BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2024-08-07

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$171.5m reported value +13.8% vs Q1 2024

71positions

45.8%in top 10

8 new 32 added 14 reduced 12 sold out vs Q1 2024

Holdings, Q2 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	28,776	$14.4m8.39%	8.39%	Reduced -3.0k	-2,974 -9.4%
2	ISHARES TR CORE S&P SCP ETF IJR	IJR	112,678	$12.0m7.01%	7.01%	Added +16.6k	+16,625 17.3%
3	ISHARES TR MSCI INDIA ETF INDA	INDA	160,684	$9.0m5.22%	5.22%	Added +27.6k	+27,564 20.7%
4	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	17,713	$8.5m4.95%	4.95%	New
5	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	104,736	$8.2m4.75%	4.75%	Reduced -28.3k	-28,282 -21.3%
6	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	183,365	$7.0m4.11%	4.11%	Reduced -19.3k	-19,290 -9.5%
7	TESLA INC COM TSLA	TSLA	26,177	$5.2m3.02%	3.02%	Added +2.1k	+2,052 8.5%
8	GRAYSCALE BITCOIN TRUST ETF SHS REP COM UT GBTC	GBTC	92,334	$4.9m2.87%	2.87%	Added +9.4k	+9,430 11.4%
9	NVIDIA CORPORATION COM NVDA	NVDA	37,957	$4.7m2.73%	2.73%	Added +1.3k	+1,317 3.6%
10	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	10,515	$4.7m2.73%	2.73%	Added +266	+266 2.6%
11	APPLE INC COM AAPL	AAPL	21,867	$4.6m2.68%	2.68%	Added +2.8k	+2,810 14.8%
12	AMAZON COM INC COM AMZN	AMZN	22,073	$4.3m2.49%	2.49%	Added +3.8k	+3,793 20.8%
13	ALPHABET INC CAP STK CL A GOOGL	GOOGL	22,402	$4.1m2.38%	2.38%	Added +3.3k	+3,281 17.2%
14	SOUTHERN COPPER CORP COM SCCO	SCCO	36,238	$3.9m2.28%	2.28%	Added +11.2k	+11,184 44.6%
15	MICROSOFT CORP COM MSFT	MSFT	8,248	$3.7m2.15%	2.15%	Added +169	+169 2.1%
16	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	8,187	$3.1m1.83%	1.83%	Reduced -562	-562 -6.4%
17	KRANESHARES TRUST CSI CHI INTERNET KWEB	KWEB	114,586	$3.1m1.80%	1.80%	Added +5.7k	+5,657 5.2%
18	GOLDMAN SACHS GROUP INC COM GS	GS	6,241	$2.8m1.65%	1.65%	Added +443	+443 7.6%
19	ISHARES TR ISHARES BIOTECH IBB	IBB	19,322	$2.7m1.55%	1.55%	Added +3.3k	+3,284 20.5%
20	ADOBE INC COM ADBE	ADBE	4,768	$2.6m1.54%	1.54%	Added +1.2k	+1,235 35.0%
21	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	14,954	$2.6m1.52%	1.52%	Added +1.3k	+1,252 9.1%
22	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	25,774	$2.6m1.50%	1.50%	Added +19.5k	+19,479 309.4%
23	UNITEDHEALTH GROUP INC COM UNH	UNH	4,915	$2.5m1.46%	1.46%	Reduced -105	-105 -2.1%
24	SONY GROUP CORP SPONSORED ADR SONY	SONY	28,410	$2.4m1.41%	1.41%	Added +8.7k	+8,686 44.0%
25	BLACKROCK INC COM BLK	BLK	3,016	$2.4m1.38%	1.38%	Added +108	+108 3.7%
26	JPMORGAN CHASE & CO COM JPM	JPM	11,363	$2.3m1.34%	1.34%	Added +267	+267 2.4%
27	NOVARTIS AG SPONSORED ADR NVS	NVS	20,684	$2.2m1.28%	1.28%	Added +1.7k	+1,744 9.2%
28	EMERSON ELEC CO COM EMR	EMR	19,825	$2.2m1.27%	1.27%	Added +1.4k	+1,427 7.8%
29	AMGEN INC COM AMGN	AMGN	6,868	$2.1m1.25%	1.25%	Added +268	+268 4.1%
30	NETFLIX INC COM NFLX	NFLX	3,177	$2.1m1.25%	1.25%	Added +2	+2 0.1%
31	ING GROEP N.V. SPONSORED ADR ING	ING	122,002	$2.1m1.22%	1.22%	Added +11.2k	+11,198 10.1%
32	BLACKSTONE INC COM BX	BX	16,710	$2.1m1.21%	1.21%	Reduced -5	-5 -0.0%
33	CARRIER GLOBAL CORPORATION COM CARR	CARR	32,646	$2.1m1.20%	1.20%	Added +292	+292 0.9%
34	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	1,850	$1.9m1.10%	1.10%	Added +14	+14 0.8%
35	PROCTER AND GAMBLE CO COM PG	PG	10,977	$1.8m1.06%	1.06%	Added +170	+170 1.6%
36	HONEYWELL INTL INC COM COM		8,083	$1.7m1.01%	1.01%	Added +916	+916 12.8%
37	EQUINIX INC COM EQIX	EQIX	2,157	$1.6m0.95%	0.95%	Added +92	+92 4.5%
38	PEPSICO INC COM PEP	PEP	8,800	$1.5m0.85%	0.85%	Added +86	+86 1.0%
39	MONDELEZ INTL INC CL A MDLZ	MDLZ	20,676	$1.4m0.79%	0.79%	Added +2.0k	+1,998 10.7%
40	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		47,484	$1.3m0.73%	0.73%	Reduced -1.6k	-1,625 -3.3%
41	ISHARES TR IBONDS DEC 26 IBMO	IBMO	49,385	$1.3m0.73%	0.73%	Reduced -1.7k	-1,696 -3.3%
42	ISHARES TR IBONDS DEC 27 IBMP	IBMP	49,606	$1.2m0.72%	0.72%	Reduced -1.8k	-1,783 -3.5%
43	CITIGROUP INC NEW NT BCOMF3 26 PREFERRED STOCK C 0 02.27.27 0025	C 0 02.27.27 0025	50,000	$954.0k0.56%	0.56%	New
44	BRINKS CO COM BCO	BCO	9,058	$927.5k0.54%	0.54%	Unchanged
45	ISHARES TR IBONDS 27 ETF IBDS	IBDS	38,467	$912.8k0.53%	0.53%	New
46	ISHARES TR IBONDS DEC24 ETF IBDP	IBDP	36,178	$909.2k0.53%	0.53%	New
47	ISHARES TR IBDS DEC28 ETF IBDT	IBDT	36,280	$898.7k0.52%	0.52%	Reduced -350	-350 -1.0%
48	ISHARES TR IBONDS DEC25 ETF IBDQ	IBDQ	36,090	$897.2k0.52%	0.52%	New
49	ISHARES TR IBONDS DEC2026 IBDR	IBDR	37,425	$891.5k0.52%	0.52%	New
50	ISHARES TR IBONDS DEC IBONDS DEC		33,136	$863.0k0.50%	0.50%	Reduced -1.7k	-1,691 -4.9%
51	ISHARES TR IBONDS DEC 28 IBMQ	IBMQ	33,732	$844.0k0.49%	0.49%	Reduced -1.7k	-1,745 -4.9%
52	INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB BSCO	BSCO	38,043	$801.2k0.47%	0.47%	Unchanged
53	META PLATFORMS INC CL A META	META	944	$476.0k0.28%	0.28%	Unchanged
54	FIDELITY WISE ORIGIN BITCOIN SHS FBTC	FBTC	9,028	$473.6k0.28%	0.28%	New
55	JOHNSON CTLS INTL PLC SHS JCI	JCI	6,639	$441.3k0.26%	0.26%	Reduced -71	-71 -1.1%
56	ALPHABET INC CAP STK CL C GOOG	GOOG	2,300	$421.9k0.25%	0.25%	Unchanged
57	MERCK & CO INC COM MRK	MRK	2,873	$355.7k0.21%	0.21%	Unchanged
58	CHIPOTLE MEXICAN GRILL INC COM CMG	CMG	5,250	$328.9k0.19%	0.19%	Unchanged
59	ELI LILLY & CO COM LLY	LLY	360	$325.9k0.19%	0.19%	Unchanged
60	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	1,736	$306.6k0.18%	0.18%	Unchanged
61	AMERICAN EXPRESS CO COM AXP	AXP	1,240	$287.1k0.17%	0.17%	Unchanged
62	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	690	$280.7k0.16%	0.16%	Unchanged
63	ORACLE CORP COM ORCL	ORCL	1,975	$278.9k0.16%	0.16%	Unchanged
64	HOME DEPOT INC COM HD	HD	805	$277.1k0.16%	0.16%	Unchanged
65	VISA INC COM CL A V	V	993	$260.6k0.15%	0.15%	Unchanged
66	CDW CORP COM CDW	CDW	1,151	$257.6k0.15%	0.15%	Unchanged
67	SPDR SER TR BLOOMBERG 1-3 MO BIL	BIL	2,789	$256.0k0.15%	0.15%	Reduced -1.1k	-1,093 -28.2%
68	COSTCO WHSL CORP NEW COM COST	COST	297	$252.4k0.15%	0.15%	Unchanged
69	BROADCOM INC COM AVGO	AVGO	142	$228.0k0.13%	0.13%	New
70	GRAINGER W W INC COM GWW	GWW	247	$222.9k0.13%	0.13%	Unchanged
71	PRIMERICA INC COM PRI	PRI	913	$216.0k0.13%	0.13%	Unchanged

Sold out since Q1 2024

Security	Ticker	Shares held before	Value then
ACCENTURE PLC IRELAND ACN	ACN	4,315	$1.5m4.3k shares
ISHARES TR IBDS	IBDS	38,759	$922.5k38.8k shares
ISHARES TR IBDP	IBDP	36,382	$911.4k36.4k shares
ISHARES TR IBDQ	IBDQ	36,315	$901.0k36.3k shares
ISHARES TR IBDR	IBDR	37,677	$898.6k37.7k shares
TECK RESOURCES LTD TECK	TECK	5,570	$255.0k5.6k shares
RYANAIR HOLDINGS PLC RYAAY	RYAAY	1,514	$220.4k1.5k shares
SAP SE SAP	SAP	1,128	$220.0k1.1k shares
AMERICAN WTR WKS CO INC NEW AWK	AWK	1,792	$219.0k1.8k shares
COPART INC CPRT	CPRT	3,664	$212.2k3.7k shares
FOMENTO ECONOMICO MEXICANO S FMX	FMX	1,574	$205.0k1.6k shares
THERMO FISHER SCIENTIFIC INC TMO	TMO	347	$201.7k347 shares