ULTA BEAUTY INC ULTA
COM · Common Stock · CUSIP 90384S303 · ISIN US90384S3031
American chain of beauty stores
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($49.2m this quarter). Holder counts are more reliable. Shares outstanding: 43.0m as of 2026-05-28, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $451.56. Options: 30 managers hold calls ($977.4m notional), 25 hold puts ($756.4m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 928 |
| Q4 2022 | 970 |
| Q1 2023 | 1,039 |
| Q2 2023 | 1,031 |
| Q3 2023 | 992 |
| Q4 2023 | 1,049 |
| Q1 2024 | 1,069 |
| Q2 2024 | 1,015 |
| Q3 2024 | 976 |
| Q4 2024 | 1,003 |
| Q1 2025 | 957 |
| Q2 2025 | 1,036 |
| Q3 2025 | 1,067 |
| Q4 2025 | 1,125 |
| Q1 2026 | 1,101 |
| Q2 2026 | 1,025 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 446 | 529 |
| Q4 2024 | 410 | 532 |
| Q1 2025 | 426 | 493 |
| Q2 2025 | 494 | 467 |
| Q3 2025 | 484 | 483 |
| Q4 2025 | 464 | 492 |
| Q1 2026 | 498 | 539 |
| Q2 2026 | 418 | 611 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $820.9m | $949.6m | 1.16 |
| Q4 2025 | $966.8m | $1.2bn | 1.21 |
| Q1 2026 | $951.9m | $750.1m | 0.79 |
| Q2 2026 | $977.4m | $756.4m | 0.77 |
Biggest buyers
| Sanders Capital, LLC | Added | +552.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +544.7k |
| FRANKLIN RESOURCES INC | Added | +220.3k |
| RENAISSANCE TECHNOLOGIES LLC | New | +177.8k |
| UBS Group AG | Added | +159.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Added | +150.8k |
| Assenagon Asset Management S.A. | Added | +149.7k |
| GOLDMAN SACHS GROUP INC | Added | +144.1k |
| Pacer Advisors, Inc. | Added | +137.2k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND | Added | +84.9k |
Biggest sellers
| DIAMANT ASSET MANAGEMENT, INC. | Reduced | -1.5m |
| JPMORGAN CHASE & CO | Reduced | -692.1k |
| Caisse de depot et placement du Quebec | Reduced | -193.1k |
| Cartenna Capital, LP | Sold out | -162.5k |
| Thrivent Financial for Lutherans | Reduced | -149.4k |
| AQR CAPITAL MANAGEMENT LLC | Reduced | -142.3k |
| D. E. Shaw & Co., Inc. | Reduced | -142.0k |
| Zurich Insurance Group Ltd/FI | Sold out | -122.8k |
| Robeco Institutional Asset Management B.V. | Reduced | -101.8k |
| Rathbones Group PLC | Reduced | -99.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $301.8m669.1k shares |
| CITADEL ADVISORS LLC | Reduced | $181.7m402.9k shares |
| JANE STREET GROUP, LLC | Added | $151.8m336.5k shares |
| IMC-Chicago, LLC | Added | $97.7m216.6k shares |
| Squarepoint Ops LLC | Added | $91.9m203.8k shares |
| UBS Group AG | Reduced | $33.1m73.3k shares |
| BARCLAYS PLC | Reduced | $31.6m70.0k shares |
| SIMPLEX TRADING, LLC | Added | $14.1m31.2k shares |
| Walleye Trading LLC | Reduced | $13.7m30.4k shares |
| Point72 Asset Management, L.P. | Reduced | $11.7m25.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $303.4m672.7k shares |
| CITADEL ADVISORS LLC | Added | $107.7m238.8k shares |
| IMC-Chicago, LLC | Added | $93.6m207.5k shares |
| Capula Management Ltd | Not comparable | $58.6m130.0k shares |
| JANE STREET GROUP, LLC | Added | $43.5m96.5k shares |
| UBS Group AG | Reduced | $41.5m92.0k shares |
| GROUP ONE TRADING LLC | Added | $25.5m56.6k shares |
| Point72 Asset Management, L.P. | Added | $22.0m48.7k shares |
| SIMPLEX TRADING, LLC | Added | $15.2m33.7k shares |
| Walleye Trading LLC | Reduced | $11.9m26.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-07-17 | 8.6% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.6% |
| Sanders Capital, LLC 13G · institution new · filed 2026-08-04 | 5.7% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 1 | $499.5k | 0 | — | — |
| Q2 2025 | 0 | — | 1 | $333.0k | — |
| Q3 2025 | 0 | — | 1 | $264.2k | — |
| Q4 2025 | 0 | — | 0 | — | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 1 | $426.0k | — |
| Q3 2026 | 0 | — | 2 | $1.4m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-17 | Steelman Kecia President and CEO | Sold | $1.1m2.0k shares |
| 2026-09-11 | Nagler Lorna Director | Sold | $322.4k600 shares |
| 2026-06-15 | MRKONIC GEORGE R JR Director | Sold | $182.2k383 shares |
| 2026-04-07 | MRKONIC GEORGE R JR Director | Sold | $243.8k452 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.03% of their portfolio | 4.0m $1.8bn | Reduced -39.7k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.03% of their portfolio | 2.8m $1.3bn | Reduced -38.8k |
| Sanders Capital, LLC 1.11% of their portfolio | 2.5m $1.1bn | Added +552.8k |
| STATE STREET CORP 0.03% of their portfolio | 2.0m $913.1m | Added +22.0k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.04% of their portfolio | 1.9m $876.0m | Reduced -17.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.07% of their portfolio | 1.5m $689.3m | Added +544.7k |
| GEODE CAPITAL MANAGEMENT, LLC 0.03% of their portfolio | 1.2m $555.3m | Reduced -38.3k |
| MORGAN STANLEY 0.02% of their portfolio | 1.0m $469.8m | Reduced -78.4k |
| T. Rowe Price Investment Management, Inc. 0.26% of their portfolio | 871.8k $393.2m | Reduced -98.6k |
| FRANKLIN RESOURCES INC 0.08% of their portfolio | 848.9k $382.8m | Added +220.3k |
| NORGES BANK 0.04% of their portfolio | 785.2k $354.1m | Not comparable |
| Invesco Ltd. 0.02% of their portfolio | 698.2k $314.9m | Reduced -39.9k |
| GOLDMAN SACHS GROUP INC 0.03% of their portfolio | 638.7k $288.1m | Added +144.1k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 582.6k $262.8m | Added +23.8k |
| BANK OF AMERICA CORP /DE/ 0.02% of their portfolio | 576.9k $260.2m | Reduced -21.2k |
| Amundi 0.06% of their portfolio | 544.7k $245.6m | Added +68.2k |
| Alyeska Investment Group, L.P. 0.63% of their portfolio | 539.0k $243.1m | Added +66.3k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 518.1k $233.7m | Added +24.9k |
| Swedbank AB 0.20% of their portfolio | 517.9k $233.5m | Reduced -15.8k |
| UBS Group AG 0.03% of their portfolio | 442.3k $199.5m | Added +159.7k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 412.5k $189.4m | Reduced -692.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.03% of their portfolio | 388.6k $175.2m | Reduced -4.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 366.6k $165.3m | Added +18.3k |
| AQR CAPITAL MANAGEMENT LLC 0.06% of their portfolio | 362.4k $163.4m | Reduced -142.3k |
| Legal & General Group Plc 0.03% of their portfolio | 358.3k $161.6m | Added +7.6k |
| TD Asset Management Inc 0.12% of their portfolio | 307.1k $138.5m | Reduced -15.3k |
| Alecta Tjanstepension Omsesidigt 0.54% of their portfolio | 286.5k $129.1m | Added +64.0k |
| DEUTSCHE BANK AG\ 0.04% of their portfolio | 276.7k $124.8m | Added +21.5k |
| Robeco Institutional Asset Management B.V. 0.14% of their portfolio | 260.8k $117.6m | Reduced -101.8k |
| VANGUARD FIDUCIARY TRUST CO 0.02% of their portfolio | 245.9k $110.9m | Reduced -5.2k |
| FEDERATED HERMES, INC. 0.16% of their portfolio | 239.3k $107.9m | Added +19.3k |
| Bank of New York Mellon Corp 0.02% of their portfolio | 233.5k $105.3m | Reduced -17.6k |
| Qube Research & Technologies Ltd 0.12% of their portfolio | 233.5k $105.3m | Reduced -17.2k |
| AMERICAN CENTURY COMPANIES INC 0.05% of their portfolio | 233.0k $105.1m | Added +47.3k |
| Pictet Asset Management Holding SA 0.10% of their portfolio | 224.6k $101.3m | Added +11.1k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 220.1k $99.3m | Reduced -2.1k |
| ALLIANCEBERNSTEIN L.P. 0.04% of their portfolio | 214.4k $112.1m | Added +8.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.15% of their portfolio | 213.7k $96.4m | Added +20.8k |
| Epoch Investment Partners, Inc. 0.55% of their portfolio | 213.0k $96.1m | Reduced -744 |
| HSBC HOLDINGS PLC 0.05% of their portfolio | 211.8k $95.4m | Added +63.9k |
| DekaBank Deutsche Girozentrale 0.18% of their portfolio | 209.4k $106.4m | Unchanged |
| Assenagon Asset Management S.A. 0.06% of their portfolio | 197.4k $89.0m | Added +149.7k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.09% of their portfolio | 190.6k $86.0m | Added +24.2k |
| Russell Investments Group, Ltd. 0.07% of their portfolio | 186.3k $84.2m | Added +25.9k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.36% of their portfolio | 185.2k $83.5m | Added +150.8k |
| RENAISSANCE TECHNOLOGIES LLC 0.11% of their portfolio | 177.8k $80.2m | New |
| Nuveen, LLC 0.02% of their portfolio | 163.5k $73.7m | Reduced -4.7k |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 159.4k $71.9m | Added +6.7k |
| SUMMITRY LLC 2.24% of their portfolio | 150.9k $68.1m | Added +1.5k |
| Pacer Advisors, Inc. 0.17% of their portfolio | 147.0k $66.3m | Added +137.2k |
| CITADEL ADVISORS LLC 0.04% of their portfolio | 145.1k $65.5m | Added +46.2k |
| EARNEST PARTNERS LLC 0.23% of their portfolio | 139.6k $63.0m | Reduced -2.9k |
| CITIGROUP INC 0.03% of their portfolio | 137.1k $61.8m | Added +50.4k |
| Allianz Asset Management GmbH 0.07% of their portfolio | 133.5k $66.7m | Added +11.4k |
| Rathbones Group PLC 0.22% of their portfolio | 133.3k $60.1m | Reduced -99.5k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 130.5k $58.9m | Reduced -5.6k |
| Gotham Asset Management, LLC 0.14% of their portfolio | 130.2k $58.7m | Added +23.5k |
| Capula Management Ltd 0.26% of their portfolio | 130.0k $58.6m | Not comparable |
| BNP PARIBAS FINANCIAL MARKETS 0.03% of their portfolio | 127.3k $57.4m | Reduced -56.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.05% of their portfolio | 125.0k $55.8m | Added +18.6k |
| Swiss National Bank 0.03% of their portfolio | 123.4k $55.6m | Reduced -6.8k |
| Quantinno Capital Management LP 0.07% of their portfolio | 123.2k $55.6m | Reduced -33.1k |
| BANK OF MONTREAL /CAN/ 0.02% of their portfolio | 119.8k $54.0m | Added +12.9k |
| Smead Capital Management, Inc. 1.14% of their portfolio | 118.0k $53.2m | Reduced -6.9k |
| BARCLAYS PLC 0.02% of their portfolio | 112.8k $50.9m | Reduced -35.4k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.03% of their portfolio | 112.4k $50.7m | Added +4.4k |
| Connor, Clark & Lunn Investment Management Ltd. 0.09% of their portfolio | 110.8k $50.0m | Added +77.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.03% of their portfolio | 104.4k $47.1m | Reduced -993 |
| KEYBANK NATIONAL ASSOCIATION/OH 0.15% of their portfolio | 104.3k $47.1m | Reduced -3.9k |
| Sumitomo Mitsui Trust Group, Inc. 0.03% of their portfolio | 103.5k $46.7m | Reduced -732 |
| ADAGE CAPITAL PARTNERS GP, L.L.C. 0.06% of their portfolio | 100.9k $45.5m | Reduced -75.9k |
| AMI ASSET MANAGEMENT CORP 2.58% of their portfolio | 99.3k $44.8m | Reduced -4.9k |
| Zuckerman Investment Group, LLC 3.74% of their portfolio | 98.0k $44.2m | Added +10.8k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.06% of their portfolio | 94.7k $42.7m | Added +84.9k |
| Vanguard Global Advisers, LLC 0.02% of their portfolio | 93.9k $42.4m | Reduced -3.5k |
| Balyasny Asset Management L.P. 0.08% of their portfolio | 92.9k $41.9m | Added +74.1k |
| HUNTINGTON NATIONAL BANK 0.20% of their portfolio | 92.5k $41.7m | Reduced -22.1k |
| SEI INVESTMENTS CO 0.04% of their portfolio | 91.9k $41.4m | Reduced -4.8k |
| OSSIAM 0.52% of their portfolio | 87.8k $39.6m | Added +121 |
| Caisse de depot et placement du Quebec 0.06% of their portfolio | 87.7k $39.5m | Reduced -193.1k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.03% of their portfolio | 85.7k $38.7m | Added +7.2k |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 83.2k $37.5m | Added +58 |
| Allspring Global Investments Holdings, LLC 0.06% of their portfolio | 83.2k $37.8m | Added +5.8k |
| JONES FINANCIAL COMPANIES LLLP 0.02% of their portfolio | 81.8k $39.8m | Reduced -7.9k |
| EFG International AG 0.67% of their portfolio | 81.7k $36.9m | Reduced -2.1k |
| California Public Employees Retirement System 0.02% of their portfolio | 80.7k $36.4m | Reduced -10.5k |
| CAPITAL FUND MANAGEMENT S.A. 0.25% of their portfolio | 76.3k $34.4m | New |
| Freestone Grove Partners LP 0.23% of their portfolio | 76.1k $34.3m | New |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.20% of their portfolio | 73.2k $33.0m | Added +3.6k |
| Heron Bay Capital Management 2.93% of their portfolio | 71.8k $32.4m | Added +3.1k |
| JUPITER ASSET MANAGEMENT LTD 0.16% of their portfolio | 70.1k $31.6m | Added +15.0k |
| BRIDGES INVESTMENT MANAGEMENT INC 0.38% of their portfolio | 69.7k $31.4m | Added +555 |
| PFA Pension, Forsikringsaktieselskab 0.08% of their portfolio | 68.6k $30.9m | Added +27.2k |
| Rokos Capital Management LLP 0.38% of their portfolio | 67.6k $30.5m | New |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 67.5k $30.5m | Added +8.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.03% of their portfolio | 65.3k $29.4m | Reduced -2.1k |
| GLENMEDE TRUST CO NA 0.13% of their portfolio | 64.4k $29.1m | Reduced -27.7k |
| MARSHALL WACE, LLP 0.02% of their portfolio | 63.2k $28.5m | Added +62.7k |
| PRIMECAP MANAGEMENT CO/CA/ 0.02% of their portfolio | 61.0k $27.5m | Reduced -250 |
| Carnegie Investment Counsel 0.52% of their portfolio | 60.8k $26.1m | Added +273 |