NETFLIX INC NFLX
COM · Common Stock · CUSIP 64110L106 · ISIN US64110L1061
American media company
- IndustryServices-Video Tape Rental
- HeadquartersLos Gatos, CA
- Founded1997
- Websiteir.netflix.net
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($1.0bn this quarter). Holder counts are more reliable. Shares outstanding: 427.5m as of 2024-09-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $696.70. Options: 82 managers hold calls ($11.0bn notional), 86 hold puts ($16.3bn).
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,714 |
| Q4 2022 | 1,896 |
| Q1 2023 | 1,929 |
| Q2 2023 | 2,110 |
| Q3 2023 | 2,056 |
| Q4 2023 | 2,302 |
| Q1 2024 | 2,513 |
| Q2 2024 | 2,644 |
| Q3 2024 | 2,761 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 826 | 865 |
| Q1 2023 | 883 | 886 |
| Q2 2023 | 1,000 | 883 |
| Q3 2023 | 981 | 921 |
| Q4 2023 | 981 | 994 |
| Q1 2024 | 1,263 | 971 |
| Q2 2024 | 1,336 | 1,027 |
| Q3 2024 | 1,350 | 1,061 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2023 | $13.4bn | $17.6bn | 1.32 |
| Q1 2024 | $11.5bn | $15.0bn | 1.31 |
| Q2 2024 | $10.6bn | $13.8bn | 1.30 |
| Q3 2024 | $11.0bn | $16.3bn | 1.48 |
Biggest buyers
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC | Added | +5.7m |
| Alphinity Investment Management Pty Ltd | New | +1.1m |
| Focus Partners Wealth | Added | +743.8k |
| BANK OF AMERICA CORP /DE/ | Added | +652.7k |
| Assenagon Asset Management S.A. | Added | +642.9k |
| STATE STREET CORP | Added | +426.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +413.5k |
| JENNISON ASSOCIATES LLC | Added | +316.6k |
| WESTFIELD CAPITAL MANAGEMENT CO LP | New | +314.2k |
| VANGUARD GROUP INC | Added | +307.8k |
Biggest sellers
| VIKING GLOBAL INVESTORS LP | Reduced | -727.9k |
| FMR LLC | Reduced | -719.6k |
| JPMORGAN CHASE & CO | Reduced | -559.5k |
| TWO SIGMA ADVISERS, LP | Reduced | -540.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -515.5k |
| APG Asset Management N.V. | Sold out | -509.7k |
| MARSHALL WACE, LLP | Reduced | -409.3k |
| BANK OF MONTREAL /CAN/ | Reduced | -406.2k |
| EAGLE CAPITAL MANAGEMENT LLC | Reduced | -352.2k |
| EDGEWOOD MANAGEMENT LLC | Reduced | -330.1k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.2bn3.1m shares |
| CITADEL ADVISORS LLC | Added | $1.9bn2.7m shares |
| IMC-Chicago, LLC | Reduced | $1.0bn1.4m shares |
| JANE STREET GROUP, LLC | Added | $742.0m1.0m shares |
| CTC LLC | Reduced | $435.4m6.1k shares |
| WOLVERINE TRADING, LLC | Reduced | $380.3m537.7k shares |
| D. E. Shaw & Co., Inc. | Added | $377.8m532.6k shares |
| SIMPLEX TRADING, LLC | Added | $346.1m488.0k shares |
| UBS Group AG | Added | $342.1m482.3k shares |
| GTS SECURITIES LLC | Reduced | $335.9m473.6k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.9bn4.1m shares |
| CITADEL ADVISORS LLC | Added | $2.1bn2.9m shares |
| IMC-Chicago, LLC | Added | $1.3bn1.8m shares |
| JANE STREET GROUP, LLC | Added | $1.0bn1.4m shares |
| BANK OF AMERICA CORP /DE/ | Added | $619.1m872.9k shares |
| SIMPLEX TRADING, LLC | Added | $572.0m895.9k shares |
| CTC LLC | Reduced | $535.9m7.6k shares |
| WOLVERINE TRADING, LLC | Reduced | $534.5m755.7k shares |
| UBS Group AG | Added | $533.9m752.7k shares |
| CMT Capital Markets Trading GmbH | Added | $496.5m700.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: FMR LLC (3.3%, 2026-08-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2022 | 0 | — | 0 | — | — |
| Q1 2023 | 0 | — | 1 | $1.3m | — |
| Q2 2023 | 0 | — | 3 | $23.1m | $23.1m |
| Q3 2023 | 0 | — | 5 | $75.3m | $65.1m |
| Q4 2023 | 0 | — | 5 | $68.4m | $50.2m |
| Q1 2024 | 0 | — | 7 | $151.3m | $145.1m |
| Q2 2024 | 0 | — | 5 | $46.4m | $45.1m |
| Q3 2024 | 0 | — | 7 | $201.0m | $199.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-09-25 | Peters Gregory K Co-CEO, director | Sold plan | $3.2m4.4k shares |
| 2024-09-25 | KILGORE LESLIE J Director | Sold plan | $291.4k402 shares |
| 2024-09-24 | KILGORE LESLIE J Director | Sold plan | $306.7k426 shares |
| 2024-09-19 | KILGORE LESLIE J Director | Sold plan | $306.0k428 shares |
| 2024-09-12 | Hoag Jay C Director · The Hoag Family Trust U/A DTD 08/02/1994 | Sold plan | $17.2m25.0k shares |
| 2024-09-12 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $12.9m18.8k shares |
| 2024-09-03 | HASTINGS REED Executive Chairman, director | Sold plan | $17.1m25.1k shares |
| 2024-08-20 | HYMAN DAVID A Chief Legal Officer | Sold plan | $9.7m13.8k shares |
| 2024-08-20 | Peters Gregory K Co-CEO, director | Sold plan | $3.3m4.6k shares |
| 2024-08-20 | KILGORE LESLIE J Director | Sold plan | $967.0k1.4k shares |
| 2024-08-13 | HYMAN DAVID A Chief Legal Officer | Sold plan | $7.0m10.8k shares |
| 2024-08-12 | Hoag Jay C Director · The Hoag Family Trust U/A DTD 08/02/1994 | Sold plan | $33.9m53.6k shares |
| 2024-08-12 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $25.4m40.2k shares |
| 2024-08-12 | Hoag Jay C Director · The Hoag Family Trust U/A DTD 08/02/1994 | Sold plan | $13.5m21.4k shares |
| 2024-08-12 | Hoag Jay C Director · Hamilton Investments Limited Partnership | Sold plan | $10.1m16.1k shares |
| 2024-08-12 | Hoag Jay C Director · Hoag 2012 Irrevocable Trust UA DTD 12 24 12 | Sold plan | $117.2k185 shares |
| 2024-08-12 | Hoag Jay C Director · Hoag 2023 Irrevocable Trust | Sold plan | $108.3k171 shares |
| 2024-08-12 | Hoag Jay C Director · Hoag 2012 Irrevocable Trust UA DTD 12 24 12 | Sold plan | $47.2k75 shares |
| 2024-08-12 | Hoag Jay C Director · Hoag 2023 Irrevocable Trust | Sold plan | $42.8k68 shares |
| 2024-08-08 | Neumann Spencer Adam Chief Financial Officer | Sold | $271.1k433 shares |
| 2024-08-06 | HYMAN DAVID A Chief Legal Officer | Sold plan | $12.5m20.7k shares |
| 2024-08-06 | Peters Gregory K Co-CEO, director | Sold | $785.3k1.3k shares |
| 2024-08-06 | SARANDOS THEODORE A Co-CEO, director | Sold | $775.3k1.3k shares |
| 2024-08-01 | HASTINGS REED Executive Chairman, director | Sold plan | $16.2m25.6k shares |
| 2024-07-01 | HASTINGS REED Executive Chairman, director | Sold plan | $15.1m22.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.47% of their portfolio | 37.3m $26.5bn | Added +307.8k |
| BlackRock, Inc. 0.47% of their portfolio | 31.5m $22.3bn | First filing |
| FMR LLC 0.89% of their portfolio | 20.5m $14.5bn | Reduced -719.6k |
| JPMORGAN CHASE & CO 0.54% of their portfolio | 18.9m $13.4bn | Reduced -559.5k |
| STATE STREET CORP 0.49% of their portfolio | 17.0m $12.0bn | Added +426.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.97% of their portfolio | 11.8m $8.4bn | Reduced -515.5k |
| Capital World Investors 1.29% of their portfolio | 11.8m $8.3bn | Reduced -143.0k |
| GEODE CAPITAL MANAGEMENT, LLC 0.52% of their portfolio | 9.1m $6.5bn | Added +123.0k |
| MORGAN STANLEY 0.43% of their portfolio | 8.4m $6.0bn | Added +91.0k |
| JENNISON ASSOCIATES LLC 3.08% of their portfolio | 7.0m $5.0bn | Added +316.6k |
| BANK OF AMERICA CORP /DE/ 0.38% of their portfolio | 6.2m $4.4bn | Added +652.7k |
| Capital International Investors 0.82% of their portfolio | 6.0m $4.3bn | Reduced -223.6k |
| INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC 0.49% of their portfolio | 5.8m $177.9k | Added +5.7m |
| NORGES BANK 0.53% of their portfolio | 5.4m $3.8bn | Added +14.3k |
| Capital Research Global Investors 0.79% of their portfolio | 5.4m $3.8bn | Reduced -308.3k |
| ALLIANCEBERNSTEIN L.P. 1.21% of their portfolio | 5.1m $3.6bn | Added +257.7k |
| WELLINGTON MANAGEMENT GROUP LLP 0.61% of their portfolio | 4.9m $3.5bn | Added +23.7k |
| BAILLIE GIFFORD & CO 2.50% of their portfolio | 4.7m $3.3bn | Reduced -55.0k |
| Fisher Asset Management, LLC 1.30% of their portfolio | 4.5m $3.2bn | Added +124.0k |
| LOOMIS SAYLES & CO L P 3.98% of their portfolio | 4.3m $3.0bn | Reduced -115.6k |
| Invesco Ltd. 0.57% of their portfolio | 4.2m $3.0bn | Added +253.4k |
| NORTHERN TRUST CORP 0.46% of their portfolio | 4.0m $2.8bn | Reduced -149.6k |
| EDGEWOOD MANAGEMENT LLC 6.94% of their portfolio | 3.6m $2.6bn | Reduced -330.1k |
| Bank of New York Mellon Corp 0.42% of their portfolio | 3.2m $2.3bn | Reduced -91.9k |
| BANK OF MONTREAL /CAN/ 0.93% of their portfolio | 2.8m $2.0bn | Reduced -406.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.51% of their portfolio | 2.8m $2.0bn | Added +25.1k |
| Legal & General Group Plc 0.49% of their portfolio | 2.6m $1.9bn | Reduced -51.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.35% of their portfolio | 2.6m $1.8bn | Added +29.7k |
| ROYAL BANK OF CANADA 0.40% of their portfolio | 2.5m $1.8bn | Added +114.2k |
| GOLDMAN SACHS GROUP INC 0.33% of their portfolio | 2.4m $1.7bn | Reduced -80.1k |
| Nuveen Asset Management, LLC 0.49% of their portfolio | 2.4m $1.7bn | Added +158.6k |
| Clearbridge Investments, LLC 1.24% of their portfolio | 2.2m $1.6bn | Reduced -23.7k |
| SRS Investment Management, LLC 21.98% of their portfolio | 2.1m $1.5bn | Reduced -61.9k |
| POLEN CAPITAL MANAGEMENT LLC 3.49% of their portfolio | 1.9m $1.4bn | Reduced -211.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.66% of their portfolio | 1.7m $1.2bn | Added +198.1k |
| GQG Partners LLC 1.84% of their portfolio | 1.7m $1.2bn | Added +211.0k |
| SANDS CAPITAL MANAGEMENT, LLC 3.36% of their portfolio | 1.6m $1.1bn | Reduced -41.0k |
| BARCLAYS PLC 0.47% of their portfolio | 1.5m $1.1bn | Reduced -6.4k |
| Amundi 0.39% of their portfolio | 1.5m $1.1bn | Reduced -237.6k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.87% of their portfolio | 1.4m $1.0bn | Added +413.5k |
| Artisan Partners Limited Partnership 1.48% of their portfolio | 1.4m $987.0m | Reduced -53.2k |
| WELLS FARGO & COMPANY/MN 0.23% of their portfolio | 1.4m $962.3m | Added +96.3k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.97% of their portfolio | 1.3m $945.2m | Reduced -93.7k |
| AMERICAN CENTURY COMPANIES INC 0.54% of their portfolio | 1.3m $929.3m | Added +53.4k |
| UBS Group AG 0.26% of their portfolio | 1.3m $911.7m | Added +94.5k |
| Swiss National Bank 0.59% of their portfolio | 1.3m $907.2m | Reduced -2.9k |
| JANUS HENDERSON GROUP PLC 0.46% of their portfolio | 1.3m $898.4m | Added +14.9k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.85% of their portfolio | 1.3m $896.5m | Added +15.8k |
| AMERIPRISE FINANCIAL INC 0.23% of their portfolio | 1.3m $892.6m | Added +137.2k |
| DEUTSCHE BANK AG\ 0.36% of their portfolio | 1.2m $879.2m | Reduced -50.0k |
| FRANKLIN RESOURCES INC 0.25% of their portfolio | 1.2m $881.7m | Added +127.5k |
| Sumitomo Mitsui Trust Group, Inc. 0.59% of their portfolio | 1.2m $856.4m | Reduced -17.1k |
| HSBC HOLDINGS PLC 0.50% of their portfolio | 1.1m $807.5m | Reduced -188.0k |
| Alphinity Investment Management Pty Ltd 4.44% of their portfolio | 1.1m $752.5m | New |
| Assenagon Asset Management S.A. 1.55% of their portfolio | 1.1m $750.7m | Added +642.9k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.70% of their portfolio | 952.8k $675.8m | Reduced -156.5k |
| DIMENSIONAL FUND ADVISORS LP 0.16% of their portfolio | 921.1k $653.3m | Added +8.4k |
| National Pension Service 0.59% of their portfolio | 868.4k $615.9m | Added +106.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.56% of their portfolio | 811.5k $575.6m | Added +187.0k |
| RHUMBLINE ADVISERS 0.51% of their portfolio | 791.7k $561.5m | Added +12.4k |
| California Public Employees Retirement System 0.38% of their portfolio | 773.4k $548.6m | Reduced -2.3k |
| FIRST TRUST ADVISORS LP 0.52% of their portfolio | 771.1k $546.9m | Added +34.0k |
| Focus Partners Wealth 0.14% of their portfolio | 765.8k $45.4m | Added +743.8k |
| RAYMOND JAMES & ASSOCIATES 0.33% of their portfolio | 754.1k $534.9m | Added +38.3k |
| GARDNER RUSSO & QUINN LLC 5.33% of their portfolio | 731.8k $519.1m | Reduced -50.2k |
| AXIOM INVESTORS LLC /DE 4.53% of their portfolio | 728.0k $516.3m | Added +54.1k |
| EAGLE CAPITAL MANAGEMENT LLC 1.85% of their portfolio | 703.6k $499.0m | Reduced -352.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.58% of their portfolio | 697.4k $494.6m | Reduced -5.0k |
| NORDEA INVESTMENT MANAGEMENT AB 0.55% of their portfolio | 691.2k $487.7m | Added +42.9k |
| SEI INVESTMENTS CO 0.63% of their portfolio | 688.2k $488.1m | Added +14.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.15% of their portfolio | 673.0k $477.3m | Added +29.4k |
| Newlands Management Operations LLC 3.44% of their portfolio | 670.7k $475.7m | Unchanged |
| Alecta Tjanstepension Omsesidigt 2.62% of their portfolio | 670.7k $475.7m | Unchanged |
| VOYA INVESTMENT MANAGEMENT LLC 0.48% of their portfolio | 659.7k $467.3m | Added +128.5k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.50% of their portfolio | 658.5k $467.1m | Added +48.6k |
| CITIGROUP INC 0.43% of their portfolio | 655.0k $464.6m | Reduced -5.3k |
| Pictet Asset Management Holding SA 0.51% of their portfolio | 654.8k $464.4m | Reduced -63.3k |
| Robeco Institutional Asset Management B.V. 0.92% of their portfolio | 649.9k $461.0m | Added +15.7k |
| Winslow Capital Management, LLC 1.64% of their portfolio | 642.5k $455.7m | Added +52.7k |
| Jericho Capital Asset Management L.P. 10.76% of their portfolio | 629.0k $446.1m | Added +229.0k |
| NATIXIS ADVISORS, LLC 0.85% of their portfolio | 612.5k $434.4m | Added +11.9k |
| COATUE MANAGEMENT LLC 1.61% of their portfolio | 612.3k $434.3m | Unchanged |
| PRUDENTIAL FINANCIAL INC 0.60% of their portfolio | 604.7k $428.9m | Added +1.1k |
| TD Asset Management Inc 0.37% of their portfolio | 590.7k $417.8m | Reduced -9.6k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.55% of their portfolio | 578.0k $409.9m | Reduced -45.8k |
| CANADA LIFE ASSURANCE Co 0.72% of their portfolio | 577.6k $410.4m | Added +46.0k |
| Sustainable Growth Advisers, LP 1.72% of their portfolio | 573.1k $406.5m | Reduced -8.3k |
| Harding Loevner LP 2.19% of their portfolio | 536.4k $380.5m | Reduced -14.7k |
| VICTORY CAPITAL MANAGEMENT INC 0.36% of their portfolio | 531.0k $376.6m | Added +16.8k |
| GILDER GAGNON HOWE & CO LLC 4.38% of their portfolio | 516.3k $366.2m | Reduced -11.9k |
| LPL Financial LLC 0.16% of their portfolio | 503.9k $357.4m | Added +28.7k |
| D. E. Shaw & Co., Inc. 0.46% of their portfolio | 498.4k $353.5m | Reduced -289.4k |
| Magellan Asset Management Ltd 3.44% of their portfolio | 487.4k $345.7m | Reduced -81.9k |
| STIFEL FINANCIAL CORP 0.36% of their portfolio | 486.5k $345.0m | Added +10.8k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.77% of their portfolio | 484.4k $343.4m | Reduced -12.2k |
| Korea Investment CORP 0.80% of their portfolio | 472.9k $335.4m | Reduced -26.3k |
| Swedbank AB 0.42% of their portfolio | 465.2k $330.0m | Added +8.0k |
| NEUBERGER BERMAN GROUP LLC 0.26% of their portfolio | 461.2k $327.1m | Reduced -9.6k |
| ProShare Advisors LLC 0.80% of their portfolio | 459.5k $325.9m | Added +27.6k |
| Russell Investments Group, Ltd. 0.43% of their portfolio | 421.9k $299.2m | Added +71.2k |