BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2024-10-29

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$186.1m reported value +8.5% vs Q2 2024

73positions

50.0%in top 10

5 new 38 added 14 reduced 3 sold out vs Q2 2024

Holdings, Q3 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	32,960	$17.4m9.34%	9.34%	Added +4.2k	+4,184 14.5%
2	ISHARES TR CORE S&P SCP ETF IJR	IJR	132,130	$15.5m8.30%	8.30%	Added +19.5k	+19,452 17.3%
3	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	20,932	$10.2m5.49%	5.49%	Added +3.2k	+3,219 18.2%
4	ISHARES TR MSCI INDIA ETF INDA	INDA	166,711	$9.8m5.24%	5.24%	Added +6.0k	+6,027 3.8%
5	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	108,047	$9.0m4.82%	4.82%	Added +3.3k	+3,311 3.2%
6	TESLA INC COM TSLA	TSLA	28,527	$7.5m4.01%	4.01%	Added +2.4k	+2,350 9.0%
7	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	177,233	$7.3m3.92%	3.92%	Reduced -6.1k	-6,132 -3.3%
8	NVIDIA CORPORATION COM NVDA	NVDA	48,093	$5.8m3.14%	3.14%	Added +10.1k	+10,136 26.7%
9	GRAYSCALE BITCOIN TRUST ETF SHS REP COM UT GBTC	GBTC	107,323	$5.4m2.91%	2.91%	Added +15.0k	+14,989 16.2%
10	APPLE INC COM AAPL	AAPL	22,658	$5.3m2.84%	2.84%	Added +791	+791 3.6%
11	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	10,732	$5.3m2.83%	2.83%	Added +217	+217 2.1%
12	SOUTHERN COPPER CORP COM SCCO	SCCO	37,706	$4.4m2.34%	2.34%	Added +1.5k	+1,468 4.0%
13	AMAZON COM INC COM AMZN	AMZN	22,950	$4.3m2.30%	2.30%	Added +877	+877 4.0%
14	ALPHABET INC CAP STK CL A GOOGL	GOOGL	23,403	$3.9m2.09%	2.09%	Added +1.0k	+1,001 4.5%
15	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	21,465	$3.7m2.00%	2.00%	Added +6.5k	+6,511 43.5%
16	MICROSOFT CORP COM MSFT	MSFT	8,458	$3.6m1.96%	1.96%	Added +210	+210 2.5%
17	GOLDMAN SACHS GROUP INC COM GS	GS	6,493	$3.2m1.73%	1.73%	Added +252	+252 4.0%
18	UNITEDHEALTH GROUP INC COM UNH	UNH	5,118	$3.0m1.61%	1.61%	Added +203	+203 4.1%
19	ISHARES TR ISHARES BIOTECH IBB	IBB	19,902	$2.9m1.56%	1.56%	Added +580	+580 3.0%
20	SONY GROUP CORP SPONSORED ADR SONY	SONY	28,222	$2.7m1.46%	1.46%	Reduced -188	-188 -0.7%
21	BLACKSTONE INC COM BX	BX	17,241	$2.6m1.42%	1.42%	Added +531	+531 3.2%
22	CARRIER GLOBAL CORPORATION COM CARR	CARR	32,579	$2.6m1.41%	1.41%	Reduced -67	-67 -0.2%
23	ADOBE INC COM ADBE	ADBE	4,942	$2.6m1.37%	1.37%	Added +174	+174 3.6%
24	JPMORGAN CHASE & CO COM JPM	JPM	11,595	$2.4m1.31%	1.31%	Added +232	+232 2.0%
25	NOVARTIS AG SPONSORED ADR NVS	NVS	21,110	$2.4m1.30%	1.30%	Added +426	+426 2.1%
26	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	2,891	$2.4m1.29%	1.29%	Added +1.0k	+1,041 56.3%
27	NETFLIX INC COM NFLX	NFLX	3,267	$2.3m1.25%	1.25%	Added +90	+90 2.8%
28	ING GROEP N.V. SPONSORED ADR ING	ING	124,961	$2.3m1.22%	1.22%	Added +3.0k	+2,959 2.4%
29	AMGEN INC COM AMGN	AMGN	6,994	$2.3m1.21%	1.21%	Added +126	+126 1.8%
30	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	8,032	$2.3m1.21%	1.21%	Reduced -155	-155 -1.9%
31	EMERSON ELEC CO COM EMR	EMR	19,933	$2.2m1.17%	1.17%	Added +108	+108 0.5%
32	EQUINIX INC COM EQIX	EQIX	2,223	$2.0m1.06%	1.06%	Added +66	+66 3.1%
33	PROCTER AND GAMBLE CO COM PG	PG	11,112	$1.9m1.03%	1.03%	Added +135	+135 1.2%
34	HONEYWELL INTL INC COM COM		8,222	$1.7m0.91%	0.91%	Added +139	+139 1.7%
35	MONDELEZ INTL INC CL A MDLZ	MDLZ	21,144	$1.6m0.84%	0.84%	Added +468	+468 2.3%
36	PEPSICO INC COM PEP	PEP	9,010	$1.5m0.82%	0.82%	Added +210	+210 2.4%
37	ISHARES TR IBONDS DEC 26 IBMO	IBMO	48,194	$1.2m0.66%	0.66%	Reduced -1.2k	-1,191 -2.4%
38	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		46,376	$1.2m0.66%	0.66%	Reduced -1.1k	-1,108 -2.3%
39	ISHARES TR IBONDS DEC 27 IBMP	IBMP	48,502	$1.2m0.66%	0.66%	Reduced -1.1k	-1,104 -2.2%
40	BRINKS CO COM BCO	BCO	9,058	$1.0m0.56%	0.56%	Unchanged
41	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	10,329	$1.0m0.56%	0.56%	Reduced -15.4k	-15,445 -59.9%
42	ISHARES TR IBONDS 27 ETF IBDS	IBDS	42,114	$1.0m0.55%	0.55%	Added +3.6k	+3,647 9.5%
43	ISHARES TR IBDS DEC28 ETF IBDT	IBDT	39,773	$1.0m0.55%	0.55%	Added +3.5k	+3,493 9.6%
44	ISHARES TR IBONDS DEC24 ETF IBDP	IBDP	39,583	$997.9k0.54%	0.54%	Added +3.4k	+3,405 9.4%
45	ISHARES TR IBONDS DEC2026 IBDR	IBDR	40,970	$995.6k0.53%	0.53%	Added +3.5k	+3,545 9.5%
46	ISHARES TR IBONDS DEC25 ETF IBDQ	IBDQ	39,467	$990.6k0.53%	0.53%	Added +3.4k	+3,377 9.4%
47	ISHARES TR IBONDS DEC IBONDS DEC		32,034	$836.1k0.45%	0.45%	Reduced -1.1k	-1,102 -3.3%
48	ISHARES TR IBONDS DEC 28 IBMQ	IBMQ	32,583	$835.1k0.45%	0.45%	Reduced -1.1k	-1,149 -3.4%
49	INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB BSCO	BSCO	38,043	$803.5k0.43%	0.43%	Unchanged
50	GRAYSCALE BITCOIN MINI TR BT SHS BTC	BTC	108,334	$609.9k0.33%	0.33%	New
51	META PLATFORMS INC CL A META	META	910	$520.9k0.28%	0.28%	Reduced -34	-34 -3.6%
52	JOHNSON CTLS INTL PLC SHS JCI	JCI	6,639	$515.3k0.28%	0.28%	Unchanged
53	FIDELITY WISE ORIGIN BITCOIN SHS FBTC	FBTC	9,028	$501.3k0.27%	0.27%	Unchanged
54	ALPHABET INC CAP STK CL C GOOG	GOOG	2,300	$384.5k0.21%	0.21%	Unchanged
55	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	1,736	$344.8k0.19%	0.19%	Unchanged
56	ORACLE CORP COM ORCL	ORCL	1,975	$336.5k0.18%	0.18%	Unchanged
57	AMERICAN EXPRESS CO COM AXP	AXP	1,240	$336.3k0.18%	0.18%	Unchanged
58	HOME DEPOT INC COM HD	HD	805	$326.2k0.18%	0.18%	Unchanged
59	ELI LILLY & CO COM LLY	LLY	360	$318.9k0.17%	0.17%	Unchanged
60	MERCK & CO INC COM MRK	MRK	2,793	$317.2k0.17%	0.17%	Reduced -80	-80 -2.8%
61	CHIPOTLE MEXICAN GRILL INC COM CMG	CMG	5,250	$302.5k0.16%	0.16%	Unchanged
62	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	626	$288.1k0.15%	0.15%	Reduced -64	-64 -9.3%
63	VISA INC COM CL A V	V	993	$273.0k0.15%	0.15%	Unchanged
64	BROADCOM INC COM AVGO	AVGO	1,548	$267.0k0.14%	0.14%	Added +128	+128 9.0%
65	COSTCO WHSL CORP NEW COM COST	COST	297	$263.3k0.14%	0.14%	Unchanged
66	CDW CORP COM CDW	CDW	1,151	$260.5k0.14%	0.14%	Unchanged
67	GRAINGER W W INC COM GWW	GWW	247	$256.6k0.14%	0.14%	Unchanged
68	PRIMERICA INC COM PRI	PRI	913	$242.1k0.13%	0.13%	Unchanged
69	THERMO FISHER SCIENTIFIC INC COM TMO	TMO	347	$214.6k0.12%	0.12%	New
70	TELEDYNE TECHNOLOGIES INC COM TDY	TDY	464	$203.1k0.11%	0.11%	New
71	ISHARES TR CORE S&P500 ETF IVV	IVV	350	$201.9k0.11%	0.11%	New
72	ZOETIS INC CL A ZTS	ZTS	1,032	$201.6k0.11%	0.11%	New
73	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	2,187	$200.8k0.11%	0.11%	Reduced -602	-602 -21.6%

Sold out since Q2 2024

Security	Ticker	Shares held before	Value then
KRANESHARES TRUST KWEB	KWEB	114,586	$3.1m114.6k shares
BLACKROCK INC BLK	BLK	3,016	$2.4m3.0k shares
CITIGROUP INC NEW NT BCOMF3 26 C 0 02.27.27 0025	C 0 02.27.27 0025	50,000	$954.0k50.0k shares