INNOVATOR ETFS TRUST PSTP
POWER BUFFER SET · ETP · CUSIP 45783Y723
39
institutional holders
+0 vs Q1 2025
2.8m
shares reported held*
$92.2mreported value*
3 new
12 added
14 reduced
4 sold out
net sold ≈ $4.2m (-126.7k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $33.26.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 16 |
| Q4 2022 | 21 |
| Q1 2023 | 23 |
| Q2 2023 | 22 |
| Q3 2023 | 28 |
| Q4 2023 | 28 |
| Q1 2024 | 27 |
| Q2 2024 | 30 |
| Q3 2024 | 30 |
| Q4 2024 | 35 |
| Q1 2025 | 39 |
| Q2 2025 | 39 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 13 | 9 |
| Q4 2023 | 15 | 10 |
| Q1 2024 | 15 | 11 |
| Q2 2024 | 12 | 14 |
| Q3 2024 | 15 | 15 |
| Q4 2024 | 19 | 12 |
| Q1 2025 | 18 | 12 |
| Q2 2025 | 15 | 18 |
Biggest buyers
| COMMONWEALTH EQUITY SERVICES, LLC | Added | +95.6k |
| BROWN WEALTH MANAGEMENT, LLC | Added | +43.9k |
| KFG WEALTH MANAGEMENT, LLC | Added | +21.4k |
| ROVIN CAPITAL /UT/ /ADV | Added | +14.7k |
| Cetera Investment Advisers | Added | +11.3k |
| HighTower Advisors, LLC | Added | +10.6k |
| AE Wealth Management LLC | New | +7.9k |
| Stegent Equity Advisors, Inc. | New | +6.2k |
| WEALTHGARDEN F.S. LLC | Added | +5.6k |
| Capital Investment Advisory Services, LLC | New | +1.8k |
Biggest sellers
| TOWNSQUARE CAPITAL LLC | Sold out | -182.7k |
| Sunbelt Securities, Inc. | Reduced | -57.5k |
| Atria Wealth Solutions, Inc. | Reduced | -41.4k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -21.6k |
| AIRE ADVISORS, LLC | Reduced | -9.1k |
| Krilogy Financial LLC | Reduced | -8.6k |
| William Mack & Associates, Inc. | Reduced | -8.4k |
| GOLDMAN SACHS GROUP INC | Sold out | -7.6k |
| ENVESTNET ASSET MANAGEMENT INC | Reduced | -5.6k |
| Cambridge Investment Research Advisors, Inc. | Reduced | -2.3k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| KFG WEALTH MANAGEMENT, LLC 3.22% of their portfolio | 599.9k $20.0m | Added +21.4k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.02% of their portfolio | 366.3k $12.2m | Added +95.6k |
| Sunbelt Securities, Inc. 0.74% of their portfolio | 262.4k $8.4m | Reduced -57.5k |
| BROWN WEALTH MANAGEMENT, LLC 2.34% of their portfolio | 225.9k $7.5m | Added +43.9k |
| HighTower Advisors, LLC 0.01% of their portfolio | 214.7k $7.2m | Added +10.6k |
| Lineweaver Wealth Advisors, LLC 1.11% of their portfolio | 211.1k $7.0m | Added +594 |
| ROVIN CAPITAL /UT/ /ADV 1.40% of their portfolio | 138.5k $4.6m | Added +14.7k |
| Krilogy Financial LLC 0.26% of their portfolio | 133.7k $4.5m | Reduced -8.6k |
| Cetera Investment Advisers 0.01% of their portfolio | 117.0k $3.9m | Added +11.3k |
| AIRE ADVISORS, LLC 0.52% of their portfolio | 79.9k $2.7m | Reduced -9.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 67.7k $2.3m | Reduced -5.6k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.03% of their portfolio | 39.7k $1.3m | Added +1.7k |
| EVOLUTION WEALTH MANAGEMENT INC. 1.51% of their portfolio | 36.7k $1.2m | First filing |
| WEALTHGARDEN F.S. LLC 1.02% of their portfolio | 36.3k $1.2m | Added +5.6k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 32.3k $1.1m | Added +1.5k |
| OFC FINANCIAL PLANNING, LLC 1.09% of their portfolio | 30.8k $1.0m | Added +471 |
| Cambridge Advisors Inc. 0.16% of their portfolio | 22.5k $751.6k | Reduced -1.0k |
| William Mack & Associates, Inc. 0.46% of their portfolio | 21.8k $725.9k | Reduced -8.4k |
| SOUTHERN CAPITAL ADVISORS, LLC 0.31% of their portfolio | 18.2k $606.8k | Reduced -1.9k |
| Tradition Wealth Management, LLC 0.05% of their portfolio | 17.6k $588.7k | Reduced -194 |
| Modera Wealth Management, LLC 0.01% of their portfolio | 13.0k $434.5k | Unchanged |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 9.8k $326.9k | Reduced -41.4k |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 9.6k $320.7k | Unchanged |
| PLANWISER FINANCIAL, LLC 0.26% of their portfolio | 8.9k $301.3k | Added +1.2k |
| Cape Investment Advisory, Inc. 0.10% of their portfolio | 8.1k $270.4k | Unchanged |
| AE Wealth Management LLC 0.00% of their portfolio | 7.9k $263.5k | New |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 7.5k $250.3k | Unchanged |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 6.8k $231.9k | Reduced -86 |
| Occidental Asset Management, LLC 0.03% of their portfolio | 6.8k $225.3k | Unchanged |
| Authentikos Wealth Advisory, LLC 0.16% of their portfolio | 6.7k $224.2k | Reduced -348 |
| Stegent Equity Advisors, Inc. 0.18% of their portfolio | 6.2k $205.4k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 6.1k $202.0k | Reduced -2.3k |
| Capital Investment Advisory Services, LLC 0.01% of their portfolio | 1.8k $61.4k | New |
| MORGAN STANLEY 0.00% of their portfolio | 366 $12.2k | Unchanged |
| Luminist Capital LLC 0.01% of their portfolio | 339 $11.3k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 329 $11.0k | Reduced -1.9k |
| DHJJ Financial Advisors, Ltd. 0.00% of their portfolio | 10 $334 | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 3 $100 | Reduced -125 |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |