BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2024-05-03

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$150.7m reported value +0.3% vs Q4 2023

75positions

47.6%in top 10

11 new 15 added 33 reduced 14 sold out vs Q4 2023

Holdings, Q1 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	31,750	$15.3m10.13%	10.13%	Reduced -7.5k	-7,529 -19.2%
2	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	133,018	$10.8m7.19%	7.19%	Reduced -26.9k	-26,887 -16.8%
3	ISHARES TR CORE S&P SCP ETF IJR	IJR	96,053	$10.6m7.04%	7.04%	Added +16.7k	+16,710 21.1%
4	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	202,655	$7.9m5.25%	5.25%	Reduced -49.9k	-49,946 -19.8%
5	ISHARES TR MSCI INDIA ETF INDA	INDA	133,120	$6.9m4.56%	4.56%	New
6	GRAYSCALE BITCOIN TRUST ETF SHS REP COM UT GBTC	GBTC	82,904	$5.2m3.48%	3.48%	New
7	TESLA INC COM TSLA	TSLA	24,125	$4.2m2.81%	2.81%	Added +6.1k	+6,083 33.7%
8	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	10,249	$4.1m2.71%	2.71%	Reduced -567	-567 -5.2%
9	MICROSOFT CORP COM MSFT	MSFT	8,079	$3.4m2.26%	2.26%	Reduced -215	-215 -2.6%
10	NVIDIA CORPORATION COM NVDA	NVDA	3,664	$3.3m2.20%	2.20%	Reduced -1.5k	-1,534 -29.5%
11	AMAZON COM INC COM AMZN	AMZN	18,280	$3.3m2.19%	2.19%	Reduced -575	-575 -3.0%
12	APPLE INC COM AAPL	AAPL	19,057	$3.3m2.17%	2.17%	Reduced -734	-734 -3.7%
13	ALPHABET INC CAP STK CL A GOOGL	GOOGL	19,121	$2.9m1.92%	1.92%	Reduced -1.5k	-1,463 -7.1%
14	KRANESHARES TRUST CSI CHI INTERNET KWEB	KWEB	108,929	$2.9m1.90%	1.90%	Added +39.2k	+39,153 56.1%
15	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	8,749	$2.8m1.86%	1.86%	Reduced -3.8k	-3,826 -30.4%
16	SOUTHERN COPPER CORP COM SCCO	SCCO	25,054	$2.7m1.77%	1.77%	Reduced -3.0k	-3,039 -10.8%
17	UNITEDHEALTH GROUP INC COM UNH	UNH	5,020	$2.5m1.65%	1.65%	Reduced -315	-315 -5.9%
18	BLACKROCK INC COM BLK	BLK	2,908	$2.4m1.61%	1.61%	Reduced -41	-41 -1.4%
19	GOLDMAN SACHS GROUP INC COM GS	GS	5,798	$2.4m1.61%	1.61%	Added +1.2k	+1,173 25.4%
20	JPMORGAN CHASE & CO COM JPM	JPM	11,096	$2.2m1.47%	1.47%	Reduced -567	-567 -4.9%
21	ISHARES TR ISHARES BIOTECH IBB	IBB	16,038	$2.2m1.46%	1.46%	New
22	BLACKSTONE INC COM BX	BX	16,715	$2.2m1.46%	1.46%	Reduced -1.3k	-1,262 -7.0%
23	EMERSON ELEC CO COM EMR	EMR	18,398	$2.1m1.38%	1.38%	Added +2.5k	+2,489 15.7%
24	NETFLIX INC COM NFLX	NFLX	3,175	$1.9m1.28%	1.28%	Reduced -113	-113 -3.4%
25	CARRIER GLOBAL CORPORATION COM CARR	CARR	32,354	$1.9m1.25%	1.25%	Reduced -2.3k	-2,307 -6.7%
26	AMGEN INC COM AMGN	AMGN	6,600	$1.9m1.25%	1.25%	Reduced -22	-22 -0.3%
27	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	13,702	$1.9m1.24%	1.24%	Added +3.5k	+3,524 34.6%
28	NOVARTIS AG SPONSORED ADR NVS	NVS	18,940	$1.8m1.22%	1.22%	Added +8.3k	+8,285 77.8%
29	ING GROEP N.V. SPONSORED ADR ING	ING	110,804	$1.8m1.21%	1.21%	Added +32.9k	+32,940 42.3%
30	ADOBE INC COM ADBE	ADBE	3,533	$1.8m1.18%	1.18%	Reduced -39	-39 -1.1%
31	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	1,836	$1.8m1.18%	1.18%	Added +130	+130 7.6%
32	PROCTER AND GAMBLE CO COM PG	PG	10,807	$1.8m1.16%	1.16%	Reduced -630	-630 -5.5%
33	EQUINIX INC COM EQIX	EQIX	2,065	$1.7m1.13%	1.13%	Added +408	+408 24.6%
34	SONY GROUP CORP SPONSORED ADR SONY	SONY	19,724	$1.7m1.12%	1.12%	Added +7.7k	+7,748 64.7%
35	PEPSICO INC COM PEP	PEP	8,714	$1.5m1.01%	1.01%	Reduced -555	-555 -6.0%
36	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	4,315	$1.5m0.99%	0.99%	Added +2.4k	+2,445 130.8%
37	HONEYWELL INTL INC COM COM		7,167	$1.5m0.98%	0.98%	Added +511	+511 7.7%
38	MONDELEZ INTL INC CL A MDLZ	MDLZ	18,678	$1.3m0.87%	0.87%	Added +1.1k	+1,119 6.4%
39	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		49,109	$1.3m0.86%	0.86%	Reduced -398	-398 -0.8%
40	ISHARES TR IBONDS DEC 26 IBMO	IBMO	51,081	$1.3m0.86%	0.86%	Reduced -382	-382 -0.7%
41	ISHARES TR IBONDS DEC 27 IBMP	IBMP	51,389	$1.3m0.86%	0.86%	Reduced -329	-329 -0.6%
42	ISHARES TR IBONDS 27 ETF · principal IBDS · principal	IBDS	38,759	$922.5k0.61%	0.61%	New
43	ISHARES TR IBDS DEC28 ETF IBDT	IBDT	36,630	$912.3k0.61%	0.61%	Reduced -667	-667 -1.8%
44	ISHARES TR IBONDS DEC24 ETF · principal IBDP · principal	IBDP	36,382	$911.4k0.60%	0.60%	New
45	ISHARES TR IBONDS DEC IBONDS DEC		34,827	$903.8k0.60%	0.60%	Reduced -437	-437 -1.2%
46	ISHARES TR IBONDS DEC25 ETF · principal IBDQ · principal	IBDQ	36,315	$901.0k0.60%	0.60%	New
47	ISHARES TR IBONDS DEC2026 · principal IBDR · principal	IBDR	37,677	$898.6k0.60%	0.60%	New
48	ISHARES TR IBONDS DEC 28 IBMQ	IBMQ	35,477	$896.5k0.59%	0.59%	Added +448	+448 1.3%
49	BRINKS CO COM BCO	BCO	9,058	$836.8k0.56%	0.56%	Unchanged
50	INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB BSCO	BSCO	38,043	$797.8k0.53%	0.53%	Reduced -2.4k	-2,391 -5.9%
51	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	6,295	$635.1k0.42%	0.42%	Unchanged
52	META PLATFORMS INC CL A META	META	944	$458.4k0.30%	0.30%	Unchanged
53	JOHNSON CTLS INTL PLC SHS JCI	JCI	6,710	$438.3k0.29%	0.29%	Unchanged
54	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	1,736	$380.7k0.25%	0.25%	Unchanged
55	MERCK & CO INC COM MRK	MRK	2,873	$379.1k0.25%	0.25%	Unchanged
56	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	3,882	$356.4k0.24%	0.24%	Reduced -1.5k	-1,475 -27.5%
57	ALPHABET INC CAP STK CL C GOOG	GOOG	2,300	$350.2k0.23%	0.23%	Unchanged
58	HOME DEPOT INC COM HD	HD	805	$308.8k0.20%	0.20%	Unchanged
59	CHIPOTLE MEXICAN GRILL INC COM CMG	CMG	105	$305.2k0.20%	0.20%	Unchanged
60	CDW CORP COM CDW	CDW	1,151	$294.4k0.20%	0.20%	Unchanged
61	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	690	$290.2k0.19%	0.19%	Unchanged
62	AMERICAN EXPRESS CO COM AXP	AXP	1,240	$282.3k0.19%	0.19%	Unchanged
63	ELI LILLY & CO COM LLY	LLY	360	$280.1k0.19%	0.19%	Unchanged
64	VISA INC COM CL A V	V	993	$277.1k0.18%	0.18%	Unchanged
65	TECK RESOURCES LTD CL B TECK	TECK	5,570	$255.0k0.17%	0.17%	Reduced -27.8k	-27,756 -83.3%
66	GRAINGER W W INC COM GWW	GWW	247	$251.3k0.17%	0.17%	Unchanged
67	ORACLE CORP COM ORCL	ORCL	1,975	$248.1k0.16%	0.16%	Unchanged
68	PRIMERICA INC COM PRI	PRI	913	$231.0k0.15%	0.15%	New
69	RYANAIR HOLDINGS PLC SPONSORED ADR RYAAY	RYAAY	1,514	$220.4k0.15%	0.15%	Reduced -7.6k	-7,552 -83.3%
70	SAP SE SPON ADR SAP	SAP	1,128	$220.0k0.15%	0.15%	Reduced -5.6k	-5,625 -83.3%
71	AMERICAN WTR WKS CO INC NEW COM AWK	AWK	1,792	$219.0k0.15%	0.15%	Reduced -11.9k	-11,861 -86.9%
72	COSTCO WHSL CORP NEW COM COST	COST	297	$217.6k0.14%	0.14%	New
73	COPART INC COM CPRT	CPRT	3,664	$212.2k0.14%	0.14%	New
74	FOMENTO ECONOMICO MEXICANO S SPON ADR UNITS FMX	FMX	1,574	$205.0k0.14%	0.14%	Reduced -7.8k	-7,835 -83.3%
75	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	347	$201.7k0.13%	0.13%	New

Sold out since Q4 2023

Security	Ticker	Shares held before	Value then
ISHARES INC IEMG	IEMG	80,853	$4.1m80.9k shares
SPDR GOLD TR GLD	GLD	19,117	$3.7m19.1k shares
KONINKLIJKE PHILIPS N V PHG	PHG	52,310	$1.2m52.3k shares
LULULEMON ATHLETICA INC LULU	LULU	2,336	$1.2m2.3k shares
DIAGEO PLC DEO	DEO	7,213	$1.1m7.2k shares
STMICROELECTRONICS N V STM	STM	19,389	$972.0k19.4k shares
ISHARES TR IBDS	IBDS	39,164	$937.2k39.2k shares
TORONTO DOMINION BK ONT TD	TD	14,272	$922.3k14.3k shares
ISHARES TR IBDP	IBDP	36,877	$918.6k36.9k shares
ISHARES TR IBDR	IBDR	38,108	$910.8k38.1k shares
ISHARES TR IBDQ	IBDQ	36,722	$909.2k36.7k shares
HDFC BANK LTD HDB	HDB	13,049	$875.7k13.0k shares
TELEDYNE TECHNOLOGIES INC TDY	TDY	464	$207.1k464 shares
ZOETIS INC ZTS	ZTS	1,032	$203.7k1.0k shares