Heritage Financial Services, LLC

Westwood, MA · CIK 1752035 · 13F filing filed 2024-07-23

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$697.1m reported value +3.7% vs Q1 2024

105positions

86.9%in top 10

4 new 23 added 59 reduced 3 sold out vs Q1 2024

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	6,144,820	$198.1m28.42%	28.42%	Added +205.8k	+205,801 3.5%
2	VANGUARD SCOTTSDALE FDS INTER TERM TREAS VGIT	VGIT	2,556,090	$148.8m21.35%	21.35%	Added +85.0k	+85,009 3.4%
3	J P MORGAN EXCHANGE TRADED F INCOME ETF JPIE	JPIE	2,254,884	$102.5m14.70%	14.70%	Added +84.6k	+84,646 3.9%
4	DIMENSIONAL ETF TRUST EMERGING MKTS CO DFEM	DFEM	2,243,881	$60.0m8.60%	8.60%	Added +61.3k	+61,331 2.8%
5	ISHARES TR CRE U S REIT ETF USRT	USRT	715,170	$38.3m5.49%	5.49%	Added +50.8k	+50,814 7.7%
6	ISHARES TR CORE S&P TTL STK ITOT	ITOT	159,356	$18.9m2.72%	2.72%	Reduced -12.5k	-12,481 -7.3%
7	J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF JPST	JPST	246,688	$12.5m1.79%	1.79%	Added +7.9k	+7,946 3.3%
8	DIMENSIONAL ETF TRUST US SUSTAINABILTY DFSU	DFSU	312,681	$10.9m1.56%	1.56%	Reduced -1.6k	-1,554 -0.5%
9	ISHARES TR CORE MSCI INTL IDEV	IDEV	131,693	$8.6m1.24%	1.24%	Reduced -10.3k	-10,307 -7.3%
10	APPLE INC COM AAPL	AAPL	33,583	$7.1m1.01%	1.01%	Reduced -1.1k	-1,111 -3.2%
11	ISHARES TR CORE US AGGBD ET AGG	AGG	68,630	$6.7m0.96%	0.96%	Added +2.3k	+2,327 3.5%
12	DIMENSIONAL ETF TRUST INTERNATIONAL DFSI	DFSI	161,603	$5.3m0.76%	0.76%	Reduced -29	-29 -0.0%
13	DIMENSIONAL ETF TRUST EMERGING MKTS VA DFEV	DFEV	151,203	$4.2m0.60%	0.60%	Reduced -26.6k	-26,596 -15.0%
14	ISHARES INC CORE MSCI EMKT IEMG	IEMG	70,910	$3.8m0.54%	0.54%	Reduced -6.6k	-6,564 -8.5%
15	MICROSOFT CORP COM MSFT	MSFT	8,166	$3.6m0.52%	0.52%	Reduced -93	-93 -1.1%
16	NVIDIA CORPORATION COM NVDA	NVDA	26,761	$3.3m0.47%	0.47%	Reduced -139	-139 -0.5%
17	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	9,682	$2.6m0.37%	0.37%	Added +401	+401 4.3%
18	DIMENSIONAL ETF TRUST EMERGING MARKETS DFSE	DFSE	73,342	$2.5m0.35%	0.35%	Reduced -1.8k	-1,839 -2.5%
19	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	79,688	$2.4m0.34%	0.34%	Added +6.5k	+6,505 8.9%
20	PROCTER AND GAMBLE CO COM PG	PG	13,773	$2.3m0.33%	0.33%	Added +876	+876 6.8%
21	ISHARES TR RUSSELL 3000 ETF IWV	IWV	6,981	$2.2m0.31%	0.31%	Unchanged
22	ISHARES TR S&P 500 GRWT ETF IVW	IVW	20,164	$1.9m0.27%	0.27%	Unchanged
23	ELI LILLY & CO COM LLY	LLY	1,828	$1.7m0.24%	0.24%	Reduced -19	-19 -1.0%
24	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	63,842	$1.7m0.24%	0.24%	Added +3.2k	+3,155 5.2%
25	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	4,338	$1.6m0.23%	0.23%	Added +83	+83 1.9%
26	EXXON MOBIL CORP COM XOM	XOM	13,661	$1.6m0.23%	0.23%	Added +1.8k	+1,777 14.9%
27	ISHARES TR CORE S&P500 ETF IVV	IVV	2,842	$1.6m0.22%	0.22%	Unchanged
28	ISHARES TR S&P 500 VAL ETF IVE	IVE	8,436	$1.5m0.22%	0.22%	Reduced -1	-1 -0.0%
29	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	3,066	$1.5m0.22%	0.22%	Added +439	+439 16.7%
30	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	2,682	$1.5m0.21%	0.21%	Reduced -112	-112 -4.0%
31	JOHNSON & JOHNSON COM JNJ	JNJ	9,709	$1.4m0.20%	0.20%	Reduced -429	-429 -4.2%
32	COCA COLA CO COM KO	KO	21,026	$1.3m0.19%	0.19%	Reduced -60	-60 -0.3%
33	ISHARES TR RUS 1000 GRW ETF IWF	IWF	3,615	$1.3m0.19%	0.19%	Reduced -50	-50 -1.4%
34	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	3,057	$1.2m0.18%	0.18%	Reduced -133	-133 -4.2%
35	COSTCO WHSL CORP NEW COM COST	COST	1,445	$1.2m0.18%	0.18%	Reduced -4	-4 -0.3%
36	APPLIED MATLS INC COM AMAT	AMAT	4,966	$1.2m0.17%	0.17%	Unchanged
37	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	14,461	$1.0m0.15%	0.15%	Added +296	+296 2.1%
38	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	20,117	$1.0m0.14%	0.14%	Unchanged
39	AMAZON COM INC COM AMZN	AMZN	4,906	$948.1k0.14%	0.14%	Reduced -326	-326 -6.2%
40	ALPHABET INC CAP STK CL C GOOG	GOOG	4,756	$872.3k0.13%	0.13%	Reduced -264	-264 -5.3%
41	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	16,947	$837.5k0.12%	0.12%	Reduced -819	-819 -4.6%
42	MERCK & CO INC COM MRK	MRK	6,730	$833.2k0.12%	0.12%	Added +2.9k	+2,949 78.0%
43	NEXTERA ENERGY INC COM NEE	NEE	11,487	$813.4k0.12%	0.12%	Reduced -595	-595 -4.9%
44	ANALOG DEVICES INC COM ADI	ADI	3,445	$786.3k0.11%	0.11%	Reduced -3	-3 -0.1%
45	SPDR SER TR S&P DIVID ETF SDY	SDY	6,015	$765.0k0.11%	0.11%	Unchanged
46	MCDONALDS CORP COM MCD	MCD	2,876	$732.9k0.11%	0.11%	Reduced -9	-9 -0.3%
47	INTERNATIONAL BUSINESS MACHS COM IBM	IBM	4,220	$729.8k0.10%	0.10%	Reduced -830	-830 -16.4%
48	VANGUARD INDEX FDS MID CAP ETF VO	VO	2,634	$637.7k0.09%	0.09%	Reduced -425	-425 -13.9%
49	UNITEDHEALTH GROUP INC COM UNH	UNH	1,238	$630.5k0.09%	0.09%	Reduced -94	-94 -7.1%
50	WISDOMTREE TR JAPN HEDGE EQT DXJ	DXJ	5,552	$626.4k0.09%	0.09%	Added +16	+16 0.3%
51	ALPHABET INC CAP STK CL A GOOGL	GOOGL	3,365	$612.9k0.09%	0.09%	Reduced -191	-191 -5.4%
52	EVERSOURCE ENERGY COM ES	ES	10,761	$610.3k0.09%	0.09%	Reduced -746	-746 -6.5%
53	SPDR SER TR PORTFLI INTRMDIT SPTI	SPTI	21,324	$597.5k0.09%	0.09%	Reduced -11.9k	-11,890 -35.8%
54	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	3,146	$574.2k0.08%	0.08%	Reduced -171	-171 -5.2%
55	ISHARES TR NATIONAL MUN ETF MUB	MUB	5,319	$566.7k0.08%	0.08%	Added +129	+129 2.5%
56	HOME DEPOT INC COM HD	HD	1,538	$529.4k0.08%	0.08%	Reduced -27	-27 -1.7%
57	ISHARES TR RUS 1000 ETF IWB	IWB	1,766	$525.5k0.08%	0.08%	Unchanged
58	ABBVIE INC COM ABBV	ABBV	3,043	$521.9k0.07%	0.07%	Reduced -69	-69 -2.2%
59	CHEVRON CORP NEW COM CVX	CVX	3,294	$515.2k0.07%	0.07%	Reduced -76	-76 -2.3%
60	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	5,649	$509.5k0.07%	0.07%	Unchanged
61	JPMORGAN CHASE & CO COM JPM	JPM	2,505	$506.7k0.07%	0.07%	Reduced -110	-110 -4.2%
62	CVS HEALTH CORP COM CVS	CVS	8,518	$503.1k0.07%	0.07%	New
63	DIMENSIONAL ETF TRUST INTERNATNAL VAL DFIV	DFIV	13,782	$495.3k0.07%	0.07%	Unchanged
64	ABBOTT LABS COM ABT	ABT	4,673	$485.6k0.07%	0.07%	Reduced -42	-42 -0.9%
65	SCHWAB STRATEGIC TR US BRD MKT ETF SCHB	SCHB	7,513	$472.3k0.07%	0.07%	Added +442	+442 6.2%
66	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	7,297	$468.8k0.07%	0.07%	Unchanged
67	VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF VWO	VWO	10,208	$446.7k0.06%	0.06%	Reduced -1.5k	-1,495 -12.8%
68	ISHARES TR RUS 1000 VAL ETF IWD	IWD	2,306	$402.3k0.06%	0.06%	Reduced -167	-167 -6.8%
69	BROADCOM INC COM AVGO	AVGO	249	$399.8k0.06%	0.06%	Reduced -3	-3 -1.2%
70	SCHWAB STRATEGIC TR US REIT ETF SCHH	SCHH	19,232	$384.1k0.06%	0.06%	Added +149	+149 0.8%
71	ISHARES TR RUSSELL 2000 ETF IWM	IWM	1,857	$376.7k0.05%	0.05%	Reduced -3	-3 -0.2%
72	QUALCOMM INC COM QCOM	QCOM	1,862	$370.9k0.05%	0.05%	Reduced -64	-64 -3.3%
73	VERIZON COMMUNICATIONS INC COM VZ	VZ	8,951	$369.1k0.05%	0.05%	Added +3.9k	+3,867 76.1%
74	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	703	$336.8k0.05%	0.05%	Reduced -14	-14 -1.9%
75	VANGUARD WORLD FD INF TECH ETF VGT	VGT	568	$327.5k0.05%	0.05%	Added +17	+17 3.1%
76	AMERICAN EXPRESS CO COM AXP	AXP	1,311	$303.6k0.04%	0.04%	Reduced -16	-16 -1.2%
77	CATERPILLAR INC COM CAT	CAT	909	$302.8k0.04%	0.04%	Reduced -5	-5 -0.6%
78	PURE STORAGE INC CL A P	P	4,522	$290.4k0.04%	0.04%	Unchanged
79	ISHARES TR CORE S&P MCP ETF IJH	IJH	4,930	$288.5k0.04%	0.04%	Unchanged
80	BANK AMERICA CORP COM BAC	BAC	7,142	$284.0k0.04%	0.04%	Reduced -2.8k	-2,780 -28.0%
81	HONEYWELL INTL INC COM COM		1,281	$273.5k0.04%	0.04%	Reduced -24	-24 -1.8%
82	META PLATFORMS INC CL A META	META	541	$272.8k0.04%	0.04%	Reduced -54	-54 -9.1%
83	CISCO SYS INC COM CSCO	CSCO	5,736	$272.5k0.04%	0.04%	Reduced -19	-19 -0.3%
84	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	6,772	$269.0k0.04%	0.04%	Reduced -8.1k	-8,081 -54.4%
85	ISHARES TR S&P MC 400GR ETF IJK	IJK	3,040	$267.9k0.04%	0.04%	Unchanged
86	PFIZER INC COM PFE	PFE	9,170	$256.6k0.04%	0.04%	Added +1.9k	+1,884 25.9%
87	CABOT CORP COM CBT	CBT	2,707	$248.7k0.04%	0.04%	Unchanged
88	ISHARES TR CORE S&P SCP ETF IJR	IJR	2,324	$247.9k0.04%	0.04%	Reduced -65	-65 -2.7%
89	ELEVANCE HEALTH INC COM ELV	ELV	442	$239.5k0.03%	0.03%	Reduced -23	-23 -5.0%
90	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	412	$227.8k0.03%	0.03%	Reduced -11	-11 -2.6%
91	RTX CORPORATION COM RTX	RTX	2,268	$227.7k0.03%	0.03%	New
92	IDEXX LABS INC COM IDXX	IDXX	464	$226.1k0.03%	0.03%	Reduced -2	-2 -0.4%
93	J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM JEPI	JEPI	3,960	$224.5k0.03%	0.03%	New
94	TRANE TECHNOLOGIES PLC SHS TT	TT	678	$223.0k0.03%	0.03%	Unchanged
95	PEPSICO INC COM PEP	PEP	1,352	$223.0k0.03%	0.03%	Reduced -5	-5 -0.4%
96	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	1,940	$220.1k0.03%	0.03%	Unchanged
97	BOEING CO COM BA	BA	1,200	$218.4k0.03%	0.03%	Reduced -18	-18 -1.5%
98	AFLAC INC COM AFL	AFL	2,414	$215.6k0.03%	0.03%	Reduced -151	-151 -5.9%
99	EATON CORP PLC SHS ETN	ETN	685	$214.8k0.03%	0.03%	Reduced -10	-10 -1.4%
100	ISHARES TR S&P SML 600 GWT IJT	IJT	1,670	$214.5k0.03%	0.03%	Unchanged

Sold out since Q1 2024

Security	Ticker	Shares held before	Value then
GE AEROSPACE GE	GE	1,391	$244.2k1.4k shares
VISA INC V	V	864	$241.1k864 shares
STANLEY BLACK & DECKER INC SWK	SWK	2,298	$225.0k2.3k shares