SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($716.2m this quarter). Holder counts are more reliable. Shares outstanding: 206.0m as of 2024-06-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $786.30. Options: 57 managers hold calls ($2.9bn notional), 60 hold puts ($4.2bn).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
| Q2 2023 | 1,503 |
| Q3 2023 | 1,566 |
| Q4 2023 | 1,754 |
| Q1 2024 | 1,821 |
| Q2 2024 | 1,877 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 642 | 607 |
| Q1 2023 | 788 | 526 |
| Q2 2023 | 782 | 581 |
| Q3 2023 | 749 | 656 |
| Q4 2023 | 836 | 708 |
| Q1 2024 | 933 | 736 |
| Q2 2024 | 1,011 | 716 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $1.4bn | $1.9bn | 1.36 |
| Q4 2023 | $1.9bn | $2.8bn | 1.44 |
| Q1 2024 | $2.6bn | $3.5bn | 1.37 |
| Q2 2024 | $2.9bn | $4.2bn | 1.43 |
Biggest buyers
| BlackRock Inc. | Added | +914.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +903.0k |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +623.7k |
| Amundi | Added | +462.6k |
| Vontobel Holding Ltd. | Added | +408.3k |
| AXA S.A. | Added | +391.6k |
| JPMORGAN CHASE & CO | Added | +379.7k |
| VANGUARD GROUP INC | Added | +336.1k |
| JANUS HENDERSON GROUP PLC | Added | +326.3k |
| Sustainable Growth Advisers, LP | Added | +290.4k |
Biggest sellers
| MORGAN STANLEY | Reduced | -12.8m |
| GQG Partners LLC | Sold out | -1.2m |
| Capital Research Global Investors | Reduced | -827.6k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -698.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -680.2k |
| Global Assets Advisory, LLC | Sold out | -528.6k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -313.7k |
| D. E. Shaw & Co., Inc. | Reduced | -283.5k |
| JENNISON ASSOCIATES LLC | Reduced | -267.4k |
| Winslow Capital Management, LLC | Reduced | -242.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $802.5m1.0m shares |
| CITADEL ADVISORS LLC | Added | $627.4m797.5k shares |
| ALKEON CAPITAL MANAGEMENT LLC | Added | $314.7m400.0k shares |
| IMC-Chicago, LLC | Added | $208.9m265.5k shares |
| UBS Group AG | Reduced | $110.4m140.3k shares |
| JANE STREET GROUP, LLC | Added | $94.3m119.9k shares |
| GOLDMAN SACHS GROUP INC | Added | $84.9m107.9k shares |
| WOLVERINE TRADING, LLC | Reduced | $83.4m106.0k shares |
| SIMPLEX TRADING, LLC | Added | $80.6m102.4k shares |
| Twin Tree Management, LP | New | $74.3m94.5k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $771.5m980.7k shares |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Added | $620.5m790.2k shares |
| Twin Tree Management, LP | Added | $550.1m699.3k shares |
| CITADEL ADVISORS LLC | Added | $385.3m489.8k shares |
| IMC-Chicago, LLC | Added | $287.1m364.9k shares |
| JANE STREET GROUP, LLC | Reduced | $240.9m306.2k shares |
| GOLDMAN SACHS GROUP INC | Added | $205.8m261.6k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $178.5m226.9k shares |
| WOLVERINE TRADING, LLC | Added | $110.9m141.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $84.7m107.7k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 0 | — | 9 | $18.8m | — |
| Q4 2022 | 0 | — | 5 | $9.3m | — |
| Q1 2023 | 0 | — | 7 | $31.3m | $1.2m |
| Q2 2023 | 0 | — | 13 | $19.1m | $9.6m |
| Q3 2023 | 0 | — | 10 | $12.2m | $4.7m |
| Q4 2023 | 0 | — | 9 | $12.0m | $3.2m |
| Q1 2024 | 0 | — | 5 | $41.3m | $26.7m |
| Q2 2024 | 0 | — | 7 | $4.2m | $3.5m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-06-05 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $150.5k215 shares |
| 2024-06-03 | McBride Kevin Thomas Principal Accounting Officer | Sold plan | $66.0k100 shares |
| 2024-05-30 | Tzitzon Nicholas Chief Strat & Corp Affairs Ofc | Sold plan | $1.4m2.0k shares |
| 2024-05-28 | Mastantuono Gina Chief Financial Officer | Sold plan | $1.3m1.8k shares |
| 2024-05-24 | LUDDY FREDERIC B Director | Sold plan | $443.7k598 shares |
| 2024-05-20 | Smith Paul John Chief Commercial Officer | Sold | $463.4k602 shares |
| 2024-05-15 | Chamberlain Paul Edward Director | Sold plan | $98.5k135 shares |
| 2024-05-13 | Smith Paul John Chief Commercial Officer | Sold | $90.9k125 shares |
| 2024-05-08 | Smith Paul John Chief Commercial Officer | Sold | $136.6k190 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.28% of their portfolio | 18.8m $14.8bn | Added +336.1k |
| BlackRock Inc. 0.30% of their portfolio | 17.1m $13.4bn | Added +914.2k |
| JPMORGAN CHASE & CO 0.37% of their portfolio | 10.8m $8.5bn | Added +379.7k |
| STATE STREET CORP 0.30% of their portfolio | 8.9m $7.0bn | Added +130.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.73% of their portfolio | 7.7m $6.1bn | Reduced -680.2k |
| MORGAN STANLEY 0.42% of their portfolio | 6.9m $5.4bn | Reduced -12.8m |
| FMR LLC 0.26% of their portfolio | 5.1m $4.0bn | Added +23.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.28% of their portfolio | 4.1m $3.2bn | Added +98.0k |
| Capital International Investors 0.56% of their portfolio | 3.5m $2.7bn | Reduced -224.4k |
| FRANKLIN RESOURCES INC 0.74% of their portfolio | 3.0m $2.4bn | Reduced -56.7k |
| BANK OF AMERICA CORP /DE/ 0.22% of their portfolio | 2.9m $2.3bn | Reduced -121.9k |
| EDGEWOOD MANAGEMENT LLC 5.52% of their portfolio | 2.6m $2.0bn | Added +233.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.36% of their portfolio | 2.6m $2.0bn | Added +623.7k |
| POLEN CAPITAL MANAGEMENT LLC 4.90% of their portfolio | 2.5m $2.0bn | Reduced -180.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.55% of their portfolio | 2.5m $1.9bn | Added +903.0k |
| NORGES BANK 0.27% of their portfolio | 2.3m $1.8bn | Added +73.5k |
| JENNISON ASSOCIATES LLC 1.08% of their portfolio | 2.1m $1.7bn | Reduced -267.4k |
| Capital Research Global Investors 0.37% of their portfolio | 2.1m $1.7bn | Reduced -827.6k |
| NORTHERN TRUST CORP 0.27% of their portfolio | 2.0m $1.6bn | Added +39.5k |
| Nuveen Asset Management, LLC 0.44% of their portfolio | 1.9m $1.5bn | Reduced -43.6k |
| BROWN ADVISORY INC 1.96% of their portfolio | 1.9m $1.5bn | Added +100.5k |
| Fisher Asset Management, LLC 0.55% of their portfolio | 1.6m $1.3bn | Added +151.5k |
| Bank of New York Mellon Corp 0.23% of their portfolio | 1.5m $1.2bn | Added +34.9k |
| ALLIANCEBERNSTEIN L.P. 0.41% of their portfolio | 1.5m $1.2bn | Added +50.5k |
| Invesco Ltd. 0.25% of their portfolio | 1.5m $1.2bn | Reduced -120.9k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.35% of their portfolio | 1.5m $1.1bn | Reduced -698.4k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.17% of their portfolio | 1.4m $1.1bn | Reduced -199.0k |
| Amundi 0.41% of their portfolio | 1.4m $1.1bn | Added +462.6k |
| Swedbank AB 1.37% of their portfolio | 1.3m $1.0bn | Added +121.0k |
| Legal & General Group Plc 0.28% of their portfolio | 1.3m $999.0m | Reduced -66.6k |
| SANDS CAPITAL MANAGEMENT, LLC 2.92% of their portfolio | 1.3m $992.9m | Reduced -166.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.18% of their portfolio | 1.2m $947.7m | Added +44.9k |
| ROYAL BANK OF CANADA 0.22% of their portfolio | 1.2m $927.2m | Added +130.7k |
| DEUTSCHE BANK AG\ 0.41% of their portfolio | 1.2m $908.4m | Added +135.3k |
| BARCLAYS PLC 0.41% of their portfolio | 1.1m $898.3m | Reduced -73.3k |
| GOLDMAN SACHS GROUP INC 0.16% of their portfolio | 1.0m $806.7m | Added +31.2k |
| SCGE MANAGEMENT, L.P. 15.19% of their portfolio | 988.0k $777.2m | Unchanged |
| AMERIPRISE FINANCIAL INC 0.20% of their portfolio | 954.0k $750.5m | Added +168.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.67% of their portfolio | 869.2k $683.4m | Reduced -51.3k |
| JANUS HENDERSON GROUP PLC 0.34% of their portfolio | 814.0k $640.4m | Added +326.3k |
| WELLS FARGO & COMPANY/MN 0.16% of their portfolio | 799.5k $629.0m | Added +2.4k |
| AXA S.A. 0.91% of their portfolio | 774.7k $609.4m | Added +391.6k |
| Sustainable Growth Advisers, LP 2.55% of their portfolio | 734.1k $577.5m | Added +290.4k |
| UBS Group AG 0.17% of their portfolio | 709.9k $558.4m | Added +21.2k |
| Clearbridge Investments, LLC 0.43% of their portfolio | 677.9k $533.3m | Added +12.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.18% of their portfolio | 663.6k $522.1m | Added +5.7k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.49% of their portfolio | 635.9k $500.3m | Added +237.1k |
| Swiss National Bank 0.33% of their portfolio | 607.0k $477.5m | Reduced -7.0k |
| HSBC HOLDINGS PLC 0.30% of their portfolio | 590.5k $464.1m | Added +67.7k |
| TIGER GLOBAL MANAGEMENT LLC 2.11% of their portfolio | 579.7k $456.0m | Unchanged |
| NEUBERGER BERMAN GROUP LLC 0.37% of their portfolio | 567.6k $446.5m | Added +60.5k |
| Winslow Capital Management, LLC 1.58% of their portfolio | 557.4k $438.5m | Reduced -242.5k |
| Ensign Peak Advisors, Inc 0.77% of their portfolio | 537.3k $422.7m | Added +52.6k |
| Sumitomo Mitsui Trust Group, Inc. 0.30% of their portfolio | 508.8k $400.3m | Reduced -38.3k |
| California Public Employees Retirement System 0.29% of their portfolio | 506.6k $398.5m | Added +33.4k |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 5.03% of their portfolio | 500.0k $393.3m | Unchanged |
| NORDEA INVESTMENT MANAGEMENT AB 0.45% of their portfolio | 493.4k $387.0m | Added +54.3k |
| Vontobel Holding Ltd. 1.26% of their portfolio | 492.0k $387.0m | Added +408.3k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.99% of their portfolio | 481.9k $379.1m | Added +100.6k |
| CI INVESTMENTS INC. 1.44% of their portfolio | 463.6k $364.7m | Added +47.0k |
| TCW GROUP INC 3.21% of their portfolio | 456.2k $358.9m | Added +17.7k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 2.11% of their portfolio | 454.1k $357.2m | Added +59.0k |
| ACADIAN ASSET MANAGEMENT LLC 1.06% of their portfolio | 435.5k $342.6m | Added +48.3k |
| BANK OF MONTREAL /CAN/ 0.10% of their portfolio | 432.0k $330.5m | Added +87.8k |
| DekaBank Deutsche Girozentrale 0.57% of their portfolio | 410.0k $318.2m | Reduced -50 |
| RHUMBLINE ADVISERS 0.28% of their portfolio | 381.6k $300.2m | Added +591 |
| STIFEL FINANCIAL CORP 0.34% of their portfolio | 381.6k $300.2m | Reduced -33.9k |
| SEI INVESTMENTS CO 0.42% of their portfolio | 376.5k $296.2m | Reduced -7.5k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 1.38% of their portfolio | 358.2k $281.8m | Added +76.8k |
| CITIGROUP INC 0.26% of their portfolio | 346.8k $272.8m | Added +125.0k |
| National Pension Service 0.31% of their portfolio | 338.5k $266.3m | Added +9.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.31% of their portfolio | 326.6k $256.9m | Reduced -1.4k |
| Thrivent Financial for Lutherans 0.52% of their portfolio | 325.6k $256.2m | Added +5.6k |
| AMERICAN CENTURY COMPANIES INC 0.16% of their portfolio | 323.3k $254.3m | Reduced -72.9k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.30% of their portfolio | 317.7k $249.9m | Added +34.1k |
| Hyperion Asset Management Ltd 10.18% of their portfolio | 313.7k $246.8m | Reduced -317 |
| Mariner, LLC 0.47% of their portfolio | 306.5k $241.1m | Added +17.8k |
| BLAIR WILLIAM & CO/IL 0.74% of their portfolio | 305.4k $240.2m | Added +4.3k |
| FEDERATED HERMES, INC. 0.57% of their portfolio | 304.4k $239.4m | Reduced -960 |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 2.13% of their portfolio | 304.0k $231.2m | Added +3.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.41% of their portfolio | 299.3k $235.4m | Added +40.9k |
| Allspring Global Investments Holdings, LLC 0.38% of their portfolio | 294.0k $231.3m | Reduced -4.5k |
| STRS OHIO 0.90% of their portfolio | 288.5k $227.0m | Reduced -6.2k |
| TD Asset Management Inc 0.21% of their portfolio | 286.9k $225.7m | Reduced -25.4k |
| Allianz Asset Management GmbH 0.37% of their portfolio | 286.6k $225.5m | Added +28.3k |
| Russell Investments Group, Ltd. 0.35% of their portfolio | 279.6k $219.2m | Reduced -45.0k |
| AustralianSuper Pty Ltd 1.26% of their portfolio | 278.1k $218.8m | New |
| DIMENSIONAL FUND ADVISORS LP 0.06% of their portfolio | 274.8k $216.2m | Added +40.0k |
| Corient Private Wealth LP 0.37% of their portfolio | 272.9k $214.7m | Added +48.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.28% of their portfolio | 272.0k $214.0m | Reduced -9.8k |
| NATIXIS ADVISORS, LLC 0.46% of their portfolio | 268.9k $211.5m | Added +52.7k |
| RAYMOND JAMES & ASSOCIATES 0.14% of their portfolio | 262.4k $206.4m | Reduced -60.7k |
| Fayez Sarofim & Co 0.55% of their portfolio | 260.1k $204.6m | Added +124.3k |
| BESSEMER GROUP INC 0.36% of their portfolio | 256.8k $202.0m | Added +56.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.20% of their portfolio | 252.1k $198.3m | Added +38.5k |
| AXXCESS WEALTH MANAGEMENT, LLC 5.39% of their portfolio | 251.5k $197.9m | Added +74 |
| PRINCIPAL FINANCIAL GROUP INC 0.12% of their portfolio | 247.2k $194.5m | Reduced -6.6k |
| Skandinaviska Enskilda Banken AB (publ) 0.92% of their portfolio | 243.4k $191.5m | Added +5.9k |
| Harding Loevner LP 1.06% of their portfolio | 243.2k $191.3m | Reduced -7.4k |
| AXIOM INVESTORS LLC /DE 1.60% of their portfolio | 233.3k $183.6m | Reduced -225.0k |