BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2023-07-24

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$140.6m reported value -7.6% vs Q1 2023

82positions

45.6%in top 10

9 new 62 added 6 reduced 4 sold out vs Q1 2023

Holdings, Q2 2023

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	39,747	$16.2m11.51%	11.51%	Added +27.1k	+27,126 214.9%
2	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	159,802	$16.0m11.37%	11.37%	Reduced -745.4k	-745,438 -82.3%
3	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	259,778	$9.3m6.59%	6.59%	Added +28.3k	+28,268 12.2%
4	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	90,953	$6.5m4.59%	4.59%	Added +34.8k	+34,817 62.0%
5	APPLE INC COM AAPL	AAPL	20,921	$4.1m2.89%	2.89%	Added +9.3k	+9,267 79.5%
6	SPDR GOLD TR GOLD SHS GLD	GLD	19,266	$3.4m2.44%	2.44%	New
7	ISHARES TR CORE S&P SCP ETF IJR	IJR	22,496	$2.2m1.59%	1.59%	New
8	ISHARES INC CORE MSCI EMKT IEMG	IEMG	44,705	$2.2m1.57%	1.57%	Added +17.7k	+17,721 65.7%
9	TESLA INC COM TSLA	TSLA	8,328	$2.2m1.55%	1.55%	Added +5.9k	+5,915 245.1%
10	MICROSOFT CORP COM MSFT	MSFT	6,298	$2.1m1.53%	1.53%	Added +4.2k	+4,168 195.7%
11	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	6,034	$2.1m1.47%	1.47%	Added +4.3k	+4,308 249.6%
12	RTX CORPORATION COM RTX	RTX	20,971	$2.1m1.46%	1.46%	Added +16.0k	+15,986 320.7%
13	PEPSICO INC COM PEP	PEP	11,074	$2.1m1.46%	1.46%	Added +8.1k	+8,124 275.4%
14	ALPHABET INC CAP STK CL A GOOGL	GOOGL	16,527	$2.0m1.41%	1.41%	Added +11.7k	+11,739 245.2%
15	SOUTHERN COPPER CORP COM SCCO	SCCO	27,186	$2.0m1.39%	1.39%	Added +21.6k	+21,604 387.0%
16	AMAZON COM INC COM AMZN	AMZN	14,549	$1.9m1.35%	1.35%	Added +9.0k	+8,982 161.3%
17	ADOBE INC COM ADBE	ADBE	3,712	$1.8m1.29%	1.29%	Added +2.6k	+2,571 225.3%
18	UNITEDHEALTH GROUP INC COM UNH	UNH	3,708	$1.8m1.27%	1.27%	Added +2.2k	+2,175 141.9%
19	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	11,668	$1.7m1.22%	1.22%	Added +7.6k	+7,600 186.8%
20	JOHNSON & JOHNSON COM JNJ	JNJ	9,995	$1.7m1.18%	1.18%	Added +6.3k	+6,308 171.1%
21	PROCTER AND GAMBLE CO COM PG	PG	10,889	$1.7m1.18%	1.18%	Added +7.0k	+7,048 183.5%
22	CARRIER GLOBAL CORPORATION COM CARR	CARR	33,024	$1.6m1.17%	1.17%	Added +23.3k	+23,313 240.1%
23	JPMORGAN CHASE & CO COM JPM	JPM	11,090	$1.6m1.15%	1.15%	Added +7.9k	+7,919 249.7%
24	BLACKSTONE INC COM BX	BX	17,226	$1.6m1.14%	1.14%	Added +12.9k	+12,891 297.4%
25	EMERSON ELEC CO COM EMR	EMR	17,456	$1.6m1.12%	1.12%	Added +12.8k	+12,798 274.8%
26	ENPHASE ENERGY INC COM ENPH	ENPH	9,276	$1.6m1.10%	1.10%	Added +7.4k	+7,361 384.4%
27	NVIDIA CORPORATION COM NVDA	NVDA	3,585	$1.5m1.08%	1.08%	Added +1.5k	+1,496 71.6%
28	HERSHEY CO COM HSY	HSY	5,908	$1.5m1.05%	1.05%	Added +4.1k	+4,062 220.0%
29	BLACKROCK INC COM BLK	BLK	2,124	$1.5m1.04%	1.04%	Added +1.6k	+1,633 332.6%
30	NEXTERA ENERGY PARTNERS LP COM UNIT PART IN XIFR	XIFR	24,925	$1.5m1.04%	1.04%	Added +19.2k	+19,152 331.8%
31	ISHARES TR IBONDS DEC2023 IBONDS DEC2023		56,266	$1.4m1.02%	1.02%	Added +1.3k	+1,302 2.4%
32	GOLDMAN SACHS GROUP INC COM GS	GS	4,430	$1.4m1.02%	1.02%	New
33	AMERICAN WTR WKS CO INC NEW COM AWK	AWK	9,786	$1.4m0.99%	0.99%	Added +7.2k	+7,162 272.9%
34	ILLUMINA INC COM ILMN	ILMN	7,139	$1.3m0.95%	0.95%	Added +5.2k	+5,204 268.9%
35	ING GROEP N.V. SPONSORED ADR ING	ING	91,940	$1.2m0.88%	0.88%	Added +13.9k	+13,864 17.8%
36	NIKE INC CL B NKE	NKE	10,210	$1.1m0.80%	0.80%	Added +6.8k	+6,838 202.8%
37	KONINKLIJKE PHILIPS N V NY REGIS SHS NEW PHG	PHG	51,458	$1.1m0.79%	0.79%	Added +8.0k	+7,978 18.4%
38	DISNEY WALT CO COM DIS	DIS	12,485	$1.1m0.79%	0.79%	Added +8.6k	+8,566 218.6%
39	ISHARES TR IBONDS DEC 26 IBMO	IBMO	43,701	$1.1m0.78%	0.78%	Added +1.3k	+1,252 3.0%
40	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		41,688	$1.1m0.78%	0.78%	Added +1.4k	+1,371 3.4%
41	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	10,504	$1.1m0.75%	0.75%	Added +1.9k	+1,850 21.4%
42	RYANAIR HOLDINGS PLC SPONSORED ADR RYAAY	RYAAY	9,577	$1.1m0.75%	0.75%	Added +1.6k	+1,619 20.3%
43	FOMENTO ECONOMICO MEXICANO S SPON ADR UNITS FMX	FMX	9,537	$1.1m0.75%	0.75%	Added +1.6k	+1,612 20.3%
44	LULULEMON ATHLETICA INC COM LULU	LULU	2,647	$1.0m0.71%	0.71%	Added +382	+382 16.9%
45	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	1,368	$991.5k0.71%	0.71%	Added +284	+284 26.2%
46	PROSHARES TR BITCOIN STRATE BITO	BITO	58,145	$987.3k0.70%	0.70%	New
47	SAP SE SPON ADR SAP	SAP	7,180	$982.3k0.70%	0.70%	Added +1.1k	+1,136 18.8%
48	NOVARTIS AG SPONSORED ADR NVS	NVS	9,691	$977.9k0.70%	0.70%	Added +1.9k	+1,878 24.0%
49	STMICROELECTRONICS N V NY REGISTRY STM	STM	19,256	$962.6k0.68%	0.68%	Added +3.7k	+3,676 23.6%
50	AMERICAN TOWER CORP NEW COM AMT	AMT	4,823	$935.4k0.67%	0.67%	Added +3.0k	+2,963 159.3%
51	HDFC BANK LTD SPONSORED ADS HDB	HDB	13,213	$920.9k0.65%	0.65%	Added +2.2k	+2,240 20.4%
52	TECK RESOURCES LTD CL B TECK	TECK	21,652	$911.5k0.65%	0.65%	Added +2.3k	+2,257 11.6%
53	ISHARES TR IBONDS DEC23 ETF · principal IBONDS DEC23 ETF · principal		35,964	$909.5k0.65%	0.65%	Reduced -3.8k	-3,843 -9.7%
54	ISHARES TR IBONDS 27 ETF · principal IBDS · principal	IBDS	38,492	$903.8k0.64%	0.64%	Reduced -3.2k	-3,187 -7.7%
55	TYSON FOODS INC CL A TSN	TSN	17,582	$897.4k0.64%	0.64%	Added +11.1k	+11,124 172.2%
56	ISHARES TR IBONDS DEC24 ETF · principal IBDP · principal	IBDP	36,297	$893.6k0.64%	0.64%	Reduced -4.1k	-4,147 -10.2%
57	AMGEN INC COM AMGN	AMGN	4,019	$892.3k0.63%	0.63%	Added +2.4k	+2,401 148.4%
58	TORONTO DOMINION BK ONT COM NEW TD	TD	14,258	$884.1k0.63%	0.63%	Added +2.5k	+2,524 21.5%
59	ISHARES TR IBONDS DEC25 ETF · principal IBDQ · principal	IBDQ	36,114	$880.5k0.63%	0.63%	Reduced -4.2k	-4,213 -10.4%
60	ISHARES TR IBONDS DEC2026 · principal IBDR · principal	IBDR	37,491	$879.9k0.63%	0.63%	Reduced -4.3k	-4,271 -10.2%
61	ISHARES TR IBONDS DEC IBONDS DEC		34,018	$876.3k0.62%	0.62%	Added +1.3k	+1,346 4.1%
62	ISHARES TR IBONDS DEC 27 IBMP	IBMP	34,641	$868.3k0.62%	0.62%	Added +2.7k	+2,658 8.3%
63	DIAGEO PLC SPON ADR NEW DEO	DEO	4,891	$848.5k0.60%	0.60%	Added +854	+854 21.1%
64	INVESCO EXCH TRD SLF IDX FD BULSHS 2023 CB BULSHS 2023 CB		39,560	$837.5k0.60%	0.60%	Added +7.3k	+7,274 22.5%
65	SOLAREDGE TECHNOLOGIES INC COM SEDG	SEDG	3,109	$836.5k0.59%	0.59%	Added +664	+664 27.2%
66	INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB BSCO	BSCO	40,434	$831.7k0.59%	0.59%	Added +7.5k	+7,454 22.6%
67	RIO TINTO PLC SPONSORED ADR RIO	RIO	12,529	$799.9k0.57%	0.57%	Added +2.2k	+2,183 21.1%
68	BRINKS CO COM BCO	BCO	9,058	$614.4k0.44%	0.44%	Unchanged
69	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	5,357	$491.9k0.35%	0.35%	New
70	JOHNSON CTLS INTL PLC SHS JCI	JCI	6,710	$457.2k0.33%	0.33%	Unchanged
71	MERCK & CO INC COM MRK	MRK	2,873	$331.5k0.24%	0.24%	Added +41	+41 1.4%
72	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	868	$320.9k0.23%	0.23%	Unchanged
73	ALPHABET INC CAP STK CL C GOOG	GOOG	2,369	$286.6k0.20%	0.20%	Added +69	+69 3.0%
74	META PLATFORMS INC CL A META	META	970	$278.4k0.20%	0.20%	New
75	HOME DEPOT INC COM HD	HD	817	$253.8k0.18%	0.18%	Added +12	+12 1.5%
76	SPDR DOW JONES INDL AVERAGE UT SER 1 DIA	DIA	715	$245.9k0.17%	0.17%	New
77	VISA INC COM CL A V	V	1,014	$240.8k0.17%	0.17%	Added +21	+21 2.1%
78	ORACLE CORP COM ORCL	ORCL	2,005	$238.8k0.17%	0.17%	New
79	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	690	$235.3k0.17%	0.17%	Unchanged
80	CHIPOTLE MEXICAN GRILL INC COM CMG	CMG	105	$224.6k0.16%	0.16%	New
81	AMERICAN EXPRESS CO COM AXP	AXP	1,240	$216.0k0.15%	0.15%	Unchanged
82	CDW CORP COM CDW	CDW	1,158	$212.5k0.15%	0.15%	Added +7	+7 0.6%

Sold out since Q1 2023

Security	Ticker	Shares held before	Value then
ABB LTD ABBNY	ABBNY	22,447	$769.9k22.4k shares
ALBEMARLE CORP ALB	ALB	1,478	$326.7k1.5k shares
TELEDYNE TECHNOLOGIES INC TDY	TDY	464	$207.6k464 shares
THERMO FISHER SCIENTIFIC INC TMO	TMO	347	$200.0k347 shares