Lakeshore Financial Planning, Inc.

St. Clair Shores, MI · CIK 2000571 · 13F filing filed 2026-07-13

SEC-registered investment adviser since 2018 · corporation

Assets managed$469.3m
Staff5 · 3 in investment roles
Main clients (by assets)High net worth individuals 72%, Individuals 28%
Main officeSaint Clair Shores, MI
Websitelakeshorefinancialplanning.com
Form ADV · 2026-02-11SEC adviser record

$310.7m reported value +12.6% vs Q1 2026

92positions

74.2%in top 10

14 new 32 added 21 reduced 7 sold out vs Q1 2026

Holdings, Q2 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	ISHARES TR CORE S&P500 ETF IVV	IVV	80,686	$60.4m19.45%	19.45%	Added +10.5k	+10,500 15.0%
2	PGIM ETF TR PGIM ULTRA SH BD PULS	PULS	767,769	$38.0m12.25%	12.25%	Reduced -1.2k	-1,170 -0.1%
3	DIMENSIONAL ETF TRUST US LARGE CAP VAL DFLV	DFLV	767,113	$30.3m9.76%	9.76%	Reduced -164.5k	-164,476 -17.7%
4	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	34,551	$23.7m7.64%	7.64%	Added +3.7k	+3,748 12.2%
5	SELECT SECTOR SPDR TR FINANCIAL XLF	XLF	432,788	$23.2m7.47%	7.47%	Added +1.1k	+1,065 0.2%
6	VANGUARD WORLD FD HEALTH CAR ETF VHT	VHT	51,457	$15.4m4.95%	4.95%	Reduced -5.1k	-5,134 -9.1%
7	SCHWAB STRATEGIC TR US DIVIDEND EQ SCHD	SCHD	363,303	$11.5m3.71%	3.71%	Reduced -16.4k	-16,406 -4.3%
8	APPLE INC COM AAPL	AAPL	37,537	$10.9m3.50%	3.50%	Reduced -600	-600 -1.6%
9	DIMENSIONAL ETF TRUST US TARGETED VLU DFAT	DFAT	128,433	$9.0m2.89%	2.89%	Reduced -1.4k	-1,432 -1.1%
10	INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT RSP	RSP	37,547	$8.0m2.57%	2.57%	Reduced -408	-408 -1.1%
11	MICROSOFT CORP COM MSFT	MSFT	21,272	$7.9m2.55%	2.55%	Added +481	+481 2.3%
12	ISHARES TR CORE S&P SCP ETF IJR	IJR	41,028	$6.1m1.96%	1.96%	Added +577	+577 1.4%
13	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	7,581	$5.6m1.80%	1.80%	Reduced -17	-17 -0.2%
14	ISHARES TR U.S. TECH ETF IYW	IYW	19,141	$4.8m1.55%	1.55%	Added +726	+726 3.9%
15	ISHARES TR RUSSELL 3000 ETF IWV	IWV	8,897	$3.8m1.22%	1.22%	Unchanged
16	JPMORGAN CHASE & CO COM JPM	JPM	11,366	$3.7m1.20%	1.20%	Added +2.9k	+2,889 34.1%
17	DIMENSIONAL ETF TRUST INTERNATNAL VAL DFIV	DFIV	65,342	$3.5m1.14%	1.14%	Reduced -1.5k	-1,480 -2.2%
18	ISHARES TR S&P 500 GRWT ETF IVW	IVW	23,601	$3.2m1.04%	1.04%	Added +1.5k	+1,504 6.8%
19	ISHARES TR CORE S&P MCP ETF IJH	IJH	36,084	$2.8m0.90%	0.90%	Added +1	+1 0.0%
20	ISHARES TR RUSSELL 2000 ETF IWM	IWM	8,104	$2.4m0.78%	0.78%	Reduced -187	-187 -2.3%
21	DIMENSIONAL ETF TRUST US EQUITY MARKET DFUS	DFUS	26,354	$2.2m0.70%	0.70%	Added +37	+37 0.1%
22	GLOBAL X FDS DATA CTR DIG ETF DTCR	DTCR	51,381	$1.6m0.50%	0.50%	New
23	SOFI TECHNOLOGIES INC COM SOFI	SOFI	78,427	$1.4m0.45%	0.45%	Reduced -13.8k	-13,850 -15.0%
24	ALPHABET INC CAP STK CL C GOOG	GOOG	3,695	$1.3m0.42%	0.42%	Unchanged
25	PGIM ETF TR AAA CLO ETF PAAA	PAAA	21,770	$1.1m0.36%	0.36%	Added +175	+175 0.8%
26	FIFTH THIRD BANCORP COM FITB	FITB	19,689	$1.1m0.36%	0.36%	Added +15	+15 0.1%
27	ISHARES TR SHRT NAT MUN ETF SUB	SUB	9,415	$1.0m0.32%	0.32%	New
28	PGIM ETF TR SHRT DUR HGH YLD PSH	PSH	20,047	$999.9k0.32%	0.32%	Unchanged
29	DTE ENERGY CO COM DTE	DTE	6,023	$917.9k0.30%	0.30%	Added +139	+139 2.4%
30	NVIDIA CORPORATION COM NVDA	NVDA	4,343	$869.0k0.28%	0.28%	Unchanged
31	COCA COLA CO COM KO	KO	10,376	$843.5k0.27%	0.27%	Reduced -253	-253 -2.4%
32	SOUTHERN CO COM SO	SO	8,386	$802.7k0.26%	0.26%	Added +52	+52 0.6%
33	AMAZON COM INC COM AMZN	AMZN	3,323	$792.0k0.25%	0.25%	Reduced -70	-70 -2.1%
34	VANGUARD WORLD FD MEGA GRWTH IND MGK	MGK	8,388	$737.4k0.24%	0.24%	Added +103	+103 1.2%
35	EXXON MOBIL CORP COM XOM	XOM	4,700	$642.6k0.21%	0.21%	Added +1	+1 0.0%
36	ISHARES TR MSCI EAFE ETF EFA	EFA	6,068	$630.3k0.20%	0.20%	Unchanged
37	MCDONALDS CORP COM MCD	MCD	2,249	$607.9k0.20%	0.20%	Reduced -99	-99 -4.2%
38	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	807	$602.6k0.19%	0.19%	Added +134	+134 19.9%
39	HOME DEPOT INC COM HD	HD	1,681	$593.1k0.19%	0.19%	Added +1	+1 0.1%
40	NETFLIX INC COM NFLX	NFLX	7,967	$568.8k0.18%	0.18%	Added +4.0k	+4,027 102.2%
41	COSTCO WHSL CORP NEW COM COST	COST	586	$548.7k0.18%	0.18%	Added +20	+20 3.5%
42	NORTHROP GRUMMAN CORP COM NOC	NOC	1,000	$509.3k0.16%	0.16%	Unchanged
43	JOHNSON & JOHNSON COM JNJ	JNJ	1,955	$496.7k0.16%	0.16%	Reduced -98	-98 -4.8%
44	DELTA AIR LINES INC DEL COM NEW DAL	DAL	5,051	$473.1k0.15%	0.15%	Added +516	+516 11.4%
45	ISHARES TR US INFRASTRUC IFRA	IFRA	7,326	$461.8k0.15%	0.15%	Added +253	+253 3.6%
46	KLA CORP COM NEW KLAC	KLAC	1,510	$455.6k0.15%	0.15%	Unchanged
47	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	1,888	$446.9k0.14%	0.14%	Added +193	+193 11.4%
48	WASTE MGMT INC DEL COM WM	WM	1,995	$444.8k0.14%	0.14%	Reduced -34	-34 -1.7%
49	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	881	$440.8k0.14%	0.14%	Unchanged
50	CINCINNATI FINL CORP COM CINF	CINF	2,328	$431.0k0.14%	0.14%	Unchanged
51	DT MIDSTREAM INC COMMON STOCK DTM	DTM	2,933	$430.6k0.14%	0.14%	Added +69	+69 2.4%
52	RACKSPACE TECHNOLOGY INC COM RXT	RXT	65,000	$424.4k0.14%	0.14%	New
53	PROCTER AND GAMBLE CO COM PG	PG	2,805	$411.6k0.13%	0.13%	Reduced -163	-163 -5.5%
54	BANK AMERICA CORP COM BAC	BAC	7,159	$408.0k0.13%	0.13%	Unchanged
55	GOLDMAN SACHS GROUP INC COM GS	GS	392	$396.5k0.13%	0.13%	Unchanged
56	ISHARES TR RUS 1000 GRW ETF IWF	IWF	3,108	$385.9k0.12%	0.12%	Unchanged
57	AFLAC INC COM AFL	AFL	3,272	$383.8k0.12%	0.12%	Added +2	+2 0.1%
58	NEXTERA ENERGY INC COM NEE	NEE	4,062	$356.5k0.11%	0.11%	Added +1.4k	+1,400 52.6%
59	SEMPRA COM SRE	SRE	3,793	$351.7k0.11%	0.11%	Added +4	+4 0.1%
60	SYMBOTIC INC CLASS A COM SYM	SYM	7,803	$350.7k0.11%	0.11%	New
61	ABBVIE INC COM ABBV	ABBV	1,374	$346.1k0.11%	0.11%	Added +1	+1 0.1%
62	WALMART INC COM WMT	WMT	3,051	$345.6k0.11%	0.11%	Unchanged
63	META PLATFORMS INC CL A META	META	606	$341.4k0.11%	0.11%	Unchanged
64	INTEL CORP COM INTC	INTC	2,214	$309.1k0.10%	0.10%	New
65	CCC INTELLIGENT SOLUTIONS HL COM CCC	CCC	58,520	$302.0k0.10%	0.10%	Unchanged
66	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	3,426	$301.1k0.10%	0.10%	Added +713	+713 26.3%
67	ROCKET COS INC COM CL A RKT	RKT	18,777	$295.7k0.10%	0.10%	New
68	ORACLE CORP COM ORCL	ORCL	1,973	$289.2k0.09%	0.09%	Added +1	+1 0.1%
69	ISHARES TR CORE MSCI TOTAL IXUS	IXUS	3,024	$288.6k0.09%	0.09%	Unchanged
70	PHILIP MORRIS INTL INC COM PM	PM	1,547	$279.9k0.09%	0.09%	Unchanged
71	VISA INC COM CL A V	V	810	$277.9k0.09%	0.09%	Unchanged
72	FORD MTR CO COM F	F	19,914	$276.8k0.09%	0.09%	Reduced -480	-480 -2.4%
73	INTERNATIONAL BUSINESS MACHS COM IBM	IBM	970	$272.9k0.09%	0.09%	Added +2	+2 0.2%
74	CHEVRON CORP NEW COM CVX	CVX	1,632	$270.5k0.09%	0.09%	Reduced -30	-30 -1.8%
75	QUALCOMM INC COM QCOM	QCOM	1,451	$268.2k0.09%	0.09%	New
76	TESLA INC COM TSLA	TSLA	626	$263.3k0.08%	0.08%	Unchanged
77	AMKOR TECHNOLOGY INC COM AMKR	AMKR	3,000	$258.7k0.08%	0.08%	New
78	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	1,615	$255.2k0.08%	0.08%	Unchanged
79	ISHARES TR RUS 1000 VAL ETF IWD	IWD	1,028	$249.5k0.08%	0.08%	Unchanged
80	ISHARES TR CORE S&P US GWT IUSG	IUSG	1,265	$237.9k0.08%	0.08%	New
81	VANGUARD MALVERN FDS STRM INFPROIDX VTIP	VTIP	4,713	$236.8k0.08%	0.08%	Added +3	+3 0.1%
82	STARBUCKS CORP COM SBUX	SBUX	2,287	$233.8k0.08%	0.08%	Reduced -53	-53 -2.3%
83	PINNACLE WEST CAP CORP COM PNW	PNW	2,121	$226.9k0.07%	0.07%	New
84	FLEX LTD ORD FLEX	FLEX	1,400	$226.9k0.07%	0.07%	New
85	GILEAD SCIENCES INC COM GILD	GILD	1,753	$221.7k0.07%	0.07%	Unchanged
86	UNITEDHEALTH GROUP INC COM UNH	UNH	530	$220.7k0.07%	0.07%	New
87	JOHNSON CTLS INTL PLC SHS JCI	JCI	1,491	$217.9k0.07%	0.07%	New
88	PEPSICO INC COM PEP	PEP	1,599	$216.7k0.07%	0.07%	Reduced -1	-1 -0.1%
89	SELECT SECTOR SPDR TR SBI CONS DISCR XLY	XLY	1,840	$215.9k0.07%	0.07%	Unchanged
90	DISNEY WALT CO COM DIS	DIS	2,186	$210.6k0.07%	0.07%	Unchanged
91	SPDR GOLD TR GOLD SHS GLD	GLD	547	$201.5k0.06%	0.06%	Unchanged
92	BANK NEW YORK MELLON CORP COM BNY	BNY	1,392	$201.3k0.06%	0.06%	New

Sold out since Q1 2026

Security	Ticker	Shares held before	Value then
ROBINHOOD MKTS INC HOOD	HOOD	6,150	$426.2k6.2k shares
PFIZER INC PFE	PFE	10,186	$286.0k10.2k shares
KROGER CO KR	KR	3,136	$226.9k3.1k shares
TRACTOR SUPPLY CO TSCO	TSCO	4,805	$217.7k4.8k shares
KIMBERLY-CLARK CORP KMB	KMB	2,187	$211.1k2.2k shares
MONDELEZ INTL INC MDLZ	MDLZ	3,649	$210.3k3.6k shares
TARGET CORP TGT	TGT	1,701	$206.2k1.7k shares