BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2024-02-06

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$150.2m reported value +10.6% vs Q3 2023

78positions

46.6%in top 10

11 new 33 added 21 reduced 6 sold out vs Q3 2023

Holdings, Q4 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	39,279	$17.2m11.42%	11.42%	Added +325	+325 0.8%
2	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	159,905	$12.0m8.02%	8.02%	Added +38.4k	+38,369 31.6%
3	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	252,601	$9.3m6.22%	6.22%	Added +63.0k	+62,963 33.2%
4	ISHARES TR CORE S&P SCP ETF IJR	IJR	79,343	$8.6m5.72%	5.72%	Added +58.4k	+58,412 279.1%
5	TESLA INC COM TSLA	TSLA	18,042	$4.5m2.98%	2.98%	Added +4.0k	+4,015 28.6%
6	ISHARES INC CORE MSCI EMKT IEMG	IEMG	80,853	$4.1m2.72%	2.72%	Added +19.1k	+19,081 30.9%
7	APPLE INC COM AAPL	AAPL	19,791	$3.8m2.54%	2.54%	Reduced -1.6k	-1,585 -7.4%
8	SPDR GOLD TR GOLD SHS GLD	GLD	19,117	$3.7m2.43%	2.43%	Reduced -486	-486 -2.5%
9	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	10,816	$3.6m2.43%	2.43%	Reduced -41	-41 -0.4%
10	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	12,575	$3.2m2.14%	2.14%	Reduced -17	-17 -0.1%
11	MICROSOFT CORP COM MSFT	MSFT	8,294	$3.1m2.08%	2.08%	Added +6	+6 0.1%
12	ALPHABET INC CAP STK CL A GOOGL	GOOGL	20,584	$2.9m1.91%	1.91%	Reduced -104	-104 -0.5%
13	AMAZON COM INC COM AMZN	AMZN	18,855	$2.9m1.91%	1.91%	Reduced -14	-14 -0.1%
14	UNITEDHEALTH GROUP INC COM UNH	UNH	5,335	$2.8m1.87%	1.87%	Reduced -5	-5 -0.1%
15	NVIDIA CORPORATION COM NVDA	NVDA	5,198	$2.6m1.71%	1.71%	Unchanged
16	SOUTHERN COPPER CORP COM SCCO	SCCO	28,093	$2.4m1.61%	1.61%	Reduced -441	-441 -1.6%
17	BLACKROCK INC COM BLK	BLK	2,949	$2.4m1.59%	1.59%	Added +1	+1 0.0%
18	BLACKSTONE INC COM BX	BX	17,977	$2.4m1.57%	1.57%	Reduced -136	-136 -0.8%
19	ADOBE INC COM ADBE	ADBE	3,572	$2.1m1.42%	1.42%	Added +202	+202 6.0%
20	CARRIER GLOBAL CORPORATION COM CARR	CARR	34,661	$2.0m1.33%	1.33%	Reduced -408	-408 -1.2%
21	JPMORGAN CHASE & CO COM JPM	JPM	11,663	$2.0m1.32%	1.32%	Reduced -82	-82 -0.7%
22	AMGEN INC COM AMGN	AMGN	6,622	$1.9m1.27%	1.27%	Added +1.4k	+1,387 26.5%
23	KRANESHARES TRUST CSI CHI INTERNET KWEB	KWEB	69,776	$1.9m1.25%	1.25%	Added +21.8k	+21,792 45.4%
24	AMERICAN WTR WKS CO INC NEW COM AWK	AWK	13,653	$1.8m1.20%	1.20%	Added +3.3k	+3,263 31.4%
25	GOLDMAN SACHS GROUP INC COM GS	GS	4,625	$1.8m1.19%	1.19%	Reduced -40	-40 -0.9%
26	PROCTER AND GAMBLE CO COM PG	PG	11,437	$1.7m1.12%	1.12%	Reduced -58	-58 -0.5%
27	NETFLIX INC COM NFLX	NFLX	3,288	$1.6m1.07%	1.07%	Reduced -4	-4 -0.1%
28	PEPSICO INC COM PEP	PEP	9,269	$1.6m1.05%	1.05%	Reduced -60	-60 -0.6%
29	EMERSON ELEC CO COM EMR	EMR	15,909	$1.5m1.03%	1.03%	Reduced -123	-123 -0.8%
30	TECK RESOURCES LTD CL B TECK	TECK	33,326	$1.4m0.94%	0.94%	Added +9.7k	+9,691 41.0%
31	HONEYWELL INTL INC COM COM		6,656	$1.4m0.93%	0.93%	New
32	EQUINIX INC COM EQIX	EQIX	1,657	$1.3m0.89%	0.89%	Added +1	+1 0.1%
33	ISHARES TR IBONDS DEC 27 IBMP	IBMP	51,718	$1.3m0.88%	0.88%	Added +16.5k	+16,489 46.8%
34	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		49,507	$1.3m0.87%	0.87%	Added +7.3k	+7,253 17.2%
35	ISHARES TR IBONDS DEC 26 IBMO	IBMO	51,463	$1.3m0.87%	0.87%	Added +7.2k	+7,163 16.2%
36	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	1,706	$1.3m0.86%	0.86%	Added +301	+301 21.4%
37	MONDELEZ INTL INC CL A MDLZ	MDLZ	17,559	$1.3m0.85%	0.85%	New
38	FOMENTO ECONOMICO MEXICANO S SPON ADR UNITS FMX	FMX	9,409	$1.2m0.82%	0.82%	Added +2.0k	+2,014 27.2%
39	KONINKLIJKE PHILIPS N V NY REGIS SHS NEW PHG	PHG	52,310	$1.2m0.81%	0.81%	Added +11.5k	+11,495 28.2%
40	RYANAIR HOLDINGS PLC SPONSORED ADR RYAAY	RYAAY	9,066	$1.2m0.80%	0.80%	Added +1.8k	+1,794 24.7%
41	LULULEMON ATHLETICA INC COM LULU	LULU	2,336	$1.2m0.80%	0.80%	Added +243	+243 11.6%
42	ING GROEP N.V. SPONSORED ADR ING	ING	77,864	$1.2m0.78%	0.78%	Added +8.0k	+8,048 11.5%
43	SONY GROUP CORP SPONSORED ADR SONY	SONY	11,976	$1.1m0.75%	0.75%	Added +3.8k	+3,826 46.9%
44	NOVARTIS AG SPONSORED ADR NVS	NVS	10,655	$1.1m0.72%	0.72%	Added +2.2k	+2,226 26.4%
45	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	10,178	$1.1m0.70%	0.70%	Added +2.2k	+2,169 27.1%
46	DIAGEO PLC SPON ADR NEW DEO	DEO	7,213	$1.1m0.70%	0.70%	Added +2.8k	+2,760 62.0%
47	SAP SE SPON ADR SAP	SAP	6,753	$1.0m0.69%	0.69%	Added +1.3k	+1,339 24.7%
48	STMICROELECTRONICS N V NY REGISTRY STM	STM	19,389	$972.0k0.65%	0.65%	Added +4.8k	+4,844 33.3%
49	ISHARES TR IBONDS 27 ETF IBDS	IBDS	39,164	$937.2k0.62%	0.62%	Reduced -762	-762 -1.9%
50	ISHARES TR IBDS DEC28 ETF IBDT	IBDT	37,297	$935.8k0.62%	0.62%	New
51	TORONTO DOMINION BK ONT COM NEW TD	TD	14,272	$922.3k0.61%	0.61%	Added +3.4k	+3,415 31.4%
52	ISHARES TR IBONDS DEC24 ETF IBDP	IBDP	36,877	$918.6k0.61%	0.61%	Reduced -734	-734 -1.9%
53	ISHARES TR IBONDS DEC IBONDS DEC		35,264	$914.4k0.61%	0.61%	Added +668	+668 1.9%
54	ISHARES TR IBONDS DEC2026 IBDR	IBDR	38,108	$910.8k0.61%	0.61%	Reduced -757	-757 -1.9%
55	ISHARES TR IBONDS DEC25 ETF IBDQ	IBDQ	36,722	$909.2k0.61%	0.61%	Reduced -713	-713 -1.9%
56	ISHARES TR IBONDS DEC 28 IBMQ	IBMQ	35,029	$896.4k0.60%	0.60%	New
57	HDFC BANK LTD SPONSORED ADS HDB	HDB	13,049	$875.7k0.58%	0.58%	Added +3.0k	+3,029 30.2%
58	INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB BSCO	BSCO	40,434	$844.5k0.56%	0.56%	Unchanged
59	BRINKS CO COM BCO	BCO	9,058	$796.7k0.53%	0.53%	Unchanged
60	ACCENTURE PLC IRELAND SHS CLASS A ACN	ACN	1,870	$656.2k0.44%	0.44%	New
61	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	6,295	$627.9k0.42%	0.42%	Reduced -185.3k	-185,280 -96.7%
62	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	5,357	$489.6k0.33%	0.33%	Unchanged
63	JOHNSON CTLS INTL PLC SHS JCI	JCI	6,710	$386.8k0.26%	0.26%	Unchanged
64	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	868	$351.8k0.23%	0.23%	Unchanged
65	META PLATFORMS INC CL A META	META	944	$334.1k0.22%	0.22%	Added +50	+50 5.6%
66	ALPHABET INC CAP STK CL C GOOG	GOOG	2,300	$324.1k0.22%	0.22%	Unchanged
67	MERCK & CO INC COM MRK	MRK	2,873	$313.2k0.21%	0.21%	Unchanged
68	HOME DEPOT INC COM HD	HD	805	$279.0k0.19%	0.19%	Unchanged
69	CDW CORP COM CDW	CDW	1,151	$261.6k0.17%	0.17%	Unchanged
70	VISA INC COM CL A V	V	993	$258.5k0.17%	0.17%	Unchanged
71	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	690	$246.1k0.16%	0.16%	Unchanged
72	CHIPOTLE MEXICAN GRILL INC COM CMG	CMG	105	$240.1k0.16%	0.16%	New
73	AMERICAN EXPRESS CO COM AXP	AXP	1,240	$232.3k0.15%	0.15%	New
74	ELI LILLY & CO COM LLY	LLY	360	$209.9k0.14%	0.14%	New
75	ORACLE CORP COM ORCL	ORCL	1,975	$208.2k0.14%	0.14%	Unchanged
76	TELEDYNE TECHNOLOGIES INC COM TDY	TDY	464	$207.1k0.14%	0.14%	New
77	GRAINGER W W INC COM GWW	GWW	247	$204.7k0.14%	0.14%	New
78	ZOETIS INC CL A ZTS	ZTS	1,032	$203.7k0.14%	0.14%	New

Sold out since Q3 2023

Security	Ticker	Shares held before	Value then
HERSHEY CO HSY	HSY	8,673	$1.7m8.7k shares
ISHARES TR		56,853	$1.5m56.9k shares
ISHARES TR		37,271	$945.2k37.3k shares
INVESCO EXCH TRD SLF IDX FD		39,560	$839.9k39.6k shares
SPDR DOW JONES INDL AVERAGE DIA	DIA	715	$239.5k715 shares
PROSHARES TR BITO	BITO	14,033	$193.8k14.0k shares