VIAD CORP PRSU
COM · Common Stock · CUSIP 92552R406
American attractions and hospitality company
- SectorConsumer discretionary
- IndustryServices-Miscellaneous Amusement & Recreation
- HeadquartersDenver, CO
- Websitepursuit.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 21.2m as of 2024-08-05, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $34.00. Options: 2 managers hold calls ($51.0k notional), 2 hold puts ($13.6k).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 132 |
| Q4 2022 | 131 |
| Q1 2023 | 130 |
| Q2 2023 | 133 |
| Q3 2023 | 136 |
| Q4 2023 | 168 |
| Q1 2024 | 172 |
| Q2 2024 | 168 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 62 | 51 |
| Q1 2023 | 69 | 58 |
| Q2 2023 | 64 | 64 |
| Q3 2023 | 61 | 54 |
| Q4 2023 | 80 | 67 |
| Q1 2024 | 82 | 69 |
| Q2 2024 | 87 | 69 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $15.7k | $13.1k | 0.83 |
| Q4 2023 | $517.7k | $108.6k | 0.21 |
| Q1 2024 | $55.3k | $7.9k | 0.14 |
| Q2 2024 | $51.0k | $13.6k | 0.27 |
Biggest buyers
| CANNELL CAPITAL LLC | Added | +85.9k |
| BANK OF MONTREAL /CAN/ | New | +69.5k |
| River Road Asset Management, LLC | Added | +66.4k |
| JPMORGAN CHASE & CO | Added | +52.3k |
| Manatuck Hill Partners, LLC | Added | +50.0k |
| MILLENNIUM MANAGEMENT LLC | Added | +39.8k |
| GOLDMAN SACHS GROUP INC | Added | +39.4k |
| Ancora Advisors LLC | Added | +32.5k |
| HARBOR CAPITAL ADVISORS, INC. | Added | +28.3k |
| Blue Grotto Capital, LLC | Added | +27.7k |
Biggest sellers
| MORGAN STANLEY | Reduced | -388.0k |
| Boston Partners | Reduced | -233.9k |
| VICTORY CAPITAL MANAGEMENT INC | Reduced | -55.0k |
| CITADEL ADVISORS LLC | Reduced | -52.9k |
| BlackRock Inc. | Reduced | -28.3k |
| Campbell & CO Investment Adviser LLC | Sold out | -23.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Sold out | -22.5k |
| Invesco Ltd. | Reduced | -18.5k |
| TEXAS PERMANENT SCHOOL FUND CORP | Sold out | -18.3k |
| XTX Topco Ltd | Sold out | -16.3k |
Biggest calls
| CITADEL ADVISORS LLC | Added | $51.0k1.5k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $13.6k400 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Crestview Partners IV GP, L.P.
13D · may seek influence
filed 2024-12-31
Stated purposeItem 4 is hereby amended by adding the following: See Item 3 regarding the Reporting Persons' receipt of Common Stock upon the mandatory conversion of the Series A Preferred Shares. Full filing |
24.0% |
| FMR LLC 13G · institution +2.0 pts · filed 2026-10-07 | 10.7% |
| River Road Asset Management, LLC 13G · institution filed 2025-05-08 | 6.7% |
Fell to 5% or below in the last year: VICTORY CAPITAL MANAGEMENT INC (4.8%, 2026-05-12), Allspring Global Investments Holdings, LLC (4.7%, 2026-04-14), VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 0 | — | 0 | — | — |
| Q4 2022 | 0 | — | 0 | — | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 1 | $43.7k | 0 | — | — |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 2 | $886.1k | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 0 | — | 0 | — | — |
None reported in Q2 2024.
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| BlackRock Inc. 0.00% of their portfolio | 3.3m $110.9m | Reduced -28.3k |
| River Road Asset Management, LLC 0.92% of their portfolio | 1.9m $64.0m | Added +66.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.06% of their portfolio | 1.8m $60.3m | Reduced -55.0k |
| VANGUARD GROUP INC 0.00% of their portfolio | 1.4m $47.2m | Added +11.3k |
| Allspring Global Investments Holdings, LLC 0.07% of their portfolio | 1.3m $45.8m | Added +20.2k |
| Blue Grotto Capital, LLC 5.21% of their portfolio | 762.7k $25.9m | Added +27.7k |
| Aristotle Capital Boston, LLC 0.87% of their portfolio | 758.1k $25.8m | Reduced -13.1k |
| STATE STREET CORP 0.00% of their portfolio | 749.9k $25.5m | Reduced -5.6k |
| CANNELL CAPITAL LLC 5.41% of their portfolio | 665.1k $22.6m | Added +85.9k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 461.4k $15.7m | Added +16.4k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 400.8k $13.6m | Added +22.3k |
| ADVISORY RESEARCH INC 2.36% of their portfolio | 369.7k $12.6m | Added +180 |
| Penn Capital Management Company, LLC 1.03% of their portfolio | 317.7k $10.8m | Reduced -6.7k |
| Boston Partners 0.01% of their portfolio | 280.1k $9.5m | Reduced -233.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.01% of their portfolio | 228.3k $7.8m | Added +172 |
| NORTHERN TRUST CORP 0.00% of their portfolio | 201.3k $6.8m | Reduced -7.8k |
| Granahan Investment Management, LLC 0.26% of their portfolio | 190.5k $6.5m | Added +14.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 181.7k $6.2m | Added +4.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 163.2k $5.5m | Added +15.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 159.7k $5.4m | Added +52.3k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 153.5k $5.2m | Added +4.3k |
| MORGAN STANLEY 0.00% of their portfolio | 150.3k $5.1m | Reduced -388.0k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 147.8k $5.0m | Added +39.8k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 135.9k $4.6m | Added +3.9k |
| Invesco Ltd. 0.00% of their portfolio | 134.8k $4.6m | Reduced -18.5k |
| CIBC Private Wealth Group LLC 0.01% of their portfolio | 127.3k $4.3m | Added +11.7k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 126.9k $4.3m | Reduced -52.9k |
| RAYMOND JAMES & ASSOCIATES 0.00% of their portfolio | 122.6k $4.2m | Reduced -2.7k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 119.5k $4.1m | Added +39.4k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 0.23% of their portfolio | 111.7k $3.8m | Added +1.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 104.9k $3.6m | Reduced -4.0k |
| PANAGORA ASSET MANAGEMENT INC 0.02% of their portfolio | 102.5k $3.5m | Added +17.4k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 99.7k $3.4m | Reduced -13.1k |
| PRELUDE CAPITAL MANAGEMENT, LLC 0.25% of their portfolio | 88.5k $3.0m | Added +13.8k |
| BOOTHBAY FUND MANAGEMENT, LLC 0.08% of their portfolio | 80.8k $2.7m | Added +21.5k |
| Manatuck Hill Partners, LLC 1.12% of their portfolio | 75.0k $2.5m | Added +50.0k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 69.5k $2.4m | New |
| JBF Capital, Inc. 0.36% of their portfolio | 68.0k $2.3m | Reduced -5.0k |
| Ancora Advisors LLC 0.05% of their portfolio | 64.6k $2.2m | Added +32.5k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 62.7k $2.1m | Reduced -3.2k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 61.4k $2.1m | Added +375 |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 60.4k $2.1m | Reduced -14.4k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 60.3k $2.1m | Added +12.2k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 59.4k $2.0m | Added +83 |
| Legal & General Group Plc 0.00% of their portfolio | 57.0k $1.9m | Reduced -1.1k |
| ALGERT GLOBAL LLC 0.06% of their portfolio | 53.3k $1.8m | Added +4.1k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 46.4k $1.6m | Added +3.0k |
| Swiss National Bank 0.00% of their portfolio | 41.2k $1.4m | Unchanged |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.01% of their portfolio | 40.3k $1.4m | Added +18.8k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 40.0k $1.4m | Added +4.3k |
| RBF Capital, LLC 0.08% of their portfolio | 39.3k $1.3m | Unchanged |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 37.4k $1.3m | Reduced -1.8k |
| Teton Advisors, Inc. 0.50% of their portfolio | 35.0k $1.2m | Unchanged |
| HARBOR CAPITAL ADVISORS, INC. 0.09% of their portfolio | 34.5k $1.2m | Added +28.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 33.5k $1.1m | Added +13.4k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 32.5k $1.1m | Reduced -592 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 32.4k $1.1m | Added +21.4k |
| BARCLAYS PLC 0.00% of their portfolio | 32.1k $1.1m | Reduced -6.9k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 28.5k $968.6k | Added +15.1k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 28.4k $964.5k | Reduced -3.6k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 26.1k $887.2k | Added +439 |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 26.1k $885.8k | Added +18.1k |
| State of Wyoming 0.14% of their portfolio | 25.2k $855.3k | Added +530 |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 22.6k $769.4k | Reduced -1.1k |
| ClariVest Asset Management LLC 0.08% of their portfolio | 22.6k $766.8k | Added +612 |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 21.2k $721.9k | Added +6.7k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 21.0k $714.1k | Added +5.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 20.6k $700.0k | Added +454 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 20.5k $696.3k | Reduced -379 |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 19.8k $674.0k | Added +1.7k |
| Crestview Partners IV GP, L.P. 0.84% of their portfolio | 19.1k $649.2k | Unchanged |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 18.9k $642.5k | Unchanged |
| Engineers Gate Manager LP 0.01% of their portfolio | 17.8k $603.7k | Added +189 |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 17.1k $581.4k | Added +10.5k |
| SkyView Investment Advisors, LLC 0.10% of their portfolio | 17.1k $581.0k | Added +103 |
| UBS Group AG 0.00% of their portfolio | 16.6k $564.0k | Reduced -7.9k |
| Ensign Peak Advisors, Inc 0.00% of their portfolio | 15.8k $536.7k | Unchanged |
| Virtus Investment Advisers, LLC 0.45% of their portfolio | 15.7k $534.2k | Added +3.8k |
| ExodusPoint Capital Management, LP 0.01% of their portfolio | 15.5k $529.0k | Added +8.9k |
| CITIGROUP INC 0.00% of their portfolio | 15.2k $516.3k | Added +975 |
| OneDigital Investment Advisors LLC 0.01% of their portfolio | 13.8k $470.4k | Added +334 |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 13.4k $451.1k | Added +1.7k |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 12.4k $421.0k | Reduced -339 |
| Corebridge Financial, Inc. 0.00% of their portfolio | 11.9k $404.2k | First filing |
| MetLife Investment Management, LLC 0.00% of their portfolio | 11.8k $400.5k | Added +1.6k |
| HRT FINANCIAL LP 0.00% of their portfolio | 11.7k $398.0k | Added +5.5k |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 11.6k $395.8k | Reduced -967 |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 11.3k $384.0k | Reduced -1.5k |
| MQS Management LLC 0.22% of their portfolio | 10.9k $370.2k | New |
| Louisiana State Employees Retirement System 0.01% of their portfolio | 10.6k $360.4k | Added +200 |
| Susquehanna Portfolio Strategies, LLC 0.01% of their portfolio | 10.5k $358.1k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 10.2k $345.5k | Added +949 |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 10.1k $344.7k | Reduced -3.6k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 9.8k $331.9k | First filing |
| KEYBANK NATIONAL ASSOCIATION/OH 0.00% of their portfolio | 9.7k $330.6k | Added +25 |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 9.4k $320.8k | Reduced -5.1k |
| Forum Financial Management, LP 0.01% of their portfolio | 9.2k $311.8k | Unchanged |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.00% of their portfolio | 9.1k $311.0k | Reduced -10.1k |
| FMR LLC 0.00% of their portfolio | 9.1k $310.5k | Reduced -284 |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 9.0k $306.5k | Added +3.4k |