Madson Wealth Advisors Inc

SANTA ROSA, CA · CIK 2129795 · 13F filing filed 2026-07-21

SEC-registered investment adviser since 2026 · corporation

Assets managed$208.7m
Staff3 · 2 in investment roles
Main clients (by assets)High net worth individuals 76%, Individuals 24%
Websitemadsonwealth.com
Form ADV · 2026-04-28SEC adviser record

$147.1m reported value +22.3% vs Q1 2026

97positions

50.6%in top 10

17 new 37 added 37 reduced 4 sold out vs Q1 2026

Holdings, Q2 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	39,095	$9.3m6.29%	6.29%	Reduced -168	-168 -0.4%
2	ISHARES TR 0-3 MNTH TREASRY SGOV	SGOV	91,162	$9.2m6.24%	6.24%	Added +14.9k	+14,851 19.5%
3	VANGUARD WHITEHALL FDS INTL DVD ETF VIGI	VIGI	96,283	$9.0m6.11%	6.11%	Reduced -260	-260 -0.3%
4	ISHARES TR CORE DIV GRWTH DGRO	DGRO	118,526	$9.0m6.11%	6.11%	Added +1.6k	+1,579 1.4%
5	ISHARES TR US TREAS BD ETF GOVT	GOVT	362,918	$8.3m5.62%	5.62%	Added +60.8k	+60,814 20.1%
6	J P MORGAN EXCHANGE TRADED F US QUALTY FCTR JQUA	JQUA	105,969	$7.7m5.21%	5.21%	Reduced -6.2k	-6,175 -5.5%
7	ISHARES TR CORE S&P SCP ETF IJR	IJR	42,805	$6.3m4.32%	4.32%	Added +3.0k	+2,954 7.4%
8	ISHARES TR CORE S&P500 ETF IVV	IVV	7,820	$5.9m3.98%	3.98%	Reduced -1.3k	-1,261 -13.9%
9	ISHARES TR CORE S&P MCP ETF IJH	IJH	64,300	$5.0m3.37%	3.37%	Added +7.1k	+7,076 12.4%
10	VANGUARD INTL EQUITY INDEX F FTSE PACIFIC ETF VPL	VPL	42,807	$5.0m3.37%	3.37%	Added +4.3k	+4,308 11.2%
11	ISHARES TR TIPS BD ETF TIP	TIP	41,552	$4.5m3.09%	3.09%	Added +3.0k	+3,008 7.8%
12	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	45,490	$3.7m2.53%	2.53%	New
13	APPLIED MATLS INC COM AMAT	AMAT	5,123	$3.7m2.52%	2.52%	New
14	VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF VGK	VGK	40,199	$3.6m2.42%	2.42%	Added +7.3k	+7,333 22.3%
15	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	6,349	$3.0m2.06%	2.06%	Added +15	+15 0.2%
16	ISHARES TR CORE MSCI TOTAL IXUS	IXUS	28,407	$2.7m1.84%	1.84%	Reduced -656	-656 -2.3%
17	ISHARES TR SHORT TREAS BD SHV	SHV	21,156	$2.3m1.59%	1.59%	Reduced -2.2k	-2,218 -9.5%
18	ISHARES TR CORE TOTAL USD IUSB	IUSB	47,003	$2.2m1.47%	1.47%	Reduced -2.4k	-2,439 -4.9%
19	BROADCOM INC COM AVGO	AVGO	5,468	$2.1m1.40%	1.40%	Reduced -60	-60 -1.1%
20	ALPHABET INC CAP STK CL A GOOGL	GOOGL	5,651	$2.0m1.37%	1.37%	Added +574	+574 11.3%
21	JOHNSON & JOHNSON COM JNJ	JNJ	7,597	$1.9m1.31%	1.31%	Added +478	+478 6.7%
22	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	44,791	$1.8m1.26%	1.26%	New
23	MICROSOFT CORP COM MSFT	MSFT	3,968	$1.5m1.01%	1.01%	Added +267	+267 7.2%
24	COSTCO WHSL CORP NEW COM COST	COST	1,369	$1.3m0.87%	0.87%	Added +74	+74 5.7%
25	ISHARES TR ISHS 1-5YR INVS IGSB	IGSB	23,768	$1.2m0.85%	0.85%	Added +11.0k	+10,985 85.9%
26	ELI LILLY & CO COM LLY	LLY	986	$1.2m0.80%	0.80%	Added +175	+175 21.6%
27	APPLE INC COM AAPL	AAPL	4,083	$1.2m0.80%	0.80%	Reduced -68	-68 -1.6%
28	HOME DEPOT INC COM HD	HD	3,306	$1.2m0.79%	0.79%	Added +212	+212 6.8%
29	NOVARTIS AG SPONSORED ADR NVS	NVS	7,299	$1.1m0.78%	0.78%	Added +740	+740 11.3%
30	ISHARES TR MBS ETF MBB	MBB	10,693	$1.0m0.69%	0.69%	Reduced -2.7k	-2,693 -20.1%
31	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	489	$972.8k0.66%	0.66%	Added +25	+25 5.4%
32	TEXAS INSTRS INC COM TXN	TXN	3,173	$945.6k0.64%	0.64%	Added +23	+23 0.7%
33	EMERSON ELEC CO COM EMR	EMR	6,585	$942.6k0.64%	0.64%	Unchanged
34	KLA CORP COM NEW KLAC	KLAC	3,080	$929.3k0.63%	0.63%	Reduced -30	-30 -1.0%
35	VISA INC COM CL A V	V	2,521	$865.1k0.59%	0.59%	Added +201	+201 8.7%
36	ISHARES TR RUS 1000 GRW ETF IWF	IWF	6,045	$750.5k0.51%	0.51%	Reduced -395	-395 -6.1%
37	MERCK & CO INC COM MRK	MRK	5,730	$736.4k0.50%	0.50%	Added +584	+584 11.3%
38	ISHARES TR S&P 500 VAL ETF IVE	IVE	2,982	$677.2k0.46%	0.46%	Reduced -1.9k	-1,934 -39.3%
39	ISHARES TR INVESTMENT GRADE IGEB	IGEB	14,861	$670.4k0.46%	0.46%	Added +203	+203 1.4%
40	MICRON TECHNOLOGY INC COM MU	MU	572	$660.4k0.45%	0.45%	Reduced -100	-100 -14.9%
41	BLACKROCK ETF TRUST ISHARES US EQUIT DYNF	DYNF	9,601	$653.0k0.44%	0.44%	Reduced -6.5k	-6,534 -40.5%
42	ASTRAZENECA PLC ORD AZN	AZN	3,218	$610.2k0.41%	0.41%	Added +633	+633 24.5%
43	CATERPILLAR INC COM CAT	CAT	570	$607.0k0.41%	0.41%	Added +45	+45 8.6%
44	CHEVRON CORP NEW COM CVX	CVX	3,634	$602.3k0.41%	0.41%	Added +2.4k	+2,352 183.5%
45	ISHARES INC CORE MSCI EMKT IEMG	IEMG	7,016	$581.2k0.40%	0.40%	Reduced -4.4k	-4,439 -38.8%
46	ETFS GOLD TR PHYSCL GOLD SHS SGOL	SGOL	14,800	$565.8k0.38%	0.38%	Unchanged
47	ISHARES TR S&P 500 GRWT ETF IVW	IVW	3,978	$547.0k0.37%	0.37%	Reduced -2.5k	-2,489 -38.5%
48	ISHARES TR U.S. TECH ETF IYW	IYW	2,098	$529.3k0.36%	0.36%	Reduced -120	-120 -5.4%
49	ISHARES TR 10-20 YR TRS ETF TLH	TLH	5,094	$511.1k0.35%	0.35%	Reduced -2.2k	-2,204 -30.2%
50	ISHARES GOLD TR ISHARES NEW IAU	IAU	6,754	$510.0k0.35%	0.35%	Reduced -1.5k	-1,472 -17.9%
51	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	741	$508.7k0.35%	0.35%	Reduced -334	-334 -31.1%
52	VANGUARD WORLD FD INF TECH ETF VGT	VGT	4,189	$500.7k0.34%	0.34%	New
53	ISHARES TR EAFE VALUE ETF EFV	EFV	6,427	$492.0k0.33%	0.33%	Reduced -3.8k	-3,812 -37.2%
54	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	11,795	$474.3k0.32%	0.32%	New
55	VANGUARD WORLD FD HEALTH CAR ETF VHT	VHT	1,584	$473.6k0.32%	0.32%	New
56	ISHARES TR ESG MSCI LEADR SUSL	SUSL	3,550	$471.3k0.32%	0.32%	Reduced -242	-242 -6.4%
57	ISHARES TR S&P 100 ETF OEF	OEF	1,279	$467.9k0.32%	0.32%	Reduced -761	-761 -37.3%
58	NVIDIA CORPORATION COM NVDA	NVDA	2,333	$466.7k0.32%	0.32%	Added +2	+2 0.1%
59	CUMMINS INC COM CMI	CMI	649	$463.0k0.31%	0.31%	Added +24	+24 3.8%
60	VANGUARD CALIF TAX FREE FDS TAX EXEMPT BD FD VTEC	VTEC	4,368	$439.4k0.30%	0.30%	Added +552	+552 14.5%
61	LAM RESEARCH CORP COM NEW LRCX	LRCX	1,008	$436.8k0.30%	0.30%	Unchanged
62	PIMCO ETF TR ENHAN SHRT MA AC MINT	MINT	4,269	$430.3k0.29%	0.29%	Added +1.1k	+1,058 33.0%
63	ISHARES TR 0-5 YR TIPS ETF STIP	STIP	3,846	$392.9k0.27%	0.27%	Reduced -189	-189 -4.7%
64	VANGUARD WORLD FD ESG INTL STK ETF VSGX	VSGX	4,505	$370.9k0.25%	0.25%	Added +37	+37 0.8%
65	VANGUARD INDEX FDS EXTEND MKT ETF VXF	VXF	1,453	$357.6k0.24%	0.24%	Reduced -24	-24 -1.6%
66	COCA COLA CO COM KO	KO	4,301	$349.6k0.24%	0.24%	Added +4	+4 0.1%
67	HONEYWELL INTL INC COM HON	HON	1,554	$347.9k0.24%	0.24%	New
68	BLACKROCK ETF TRUST ISHA I IN TE ETF BAI	BAI	6,599	$347.9k0.24%	0.24%	Reduced -4.6k	-4,563 -40.9%
69	ISHARES TR RUS MID CAP ETF IWR	IWR	3,147	$347.2k0.24%	0.24%	Reduced -640	-640 -16.9%
70	RTX CORPORATION COM RTX	RTX	1,821	$345.6k0.23%	0.23%	Added +449	+449 32.7%
71	HONEYWELL AEROSPACE INC COM HONA	HONA	1,554	$343.6k0.23%	0.23%	New
72	SELECT SECTOR SPDR TR TECHNOLOGY XLK	XLK	1,702	$324.3k0.22%	0.22%	Reduced -53	-53 -3.0%
73	ADVANCED MICRO DEVICES INC COM AMD	AMD	530	$307.9k0.21%	0.21%	New
74	WELLS FARGO CO NEW COM WFC	WFC	3,718	$307.3k0.21%	0.21%	Unchanged
75	GE AEROSPACE COM NEW GE	GE	794	$296.6k0.20%	0.20%	Added +28	+28 3.7%
76	ROSS STORES INC COM ROST	ROST	1,336	$284.4k0.19%	0.19%	Unchanged
77	AMAZON COM INC COM AMZN	AMZN	1,188	$283.1k0.19%	0.19%	Added +45	+45 3.9%
78	JPMORGAN CHASE & CO COM JPM	JPM	837	$274.0k0.19%	0.19%	New
79	ISHARES TR MSCI USA QLT FCT QUAL	QUAL	1,232	$270.4k0.18%	0.18%	Reduced -1.1k	-1,137 -48.0%
80	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	362	$270.4k0.18%	0.18%	Reduced -49	-49 -11.9%
81	AGILENT TECHNOLOGIES INC COM A	A	2,019	$268.1k0.18%	0.18%	Added +163	+163 8.8%
82	BLACKROCK ETF TRUST II ISHARES FLEXIBLE BINC	BINC	5,030	$263.2k0.18%	0.18%	Reduced -3.8k	-3,842 -43.3%
83	QUALCOMM INC COM QCOM	QCOM	1,420	$262.4k0.18%	0.18%	Reduced -195	-195 -12.1%
84	META PLATFORMS INC CL A META	META	462	$260.5k0.18%	0.18%	Added +28	+28 6.5%
85	ISHARES TR MSCI USA MMENTM MTUM	MTUM	751	$257.6k0.18%	0.18%	Reduced -581	-581 -43.6%
86	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	514	$257.2k0.17%	0.17%	Unchanged
87	ILLINOIS TOOL WKS INC COM ITW	ITW	934	$252.6k0.17%	0.17%	Reduced -12	-12 -1.3%
88	BANK AMERICA CORP COM BAC	BAC	4,429	$252.4k0.17%	0.17%	New
89	UBS GROUP AG SHS UBS	UBS	5,000	$247.8k0.17%	0.17%	New
90	ALPHABET INC CAP STK CL C GOOG	GOOG	643	$227.0k0.15%	0.15%	New
91	NEXTERA ENERGY INC COM NEE	NEE	2,486	$218.2k0.15%	0.15%	Added +2	+2 0.1%
92	SELECT SECTOR SPDR TR ENERGY XLE	XLE	4,081	$216.7k0.15%	0.15%	New
93	BLACKROCK ETF TRUST ISHARES US THEMA THRO	THRO	4,941	$213.0k0.14%	0.14%	Reduced -3.4k	-3,418 -40.9%
94	ISHARES TR CORE INTL AGGR IAGG	IAGG	4,135	$209.2k0.14%	0.14%	Reduced -2.8k	-2,771 -40.1%
95	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	2,406	$207.3k0.14%	0.14%	New
96	ISHARES TR GLOBAL 100 ETF IOO	IOO	1,488	$203.2k0.14%	0.14%	New
97	TESLA INC COM TSLA	TSLA	483	$203.2k0.14%	0.14%	New

Sold out since Q1 2026

Security	Ticker	Shares held before	Value then
HONEYWELL INTL INC		1,323	$598.0k1.3k shares
INVESCO QQQ TR QQQ	QQQ	479	$276.6k479 shares
EXXON MOBIL CORP XOM	XOM	1,377	$233.7k1.4k shares
NETFLIX INC NFLX	NFLX	2,100	$201.9k2.1k shares