1
ISHARES TR
CORE S&P500 ETF
IVV
IVV
192,613
$113.4m21.91%
21.91%
Reduced Shares held: Q1 2024 190.6k, Q2 2024 194.7k, Q3 2024 193.9k, Q4 2024 192.6k
-1.3k
-1,283
-0.7%
2
VANGUARD INDEX FDS
S&P 500 ETF SHS
VOO
VOO
176,212
$94.9m18.35%
18.35%
Added Shares held: Q1 2024 142.5k, Q2 2024 152.2k, Q3 2024 157.6k, Q4 2024 176.2k
+18.6k
+18,611
11.8%
3
SCHWAB STRATEGIC TR
US LCAP GR ETF
SCHG
SCHG
2,290,663
$63.8m12.34%
12.34%
Added Shares held: Q1 2024 2.0m, Q2 2024 2.1m, Q3 2024 1.9m, Q4 2024 2.3m
+440.6k
+440,559
23.8%
4
CAPITAL GROUP DIVIDEND VALUE
SHS CREATION UNI
CGDV
CGDV
1,647,636
$58.1m11.23%
11.23%
Reduced Shares held: Q1 2024 675.7k, Q2 2024 1.7m, Q3 2024 1.7m, Q4 2024 1.6m
-56.1k
-56,087
-3.3%
5
VANGUARD INDEX FDS
MID CAP ETF
VO
VO
134,602
$35.6m6.87%
6.87%
Added Shares held: Q1 2024 105.3k, Q2 2024 104.5k, Q3 2024 128.4k, Q4 2024 134.6k
+6.2k
+6,182
4.8%
6
VANGUARD WORLD FD
MEGA CAP VAL ETF
MGV
MGV
217,034
$27.1m5.24%
5.24%
Added Shares held: Q1 2024 20.9k, Q2 2024 0, Q3 2024 50.9k, Q4 2024 217.0k
+166.1k
+166,103
326.1%
7
PIMCO ETF TR
MULTISECTOR BD
PYLD
PYLD
1,043,258
$27.0m5.23%
5.23%
Added Shares held: Q1 2024 0, Q2 2024 0, Q3 2024 232.7k, Q4 2024 1.0m
+810.5k
+810,537
348.3%
8
ISHARES TR
CORE S&P SCP ETF
IJR
IJR
183,391
$21.1m4.08%
4.08%
Reduced Shares held: Q1 2024 193.4k, Q2 2024 187.7k, Q3 2024 185.1k, Q4 2024 183.4k
-1.7k
-1,674
-0.9%
9
INVESCO EXCH TRADED FD TR II
NASDAQ 100 ETF
QQQM
QQQM
67,622
$14.2m2.75%
2.75%
Reduced Shares held: Q1 2024 113.8k, Q2 2024 130.1k, Q3 2024 126.3k, Q4 2024 67.6k
-58.7k
-58,710
-46.5%
10
VANGUARD INDEX FDS
SMALL CP ETF
VB
VB
56,008
$13.5m2.60%
2.60%
Added Shares held: Q1 2024 0, Q2 2024 10.1k, Q3 2024 46.5k, Q4 2024 56.0k
+9.5k
+9,464
20.3%
11
APPLE INC
COM
AAPL
AAPL
23,296
$5.8m1.13%
1.13%
Reduced Shares held: Q1 2024 30.8k, Q2 2024 22.4k, Q3 2024 23.4k, Q4 2024 23.3k
-71
-71
-0.3%
12
AMAZON COM INC
COM
AMZN
AMZN
17,325
$3.8m0.73%
0.73%
Unchanged Shares held: Q1 2024 16.9k, Q2 2024 17.3k, Q3 2024 17.3k, Q4 2024 17.3k
13
MICROSOFT CORP
COM
MSFT
MSFT
8,985
$3.8m0.73%
0.73%
Reduced Shares held: Q1 2024 8.6k, Q2 2024 8.7k, Q3 2024 9.0k, Q4 2024 9.0k
-6
-6
-0.1%
14
NVIDIA CORPORATION
COM
NVDA
NVDA
26,576
$3.6m0.69%
0.69%
Added Shares held: Q1 2024 24.0k, Q2 2024 24.8k, Q3 2024 25.7k, Q4 2024 26.6k
+828
+828
3.2%
15
ISHARES TR
RUS TOP 200 ETF
IWL
IWL
24,483
$3.5m0.68%
0.68%
Reduced Shares held: Q1 2024 92.1k, Q2 2024 89.7k, Q3 2024 85.8k, Q4 2024 24.5k
-61.3k
-61,305
-71.5%
16
SCHWAB STRATEGIC TR
US LRG CAP ETF
SCHX
SCHX
86,557
$2.0m0.39%
0.39%
Added Shares held: Q1 2024 85.7k, Q2 2024 85.7k, Q3 2024 86.3k, Q4 2024 86.6k
+283
+283
0.3%
17
EXXON MOBIL CORP
COM
XOM
XOM
15,173
$1.6m0.32%
0.32%
Reduced Shares held: Q1 2024 14.9k, Q2 2024 14.8k, Q3 2024 15.3k, Q4 2024 15.2k
-159
-159
-1.0%
18
SCHWAB STRATEGIC TR
US DIVIDEND EQ
SCHD
SCHD
55,540
$1.5m0.29%
0.29%
Added Shares held: Q1 2024 1.4m, Q2 2024 54.0k, Q3 2024 55.0k, Q4 2024 55.5k
+517
+517
0.9%
19
JPMORGAN CHASE & CO
COM
JPM
JPM
5,855
$1.4m0.27%
0.27%
Added Shares held: Q1 2024 5.7k, Q2 2024 5.7k, Q3 2024 5.8k, Q4 2024 5.9k
+26
+26
0.5%
20
UNION PAC CORP
COM
UNP
UNP
5,329
$1.2m0.23%
0.23%
Added Shares held: Q1 2024 5.3k, Q2 2024 5.3k, Q3 2024 5.3k, Q4 2024 5.3k
+16
+16
0.3%
21
XCEL ENERGY INC
COM
XEL
XEL
16,136
$1.1m0.21%
0.21%
Added Shares held: Q1 2024 16.6k, Q2 2024 16.7k, Q3 2024 16.0k, Q4 2024 16.1k
+138
+138
0.9%
22
PROCTER AND GAMBLE CO
COM
PG
PG
4,833
$810.2k0.16%
0.16%
Added Shares held: Q1 2024 5.7k, Q2 2024 4.9k, Q3 2024 4.8k, Q4 2024 4.8k
+10
+10
0.2%
23
ABBVIE INC
COM
ABBV
ABBV
4,400
$781.9k0.15%
0.15%
Added Shares held: Q1 2024 4.1k, Q2 2024 4.0k, Q3 2024 4.4k, Q4 2024 4.4k
+30
+30
0.7%
24
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
VIG
VIG
3,953
$774.1k0.15%
0.15%
Added Shares held: Q1 2024 4.1k, Q2 2024 3.7k, Q3 2024 3.7k, Q4 2024 4.0k
+215
+215
5.8%
25
WESTERN ALLIANCE BANCORP
COM
WAL
WAL
9,186
$767.4k0.15%
0.15%
Added Shares held: Q1 2024 9.1k, Q2 2024 9.1k, Q3 2024 9.1k, Q4 2024 9.2k
+37
+37
0.4%
26
PEPSICO INC
COM
PEP
PEP
4,803
$730.3k0.14%
0.14%
Reduced Shares held: Q1 2024 5.5k, Q2 2024 4.9k, Q3 2024 4.9k, Q4 2024 4.8k
-145
-145
-2.9%
27
TARGET CORP
COM
TGT
TGT
5,372
$726.1k0.14%
0.14%
Added Shares held: Q1 2024 5.2k, Q2 2024 5.3k, Q3 2024 5.3k, Q4 2024 5.4k
+44
+44
0.8%
28
SCHWAB STRATEGIC TR
FUNDAMENTAL US L
FNDX
FNDX
29,994
$710.3k0.14%
0.14%
Added Shares held: Q1 2024 30.1k, Q2 2024 30.1k, Q3 2024 29.9k, Q4 2024 30.0k
+141
+141
0.5%
29
SCHWAB STRATEGIC TR
FUNDAMENTAL US S
FNDA
FNDA
23,140
$687.3k0.13%
0.13%
Reduced Shares held: Q1 2024 187.0k, Q2 2024 183.9k, Q3 2024 41.8k, Q4 2024 23.1k
-18.7k
-18,690
-44.7%
30
ALPHABET INC
CAP STK CL A
GOOGL
GOOGL
3,591
$679.8k0.13%
0.13%
Added Shares held: Q1 2024 3.3k, Q2 2024 3.4k, Q3 2024 3.6k, Q4 2024 3.6k
+3
+3
0.1%
31
AMERICAN EXPRESS CO
COM
AXP
AXP
2,244
$666.1k0.13%
0.13%
Added Shares held: Q1 2024 2.2k, Q2 2024 2.2k, Q3 2024 2.2k, Q4 2024 2.2k
+5
+5
0.2%
32
HOME DEPOT INC
COM
HD
HD
1,685
$655.6k0.13%
0.13%
Added Shares held: Q1 2024 1.7k, Q2 2024 1.7k, Q3 2024 1.7k, Q4 2024 1.7k
+9
+9
0.5%
33
SCHWAB STRATEGIC TR
US SML CAP ETF
SCHA
SCHA
22,582
$584.0k0.11%
0.11%
Reduced Shares held: Q1 2024 22.5k, Q2 2024 22.5k, Q3 2024 22.7k, Q4 2024 22.6k
-116
-116
-0.5%
34
ISHARES TR
RUS 1000 GRW ETF
IWF
IWF
1,401
$562.6k0.11%
0.11%
Added Shares held: Q1 2024 1.4k, Q2 2024 1.4k, Q3 2024 1.4k, Q4 2024 1.4k
+2
+2
0.1%
35
ISHARES TR
RUS 1000 VAL ETF
IWD
IWD
2,845
$526.6k0.10%
0.10%
Added Shares held: Q1 2024 2.9k, Q2 2024 2.9k, Q3 2024 2.8k, Q4 2024 2.8k
+15
+15
0.5%
36
EMERSON ELEC CO
COM
EMR
EMR
3,783
$468.8k0.09%
0.09%
Added Shares held: Q1 2024 3.8k, Q2 2024 3.8k, Q3 2024 3.8k, Q4 2024 3.8k
+6
+6
0.2%
37
ABBOTT LABS
COM
ABT
ABT
4,006
$453.1k0.09%
0.09%
Added Shares held: Q1 2024 4.1k, Q2 2024 4.0k, Q3 2024 4.0k, Q4 2024 4.0k
+14
+14
0.3%
38
FISERV INC
COM
FISV
FISV
2,188
$449.5k0.09%
0.09%
Unchanged Shares held: Q1 2024 2.2k, Q2 2024 2.2k, Q3 2024 2.2k, Q4 2024 2.2k
39
STRYKER CORPORATION
COM
SYK
SYK
1,220
$439.2k0.08%
0.08%
Added Shares held: Q1 2024 1.2k, Q2 2024 1.2k, Q3 2024 1.2k, Q4 2024 1.2k
+3
+3
0.2%
40
WALMART INC
COM
WMT
WMT
4,603
$415.9k0.08%
0.08%
Unchanged Shares held: Q1 2024 4.6k, Q2 2024 4.6k, Q3 2024 4.6k, Q4 2024 4.6k
41
STARBUCKS CORP
COM
SBUX
SBUX
4,491
$409.8k0.08%
0.08%
Added Shares held: Q1 2024 4.4k, Q2 2024 4.4k, Q3 2024 4.5k, Q4 2024 4.5k
+27
+27
0.6%
42
ISHARES TR
RUS MID CAP ETF
IWR
IWR
4,217
$372.8k0.07%
0.07%
Reduced Shares held: Q1 2024 7.2k, Q2 2024 4.9k, Q3 2024 4.9k, Q4 2024 4.2k
-665
-665
-13.6%
43
UNITED PARCEL SERVICE INC
CL B
UPS
UPS
2,954
$372.4k0.07%
0.07%
Reduced Shares held: Q1 2024 2.9k, Q2 2024 3.1k, Q3 2024 3.1k, Q4 2024 3.0k
-151
-151
-4.9%
44
TESLA INC
COM
TSLA
TSLA
911
$367.9k0.07%
0.07%
Unchanged Shares held: Q1 2024 0, Q2 2024 0, Q3 2024 911, Q4 2024 911
45
VISA INC
COM CL A
V
V
1,114
$352.1k0.07%
0.07%
Added Shares held: Q1 2024 1.0k, Q2 2024 1.1k, Q3 2024 1.1k, Q4 2024 1.1k
+1
+1
0.1%
46
MARSH & MCLENNAN COS INC
COM
MRSH
MRSH
1,632
$346.7k0.07%
0.07%
Added Shares held: Q1 2024 1.6k, Q2 2024 1.6k, Q3 2024 1.6k, Q4 2024 1.6k
+1
+1
0.1%
47
SPDR S&P 500 ETF TR
TR UNIT
SPY
SPY
567
$332.1k0.06%
0.06%
Added Shares held: Q1 2024 0, Q2 2024 516, Q3 2024 518, Q4 2024 567
+49
+49
9.5%
48
LOCKHEED MARTIN CORP
COM
LMT
LMT
678
$329.4k0.06%
0.06%
Added Shares held: Q1 2024 1.0k, Q2 2024 811, Q3 2024 674, Q4 2024 678
+4
+4
0.6%
49
INTERNATIONAL BUSINESS MACHS
COM
IBM
IBM
1,496
$328.9k0.06%
0.06%
Added Shares held: Q1 2024 1.5k, Q2 2024 1.5k, Q3 2024 1.5k, Q4 2024 1.5k
+4
+4
0.3%
50
ENTERPRISE PRODS PARTNERS L
COM
EPD
EPD
10,339
$324.2k0.06%
0.06%
Added Shares held: Q1 2024 9.8k, Q2 2024 10.0k, Q3 2024 10.2k, Q4 2024 10.3k
+173
+173
1.7%
51
CATERPILLAR INC
COM
CAT
CAT
852
$309.1k0.06%
0.06%
Added Shares held: Q1 2024 655, Q2 2024 657, Q3 2024 660, Q4 2024 852
+192
+192
29.1%
52
AIR PRODS & CHEMS INC
COM
APD
APD
1,021
$296.2k0.06%
0.06%
Added Shares held: Q1 2024 1.0k, Q2 2024 1.0k, Q3 2024 1.0k, Q4 2024 1.0k
+1
+1
0.1%
53
SPDR SERIES TRUST
PORTFOLI S&P1500
SPTM
SPTM
4,138
$295.6k0.06%
0.06%
Added Shares held: Q1 2024 4.1k, Q2 2024 4.1k, Q3 2024 4.1k, Q4 2024 4.1k
+14
+14
0.3%
54
CINCINNATI FINL CORP
COM
CINF
CINF
2,031
$291.8k0.06%
0.06%
Added Shares held: Q1 2024 2.0k, Q2 2024 2.0k, Q3 2024 2.0k, Q4 2024 2.0k
+12
+12
0.6%
55
INVESCO QQQ TR
UNIT SER 1
QQQ
QQQ
561
$286.8k0.06%
0.06%
Added Shares held: Q1 2024 642, Q2 2024 643, Q3 2024 559, Q4 2024 561
+2
+2
0.4%
56
AUTOMATIC DATA PROCESSING IN
COM
ADP
ADP
951
$278.5k0.05%
0.05%
Added Shares held: Q1 2024 936, Q2 2024 941, Q3 2024 947, Q4 2024 951
+4
+4
0.4%
57
AMERIPRISE FINL INC
COM
AMP
AMP
478
$254.6k0.05%
0.05%
Added Shares held: Q1 2024 474, Q2 2024 475, Q3 2024 477, Q4 2024 478
+1
+1
0.2%
58
BOEING CO
COM
BA
BA
1,404
$248.5k0.05%
0.05%
Unchanged Shares held: Q1 2024 1.4k, Q2 2024 1.4k, Q3 2024 1.4k, Q4 2024 1.4k
59
3M CO
COM
MMM
MMM
1,796
$231.8k0.04%
0.04%
Added Shares held: Q1 2024 0, Q2 2024 0, Q3 2024 1.8k, Q4 2024 1.8k
+4
+4
0.2%
60
HP INC
COM
HPQ
HPQ
7,079
$231.0k0.04%
0.04%
Added Shares held: Q1 2024 7.2k, Q2 2024 7.0k, Q3 2024 7.0k, Q4 2024 7.1k
+42
+42
0.6%
61
BERKSHIRE HATHAWAY INC DEL
CL B NEW
BRK.B
BRK.B
505
$228.9k0.04%
0.04%
New Shares held: Q1 2024 0, Q2 2024 0, Q3 2024 0, Q4 2024 505
62
YUM BRANDS INC
COM
YUM
YUM
1,704
$228.6k0.04%
0.04%
Added Shares held: Q1 2024 1.7k, Q2 2024 1.7k, Q3 2024 1.7k, Q4 2024 1.7k
+1
+1
0.1%
63
HONEYWELL INTL INC
COM
COM
952
$215.2k0.04%
0.04%
New Shares held: Q1 2024 0, Q2 2024 950, Q3 2024 0, Q4 2024 952
64
COLGATE PALMOLIVE CO
COM
CL
CL
2,324
$211.3k0.04%
0.04%
Reduced Shares held: Q1 2024 0, Q2 2024 0, Q3 2024 2.8k, Q4 2024 2.3k
-454
-454
-16.3%
65
BRISTOL-MYERS SQUIBB CO
COM
BMY
BMY
3,653
$206.6k0.04%
0.04%
New Shares held: Q1 2024 4.2k, Q2 2024 0, Q3 2024 0, Q4 2024 3.7k