954.9k0.30%	0.30%	Added +435	+435 11.5%
61	GLOBUS MED INC CL A GMED	GMED	13,774	$943.4k0.30%	0.30%	Added +1.9k	+1,914 16.1%
62	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	2,425	$929.2k0.29%	0.29%	Unchanged
63	MEDTRONIC PLC SHS MDT	MDT	11,616	$914.3k0.29%	0.29%	Reduced -204	-204 -1.7%
64	ETFS GOLD TR PHYSCL GOLD SHS SGOL	SGOL	40,225	$893.8k0.28%	0.28%	Unchanged
65	MICROSOFT CORP COM MSFT	MSFT	1,867	$834.6k0.26%	0.26%	Reduced -421	-421 -18.4%
66	PEPSICO INC COM PEP	PEP	4,732	$780.4k0.24%	0.24%	Reduced -657	-657 -12.2%
67	PROCTER AND GAMBLE CO COM PG	PG	4,660	$768.6k0.24%	0.24%	Reduced -1.1k	-1,064 -18.6%
68	SOUTHERN CO COM SO	SO	9,478	$735.2k0.23%	0.23%	Added +297	+297 3.2%
69	MASCO CORP COM MAS	MAS	10,522	$701.5k0.22%	0.22%	Unchanged
70	RAYONIER INC COM RYN	RYN	23,600	$686.5k0.21%	0.21%	Reduced -2.0k	-2,000 -7.8%
71	WASTE MGMT INC DEL COM WM	WM	2,900	$618.7k0.19%	0.19%	Reduced -107	-107 -3.6%
72	CHEVRON CORP NEW COM CVX	CVX	3,917	$612.7k0.19%	0.19%	Added +170	+170 4.5%
73	SPDR GOLD TR GOLD SHS GLD	GLD	2,820	$606.3k0.19%	0.19%	Reduced -130	-130 -4.4%
74	DEERE & CO COM DE	DE	1,550	$579.1k0.18%	0.18%	Added +25	+25 1.6%
75	BROWN & BROWN INC COM BRO	BRO	6,284	$561.9k0.18%	0.18%	Reduced -105	-105 -1.6%
76	GE HEALTHCARE TECHNOLOGIES I COMMON STOCK GEHC	GEHC	6,848	$533.6k0.17%	0.17%	Added +3.7k	+3,683 116.4%
77	J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM JEPQ	JEPQ	9,308	$516.6k0.16%	0.16%	Added +1.1k	+1,137 13.9%
78	ELI LILLY & CO COM LLY	LLY	555	$502.5k0.16%	0.16%	Added +20	+20 3.7%
79	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	1,048	$502.1k0.16%	0.16%	Reduced -56	-56 -5.1%
80	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	910	$495.2k0.16%	0.16%	Reduced -9	-9 -1.0%
81	AIRBNB INC COM CL A ABNB	ABNB	3,236	$490.7k0.15%	0.15%	Unchanged
82	ABBVIE INC COM ABBV	ABBV	2,801	$480.4k0.15%	0.15%	Reduced -55	-55 -1.9%
83	UNITED PARCEL SERVICE INC CL B UPS	UPS	3,396	$464.7k0.15%	0.15%	Reduced -75	-75 -2.2%
84	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	18,000	$457.9k0.14%	0.14%	Unchanged
85	AMGEN INC COM AMGN	AMGN	1,460	$456.2k0.14%	0.14%	Unchanged
86	SOFI TECHNOLOGIES INC COM SOFI	SOFI	68,020	$449.6k0.14%	0.14%	Added +8.2k	+8,250 13.8%
87	SELECT SECTOR SPDR TR COMMUNICATION XLC	XLC	5,163	$442.3k0.14%	0.14%	Unchanged
88	SHOPIFY INC CL A SUB VTG SHS SHOP	SHOP	6,358	$419.9k0.13%	0.13%	New
89	BP PLC SPONSORED ADR BP	BP	10,100	$364.6k0.11%	0.11%	Reduced -498	-498 -4.7%
90	FIDELITY COVINGTON TRUST MSCI HLTH CARE I FHLC	FHLC	5,000	$343.0k0.11%	0.11%	Reduced -81	-81 -1.6%
91	DUPONT DE NEMOURS INC COM DWDP	DWDP	4,242	$341.4k0.11%	0.11%	Added +1.6k	+1,562 58.3%
92	ISHARES TR RUSSELL 2000 ETF IWM	IWM	1,658	$336.4k0.11%	0.11%	Added +50	+50 3.1%
93	MARVELL TECHNOLOGY INC COM MRVL	MRVL	4,800	$335.5k0.11%	0.11%	Reduced -250	-250 -5.0%
94	BRISTOL-MYERS SQUIBB CO COM BMY	BMY	7,790	$323.5k0.10%	0.10%	Reduced -2.7k	-2,665 -25.5%
95	VANECK ETF TRUST HIGH YLD MUNIETF HYD	HYD	6,250	$322.8k0.10%	0.10%	Added +250	+250 4.2%
96	LOCKHEED MARTIN CORP COM LMT	LMT	690	$322.3k0.10%	0.10%	Added +65	+65 10.4%
97	MASTERCARD INCORPORATED CL A MA	MA	724	$319.4k0.10%	0.10%	Unchanged
98	MICRON TECHNOLOGY INC COM MU	MU	2,395	$315.0k0.10%	0.10%	New
99	DUKE ENERGY CORP NEW COM NEW DUK	DUK	3,117	$312.4k0.10%	0.10%	Added +600	+600 23.8%
100	UNITEDHEALTH GROUP INC COM UNH	UNH	610	$310.6k0.10%	0.10%	Reduced -12	-12 -1.9%

Sold out since Q1 2024

Security	Ticker	Shares held before	Value then
GENERAL ELECTRIC CO		19,139	$3.4m19.1k shares
PIONEER NAT RES CO PXD	PXD	3,660	$960.8k3.7k shares
HONEYWELL INTL INC		3,134	$643.3k3.1k shares
TWILIO INC TWLO	TWLO	4,440	$271.5k4.4k shares
QUALCOMM INC QCOM	QCOM	1,476	$249.8k1.5k shares
ISHARES TR USMV	USMV	2,981	$249.2k3.0k shares
ARES MANAGEMENT CORPORATION ARES	ARES	1,800	$239.4k1.8k shares
SEACOAST BKG CORP FLA SBCF	SBCF	8,358	$212.2k8.4k shares
WYNN RESORTS LTD WYNN	WYNN	2,030	$207.5k2.0k shares