Baird Financial Group, Inc.

MILWAUKEE, WI · CIK 1648711 · 13F filing filed 2026-08-12

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

Legal entityBAIRD FINANCIAL GROUP, INC. (US)

Kindmutual funds, futures
Others nearbyNew York, NY, Milwaukee, WI, Washington, DC
FamilyBaird Financial Group, Inc. · 3 related pages

$72.7bn reported value +13.6% vs Q1 2026

1,924positions

25.4%in top 10

175 new 935 added 719 reduced 77 sold out vs Q1 2026

This report includes the holdings of 5 other managers that share the investment decisions:

Vident Advisory, LLC – files its own report too; $525.1m of shares are in both
BAIRD FINANCIAL CORP – reports through this filing
BAIRD TRUST Co – reports through this filing
Robert W. Baird & Co. Inc – reports through this filing
Strategas Asset Management, LLC – reports through this filing

Also in the report of:

MBL Wealth, LLC – $368.7k of shares are in both reports

Shares in two reports are counted once in each security's totals.

Holdings, Q2 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	APPLE INC COM AAPL	AAPL	10,163,392	$2.9bn4.04%	4.04%	Added +162.0k	+162,030 1.6%
2	JPMORGAN CHASE & CO COM JPM	JPM	6,806,039	$2.2bn3.06%	3.06%	Added +118.7k	+118,691 1.8%
3	ALPHABET INC CAP STK CL C GOOG	GOOG	6,271,798	$2.2bn3.05%	3.05%	Reduced -485.7k	-485,703 -7.2%
4	MICROSOFT CORP COM MSFT	MSFT	5,836,049	$2.2bn2.99%	2.99%	Added +53.3k	+53,331 0.9%
5	GE VERNOVA INC COM GEV	GEV	1,403,302	$1.6bn2.27%	2.27%	Added +30.3k	+30,263 2.2%
6	VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT VEA	VEA	22,461,369	$1.6bn2.20%	2.20%	Added +977.3k	+977,255 4.5%
7	ISHARES TR RUS 1000 VAL ETF IWD	IWD	6,192,377	$1.5bn2.06%	2.06%	Added +165.6k	+165,599 2.8%
8	ISHARES TR RUS 1000 GRW ETF IWF	IWF	11,588,776	$1.4bn1.98%	1.98%	Added +360.8k	+360,780 3.2%
9	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	2,750,549	$1.4bn1.89%	1.89%	Added +83.6k	+83,581 3.1%
10	AMAZON COM INC COM AMZN	AMZN	5,708,507	$1.4bn1.87%	1.87%	Added +246.6k	+246,613 4.5%
11	GE AEROSPACE COM NEW GE	GE	3,605,851	$1.3bn1.85%	1.85%	Added +125.6k	+125,565 3.6%
12	JOHNSON & JOHNSON COM JNJ	JNJ	4,799,159	$1.2bn1.68%	1.68%	Added +274.6k	+274,581 6.1%
13	ISHARES TR RUS MID CAP ETF IWR	IWR	10,660,298	$1.2bn1.62%	1.62%	Added +1.7m	+1,690,390 18.9%
14	HOME DEPOT INC COM HD	HD	2,953,823	$1.0bn1.43%	1.43%	Added +38.2k	+38,181 1.3%
15	NVIDIA CORPORATION COM NVDA	NVDA	5,033,805	$1.0bn1.38%	1.38%	Added +141.8k	+141,761 2.9%
16	ISHARES TR CORE S&P SCP ETF IJR	IJR	6,603,976	$979.4m1.35%	1.35%	Added +139.9k	+139,898 2.2%
17	PROGRESSIVE CORP COM PGR	PGR	4,410,275	$963.4m1.32%	1.32%	Added +270.7k	+270,723 6.5%
18	META PLATFORMS INC CL A META	META	1,701,240	$958.3m1.32%	1.32%	Added +33.2k	+33,196 2.0%
19	PARKER-HANNIFIN CORP COM PH	PH	893,395	$873.8m1.20%	1.20%	Added +18.0k	+18,044 2.1%
20	SCHWAB CHARLES CORP COM SCHW	SCHW	8,722,348	$804.8m1.11%	1.11%	Added +277.0k	+276,987 3.3%
21	BROADCOM INC COM AVGO	AVGO	2,014,004	$760.8m1.05%	1.05%	Added +87.2k	+87,248 4.5%
22	FASTENAL CO COM FAST	FAST	15,561,007	$747.4m1.03%	1.03%	Added +183.2k	+183,238 1.2%
23	ALPHABET INC CAP STK CL A GOOGL	GOOGL	1,936,794	$692.2m0.95%	0.95%	Reduced -3.2k	-3,171 -0.2%
24	TJX COS INC NEW COM TJX	TJX	4,479,945	$678.7m0.93%	0.93%	Added +121.8k	+121,750 2.8%
25	VANGUARD INDEX FDS S&P 500 ETF SHS VOO	VOO	970,022	$666.2m0.92%	0.92%	Added +12.0k	+12,021 1.2%
26	ISHARES TR CORE S&P500 ETF IVV	IVV	881,643	$660.3m0.91%	0.91%	Added +17.8k	+17,814 2.1%
27	UBER TECHNOLOGIES INC COM UBER	UBER	9,099,343	$656.6m0.90%	0.90%	Added +3.6m	+3,564,073 64.4%
28	TE CONNECTIVITY PLC ORD SHS TEL	TEL	3,237,914	$652.8m0.90%	0.90%	Added +109.0k	+109,020 3.5%
29	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	11,135,791	$648.1m0.89%	0.89%	Added +981.7k	+981,703 9.7%
30	OREILLY AUTOMOTIVE INC COM ORLY	ORLY	7,003,675	$645.0m0.89%	0.89%	Added +161.8k	+161,831 2.4%
31	ISHARES TR CORE MSCI EAFE IEFA	IEFA	6,442,419	$622.2m0.86%	0.86%	Added +268.5k	+268,468 4.3%
32	VANGUARD SCOTTSDALE FDS INT-TERM CORP VCIT	VCIT	7,359,239	$608.2m0.84%	0.84%	Added +690.9k	+690,902 10.4%
33	COSTCO WHSL CORP NEW COM COST	COST	622,012	$581.9m0.80%	0.80%	Added +6.9k	+6,864 1.1%
34	UNION PAC CORP COM UNP	UNP	2,138,390	$581.6m0.80%	0.80%	Added +61.8k	+61,835 3.0%
35	ABBVIE INC COM ABBV	ABBV	2,042,445	$514.0m0.71%	0.71%	Added +92.2k	+92,242 4.7%
36	WELLS FARGO CO NEW COM WFC	WFC	6,155,916	$508.7m0.70%	0.70%	Added +173.1k	+173,101 2.9%
37	DISNEY WALT CO COM DIS	DIS	5,112,100	$492.0m0.68%	0.68%	Added +135.9k	+135,939 2.7%
38	VANGUARD BD INDEX FDS INTERMED TERM BIV	BIV	6,176,904	$473.8m0.65%	0.65%	Added +580.4k	+580,427 10.4%
39	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	622,868	$465.1m0.64%	0.64%	Added +641	+641 0.1%
40	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	945,101	$451.4m0.62%	0.62%	Added +11.5k	+11,545 1.2%
41	VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF VWO	VWO	7,517,951	$448.7m0.62%	0.62%	Added +489.1k	+489,053 7.0%
42	DANAHER CORPORATION COM DHR	DHR	2,102,554	$400.5m0.55%	0.55%	Reduced -23.4k	-23,368 -1.1%
43	BANK AMERICA CORP COM BAC	BAC	6,974,169	$397.4m0.55%	0.55%	Added +140.8k	+140,764 2.1%
44	VISA INC COM CL A V	V	1,151,707	$395.1m0.54%	0.54%	Added +44.4k	+44,416 4.0%
45	EXPEDITORS INTL WASH INC COM EXPD	EXPD	2,239,665	$365.0m0.50%	0.50%	Added +57.8k	+57,823 2.6%
46	ELI LILLY & CO COM LLY	LLY	303,814	$364.4m0.50%	0.50%	Added +20.3k	+20,340 7.2%
47	OMNICOM GROUP INC COM OMC	OMC	4,852,121	$353.4m0.49%	0.49%	Added +142.1k	+142,082 3.0%
48	VANGUARD INDEX FDS TOTAL STK MKT VTI	VTI	954,429	$353.2m0.49%	0.49%	Added +50.6k	+50,565 5.6%
49	VANGUARD INTL EQUITY INDEX F ALLWRLD EX US VEU	VEU	4,175,467	$349.7m0.48%	0.48%	Added +365.3k	+365,311 9.6%
50	VANGUARD INDEX FDS GROWTH ETF VUG	VUG	4,032,317	$347.3m0.48%	0.48%	Added +183.9k	+183,887 4.8%
51	VANGUARD INDEX FDS VALUE ETF VTV	VTV	1,503,856	$327.7m0.45%	0.45%	Reduced -7.5k	-7,466 -0.5%
52	CATERPILLAR INC COM CAT	CAT	300,443	$319.9m0.44%	0.44%	Reduced -6.4k	-6,416 -2.1%
53	CISCO SYS INC COM CSCO	CSCO	2,642,931	$310.4m0.43%	0.43%	Reduced -45.7k	-45,658 -1.7%
54	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	393,771	$290.0m0.40%	0.40%	Added +9.6k	+9,623 2.5%
55	CHEVRON CORP NEW COM CVX	CVX	1,728,643	$286.5m0.39%	0.39%	Added +49.5k	+49,485 3.0%
56	MASTERCARD INCORPORATED CL A MA	MA	528,506	$271.4m0.37%	0.37%	Reduced -2.1k	-2,108 -0.4%
57	ISHARES TR CORE S&P MCP ETF IJH	IJH	3,518,181	$271.3m0.37%	0.37%	Reduced -21.2k	-21,235 -0.6%
58	VANGUARD INDEX FDS SMALL CP ETF VB	VB	844,581	$256.0m0.35%	0.35%	Added +33.8k	+33,808 4.2%
59	AMPHENOL CORP CL A APH	APH	1,446,839	$255.1m0.35%	0.35%	Added +259.8k	+259,810 21.9%
60	MICRON TECHNOLOGY INC COM MU	MU	218,749	$252.5m0.35%	0.35%	Reduced -54.3k	-54,266 -19.9%
61	ISHARES TR 7-10 YR TRSY BD IEF	IEF	2,666,597	$252.2m0.35%	0.35%	Reduced -57.9k	-57,875 -2.1%
62	ASML HOLDING N V N Y REGISTRY SHS ASML	ASML	126,484	$251.6m0.35%	0.35%	Added +3.7k	+3,670 3.0%
63	WALMART INC COM WMT	WMT	2,187,871	$247.8m0.34%	0.34%	Reduced -103.2k	-103,187 -4.5%
64	LAM RESEARCH CORP COM NEW LRCX	LRCX	535,780	$232.2m0.32%	0.32%	Reduced -9.2k	-9,182 -1.7%
65	PROCTER AND GAMBLE CO COM PG	PG	1,538,711	$225.6m0.31%	0.31%	Reduced -8.2k	-8,211 -0.5%
66	ISHARES TR EAFE VALUE ETF EFV	EFV	2,670,449	$204.4m0.28%	0.28%	Reduced -45.7k	-45,663 -1.7%
67	VANGUARD INDEX FDS MID CAP ETF VO	VO	2,499,328	$201.4m0.28%	0.28%	Reduced -7.4k	-7,412 -0.3%
68	SPDR SER TR PORTFOLIO SHORT SPSB	SPSB	6,659,159	$199.8m0.27%	0.27%	Added +663.9k	+663,851 11.1%
69	EATON CORP PLC SHS ETN	ETN	467,540	$199.2m0.27%	0.27%	Added +345	+345 0.1%
70	DIMENSIONAL ETF TRUST US CORE EQUITY 2 DFAC	DFAC	4,466,378	$198.1m0.27%	0.27%	Added +52.3k	+52,341 1.2%
71	ISHARES INC CORE MSCI EMKT IEMG	IEMG	2,340,498	$193.9m0.27%	0.27%	Reduced -92.3k	-92,263 -3.8%
72	EXXON MOBIL CORP COM XOM	XOM	1,323,923	$181.0m0.25%	0.25%	Reduced -32.1k	-32,100 -2.4%
73	ANALOG DEVICES INC COM ADI	ADI	440,359	$174.9m0.24%	0.24%	Reduced -3.5k	-3,505 -0.8%
74	ISHARES TR RUSSELL 2000 ETF IWM	IWM	567,640	$170.5m0.23%	0.23%	Reduced -12.6k	-12,568 -2.2%
75	CARMAX INC COM KMX	KMX	3,207,134	$169.6m0.23%	0.23%	Added +138.7k	+138,682 4.5%
76	PALO ALTO NETWORKS INC COM PANW	PANW	471,534	$160.8m0.22%	0.22%	Reduced -15.8k	-15,759 -3.2%
77	MCDONALDS CORP COM MCD	MCD	584,204	$157.9m0.22%	0.22%	Reduced -13.9k	-13,900 -2.3%
78	ISHARES TR MSCI EAFE ETF EFA	EFA	1,494,850	$155.3m0.21%	0.21%	Reduced -17.1k	-17,074 -1.1%
79	VANGUARD WHITEHALL FDS HIGH DIV YLD VYM	VYM	965,211	$152.5m0.21%	0.21%	Added +9.7k	+9,687 1.0%
80	BLACKROCK INC COM BLK	BLK	156,897	$150.9m0.21%	0.21%	Reduced -6.7k	-6,687 -4.1%
81	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	636,627	$150.6m0.21%	0.21%	Added +13.0k	+13,028 2.1%
82	ADVANCED MICRO DEVICES INC COM AMD	AMD	240,012	$139.4m0.19%	0.19%	Reduced -64.5k	-64,488 -21.2%
83	PEPSICO INC COM PEP	PEP	1,013,808	$137.3m0.19%	0.19%	Reduced -9.4k	-9,405 -0.9%
84	MERCK & CO INC COM MRK	MRK	1,064,683	$136.8m0.19%	0.19%	Reduced -98.4k	-98,410 -8.5%
85	TESLA INC COM TSLA	TSLA	322,476	$135.6m0.19%	0.19%	Added +5.7k	+5,678 1.8%
86	WASTE CONNECTIONS INC COM WCN	WCN	807,983	$134.7m0.19%	0.19%	Added +45.0k	+45,018 5.9%
87	TEXAS INSTRS INC COM TXN	TXN	450,499	$134.3m0.18%	0.18%	Added +8.2k	+8,228 1.9%
88	RTX CORPORATION COM RTX	RTX	696,651	$132.2m0.18%	0.18%	Reduced -23.1k	-23,134 -3.2%
89	ABBOTT LABS COM ABT	ABT	1,450,388	$131.6m0.18%	0.18%	Reduced -283.5k	-283,527 -16.4%
90	LINDE PLC SHS LIN	LIN	245,945	$127.6m0.18%	0.18%	Added +35.7k	+35,728 17.0%
91	STARBUCKS CORP COM SBUX	SBUX	1,218,998	$124.6m0.17%	0.17%	Added +30.1k	+30,051 2.5%
92	BROOKFIELD RENEWABLE CORP CL A EX SUB VTG BEPC	BEPC	3,335,117	$123.8m0.17%	0.17%	Added +340.1k	+340,103 11.4%
93	AMGEN INC COM AMGN	AMGN	339,825	$123.1m0.17%	0.17%	Added +5.5k	+5,496 1.6%
94	COCA COLA CO COM KO	KO	1,513,555	$123.0m0.17%	0.17%	Added +105.0k	+105,022 7.5%
95	STRYKER CORPORATION COM SYK	SYK	376,287	$118.5m0.16%	0.16%	Reduced -5.3k	-5,319 -1.4%
96	ECOLAB INC COM ECL	ECL	410,098	$114.3m0.16%	0.16%	Added +65.0k	+65,005 18.8%
97	MONOLITHIC PWR SYS INC COM MPWR	MPWR	81,895	$113.2m0.16%	0.16%	Added +7.6k	+7,624 10.3%
98	GOLDMAN SACHS GROUP INC COM GS	GS	110,233	$111.5m0.15%	0.15%	Added +3.1k	+3,063 2.9%
99	VERIZON COMMUNICATIONS INC COM VZ	VZ	2,631,065	$111.4m0.15%	0.15%	Added +149.8k	+149,754 6.0%
100	CANADIAN PACIFIC KANSAS CITY COM CP	CP	1,261,576	$109.3m0.15%	0.15%	Reduced -69.1k	-69,140 -5.2%

Sold out since Q1 2026

Security	Ticker	Shares held before	Value then
HONEYWELL INTL INC		119,832	$54.2m119.8k shares
VENTURE GLOBAL INC VG	VG	984,948	$15.5m984.9k shares
COTERRA ENERGY INC CTRA	CTRA	400,190	$14.1m400.2k shares
DUPONT DE NEMOURS INC DWDP	DWDP	94,209	$12.9m94.2k shares
RBB FD INC TBIL	TBIL	259,371	$12.9m259.4k shares
WINGSTOP INC WING	WING	80,845	$12.5m80.8k shares
SM ENERGY CO SM	SM	383,177	$11.9m383.2k shares
BOISE CASCADE CO DEL BCC	BCC	152,111	$11.5m152.1k shares
SEABRIDGE GOLD INC		275,572	$7.8m275.6k shares
VANECK ETF TRUST OIH	OIH	10,585	$4.3m10.6k shares
THOMSON REUTERS CORP		40,471	$3.6m40.5k shares
KADANT INC KAI	KAI	10,676	$3.1m10.7k shares
INSMED INC INSM	INSM	17,688	$2.9m17.7k shares
CARNIVAL CORP		111,033	$2.9m111.0k shares
SPDR SER TR KRE	KRE	41,589	$2.7m41.6k shares
MATADOR RES CO MTDR	MTDR	42,064	$2.7m42.1k shares
FIRST TR EXCHANGE-TRADED FD DVOL	DVOL	75,875	$2.6m75.9k shares
MASIMO CORP MASI	MASI	14,192	$2.5m14.2k shares
INVESCO EXCH TRADED FD TR II CQQQ	CQQQ	51,849	$2.4m51.8k shares
TRANSMEDICS GROUP INC TMDX	TMDX	21,202	$2.1m21.2k shares
INVESCO DB US DLR INDEX TR UUP	UUP	73,295	$2.0m73.3k shares
WHIRLPOOL CORP WHR	WHR	35,800	$1.9m35.8k shares
FOX CORP FOX	FOX	31,722	$1.7m31.7k shares
ONDAS INC ONDS	ONDS	166,733	$1.5m166.7k shares
WESTERN UN CO WU	WU	161,621	$1.4m161.6k shares