Vault-13

LIFEMD INC LFMD

COM · Common Stock · CUSIP 53216B104 · ISIN US53216B1044

85 institutional holders +22 vs Q3 2023
12,774,09312.8m shares reported held*
33.6% of all shares outstanding*
$105.9mreported value*
33 new 25 added 13 reduced 11 sold out net bought ≈ $32.5m (+3.9m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($129.6k this quarter). Holder counts are more reliable. Shares outstanding: 38.0m as of 2023-11-07, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $8.29. Options: 6 managers hold calls ($2.3m notional), 6 hold puts ($1.1m).

Trends to Q4 2023

Institutional holders

Managers reporting a position, each quarter

050100Q3 22: 41Q4 22: 45Q1 23: 44Q2 23: 53Q3 23: 63Q4 23: 8585Q3 22Q4 22Q1 23Q2 23Q3 23Q4 23
Numbers
QuarterHolders
Q3 202241
Q4 202245
Q1 202344
Q2 202353
Q3 202363
Q4 202385

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q4 22: 22 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 14 bought or addedQ1 23: 16 cut or sold outQ1 23Q2 23: 28 bought or addedQ2 23: 17 cut or sold outQ2 23Q3 23: 38 bought or addedQ3 23: 19 cut or sold outQ3 23Q4 23: 58 bought or addedQ4 23: 24 cut or sold outQ4 23
Numbers
QuarterBought or addedCut or sold out
Q4 20222214
Q1 20231416
Q2 20232817
Q3 20233819
Q4 20235824

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$1m$2m$3mQ1 23 calls: $53.3kQ1 23 puts: $70.5kQ1 23P/C 1.32Q2 23 calls: $289.5kQ2 23 puts: $203.1kQ2 23P/C 0.70Q3 23 calls: $1.5mQ3 23 puts: $474.2kQ3 23P/C 0.32Q4 23 calls: $2.3mQ4 23 puts: $1.1mQ4 23P/C 0.50
Numbers
QuarterCallsPutsP/C
Q1 2023$53.3k$70.5k1.32
Q2 2023$289.5k$203.1k0.70
Q3 2023$1.5m$474.2k0.32
Q4 2023$2.3m$1.1m0.50

Biggest buyers

Invesco Ltd. New +851,291+851.3k
Divisadero Street Capital Management, LP Added +643,316+643.3k
MORGAN STANLEY Added +543,344+543.3k
Qube Research & Technologies Ltd Added +330,696+330.7k
Laurion Capital Management LP New +285,637+285.6k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +224,349+224.3k
JANE STREET GROUP, LLC Added +200,607+200.6k
G2 Investment Partners Management LLC Added +132,850+132.8k
Bank of New York Mellon Corp Added +131,847+131.8k
BlackRock Inc. Added +127,442+127.4k

Biggest sellers

ROYCE & ASSOCIATES LP Reduced -263,882-263.9k
MILLENNIUM MANAGEMENT LLC Reduced -262,797-262.8k
Point72 Asset Management, L.P. Sold out -172,203-172.2k
MARSHALL WACE, LLP Reduced -106,695-106.7k
Granahan Investment Management, LLC Sold out -84,013-84.0k
HighTower Advisors, LLC Reduced -69,079-69.1k
ANCHOR CAPITAL ADVISORS LLC Sold out -63,260-63.3k
MYDA Advisors LLC Sold out -60,000-60.0k
BRIDGEWAY CAPITAL MANAGEMENT, LLC Reduced -52,800-52.8k
Cetera Advisors LLC Reduced -36,477-36.5k

Biggest calls

SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced $1.2m146.5k shares
CITADEL ADVISORS LLC Added $333.3k40.2k shares
SIMPLEX TRADING, LLC Added $311.0k37.6k shares
GROUP ONE TRADING LLC Reduced $226.3k27.3k shares
SYMMETRY PEAK MANAGEMENT LLC New $207.2k25.0k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Biggest puts

GROUP ONE TRADING LLC Added $722.1k87.1k shares
CITADEL ADVISORS LLC Reduced $194.0k23.4k shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP New $161.7k19.5k shares
SIMPLEX TRADING, LLC Added $52.0k6.3k shares
HighTower Advisors, LLC Added $8.0k5.0k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
FEDERATED HERMES, INC. 13G · institution +2.7 pts · filed 2026-10-07 8.4% +2.7 pts 4.0m≈ $16.7m 2026-10-07

Insider purchases and sales in Q4 2023

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
10010Q1 22: 2 buyingQ1 22: 0 sellingQ2 22: 1 buyingQ2 22: 0 sellingQ2 22Q3 22: 0 buyingQ3 22: 0 sellingQ4 22: 0 buyingQ4 22: 0 sellingQ4 22Q1 23: 0 buyingQ1 23: 0 sellingQ2 23: 6 buyingQ2 23: 0 sellingQ2 23Q3 23: 1 buyingQ3 23: 0 sellingQ4 23: 0 buyingQ4 23: 0 sellingQ4 23
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q1 20222$22.3k0——
Q2 20221$107.0k0——
Q3 20220—0——
Q4 20220—0——
Q1 20230—0——
Q2 20236$741.3k0——
Q3 20231$501.0k0——
Q4 20230—0——

None reported in Q4 2023.

Holders, Q4 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Divisadero Street Capital Management, LP 3.46% of their portfolio MIAMI, FL 1,846,6231.8m $15.3m $15.3m 3.46% Added +643.3k +643,316
2 VANGUARD GROUP INC 0.00% of their portfolio Valley Forge, PA 1,026,4921.0m $8.5m $8.5m 0.00% Added +76.0k +76,028
3 Invesco Ltd. 0.00% of their portfolio ATLANTA, GA 851,291851.3k $7.1m $7.1m 0.00% New
4 ROYCE & ASSOCIATES LP 0.06% of their portfolio New York, NY 832,626832.6k $6.9m $6.9m 0.06% Reduced -263.9k -263,882
5 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 691,118691.1k $5.7m $5.7m 0.00% Added +543.3k +543,344
6 G2 Investment Partners Management LLC 1.76% of their portfolio New York, NY 688,050688.0k $5.7m $5.7m 1.76% Added +132.8k +132,850
7 Informed Momentum Co LLC 0.78% of their portfolio SOLANA BEACH, CA 533,212533.2k $4.4m $4.4m 0.78% Added +56.7k +56,684
8 BlackRock Inc. 0.00% of their portfolio New York, NY 509,903509.9k $4.2m $4.2m 0.00% Added +127.4k +127,442
9 NEXT CENTURY GROWTH INVESTORS LLC 0.33% of their portfolio PLYMOUTH, MN 408,781408.8k $3.4m $3.4m 0.33% Added +1.9k +1,950
10 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio BALA CYNWYD, PA 374,205374.2k $3.1m $3.1m 0.01% Added +224.3k +224,349
11 AMERICAN FINANCIAL GROUP INC 1.04% of their portfolio CINCINNATI, OH 340,000340.0k $2.8m $2.8m 1.04% Unchanged
12 Qube Research & Technologies Ltd 0.01% of their portfolio LONDON, X0 337,592337.6k $2.8m $2.8m 0.01% Added +330.7k +330,696
13 MARSHALL WACE, LLP 0.01% of their portfolio LONDON, X0 321,891321.9k $2.7m $2.7m 0.01% Reduced -106.7k -106,695
14 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 292,079292.1k $2.4m $2.4m 0.00% Added +29.4k +29,351
15 Laurion Capital Management LP 0.08% of their portfolio NEW YORK, NY 285,637285.6k $2.4m $2.4m 0.08% New
16 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 224,324224.3k $1.9m $1.9m 0.00% Added +200.6k +200,607
17 RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio NEW YORK, NY 193,400193.4k $1.6m $1.6m 0.00% Added +89.6k +89,600
18 BOOTHBAY FUND MANAGEMENT, LLC 0.05% of their portfolio NEW YORK, NY 186,178186.2k $1.5m $1.5m 0.05% Added +72.9k +72,869
19 Barry Investment Advisors, LLC 0.50% of their portfolio NEW BEDFORD, MA 178,369178.4k $1.5m $1.5m 0.50% Unchanged
20 Bank of New York Mellon Corp 0.00% of their portfolio NEW YORK, NY 163,459163.5k $1.4m $1.4m 0.00% Added +131.8k +131,847
21 Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio VANCOUVER, A1 151,641151.6k $1.3m $1.3m 0.01% Added +59.3k +59,264
22 Uniplan Investment Counsel, Inc. 0.08% of their portfolio MILWAUKEE, WI 121,290121.3k $1.0m $1.0m 0.08% New
23 Jump Financial, LLC 0.03% of their portfolio Chicago, IL 111,738111.7k $926.3k $926.3k 0.03% Added +37.3k +37,339
24 Cubist Systematic Strategies, LLC 0.01% of their portfolio STAMFORD, CT 111,362111.4k $923.2k $923.2k 0.01% New
25 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 100,000100.0k $829.0k $829.0k 0.01% Unchanged
26 HSBC HOLDINGS PLC 0.00% of their portfolio LONDON, X0 99,00099.0k $814.8k $814.8k 0.00% New
27 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 93,39493.4k $774.2k $774.2k 0.00% Added +400 +400
28 Balyasny Asset Management L.P. 0.00% of their portfolio Chicago, IL 92,85892.9k $769.8k $769.8k 0.00% Reduced -8.0k -7,985
29 Prescott Group Capital Management, L.L.C. 0.13% of their portfolio Tulsa, OK 90,00090.0k $746.0k $746.0k 0.13% New
30 ClariVest Asset Management LLC 0.04% of their portfolio SAN DIEGO, CA 89,20089.2k $739.5k $739.5k 0.04% New
31 CANTOR FITZGERALD, L. P. 0.13% of their portfolio NEW YORK, NY 78,78578.8k $653.1k $653.1k 0.13% New
32 Man Group plc 0.00% of their portfolio LONDON, X0 77,23177.2k $640.2k $640.2k 0.00% New
33 Ancora Advisors LLC 0.01% of their portfolio Cleveland, OH 69,65069.7k $577.4k $577.4k 0.01% New
34 OCCUDO QUANTITATIVE STRATEGIES LP 0.07% of their portfolio FORT LAUDERDALE, FL 65,44965.4k $542.6k $542.6k 0.07% New
35 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 64,81764.8k $537.3k $537.3k 0.01% Reduced -36.5k -36,477
36 Wealthspire Advisors, LLC 0.01% of their portfolio NEW YORK, NY 61,66461.7k $511.2k $511.2k 0.01% Unchanged
37 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 56,17856.2k $465.7k $465.7k 0.00% Added +7.5k +7,506
38 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.01% of their portfolio HOUSTON, TX 55,50055.5k $460.1k $460.1k 0.01% Reduced -52.8k -52,800
39 Squarepoint Ops LLC 0.00% of their portfolio NEW YORK, NY 54,45054.5k $451.4k $451.4k 0.00% Reduced -1.4k -1,439
40 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 51,61451.6k $427.9k $427.9k 0.00% Added +45.4k +45,402
41 SEI INVESTMENTS CO 0.00% of their portfolio OAKS, PA 50,55250.6k $419.1k $419.1k 0.00% New
42 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 49,37349.4k $409.3k $409.3k 0.00% Added +26.6k +26,604
43 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 44,56144.6k $369.4k $369.4k 0.00% Added +1.9k +1,942
44 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 44,41244.4k $368.0k $368.0k 0.00% Reduced -69.1k -69,079
45 WINTON GROUP Ltd 0.03% of their portfolio LONDON, X0 42,12742.1k $349.2k $349.2k 0.03% New
46 Engineers Gate Manager LP 0.01% of their portfolio NEW YORK, NY 41,34441.3k $342.7k $342.7k 0.01% New
47 MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 35,47735.5k $294.1k $294.1k 0.00% Reduced -262.8k -262,797
48 ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio Boston, MA 32,24232.2k $266.0k $266.0k 0.00% New
49 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 30,84530.8k $255.7k $255.7k 0.00% Reduced -23.8k -23,829
50 683 Capital Management, LLC 0.02% of their portfolio NEW YORK, NY 30,05630.1k $249.2k $249.2k 0.02% New
51 Verition Fund Management LLC 0.00% of their portfolio GREENWICH, CT 28,69628.7k $237.9k $237.9k 0.00% New
52 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 25,00025.0k $207.0k $207.0k 0.00% Reduced -200 -200
53 Sowa Financial Group, Inc. 0.17% of their portfolio LINCOLN, RI 25,00025.0k $207.0k $207.0k 0.17% New
54 Y-Intercept (Hong Kong) Ltd 0.02% of their portfolio HONG KONG, K3 22,73722.7k $188.5k $188.5k 0.02% New
55 Raymond James Financial Services Advisors, Inc. 0.00% of their portfolio ST. PETERSBURG, FL 20,92020.9k $173.4k $173.4k 0.00% New
56 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 20,48820.5k $169.8k $169.8k 0.00% Unchanged
57 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 20,20920.2k $167.5k $167.5k 0.00% Unchanged
58 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 19,36419.4k $160.5k $160.5k 0.00% Reduced -801 -801
59 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 18,49918.5k $153.4k $153.4k 0.00% New
60 Cetera Advisor Networks LLC 0.00% of their portfolio EL SEGUNDO, CA 18,00018.0k $149.2k $149.2k 0.00% Added +2.0k +2,000
61 CIBC WORLD MARKET INC. 0.00% of their portfolio TORONTO, A6 17,50017.5k $145.0k $145.0k 0.00% New
62 Graham Capital Management, L.P. 0.00% of their portfolio ROWAYTON, CT 17,22617.2k $142.8k $142.8k 0.00% New
63 State of Wyoming 0.03% of their portfolio CHEYENNE, WY 16,60016.6k $137.6k $137.6k 0.03% New
64 GOLDMAN SACHS GROUP INC 0.00% of their portfolio NEW YORK, NY 16,49616.5k $136.8k $136.8k 0.00% New
65 Magnus Financial Group LLC 0.02% of their portfolio NEW YORK, NY 15,95816.0k $132.3k $132.3k 0.02% Added +1.5k +1,500
66 Corient Private Wealth LP 0.00% of their portfolio MIAMI, FL 15,00015.0k $124.3k $124.3k 0.00% Unchanged
67 Quantbot Technologies LP 0.01% of their portfolio NEW YORK, NY 14,15614.2k $117.4k $117.4k 0.01% New
68 THOMPSON DAVIS & CO., INC. 0.10% of their portfolio RICHMOND, VA 14,14514.1k $117.3k $117.3k 0.10% New
69 GROUP ONE TRADING LLC 0.00% of their portfolio CHICAGO, IL 13,98614.0k $115.9k $115.9k 0.00% Reduced -1.7k -1,745
70 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 12,10012.1k $100.3k $100.3k 0.00% New
71 Schonfeld Strategic Advisors LLC 0.00% of their portfolio NEW YORK, NY 11,44311.4k $94.9k $94.9k 0.00% New
72 Point72 Asia (Singapore) Pte. Ltd. 0.01% of their portfolio SINGAPORE, U0 5,7935.8k $48.0k $48.0k 0.01% First filing
73 Tower Research Capital LLC (TRC) 0.00% of their portfolio NEW YORK, NY 4,6054.6k $38.2k $38.2k 0.00% Added +3.3k +3,348
74 SYMMETRY PEAK MANAGEMENT LLC 0.11% of their portfolio Radnor, PA 3,5003.5k $29.0k $29.0k 0.11% New
75 HighMark Wealth Management LLC 0.02% of their portfolio ST. PAUL, MN 3,0003.0k $24.9k $24.9k 0.02% Reduced -3.0k -3,000
76 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 1,8091.8k $15.0k $15.0k 0.00% New
77 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 1,2131.2k $10.1k $10.1k 0.00% Added +21 +21
78 NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio MONTREAL, A8 1,0001.0k $8.4k $8.4k 0.00% Unchanged
79 NFSG Corp 0.00% of their portfolio BOCA RATON, FL 1,0001.0k $8.3k $8.3k 0.00% New
80 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 521521 $4.0k $4.0k 0.00% New
81 MCF Advisors LLC 0.00% of their portfolio LEXINGTON, KY 507507 $4.2k $4.2k 0.00% Unchanged
82 Centerpoint Advisors, LLC 0.00% of their portfolio NEEDHAM, MA 500500 $4.0k $4.0k 0.00% Unchanged
83 Focused Wealth Management, Inc 0.00% of their portfolio Newburgh, NY 447447 $3.7k $3.7k 0.00% Unchanged
84 FMR LLC 0.00% of their portfolio BOSTON, MA 271271 $2.2k $2.2k 0.00% Unchanged
85 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged