BLUE SQUARE ASSET MANAGEMENT, LLC

NEW YORK, NY · CIK 1769578 · 13F filing filed 2025-01-21

SEC-registered investment adviser since 2018 · limited liability company

Assets managed$410.3m
Staff9 · 6 in investment roles
Main clients (by assets)High net worth individuals 86%, Pension plans 6%, Private funds 5%
Private funds1 (1 hedge) · $18.6m gross assets
Form ADV · 2026-07-01SEC adviser record

$200.6m reported value +7.8% vs Q3 2024

70positions

48.6%in top 10

6 new 32 added 14 reduced 9 sold out vs Q3 2024

Holdings, Q4 2024

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	32,497	$17.5m8.73%	8.73%	Reduced -463	-463 -1.4%
2	ISHARES TR CORE S&P SCP ETF IJR	IJR	134,883	$15.5m7.75%	7.75%	Added +2.8k	+2,753 2.1%
3	TESLA INC COM TSLA	TSLA	28,628	$11.6m5.76%	5.76%	Added +101	+101 0.3%
4	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	21,352	$10.9m5.44%	5.44%	Added +420	+420 2.0%
5	SCHWAB STRATEGIC TR US MID-CAP ETF SCHM	SCHM	331,284	$9.2m4.58%	4.58%	Added +7.1k	+7,143 2.2%
6	GRAYSCALE BITCOIN TRUST ETF SHS REP COM UT GBTC	GBTC	97,934	$7.2m3.61%	3.61%	Reduced -9.4k	-9,389 -8.8%
7	ISHARES TR MSCI INDIA ETF INDA	INDA	125,877	$6.6m3.30%	3.30%	Reduced -40.8k	-40,834 -24.5%
8	NVIDIA CORPORATION COM NVDA	NVDA	49,169	$6.6m3.29%	3.29%	Added +1.1k	+1,076 2.2%
9	SCHWAB STRATEGIC TR INTL EQTY ETF SCHF	SCHF	348,719	$6.5m3.22%	3.22%	Reduced -5.7k	-5,747 -1.6%
10	GOLDMAN SACHS ETF TR ACCES TREASURY GBIL	GBIL	59,109	$5.9m2.94%	2.94%	Added +48.8k	+48,780 472.3%
11	APPLE INC COM AAPL	AAPL	22,983	$5.8m2.87%	2.87%	Added +325	+325 1.4%
12	INTUITIVE SURGICAL INC COM NEW ISRG	ISRG	10,991	$5.7m2.86%	2.86%	Added +259	+259 2.4%
13	AMAZON COM INC COM AMZN	AMZN	23,366	$5.1m2.55%	2.55%	Added +416	+416 1.8%
14	ALPHABET INC CAP STK CL A GOOGL	GOOGL	23,909	$4.5m2.26%	2.26%	Added +506	+506 2.2%
15	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	21,961	$4.3m2.16%	2.16%	Added +496	+496 2.3%
16	GOLDMAN SACHS GROUP INC COM GS	GS	6,659	$3.8m1.90%	1.90%	Added +166	+166 2.6%
17	AMGEN INC COM AMGN	AMGN	14,271	$3.7m1.85%	1.85%	Added +7.3k	+7,277 104.0%
18	MICROSOFT CORP COM MSFT	MSFT	8,639	$3.6m1.81%	1.81%	Added +181	+181 2.1%
19	SOUTHERN COPPER CORP COM SCCO	SCCO	38,887	$3.5m1.77%	1.77%	Added +1.2k	+1,181 3.1%
20	BLACKROCK INC COM BLK	BLK	3,164	$3.2m1.62%	1.62%	New
21	SONY GROUP CORP SPONSORED ADR SONY	SONY	145,614	$3.1m1.54%	1.54%	Added +4.5k	+4,504 3.2%
22	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	4,424	$3.1m1.53%	1.53%	Added +1.5k	+1,533 53.0%
23	BLACKSTONE INC COM BX	BX	17,670	$3.0m1.52%	1.52%	Added +429	+429 2.5%
24	NETFLIX INC COM NFLX	NFLX	3,339	$3.0m1.48%	1.48%	Added +72	+72 2.2%
25	JPMORGAN CHASE & CO COM JPM	JPM	11,882	$2.8m1.42%	1.42%	Added +287	+287 2.5%
26	CROWDSTRIKE HLDGS INC CL A CRWD	CRWD	8,278	$2.8m1.41%	1.41%	Added +246	+246 3.1%
27	ISHARES TR ISHARES BIOTECH IBB	IBB	20,150	$2.7m1.33%	1.33%	Added +248	+248 1.2%
28	UNITEDHEALTH GROUP INC COM UNH	UNH	5,245	$2.7m1.32%	1.32%	Added +127	+127 2.5%
29	EMERSON ELEC CO COM EMR	EMR	20,440	$2.5m1.26%	1.26%	Added +507	+507 2.5%
30	CARRIER GLOBAL CORPORATION COM CARR	CARR	33,585	$2.3m1.14%	1.14%	Added +1.0k	+1,006 3.1%
31	ADOBE INC COM ADBE	ADBE	5,091	$2.3m1.13%	1.13%	Added +149	+149 3.0%
32	EQUINIX INC COM EQIX	EQIX	2,266	$2.1m1.06%	1.06%	Added +43	+43 1.9%
33	NOVARTIS AG SPONSORED ADR NVS	NVS	21,537	$2.1m1.04%	1.04%	Added +427	+427 2.0%
34	ING GROEP N.V. SPONSORED ADR ING	ING	128,369	$2.0m1.00%	1.00%	Added +3.4k	+3,408 2.7%
35	PROCTER AND GAMBLE CO COM PG	PG	11,411	$1.9m0.95%	0.95%	Added +299	+299 2.7%
36	HONEYWELL INTL INC COM COM		8,435	$1.9m0.95%	0.95%	Added +213	+213 2.6%
37	MONDELEZ INTL INC CL A MDLZ	MDLZ	21,356	$1.3m0.64%	0.64%	Added +212	+212 1.0%
38	ISHARES TR IBONDS DEC 25 IBONDS DEC 25		44,844	$1.2m0.59%	0.59%	Reduced -1.5k	-1,532 -3.3%
39	ISHARES TR IBONDS DEC 26 IBMO	IBMO	46,623	$1.2m0.59%	0.59%	Reduced -1.6k	-1,571 -3.3%
40	ISHARES TR IBONDS DEC 27 IBMP	IBMP	46,945	$1.2m0.59%	0.59%	Reduced -1.6k	-1,557 -3.2%
41	ISHARES TR IBONDS 27 ETF IBDS	IBDS	41,923	$1.0m0.50%	0.50%	Reduced -191	-191 -0.5%
42	ISHARES TR IBDS DEC28 ETF IBDT	IBDT	39,597	$986.0k0.49%	0.49%	Reduced -176	-176 -0.4%
43	ISHARES TR IBONDS DEC25 ETF IBDQ	IBDQ	39,266	$983.6k0.49%	0.49%	Reduced -201	-201 -0.5%
44	ISHARES TR IBONDS DEC2026 IBDR	IBDR	40,770	$981.3k0.49%	0.49%	Reduced -200	-200 -0.5%
45	ISHARES TR IBONDS DEC 29 IBDU	IBDU	40,819	$930.7k0.46%	0.46%	New
46	GRAYSCALE BITCOIN MINI TR ET SHS NEW BTC	BTC	19,603	$820.8k0.41%	0.41%	New
47	INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB BSCP	BSCP	38,988	$805.1k0.40%	0.40%	New
48	ISHARES TR IBONDS DEC 28 IBMQ	IBMQ	31,023	$781.2k0.39%	0.39%	Reduced -1.6k	-1,560 -4.8%
49	ISHARES TR IBONDS DEC 2029 IBMR	IBMR	30,244	$755.5k0.38%	0.38%	New
50	META PLATFORMS INC CL A META	META	910	$532.8k0.27%	0.27%	Unchanged
51	BRINKS CO COM BCO	BCO	4,725	$438.3k0.22%	0.22%	Reduced -4.3k	-4,333 -47.8%
52	ALPHABET INC CAP STK CL C GOOG	GOOG	2,300	$438.0k0.22%	0.22%	Unchanged
53	AMERICAN EXPRESS CO COM AXP	AXP	1,240	$368.0k0.18%	0.18%	Unchanged
54	BROADCOM INC COM AVGO	AVGO	1,548	$358.9k0.18%	0.18%	Unchanged
55	ORACLE CORP COM ORCL	ORCL	1,975	$329.1k0.16%	0.16%	Unchanged
56	CHIPOTLE MEXICAN GRILL INC COM CMG	CMG	5,250	$316.6k0.16%	0.16%	Unchanged
57	VISA INC COM CL A V	V	993	$313.8k0.16%	0.16%	Unchanged
58	HOME DEPOT INC COM HD	HD	805	$313.1k0.16%	0.16%	Unchanged
59	OLD DOMINION FREIGHT LINE IN COM ODFL	ODFL	1,736	$306.2k0.15%	0.15%	Unchanged
60	JOHNSON CTLS INTL PLC SHS JCI	JCI	3,622	$285.9k0.14%	0.14%	Reduced -3.0k	-3,017 -45.4%
61	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	626	$283.8k0.14%	0.14%	Unchanged
62	ELI LILLY & CO COM LLY	LLY	360	$277.9k0.14%	0.14%	Unchanged
63	MERCK & CO INC COM MRK	MRK	2,793	$277.8k0.14%	0.14%	Unchanged
64	COSTCO WHSL CORP NEW COM COST	COST	297	$272.1k0.14%	0.14%	Unchanged
65	GRAINGER W W INC COM GWW	GWW	247	$260.4k0.13%	0.13%	Unchanged
66	PRIMERICA INC COM PRI	PRI	913	$247.8k0.12%	0.12%	Unchanged
67	TELEDYNE TECHNOLOGIES INC COM TDY	TDY	464	$215.4k0.11%	0.11%	Unchanged
68	COPART INC COM CPRT	CPRT	3,664	$210.3k0.10%	0.10%	New
69	ISHARES TR CORE S&P500 ETF IVV	IVV	350	$206.0k0.10%	0.10%	Unchanged
70	CDW CORP COM CDW	CDW	1,151	$200.3k0.10%	0.10%	Unchanged

Sold out since Q3 2024

Security	Ticker	Shares held before	Value then
PEPSICO INC PEP	PEP	9,010	$1.5m9.0k shares
ISHARES TR IBDP	IBDP	39,583	$997.9k39.6k shares
ISHARES TR		32,034	$836.1k32.0k shares
INVESCO EXCH TRD SLF IDX FD BSCO	BSCO	38,043	$803.5k38.0k shares
GRAYSCALE BITCOIN MINI TR BT BTC	BTC	21,667	$609.9k21.7k shares
FIDELITY WISE ORIGIN BITCOIN FBTC	FBTC	9,028	$501.3k9.0k shares
THERMO FISHER SCIENTIFIC INC TMO	TMO	347	$214.6k347 shares
ZOETIS INC ZTS	ZTS	1,032	$201.6k1.0k shares
SPDR SER TR BIL	BIL	2,187	$200.8k2.2k shares