Heritage Wealth Management, Inc. /CA/

SAN DIEGO, CA · CIK 2012170 · 13F filing filed 2026-07-22

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

$200.7m reported value +12.0% vs Q1 2026

98positions

47.6%in top 10

9 new 58 added 21 reduced 4 sold out vs Q1 2026

Options: 1 call positions ($53.6m notional), 1 put positions ($9.0m notional) – listed below, not included above.

Holdings, Q2 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	AMERICAN CENTY ETF TR US LARGE CAP VLU AVLV	AVLV	227,848	$20.8m10.36%	10.36%	Added +2.7k	+2,677 1.2%
2	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	234,382	$13.6m6.80%	6.80%	Added +1.6k	+1,573 0.7%
3	SCHWAB STRATEGIC TR US LCAP GR ETF SCHG	SCHG	389,301	$13.2m6.57%	6.57%	Added +9.9k	+9,930 2.6%
4	ISHARES TR 0-3 MNTH TREASRY SGOV	SGOV	125,255	$12.6m6.28%	6.28%	Reduced -20.4k	-20,414 -14.0%
5	APPLE INC COM AAPL	AAPL	27,352	$7.9m3.94%	3.94%	Added +715	+715 2.7%
6	VANGUARD BD INDEX FDS TOTAL BND MRKT BND	BND	85,762	$6.3m3.14%	3.14%	Added +4.6k	+4,622 5.7%
7	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	127,308	$5.6m2.81%	2.81%	Reduced -1.1k	-1,062 -0.8%
8	BROADCOM INC COM AVGO	AVGO	14,934	$5.6m2.81%	2.81%	Added +112	+112 0.8%
9	SCHWAB STRATEGIC TR INT-TRM U.S TRES SCHR	SCHR	225,147	$5.6m2.77%	2.77%	Added +9.7k	+9,665 4.5%
10	ISHARES TR IBOXX INV CP ETF LQD	LQD	38,147	$4.2m2.07%	2.07%	Added +1.3k	+1,310 3.6%
11	ISHARES TR CORE US AGGBD ET AGG	AGG	38,673	$3.8m1.91%	1.91%	Added +1.6k	+1,591 4.3%
12	ISHARES TR CALIF MUN BD ETF CMF	CMF	62,383	$3.6m1.79%	1.79%	Added +9.0k	+9,005 16.9%
13	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	31,931	$3.6m1.78%	1.78%	Added +1.8k	+1,754 5.8%
14	ISHARES TR US TREAS BD ETF GOVT	GOVT	153,705	$3.5m1.74%	1.74%	Added +6.8k	+6,847 4.7%
15	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	9,457	$3.5m1.72%	1.72%	Added +454	+454 5.0%
16	PALANTIR TECHNOLOGIES INC CL A PLTR	PLTR	29,086	$3.4m1.69%	1.69%	Added +23	+23 0.1%
17	ISHARES TR S&P MC 400VL ETF IJJ	IJJ	22,890	$3.4m1.69%	1.69%	Added +1.5k	+1,500 7.0%
18	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	27,009	$3.4m1.68%	1.68%	Added +796	+796 3.0%
19	SSGA ACTIVE ETF TR SPDR TR TACTIC TOTL	TOTL	84,336	$3.3m1.66%	1.66%	Added +7.0k	+7,034 9.1%
20	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	61,257	$3.1m1.54%	1.54%	Added +32.6k	+32,560 113.5%
21	SCHWAB STRATEGIC TR SHT TM US TRES SCHO	SCHO	125,000	$3.0m1.50%	1.50%	Reduced -4.0k	-4,000 -3.1%
22	ISHARES TR 20 YR TR BD ETF TLT	TLT	33,453	$2.9m1.44%	1.44%	Added +845	+845 2.6%
23	DIMENSIONAL ETF TRUST EMGR CRE EQT MNG DFAE	DFAE	68,819	$2.8m1.38%	1.38%	Reduced -517	-517 -0.8%
24	ISHARES TR 1 3 YR TREAS BD SHY	SHY	31,508	$2.6m1.29%	1.29%	Reduced -18	-18 -0.1%
25	INTEL CORP COM INTC	INTC	17,059	$2.4m1.19%	1.19%	Added +227	+227 1.4%
26	ISHARES TR IBOXX HI YD ETF HYG	HYG	29,097	$2.3m1.16%	1.16%	Added +1.5k	+1,472 5.3%
27	SSGA ACTIVE ETF TR BLACKSTONE SENR SRLN	SRLN	57,620	$2.3m1.16%	1.16%	Added +3.2k	+3,250 6.0%
28	NVIDIA CORPORATION COM NVDA	NVDA	11,590	$2.3m1.16%	1.16%	Added +546	+546 4.9%
29	ALPHABET INC CAP STK CL A GOOGL	GOOGL	6,203	$2.2m1.10%	1.10%	Added +279	+279 4.7%
30	DIMENSIONAL ETF TRUST NATL MUN BD ETF DFNM	DFNM	45,500	$2.2m1.10%	1.10%	Added +7.6k	+7,618 20.1%
31	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	52,258	$2.2m1.07%	1.07%	Added +972	+972 1.9%
32	SPDR SER TR NUVEEN BLOOMBERG HYMB	HYMB	81,774	$2.1m1.04%	1.04%	Added +11.2k	+11,190 15.8%
33	MICROSOFT CORP COM MSFT	MSFT	5,255	$2.0m0.98%	0.98%	Added +357	+357 7.3%
34	ISHARES TR CORE S&P US GWT IUSG	IUSG	9,418	$1.8m0.88%	0.88%	Reduced -317	-317 -3.3%
35	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,299	$1.7m0.84%	0.84%	Added +53	+53 2.4%
36	META PLATFORMS INC CL A META	META	2,816	$1.6m0.79%	0.79%	Added +41	+41 1.5%
37	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	2,301	$1.6m0.79%	0.79%	Added +2	+2 0.1%
38	AMAZON COM INC COM AMZN	AMZN	6,542	$1.6m0.78%	0.78%	Added +498	+498 8.2%
39	DIMENSIONAL ETF TRUST WORLD EX US CORE DFAX	DFAX	41,299	$1.5m0.76%	0.76%	Reduced -71	-71 -0.2%
40	WALMART INC COM WMT	WMT	12,273	$1.4m0.69%	0.69%	Added +574	+574 4.9%
41	AMERICAN CENTY ETF TR US EQT ETF AVUS	AVUS	9,731	$1.2m0.62%	0.62%	Added +553	+553 6.0%
42	ELI LILLY & CO COM LLY	LLY	1,008	$1.2m0.60%	0.60%	Added +33	+33 3.4%
43	MICRON TECHNOLOGY INC COM MU	MU	1,025	$1.2m0.59%	0.59%	Reduced -16	-16 -1.5%
44	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		42,270	$1.1m0.55%	0.55%	Added +2.3k	+2,296 5.7%
45	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	1,470	$1.1m0.55%	0.55%	Added +46	+46 3.2%
46	VANGUARD INDEX FDS VALUE ETF VTV	VTV	4,994	$1.1m0.54%	0.54%	Unchanged
47	HOME DEPOT INC COM HD	HD	2,865	$1.0m0.50%	0.50%	Added +164	+164 6.1%
48	SPDR SER TR NUVEEN BLMBRG SH SHM	SHM	18,085	$867.4k0.43%	0.43%	Added +3.1k	+3,095 20.6%
49	STRYKER CORPORATION COM SYK	SYK	2,447	$770.5k0.38%	0.38%	Unchanged
50	COUPANG INC CL A CPNG	CPNG	42,355	$735.7k0.37%	0.37%	Reduced -207	-207 -0.5%
51	ADVANCED MICRO DEVICES INC COM AMD	AMD	1,241	$720.9k0.36%	0.36%	Added +59	+59 5.0%
52	JOHNSON & JOHNSON COM JNJ	JNJ	2,809	$713.5k0.36%	0.36%	Reduced -21	-21 -0.7%
53	CISCO SYS INC COM CSCO	CSCO	5,928	$696.2k0.35%	0.35%	Added +69	+69 1.2%
54	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	1,270	$635.5k0.32%	0.32%	Added +139	+139 12.3%
55	RTX CORPORATION COM RTX	RTX	3,087	$585.7k0.29%	0.29%	Added +40	+40 1.3%
56	DEFINIUM THERAPEUTICS INC COM SHS DFTX	DFTX	12,000	$564.5k0.28%	0.28%	Reduced -2.4k	-2,375 -16.5%
57	HIMS & HERS HEALTH INC COM CL A HIMS	HIMS	16,111	$558.6k0.28%	0.28%	Unchanged
58	TESLA INC COM TSLA	TSLA	1,318	$554.4k0.28%	0.28%	Added +297	+297 29.1%
59	ORACLE CORP COM ORCL	ORCL	3,701	$542.4k0.27%	0.27%	Added +100	+100 2.8%
60	QUALCOMM INC COM QCOM	QCOM	2,883	$532.7k0.27%	0.27%	Reduced -2.0k	-2,016 -41.1%
61	JPMORGAN CHASE & CO COM JPM	JPM	1,616	$529.0k0.26%	0.26%	Added +16	+16 1.0%
62	CATERPILLAR INC COM CAT	CAT	455	$484.5k0.24%	0.24%	Added +15	+15 3.4%
63	ISHARES TR RUS 1000 GRW ETF IWF	IWF	3,888	$482.8k0.24%	0.24%	Unchanged
64	COSTCO WHSL CORP NEW COM COST	COST	514	$480.8k0.24%	0.24%	Added +245	+245 91.1%
65	ALPHABET INC CAP STK CL C GOOG	GOOG	1,322	$467.1k0.23%	0.23%	Added +181	+181 15.9%
66	CHEVRON CORP NEW COM CVX	CVX	2,727	$452.0k0.23%	0.23%	Added +52	+52 1.9%
67	APPLIED MATLS INC COM AMAT	AMAT	613	$443.2k0.22%	0.22%	New
68	EXXON MOBIL CORP COM XOM	XOM	3,241	$443.1k0.22%	0.22%	Added +73	+73 2.3%
69	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	5,942	$423.4k0.21%	0.21%	Reduced -1.2k	-1,163 -16.4%
70	AXON ENTERPRISE INC COM AXON	AXON	713	$399.7k0.20%	0.20%	Reduced -13	-13 -1.8%
71	PEPSICO INC COM PEP	PEP	2,950	$399.4k0.20%	0.20%	Added +1	+1 0.0%
72	ARK ETF TR INNOVATION ETF ARKK	ARKK	4,746	$383.6k0.19%	0.19%	Reduced -38	-38 -0.8%
73	STARBUCKS CORP COM SBUX	SBUX	3,640	$372.0k0.19%	0.19%	Added +3	+3 0.1%
74	ISHARES TR SHRT NAT MUN ETF SUB	SUB	3,343	$355.9k0.18%	0.18%	Unchanged
75	TEXAS INSTRS INC COM TXN	TXN	1,179	$351.4k0.18%	0.18%	Added +31	+31 2.7%
76	AMCOR PLC COM NEW AMCR	AMCR	7,970	$345.5k0.17%	0.17%	Added +1.3k	+1,257 18.7%
77	ISHARES TR S&P 100 ETF OEF	OEF	856	$313.2k0.16%	0.16%	Unchanged
78	LAM RESEARCH CORP COM NEW LRCX	LRCX	703	$304.6k0.15%	0.15%	New
79	CORNING INC COM GLW	GLW	1,170	$298.9k0.15%	0.15%	New
80	VISA INC COM CL A V	V	858	$294.4k0.15%	0.15%	Added +40	+40 4.9%
81	ISHARES TR RUS 1000 VAL ETF IWD	IWD	1,207	$292.6k0.15%	0.15%	Unchanged
82	VANGUARD WORLD FD INF TECH ETF VGT	VGT	2,446	$292.3k0.15%	0.15%	Added +22	+22 0.9%
83	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	5,554	$287.1k0.14%	0.14%	Unchanged
84	ISHARES TR CORE S&P500 ETF IVV	IVV	363	$271.8k0.14%	0.14%	Unchanged
85	MCDONALDS CORP COM MCD	MCD	965	$260.8k0.13%	0.13%	Reduced -56	-56 -5.5%
86	ISHARES TR SELECT DIVID ETF DVY	DVY	1,630	$254.8k0.13%	0.13%	Reduced -500	-500 -23.5%
87	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	325	$248.0k0.12%	0.12%	New
88	DIMENSIONAL ETF TRUST US MKTWIDE VALUE DFUV	DFUV	4,459	$245.3k0.12%	0.12%	Unchanged
89	LOCKHEED MARTIN CORP COM LMT	LMT	475	$242.0k0.12%	0.12%	Added +4	+4 0.8%
90	ABBVIE INC COM ABBV	ABBV	931	$234.3k0.12%	0.12%	New
91	VANGUARD INDEX FDS SM CP VAL ETF VBR	VBR	915	$222.4k0.11%	0.11%	New
92	MERCADOLIBRE INC COM MELI	MELI	130	$220.7k0.11%	0.11%	Reduced -1	-1 -0.8%
93	UNITEDHEALTH GROUP INC COM UNH	UNH	526	$218.6k0.11%	0.11%	New
94	MERCK & CO INC COM MRK	MRK	1,657	$212.9k0.11%	0.11%	Reduced -69	-69 -4.0%
95	GRAPHIC PACKAGING HLDG CO COM GPK	GPK	17,629	$186.3k0.09%	0.09%	New
96	NU HLDGS LTD ORD SHS CL A NU	NU	10,011	$133.7k0.07%	0.07%	Reduced -16	-16 -0.2%
97	BLUE OWL CAPITAL INC COM CL A OWL	OWL	11,542	$101.0k0.05%	0.05%	New
98	HNR ACQUISITION CORP *W EXP 02/04/202 EONR.WS	EONR.WS	153,299	$11.7k0.01%	0.01%	Reduced -19.5k	-19,500 -11.3%

Sold out since Q1 2026

Security	Ticker	Shares held before	Value then
RBB FD INC TBIL	TBIL	10,000	$498.6k10.0k shares
NETFLIX INC NFLX	NFLX	2,339	$224.9k2.3k shares
SEMPRA SRE	SRE	2,111	$205.1k2.1k shares
HALLIBURTON CO HAL	HAL	5,174	$201.7k5.2k shares

Options (notional value)

Underlying	Ticker	Type	Shares controlled	Notional	Change
SPDR S&P 500 ETF TR SPY · Call	SPY	Call	71,800	$53.6m71.8k shares	Added
SPDR S&P 500 ETF TR SPY · Put	SPY	Put	12,000	$9.0m12.0k shares	New