SONOS INC SONO
COM · Common Stock · CUSIP 83570H108 · ISIN US83570H1086
American consumer electronics company based in Santa Barbara, California
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($3.2m this quarter). Holder counts are more reliable. Shares outstanding: 118.3m as of 2026-07-20, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $13.60. Options: 8 managers hold calls ($6.5m notional), 8 hold puts ($3.3m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 305 |
| Q4 2022 | 300 |
| Q1 2023 | 290 |
| Q2 2023 | 265 |
| Q3 2023 | 245 |
| Q4 2023 | 258 |
| Q1 2024 | 285 |
| Q2 2024 | 286 |
| Q3 2024 | 286 |
| Q4 2024 | 279 |
| Q1 2025 | 277 |
| Q2 2025 | 272 |
| Q3 2025 | 285 |
| Q4 2025 | 303 |
| Q1 2026 | 291 |
| Q2 2026 | 305 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 130 | 143 |
| Q4 2024 | 121 | 141 |
| Q1 2025 | 130 | 134 |
| Q2 2025 | 142 | 121 |
| Q3 2025 | 132 | 128 |
| Q4 2025 | 158 | 118 |
| Q1 2026 | 162 | 130 |
| Q2 2026 | 148 | 139 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $36.5m | $10.4m | 0.29 |
| Q4 2025 | $49.3m | $8.6m | 0.17 |
| Q1 2026 | $6.9m | $4.4m | 0.63 |
| Q2 2026 | $6.5m | $3.3m | 0.51 |
Biggest buyers
| First Eagle Investment Management, LLC | Added | +1.4m |
| JUPITER ASSET MANAGEMENT LTD | New | +763.4k |
| BlackRock, Inc. | Added | +679.1k |
| JPMORGAN CHASE & CO | Added | +636.0k |
| ACADIAN ASSET MANAGEMENT LLC | Added | +617.9k |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Added | +464.2k |
| AQR CAPITAL MANAGEMENT LLC | Added | +410.8k |
| Trigran Investments, Inc. | Added | +373.8k |
| MARSHALL WACE, LLP | New | +357.6k |
| PRUDENTIAL FINANCIAL INC | Added | +315.4k |
Biggest sellers
| FRANKLIN RESOURCES INC | Reduced | -1.0m |
| RENAISSANCE TECHNOLOGIES LLC | Reduced | -878.7k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -514.2k |
| D. E. Shaw & Co., Inc. | Reduced | -507.9k |
| Point72 Asset Management, L.P. | Sold out | -489.7k |
| UBS Group AG | Reduced | -442.3k |
| Pacer Advisors, Inc. | Sold out | -363.1k |
| Man Group plc | Reduced | -362.3k |
| PANAGORA ASSET MANAGEMENT INC | Sold out | -278.1k |
| Crestwood Capital Management, L.P. | Reduced | -234.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.1m156.4k shares |
| CITADEL ADVISORS LLC | Added | $1.5m110.3k shares |
| IMC-Chicago, LLC | Added | $1.1m79.4k shares |
| Walleye Capital LLC | Reduced | $646.7k47.8k shares |
| JANE STREET GROUP, LLC | Reduced | $562.8k41.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $231.4k17.1k shares |
| GROUP ONE TRADING LLC | Added | $213.8k15.8k shares |
| Walleye Trading LLC | Reduced | $113.7k8.4k shares |
Biggest puts
| JANE STREET GROUP, LLC | Added | $1.3m94.5k shares |
| CITADEL ADVISORS LLC | Reduced | $838.9k62.0k shares |
| IMC-Chicago, LLC | Added | $457.3k33.8k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $381.5k28.2k shares |
| GROUP ONE TRADING LLC | Unchanged | $98.8k7.3k shares |
| SIMPLEX TRADING, LLC | Added | $89.3k6.6k shares |
| Walleye Capital LLC | Reduced | $71.7k5.3k shares |
| Walleye Trading LLC | Reduced | $44.6k3.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Coliseum Capital Management, LLC
13D · may seek influence
+0.1 pts · filed 2026-08-03
Stated purposeThe Reporting Persons acquired the Common Stock for investment purposes, and such purposes were made in the Reporting Persons' ordinary course of business. In pursuing such investment purposes, the Reporting Persons may further purchase, hold, vote, trade, dispose or otherwise deal in the Common Stock at times, and in such manner (including pursuant to hedging transactions), as they deem advisable to benefit from changes in market prices of the Common Stock, changes in the Issuer's operations, business strategy or prospects, or from a sale or merger of the Issuer and evaluate plans and proposals for potential extraordinary transactions involving the Issuer such as potential business combinations, asset sales and financing transactions. To evaluate such alternatives, the Reporting Persons r… Full filing |
15.3% |
| BlackRock, Inc. 13G · institution -1.1 pts · filed 2025-10-17 | 14.2% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 1 | $14.0k | $14.0k |
| Q1 2025 | 0 | — | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 4 | $1.8m | 0 | — | — |
| Q4 2025 | 1 | $1.0m | 1 | $228.0k | $228.0k |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 1 | $724 | 0 | — | — |
| Q3 2026 | 0 | — | 2 | $1.7m | $1.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-25 | Boone Karen Director | Sold plan | $847.5k46.8k shares |
| 2026-09-01 | Boone Karen Director | Sold plan | $153.9k10.0k shares |
| 2026-07-29 | GENACHOWSKI JULIUS Director | Sold plan | $337.5k19.9k shares |
| 2026-07-28 | GENACHOWSKI JULIUS Director | Sold plan | $327.6k19.9k shares |
| 2026-05-06 | Arabia Carmine Director | Bought | $72450 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 18.3m $248.1m | Added +679.1k |
| Coliseum Capital Management, LLC 21.04% of their portfolio | 18.1m $244.5m | Unchanged |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.01% of their portfolio | 9.2m $124.3m | Added +464.2k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 5.2m $69.7m | Reduced -65.7k |
| STATE STREET CORP 0.00% of their portfolio | 4.8m $64.8m | Added +197.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.02% of their portfolio | 3.3m $44.8m | Added +3.7k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 3.1m $42.6m | Added +166.9k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.15% of their portfolio | 3.1m $41.9m | Added +70.3k |
| Trigran Investments, Inc. 7.10% of their portfolio | 2.9m $38.7m | Added +373.8k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.6m $35.0m | Added +198.8k |
| MORGAN STANLEY 0.00% of their portfolio | 2.4m $32.9m | Added +28.8k |
| FMR LLC 0.00% of their portfolio | 2.1m $29.0m | Added +240.9k |
| First Eagle Investment Management, LLC 0.02% of their portfolio | 2.1m $28.6m | Added +1.4m |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 2.0m $26.4m | Reduced -43.9k |
| DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL INC 1.08% of their portfolio | 1.9m $26.0m | Reduced -35.2k |
| ACADIAN ASSET MANAGEMENT LLC 0.02% of their portfolio | 1.5m $20.3m | Added +617.9k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 1.5m $19.8m | Added +410.8k |
| Allianz Asset Management GmbH 0.02% of their portfolio | 1.4m $19.1m | Added +260.2k |
| Nuveen, LLC 0.00% of their portfolio | 1.4m $19.0m | Added +37.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 1.3m $18.1m | Added +136.4k |
| SYSTEMATIC FINANCIAL MANAGEMENT LP 0.36% of their portfolio | 1.3m $18.0m | Added +19.9k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.3m $17.7m | Added +45.7k |
| Engine Capital Management, LP 1.65% of their portfolio | 1.3m $17.0m | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.2m $16.9m | Added +636.0k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 968.4k $13.1m | Reduced -219.1k |
| Crestwood Capital Management, L.P. 8.29% of their portfolio | 935.8k $12.7m | Reduced -234.2k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 846.3k $11.5m | Added +17.5k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 840.7k $11.4m | Reduced -204.6k |
| RENAISSANCE TECHNOLOGIES LLC 0.02% of their portfolio | 827.8k $11.2m | Reduced -878.7k |
| JUPITER ASSET MANAGEMENT LTD 0.05% of their portfolio | 763.4k $10.3m | New |
| Two Seas Capital LP 0.37% of their portfolio | 710.6k $9.6m | Reduced -208.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 686.0k $9.3m | Added +12.2k |
| OP Asset Management Ltd 0.10% of their portfolio | 676.3k $9.2m | Reduced -100.8k |
| Aristotle Capital Boston, LLC 0.57% of their portfolio | 625.2k $8.5m | Reduced -115.9k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 606.8k $8.2m | Added +315.4k |
| Invesco Ltd. 0.00% of their portfolio | 594.8k $8.0m | Added +67.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 582.1k $7.9m | Reduced -8.5k |
| ROYCE & ASSOCIATES LP 0.06% of their portfolio | 571.7k $7.7m | Added +22.5k |
| Public Sector Pension Investment Board 0.02% of their portfolio | 546.8k $7.4m | Reduced -77.7k |
| Hillsdale Investment Management Inc. 0.17% of their portfolio | 538.5k $7.3m | Added +42.3k |
| Trexquant Investment LP 0.04% of their portfolio | 484.5k $6.6m | Added +129.6k |
| PDT Partners, LLC 0.34% of their portfolio | 472.0k $6.4m | Unchanged |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 456.1k $6.2m | Added +11.8k |
| Robeco Institutional Asset Management B.V. 0.01% of their portfolio | 450.1k $6.1m | Added +59.4k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 375.5k $5.1m | Reduced -16.2k |
| MARSHALL WACE, LLP 0.00% of their portfolio | 357.6k $4.8m | New |
| SEI INVESTMENTS CO 0.00% of their portfolio | 351.1k $4.8m | Reduced -30.5k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 346.6k $4.7m | Reduced -22.1k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 336.8k $4.6m | Reduced -77.1k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 336.5k $4.6m | Reduced -1.0m |
| Man Group plc 0.01% of their portfolio | 330.8k $4.5m | Reduced -362.3k |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 317.4k $4.3m | Added +281.3k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 306.7k $4.1m | Reduced -21.6k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 290.2k $3.9m | Reduced -38.8k |
| XTX Topco Ltd 0.05% of their portfolio | 277.9k $3.8m | Reduced -83.2k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 274.1k $3.7m | Added +175.4k |
| Legal & General Group Plc 0.00% of their portfolio | 271.9k $3.7m | Reduced -1.5k |
| Edgestream Partners, L.P. 0.11% of their portfolio | 264.2k $3.6m | Added +224.6k |
| NewEdge Wealth, LLC 0.03% of their portfolio | 248.7k $3.4m | Reduced -13.5k |
| Waverly Advisors, LLC 0.02% of their portfolio | 245.0k $3.3m | Reduced -3.9k |
| EFG International AG 0.06% of their portfolio | 239.7k $3.2m | Added +18.1k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 238.0k $3.2m | Added +29.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 224.5k $3.0m | Reduced -41.9k |
| Y-Intercept (Hong Kong) Ltd 0.06% of their portfolio | 214.6k $2.9m | Added +74.2k |
| UBS Group AG 0.00% of their portfolio | 207.9k $2.8m | Reduced -442.3k |
| Swiss National Bank 0.00% of their portfolio | 206.2k $2.8m | Reduced -8.4k |
| Hudson Bay Capital Management LP 0.01% of their portfolio | 200.0k $2.7m | Unchanged |
| Engineers Gate Manager LP 0.03% of their portfolio | 190.8k $2.6m | Reduced -52.0k |
| IEQ CAPITAL, LLC 0.01% of their portfolio | 182.5k $2.5m | Reduced -34.4k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 180.5k $2.4m | Reduced -507.9k |
| OMERS ADMINISTRATION Corp 0.01% of their portfolio | 179.2k $2.4m | Added +21.4k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 176.1k $2.4m | Reduced -139.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 174.0k $2.4m | Added +25.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 165.0k $2.2m | Added +5.5k |
| BESSEMER GROUP INC 0.00% of their portfolio | 162.2k $2.2m | Unchanged |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 150.4k $2.0m | Reduced -2.5k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 143.8k $1.9m | Added +200 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 142.6k $1.9m | Added +70.1k |
| ZACKS INVESTMENT MANAGEMENT 0.01% of their portfolio | 142.6k $1.9m | Added +13.0k |
| Quantinno Capital Management LP 0.00% of their portfolio | 139.3k $1.9m | Added +79.7k |
| FCA CORP /TX 0.45% of their portfolio | 135.0k $1.8m | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 122.5k $1.7m | Added +92.5k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 118.8k $1.6m | Reduced -514.2k |
| Gotham Asset Management, LLC 0.00% of their portfolio | 116.2k $1.6m | Reduced -51.8k |
| SCS Capital Management LLC 0.01% of their portfolio | 115.2k $1.6m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 115.0k $1.6m | Reduced -21.9k |
| Jasper Ridge Partners, L.P. 0.03% of their portfolio | 113.8k $1.5m | Unchanged |
| GFS Advisors, LLC 0.09% of their portfolio | 100.2k $1.6m | Added +150 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 100.0k $1.4m | New |
| VANGUARD ASSET MANAGEMENT, Ltd 0.00% of their portfolio | 97.9k $1.3m | Unchanged |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 95.2k $1.3m | Reduced -4.1k |
| Mariner, LLC 0.00% of their portfolio | 93.4k $1.3m | Added +22.0k |
| Squarepoint Ops LLC 0.00% of their portfolio | 88.0k $1.2m | New |
| Numerai GP LLC 0.10% of their portfolio | 85.9k $1.2m | New |
| BOOTHBAY FUND MANAGEMENT, LLC 0.02% of their portfolio | 85.6k $1.2m | New |
| Cerity Partners LLC 0.00% of their portfolio | 82.3k $1.1m | Added +814 |
| Creative Planning 0.00% of their portfolio | 79.9k $1.1m | Added +5.1k |
| Lighthouse Investment Partners, LLC 0.03% of their portfolio | 75.3k $1.0m | New |
| Holocene Advisors, LP 0.00% of their portfolio | 75.0k $1.0m | Added +39.8k |
| Susquehanna Portfolio Strategies, LLC 0.02% of their portfolio | 74.8k $1.0m | Reduced -93.4k |