VITAL FARMS INC VITL
COM · Common Stock · CUSIP 92847W103 · ISIN US92847W1036
American egg and butter brand
- SectorConsumer staples
- IndustryFood and Kindred Products
- HeadquartersAustin, TX
- Founded2007
- Websitevitalfarms.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 43.1m as of 2024-08-05, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $46.76. Options: 10 managers hold calls ($14.3m notional), 8 hold puts ($9.6m).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 117 |
| Q4 2022 | 120 |
| Q1 2023 | 134 |
| Q2 2023 | 139 |
| Q3 2023 | 136 |
| Q4 2023 | 142 |
| Q1 2024 | 176 |
| Q2 2024 | 226 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 55 | 57 |
| Q1 2023 | 69 | 53 |
| Q2 2023 | 81 | 52 |
| Q3 2023 | 71 | 58 |
| Q4 2023 | 71 | 72 |
| Q1 2024 | 101 | 62 |
| Q2 2024 | 144 | 90 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $4.1m | $3.1m | 0.75 |
| Q4 2023 | $3.0m | $2.1m | 0.72 |
| Q1 2024 | $3.6m | $2.0m | 0.54 |
| Q2 2024 | $14.3m | $9.6m | 0.67 |
Biggest buyers
| FULLER & THALER ASSET MANAGEMENT, INC. | New | +957.4k |
| PRUDENTIAL FINANCIAL INC | Added | +435.3k |
| MILLENNIUM MANAGEMENT LLC | Added | +428.4k |
| EMERALD ADVISERS, LLC | New | +341.6k |
| RENAISSANCE TECHNOLOGIES LLC | Added | +331.0k |
| Nuveen Asset Management, LLC | Added | +309.0k |
| VANGUARD GROUP INC | Added | +301.7k |
| D. E. Shaw & Co., Inc. | Added | +291.7k |
| ACADIAN ASSET MANAGEMENT LLC | Added | +288.0k |
| EMERALD MUTUAL FUND ADVISERS TRUST | New | +274.2k |
Biggest sellers
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | Reduced | -1.6m |
| MORGAN STANLEY | Reduced | -1.3m |
| BlackRock Inc. | Reduced | -683.7k |
| BANK OF AMERICA CORP /DE/ | Reduced | -449.2k |
| JPMORGAN CHASE & CO | Reduced | -437.2k |
| INHERENT GROUP, LP | Reduced | -246.8k |
| SCHRODER INVESTMENT MANAGEMENT GROUP | Sold out | -190.3k |
| LORD, ABBETT & CO. LLC | Reduced | -183.4k |
| Pictet Asset Management Holding SA | Reduced | -173.5k |
| Allianz Asset Management GmbH | Reduced | -143.2k |
Biggest calls
| JANE STREET GROUP, LLC | Added | $4.7m100.2k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $3.2m69.1k shares |
| Cubist Systematic Strategies, LLC | New | $2.1m44.0k shares |
| CITADEL ADVISORS LLC | Added | $1.9m41.1k shares |
| Walleye Capital LLC | New | $1.3m26.8k shares |
| WOLVERINE TRADING, LLC | New | $453.7k9.7k shares |
| D. E. Shaw & Co., Inc. | New | $402.2k8.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $229.0k4.9k shares |
| GROUP ONE TRADING LLC | Reduced | $51.4k1.1k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $2.8m59.2k shares |
| FIRST SABREPOINT CAPITAL MANAGEMENT LP | New | $2.3m50.0k shares |
| Walleye Capital LLC | Added | $1.4m31.0k shares |
| SIMPLEX TRADING, LLC | Added | $1.3m28.8k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.1m24.1k shares |
| Cubist Systematic Strategies, LLC | New | $509.8k10.9k shares |
| GROUP ONE TRADING LLC | Reduced | $18.7k400 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| OHAYER MATTHEW 13G · exempt (held before listing) -2.0 pts · filed 2025-11-13 | 16.1% |
| BlackRock, Inc. 13G · institution -5.2 pts · filed 2026-07-08 | 6.9% |
| BlackRock Portfolio Management LLC 13G · institution +1.4 pts · filed 2026-10-27 | 6.6% |
Fell to 5% or below in the last year: Van Berkom & Associates Inc. (0.1%, 2026-06-01), WASATCH ADVISORS LP (4.3%, 2026-04-23), VANGUARD GROUP INC (0.0%, 2026-03-27), WELLINGTON MANAGEMENT GROUP LLP (4.5%, 2025-11-12)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 0 | — | 0 | — | — |
| Q4 2022 | 0 | — | 0 | — | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 0 | — | 0 | — | — |
| Q3 2023 | 0 | — | 2 | $440.0k | $440.0k |
| Q4 2023 | 0 | — | 3 | $2.0m | $2.0m |
| Q1 2024 | 0 | — | 5 | $8.0m | $2.8m |
| Q2 2024 | 0 | — | 9 | $27.8m | $9.0m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-06-18 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $1.0m24.0k shares |
| 2024-06-12 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.9m44.6k shares |
| 2024-06-12 | Post Denny Marie Director | Sold | $147.6k3.5k shares |
| 2024-06-11 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold | $420.8k10.3k shares |
| 2024-06-10 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold | $3.7m89.7k shares |
| 2024-06-07 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold | $346.5k8.1k shares |
| 2024-06-06 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold | $1.4m31.4k shares |
| 2024-06-05 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold | $464.2k10.4k shares |
| 2024-05-30 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold | $2.1m50.0k shares |
| 2024-05-24 | Coon Stephanie SVP OF PEOPLE AND STRATEGY | Sold | $205.1k5.0k shares |
| 2024-05-22 | Pappas Peter Nicholas CHIEF SALES OFFICER | Sold | $424.0k10.4k shares |
| 2024-05-22 | Bal Joanne GC, SEC. AND HEAD OF IMPACT | Sold | $105.7k2.6k shares |
| 2024-05-21 | Pappas Peter Nicholas CHIEF SALES OFFICER | Sold | $202.2k5.2k shares |
| 2024-05-20 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $937.5k24.0k shares |
| 2024-05-16 | Coon Stephanie SVP OF PEOPLE AND STRATEGY | Sold | $810.9k22.0k shares |
| 2024-05-16 | Khoury Karl Director | Sold | $422.9k11.5k shares |
| 2024-05-15 | Coon Stephanie SVP OF PEOPLE AND STRATEGY | Sold | $297.4k8.0k shares |
| 2024-05-15 | Khoury Karl Director | Sold | $129.1k3.5k shares |
| 2024-05-14 | Dale Jason COO | Sold | $4.0m109.7k shares |
| 2024-05-13 | Dale Jason COO | Sold | $2.9m83.4k shares |
| 2024-05-13 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $1.6m44.9k shares |
| 2024-05-13 | Kennedy Kelly J. Director | Sold | $387.8k11.0k shares |
| 2024-05-13 | Bal Joanne GC, SEC. AND HEAD OF IMPACT | Sold | $344.0k9.8k shares |
| 2024-05-09 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $854.8k25.3k shares |
| 2024-05-09 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $132.6k4.0k shares |
| 2024-05-08 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $292.1k9.7k shares |
| 2024-04-19 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $502.4k20.0k shares |
| 2024-04-12 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $926.3k36.9k shares |
| 2024-04-05 | Diez-Canseco Russell PRESIDENT AND CEO, director | Sold plan | $750.9k30.0k shares |
| 2024-04-05 | OHAYER MATTHEW EXECUTIVE CHAIRPERSON, director | Sold plan | $101.0k4.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| BlackRock Inc. 0.00% of their portfolio | 3.7m $174.6m | Reduced -683.7k |
| VANGUARD GROUP INC 0.00% of their portfolio | 2.1m $98.4m | Added +301.7k |
| LORD, ABBETT & CO. LLC 0.12% of their portfolio | 1.5m $72.1m | Reduced -183.4k |
| AMAZON COM INC 2.83% of their portfolio | 1.5m $71.5m | Reduced -74.0k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.13% of their portfolio | 1.1m $50.5m | Reduced -1.6m |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.19% of their portfolio | 957.4k $44.8m | New |
| MARSHALL WACE, LLP 0.06% of their portfolio | 937.8k $43.9m | Added +214.8k |
| MORGAN STANLEY 0.00% of their portfolio | 818.6k $38.3m | Reduced -1.3m |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 810.4k $37.9m | Reduced -31.8k |
| RENAISSANCE TECHNOLOGIES LLC 0.06% of their portfolio | 784.2k $36.7m | Added +331.0k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 718.5k $33.6m | Added +56.5k |
| STATE STREET CORP 0.00% of their portfolio | 717.2k $33.5m | Added +68.6k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 683.6k $32.0m | Reduced -449.2k |
| Driehaus Capital Management LLC 0.31% of their portfolio | 682.2k $31.9m | Reduced -7.4k |
| ACADIAN ASSET MANAGEMENT LLC 0.10% of their portfolio | 679.5k $31.8m | Added +288.0k |
| Pictet Asset Management Holding SA 0.03% of their portfolio | 609.2k $28.5m | Reduced -173.5k |
| CITADEL ADVISORS LLC 0.03% of their portfolio | 588.2k $27.5m | Added +203.8k |
| PRUDENTIAL FINANCIAL INC 0.04% of their portfolio | 545.5k $25.5m | Added +435.3k |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 494.2k $23.1m | Added +428.4k |
| D. E. Shaw & Co., Inc. 0.03% of their portfolio | 493.2k $23.1m | Added +291.7k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 483.6k $22.6m | Added +5.7k |
| Nuveen Asset Management, LLC 0.01% of their portfolio | 434.8k $20.3m | Added +309.0k |
| NEEDHAM INVESTMENT MANAGEMENT LLC 1.60% of their portfolio | 417.5k $19.5m | Added +67.5k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 383.6k $17.9m | Reduced -437.2k |
| NORGES BANK 0.00% of their portfolio | 361.6k $16.9m | Added +160.0k |
| EMERALD ADVISERS, LLC 0.67% of their portfolio | 341.6k $16.0m | New |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 338.2k $15.8m | Added +16.5k |
| FMR LLC 0.00% of their portfolio | 287.4k $13.4m | Added +268.6k |
| Invesco Ltd. 0.00% of their portfolio | 286.5k $13.4m | Added +258.4k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.80% of their portfolio | 283.9k $13.3m | Reduced -89.5k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 279.5k $13.1m | Reduced -67.4k |
| EMERALD MUTUAL FUND ADVISERS TRUST 0.67% of their portfolio | 274.2k $12.8m | New |
| NORTHERN TRUST CORP 0.00% of their portfolio | 261.9k $12.2m | Reduced -7.9k |
| TWO SIGMA INVESTMENTS, LP 0.03% of their portfolio | 245.0k $11.5m | Added +132.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 239.0k $11.2m | Added +11.3k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 236.6k $11.1m | Added +220.4k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 236.0k $11.0m | Added +219.7k |
| Man Group plc 0.03% of their portfolio | 235.6k $11.0m | Added +97.8k |
| Squarepoint Ops LLC 0.04% of their portfolio | 230.9k $10.8m | Added +111.1k |
| Connor, Clark & Lunn Investment Management Ltd. 0.04% of their portfolio | 213.7k $10.0m | Added +183.8k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 207.5k $9.7m | Added +51.4k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 196.4k $9.2m | New |
| HighTower Advisors, LLC 0.01% of their portfolio | 195.5k $9.1m | Reduced -19.9k |
| INHERENT GROUP, LP 7.62% of their portfolio | 185.2k $8.7m | Reduced -246.8k |
| Walleye Capital LLC 0.09% of their portfolio | 181.8k $8.5m | Added +166.8k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.01% of their portfolio | 180.3k $8.4m | Added +135.8k |
| TWO SIGMA ADVISERS, LP 0.02% of their portfolio | 179.6k $8.4m | Added +138.4k |
| ALGERT GLOBAL LLC 0.28% of their portfolio | 177.5k $8.3m | Reduced -75.5k |
| Verition Fund Management LLC 0.06% of their portfolio | 172.5k $8.1m | Reduced -56.8k |
| Trexquant Investment LP 0.12% of their portfolio | 170.6k $8.0m | Added +110.6k |
| Ranger Investment Management, L.P. 0.51% of their portfolio | 160.3k $7.5m | Reduced -113.4k |
| AWM Investment Company, Inc. 0.99% of their portfolio | 157.3k $7.4m | Unchanged |
| Cubist Systematic Strategies, LLC 0.12% of their portfolio | 153.2k $7.2m | Reduced -82.6k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 149.3k $7.0m | Reduced -56.4k |
| Granite Investment Partners, LLC 0.29% of their portfolio | 147.4k $6.9m | Reduced -118.2k |
| TUDOR INVESTMENT CORP ET AL 0.08% of their portfolio | 143.6k $6.7m | New |
| GSA CAPITAL PARTNERS LLP 0.45% of their portfolio | 138.6k $6.5m | Added +1.7k |
| Hillsdale Investment Management Inc. 0.50% of their portfolio | 136.6k $6.4m | New |
| FEDERATED HERMES, INC. 0.01% of their portfolio | 135.1k $6.3m | Reduced -10.9k |
| UBS Group AG 0.00% of their portfolio | 121.9k $5.7m | Added +56.1k |
| Divisadero Street Capital Management, LP 0.91% of their portfolio | 119.5k $5.6m | New |
| TRILLIUM ASSET MANAGEMENT, LLC 0.14% of their portfolio | 116.8k $5.5m | Reduced -13.6k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 114.1k $5.3m | Reduced -34.4k |
| De Lisle Partners LLP 1.01% of their portfolio | 98.8k $4.6m | Added +10.0k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 94.7k $4.4m | New |
| SEI INVESTMENTS CO 0.01% of their portfolio | 88.0k $4.1m | Added +62.3k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 85.8k $4.0m | Added +38.7k |
| Informed Momentum Co LLC 0.62% of their portfolio | 81.5k $3.8m | New |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 74.2k $3.5m | Added +56.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 71.0k $3.3m | Added +38.3k |
| HRT FINANCIAL LP 0.02% of their portfolio | 68.0k $3.2m | Added +25.9k |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.27% of their portfolio | 67.2k $3.1m | New |
| CAMPBELL NEWMAN ASSET MANAGEMENT INC 0.24% of their portfolio | 65.4k $3.1m | Added +209 |
| NAVELLIER & ASSOCIATES INC 0.34% of their portfolio | 61.9k $2.9m | New |
| BARCLAYS PLC 0.00% of their portfolio | 60.7k $2.8m | Reduced -31.4k |
| Cetera Investment Advisers 0.01% of their portfolio | 58.1k $2.7m | Added +30.3k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.02% of their portfolio | 57.3k $2.7m | Added +16.1k |
| Green Alpha Advisors, LLC 2.15% of their portfolio | 57.2k $2.7m | Reduced -6.6k |
| Allspring Global Investments Holdings, LLC 0.00% of their portfolio | 56.7k $2.7m | Reduced -57.6k |
| Swiss National Bank 0.00% of their portfolio | 53.5k $2.5m | Added +600 |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 53.3k $2.5m | Reduced -63.6k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 51.8k $2.4m | Added +34.0k |
| Global Alpha Capital Management Ltd. 0.17% of their portfolio | 50.0k $2.3m | Reduced -61.3k |
| SG Americas Securities, LLC 0.01% of their portfolio | 49.2k $2.3m | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 47.2k $2.2m | Added +4.6k |
| Numerai GP LLC 0.79% of their portfolio | 46.5k $2.2m | New |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 46.3k $2.2m | Reduced -21.7k |
| Sapience Investments, LLC 1.09% of their portfolio | 45.7k $2.1m | Reduced -91.8k |
| Susquehanna Portfolio Strategies, LLC 0.09% of their portfolio | 44.8k $2.1m | Unchanged |
| JUPITER ASSET MANAGEMENT LTD 0.02% of their portfolio | 41.4k $1.9m | New |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 39.4k $1.8m | New |
| Penserra Capital Management LLC 0.02% of their portfolio | 38.3k $1.8m | New |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 37.1k $1.7m | Reduced -3.2k |
| COMERICA BANK 0.01% of their portfolio | 35.7k $1.7m | Added +33.7k |
| Tidal Investments LLC 0.02% of their portfolio | 34.4k $1.6m | Added +23.9k |
| GLOBEFLEX CAPITAL L P 0.15% of their portfolio | 31.1k $1.5m | Added +24.3k |
| FIL Ltd 0.00% of their portfolio | 30.0k $1.4m | Reduced -69.6k |
| PDT Partners, LLC 0.13% of their portfolio | 29.2k $1.4m | Reduced -6.1k |
| Quadrature Capital Ltd 0.02% of their portfolio | 28.7k $1.3m | Added +19.7k |
| Engineers Gate Manager LP 0.03% of their portfolio | 28.5k $1.3m | Added +11.7k |