PRIMERICA INC PRI
COM · Common Stock · CUSIP 74164M108 · ISIN US74164M1080
American financial services provider
- SectorFinancials
- IndustryLife Insurance
- HeadquartersDuluth, GA
- Founded1977
- Websiteprimerica.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($20.2m this quarter). Holder counts are more reliable. Shares outstanding: 34.4m as of 2024-04-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $252.85. Options: 4 managers hold calls ($1.3m notional), 5 hold puts ($2.9m).
Trends to Q1 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 301 |
| Q4 2022 | 320 |
| Q1 2023 | 353 |
| Q2 2023 | 363 |
| Q3 2023 | 369 |
| Q4 2023 | 397 |
| Q1 2024 | 401 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 136 | 130 |
| Q1 2023 | 167 | 154 |
| Q2 2023 | 152 | 175 |
| Q3 2023 | 147 | 175 |
| Q4 2023 | 154 | 184 |
| Q1 2024 | 171 | 183 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2023 | $9.4m | $2.8m | 0.30 |
| Q3 2023 | $5.4m | $3.5m | 0.64 |
| Q4 2023 | $864.2k | $2.2m | 2.50 |
| Q1 2024 | $1.3m | $2.9m | 2.20 |
Biggest buyers
| MORGAN STANLEY | Added | +249.8k |
| T. Rowe Price Investment Management, Inc. | New | +139.5k |
| FMR LLC | Added | +135.6k |
| AGF MANAGEMENT LTD | Added | +109.4k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +34.2k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Added | +30.8k |
| BlackRock Inc. | Added | +30.6k |
| STATE STREET CORP | Added | +27.9k |
| Lighthouse Investment Partners, LLC | New | +24.5k |
| BANK OF AMERICA CORP /DE/ | Added | +17.8k |
Biggest sellers
| Brave Warrior Advisors, LLC | Reduced | -98.7k |
| LOS ANGELES CAPITAL MANAGEMENT LLC | Reduced | -65.6k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | Reduced | -55.0k |
| Point72 Asset Management, L.P. | Reduced | -52.1k |
| MACQUARIE GROUP LTD | Reduced | -51.9k |
| DIMENSIONAL FUND ADVISORS LP | Reduced | -40.3k |
| AXA S.A. | Reduced | -36.3k |
| Invesco Ltd. | Reduced | -34.3k |
| NORTHERN TRUST CORP | Reduced | -34.2k |
| NORGES BANK | Reduced | -33.7k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $758.9k3.0k shares |
| Walleye Trading LLC | New | $303.6k1.2k shares |
| PEAK6 Investments LLC | New | $253.0k1.0k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| PEAK6 Investments LLC | Added | $961.2k3.8k shares |
| Curated Wealth Partners LLC | New | $950.4k3.8k shares |
| CITADEL ADVISORS LLC | Reduced | $531.2k2.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $455.3k1.8k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 13G · institution filed 2026-08-13 | 8.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.3% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q1 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2022 | 0 | — | 3 | $1.1m | — |
| Q3 2022 | 0 | — | 3 | $1.4m | — |
| Q4 2022 | 0 | — | 3 | $1.3m | — |
| Q1 2023 | 0 | — | 5 | $8.2m | — |
| Q2 2023 | 0 | — | 4 | $2.4m | $1.7m |
| Q3 2023 | 0 | — | 3 | $2.2m | $2.2m |
| Q4 2023 | 0 | — | 2 | $1.4m | $1.4m |
| Q1 2024 | 0 | — | 7 | $3.1m | $1.4m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-03-15 | Schneider Peter W. President | Sold plan | $365.1k1.5k shares |
| 2024-03-13 | Jendusa Nicholas Adam Principal Accounting Officer | Sold | $58.4k234 shares |
| 2024-03-11 | Pitts Gregory C. Executive VP and COO | Sold | $922.6k3.8k shares |
| 2024-02-22 | Addison John A. Jr. Director | Sold | $302.5k1.2k shares |
| 2024-02-20 | Babbit Joel M. Director | Sold | $184.1k750 shares |
| 2024-02-16 | Williams Glenn J. Chief Executive Officer, director | Sold plan | $986.2k4.0k shares |
| 2024-02-16 | CRITTENDEN GARY L Director | Sold | $308.4k1.2k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.02% of their portfolio | 3.6m $920.5m | Reduced -32.8k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 2.13% of their portfolio | 3.6m $919.5m | Reduced -55.0k |
| BlackRock Inc. 0.02% of their portfolio | 3.2m $820.8m | Added +30.6k |
| FMR LLC 0.05% of their portfolio | 3.1m $792.5m | Added +135.6k |
| Brave Warrior Advisors, LLC 10.66% of their portfolio | 2.0m $509.7m | Reduced -98.7k |
| BAMCO INC /NY/ 1.28% of their portfolio | 1.9m $481.8m | Reduced -4.4k |
| Burgundy Asset Management Ltd. 3.18% of their portfolio | 1.2m $308.6m | Added +14.7k |
| STATE STREET CORP 0.01% of their portfolio | 1.1m $279.6m | Added +27.9k |
| LYRICAL ASSET MANAGEMENT LP 2.52% of their portfolio | 669.9k $169.5m | Added +6.2k |
| MORGAN STANLEY 0.00% of their portfolio | 666.3k $168.5m | Added +249.8k |
| AGF MANAGEMENT LTD 0.93% of their portfolio | 665.2k $168.3m | Added +109.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 645.1k $163.2m | Added +34.2k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 615.9k $155.8m | Reduced -40.3k |
| FIDUCIARY MANAGEMENT INC /WI/ 1.07% of their portfolio | 473.4k $119.7m | Added +4.0k |
| WELLS FARGO & COMPANY/MN 0.03% of their portfolio | 400.9k $101.4m | Reduced -19.3k |
| Bank of New York Mellon Corp 0.02% of their portfolio | 373.0k $94.4m | Reduced -24.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 339.3k $85.8m | Added +7.0k |
| Invesco Ltd. 0.02% of their portfolio | 316.9k $80.2m | Reduced -34.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 284.5k $72.0m | Reduced -5.8k |
| Quantum Capital Management, LLC / NJ 7.42% of their portfolio | 269.7k $68.2m | Reduced -12.7k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 251.3k $63.6m | Reduced -34.2k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.30% of their portfolio | 228.7k $57.8m | Reduced -434 |
| Nuveen Asset Management, LLC 0.02% of their portfolio | 223.7k $56.6m | Reduced -18.3k |
| PRINCIPAL FINANCIAL GROUP INC 0.03% of their portfolio | 218.3k $55.2m | Added +10.4k |
| ROYAL LONDON ASSET MANAGEMENT LTD 0.14% of their portfolio | 216.9k $54.9m | Added +15.8k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 216.4k $54.7m | Added +16.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.04% of their portfolio | 158.5k $40.1m | Reduced -26.2k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.16% of their portfolio | 148.6k $37.6m | Added +30.8k |
| ACADEMY CAPITAL MANAGEMENT 6.74% of their portfolio | 140.7k $35.6m | Reduced -62 |
| T. Rowe Price Investment Management, Inc. 0.02% of their portfolio | 139.5k $35.3m | New |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.04% of their portfolio | 134.5k $34.0m | Added +10.3k |
| PhiloSmith Capital Corp 8.70% of their portfolio | 122.7k $31.0m | Reduced -10.0k |
| NORGES BANK 0.00% of their portfolio | 117.9k $29.8m | Reduced -33.7k |
| RAYMOND JAMES & ASSOCIATES 0.02% of their portfolio | 116.1k $29.4m | Reduced -42 |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 113.6k $28.7m | Added +2.7k |
| NATIXIS ADVISORS, LLC 0.07% of their portfolio | 113.2k $28.6m | Reduced -341 |
| Leeward Investments, LLC - MA 1.11% of their portfolio | 99.3k $25.1m | Reduced -5.4k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 97.8k $24.7m | Reduced -14.8k |
| PROSPECTOR PARTNERS LLC 2.49% of their portfolio | 84.9k $21.5m | Added +970 |
| California Public Employees Retirement System 0.01% of their portfolio | 82.2k $20.8m | Reduced -3.6k |
| WCM INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 80.3k $20.3m | Added +568 |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 78.6k $19.9m | Added +4.5k |
| CREDIT SUISSE AG/ 0.02% of their portfolio | 75.1k $19.0m | Reduced -639 |
| Legal & General Group Plc 0.01% of their portfolio | 73.0k $18.5m | Reduced -2.7k |
| Swiss National Bank 0.01% of their portfolio | 69.1k $17.5m | Reduced -1.4k |
| STIFEL FINANCIAL CORP 0.02% of their portfolio | 65.4k $16.5m | Reduced -1.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 61.9k $15.7m | Reduced -5.6k |
| Man Group plc 0.04% of their portfolio | 61.5k $15.6m | Added +6.6k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.05% of their portfolio | 60.0k $15.2m | Reduced -65.6k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 58.4k $14.8m | Reduced -10.2k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 53.0k $13.4m | Reduced -17.0k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 53.0k $13.4m | Reduced -16.7k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 52.7k $13.3m | Added +8.6k |
| SVB WEALTH LLC 0.28% of their portfolio | 50.5k $12.8m | Reduced -5.0k |
| Robeco Institutional Asset Management B.V. 0.03% of their portfolio | 48.1k $12.2m | Reduced -2.1k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 48.0k $12.1m | Added +449 |
| Running Oak Capital LLC 1.94% of their portfolio | 47.9k $12.1m | Added +3.6k |
| DANSKE BANK A/S 0.04% of their portfolio | 46.6k $11.8m | First filing |
| AMERICAN INTERNATIONAL GROUP, INC. 0.04% of their portfolio | 46.6k $11.8m | Reduced -964 |
| LOGAN CAPITAL MANAGEMENT INC 0.49% of their portfolio | 44.9k $11.4m | Reduced -190 |
| REGIONS FINANCIAL CORP 0.09% of their portfolio | 44.8k $11.3m | Reduced -366 |
| EULAV Asset Management 0.31% of their portfolio | 44.4k $11.2m | Unchanged |
| Retirement Systems of Alabama 0.04% of their portfolio | 44.0k $11.1m | Added +116 |
| MUTUAL OF AMERICA CAPITAL MANAGEMENT LLC 0.12% of their portfolio | 43.5k $11.0m | Reduced -2.2k |
| SEI INVESTMENTS CO 0.02% of their portfolio | 43.1k $10.9m | Reduced -220 |
| ALPS ADVISORS INC 0.08% of their portfolio | 43.0k $10.9m | Added +6.5k |
| Parkwood LLC 1.10% of their portfolio | 41.5k $10.5m | Reduced -5.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 40.9k $10.3m | Added +17.8k |
| FIRST TRUST ADVISORS LP 0.01% of their portfolio | 39.8k $10.1m | Reduced -6.0k |
| MACQUARIE GROUP LTD 0.01% of their portfolio | 38.4k $9.7m | Reduced -51.9k |
| Marks Group Wealth Management, Inc 0.94% of their portfolio | 35.5k $9.0m | Reduced -707 |
| COMERICA BANK 0.04% of their portfolio | 35.5k $9.0m | Reduced -3.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 35.2k $8.9m | Reduced -2.7k |
| Point72 Asset Management, L.P. 0.03% of their portfolio | 35.1k $8.9m | Reduced -52.1k |
| BARCLAYS PLC 0.00% of their portfolio | 34.3k $8.7m | Reduced -11.6k |
| CANADA LIFE ASSURANCE Co 0.02% of their portfolio | 33.1k $8.4m | Added +704 |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 32.5k $5.6m | Reduced -1.5k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 31.8k $8.1m | Added +5.1k |
| Brandywine Global Investment Management, LLC 0.06% of their portfolio | 31.6k $8.0m | Reduced -263 |
| State of Alaska, Department of Revenue 0.09% of their portfolio | 31.5k $8.0m | Unchanged |
| Bridgewater Associates, LP 0.04% of their portfolio | 31.2k $7.9m | Reduced -219 |
| TEXAS PERMANENT SCHOOL FUND CORP 0.06% of their portfolio | 30.7k $7.8m | Added +397 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.01% of their portfolio | 29.4k $7.4m | Added +1.4k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 28.9k $7.3m | Reduced -1.5k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 26.9k $6.8m | Added +492 |
| AXA S.A. 0.02% of their portfolio | 26.4k $6.7m | Reduced -36.3k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 25.0k $6.3m | Reduced -26.8k |
| State of Tennessee, Department of Treasury 0.02% of their portfolio | 24.7k $6.2m | Reduced -1.7k |
| Lighthouse Investment Partners, LLC 0.36% of their portfolio | 24.5k $6.2m | New |
| NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio | 24.0k $6.1m | Reduced -3.3k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.02% of their portfolio | 23.2k $5.9m | Reduced -3.6k |
| AMALGAMATED BANK 0.05% of their portfolio | 21.4k $5.4m | Reduced -6.1k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.03% of their portfolio | 21.1k $5.3m | Added +9.5k |
| Aptus Capital Advisors, LLC 0.11% of their portfolio | 20.4k $5.2m | Added +2.1k |
| MetLife Investment Management, LLC 0.03% of their portfolio | 20.2k $5.1m | Reduced -538 |
| NewEdge Wealth, LLC 0.10% of their portfolio | 20.1k $4.4m | Added +1 |
| Vestmark Advisory Solutions, Inc. 0.22% of their portfolio | 20.1k $5.1m | Reduced -68 |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 19.8k $5.0m | Reduced -1.2k |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 19.5k $4.9m | Unchanged |
| HighTower Advisors, LLC 0.01% of their portfolio | 18.8k $4.8m | Added +32 |