SIMPLIFY EXCHANGE TRADED FUN AGGH
AGGREGATE BOND E · ETP · CUSIP 82889N723
58
institutional holders
+7 vs Q1 2025
11.3m
shares reported held*
$232.2mreported value*
11 new
24 added
15 reduced
6 sold out
net bought ≈ $25.1m (+1.2m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $20.61.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 3 |
| Q4 2022 | 4 |
| Q1 2023 | 4 |
| Q2 2023 | 5 |
| Q3 2023 | 8 |
| Q4 2023 | 10 |
| Q1 2024 | 20 |
| Q2 2024 | 22 |
| Q3 2024 | 32 |
| Q4 2024 | 38 |
| Q1 2025 | 51 |
| Q2 2025 | 58 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 6 | 2 |
| Q4 2023 | 8 | 1 |
| Q1 2024 | 17 | 3 |
| Q2 2024 | 13 | 10 |
| Q3 2024 | 26 | 5 |
| Q4 2024 | 25 | 14 |
| Q1 2025 | 30 | 21 |
| Q2 2025 | 35 | 21 |
Biggest buyers
| OSAIC HOLDINGS, INC. | Added | +983.7k |
| Great Diamond Partners, LLC | New | +420.7k |
| ENVESTNET ASSET MANAGEMENT INC | Added | +163.6k |
| AE Wealth Management LLC | Added | +138.2k |
| Financial Enhancement Group LLC | Added | +111.5k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC | New | +97.6k |
| PRINCIPAL SECURITIES, INC. | Added | +87.9k |
| LPL Financial LLC | Added | +55.6k |
| Park Edge Advisors, LLC | Added | +46.1k |
| IHT Wealth Management, LLC | New | +42.3k |
Biggest sellers
| Prime Capital Investment Advisors, LLC | Reduced | -812.7k |
| Sigma Planning Corp | Sold out | -106.5k |
| CITADEL ADVISORS LLC | Sold out | -59.6k |
| TOWNSQUARE CAPITAL LLC | Sold out | -52.2k |
| J HAGAN CAPITAL, INC. | Reduced | -36.2k |
| NewEdge Advisors, LLC | Reduced | -34.3k |
| NAPA WEALTH MANAGEMENT | Reduced | -25.9k |
| JANE STREET GROUP, LLC | Sold out | -25.6k |
| KESTRA PRIVATE WEALTH SERVICES, LLC | Reduced | -18.9k |
| Aspen Wealth Strategies, LLC | Reduced | -16.5k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Simplify Asset Management Inc. 6.49% of their portfolio | 5.2m $107.2m | Unchanged |
| OSAIC HOLDINGS, INC. 0.05% of their portfolio | 1.3m $25.9m | Added +983.7k |
| Stadion Money Management, LLC 1.11% of their portfolio | 658.6k $13.5m | Reduced -11.3k |
| LPL Financial LLC 0.00% of their portfolio | 497.7k $10.3m | Added +55.6k |
| Great Diamond Partners, LLC 1.83% of their portfolio | 420.7k $8.7m | New |
| Buck Wealth Strategies, LLC 0.99% of their portfolio | 313.4k $6.5m | Added +17.3k |
| Financial Enhancement Group LLC 0.80% of their portfolio | 278.1k $5.6m | Added +111.5k |
| J HAGAN CAPITAL, INC. 3.80% of their portfolio | 274.6k $5.6m | Reduced -36.2k |
| AE Wealth Management LLC 0.03% of their portfolio | 200.0k $4.1m | Added +138.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 194.1k $4.0m | Added +163.6k |
| Park Edge Advisors, LLC 0.98% of their portfolio | 185.7k $3.8m | Added +46.1k |
| Ethos Financial Group, LLC 0.29% of their portfolio | 161.4k $3.3m | Added +20.1k |
| AVANTAX ADVISORY SERVICES, INC. 0.02% of their portfolio | 138.6k $2.9m | Added +12.5k |
| Optivise Advisory Services LLC 1.44% of their portfolio | 136.1k $2.8m | Added +30.9k |
| PRINCIPAL SECURITIES, INC. 0.04% of their portfolio | 112.8k $2.3m | Added +87.9k |
| SIGNATURE ESTATE & INVESTMENT ADVISORS LLC 0.05% of their portfolio | 97.6k $2.0m | New |
| NWAM LLC 0.08% of their portfolio | 71.8k $1.5m | Reduced -4.9k |
| Authentikos Wealth Advisory, LLC 0.97% of their portfolio | 67.3k $1.4m | Added +3.7k |
| KESTRA PRIVATE WEALTH SERVICES, LLC 0.02% of their portfolio | 63.1k $1.3m | Reduced -18.9k |
| Prosperity Wealth Management, Inc. 0.42% of their portfolio | 55.0k $1.1m | Added +30.6k |
| GK Wealth Management LLC 1.08% of their portfolio | 52.9k $1.1m | Reduced -8.8k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 52.0k $1.1m | Reduced -8.0k |
| CreativeOne Wealth, LLC 0.03% of their portfolio | 51.7k $1.1m | Added +8.4k |
| Steward Partners Investment Advisory, LLC 0.01% of their portfolio | 47.3k $975.8k | Added +326 |
| Integrated Advisors Network LLC 0.04% of their portfolio | 42.7k $881.9k | Reduced -4.4k |
| IHT Wealth Management, LLC 0.02% of their portfolio | 42.3k $873.3k | New |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 39.6k $818.0k | New |
| Andina Capital Management, LLC 0.57% of their portfolio | 39.5k $815.5k | Reduced -6.7k |
| Brookwood Investment Group LLC 0.13% of their portfolio | 38.6k $796.9k | New |
| Financial Partners Group, Inc 0.10% of their portfolio | 34.5k $712.7k | New |
| KG Capital Management 0.19% of their portfolio | 31.9k $658.2k | Added +15.8k |
| Balance Wealth Partners LLC 0.38% of their portfolio | 31.6k $652.1k | Added +9.5k |
| Aspen Wealth Strategies, LLC 0.37% of their portfolio | 30.1k $621.1k | Reduced -16.5k |
| Sanctuary Advisors, LLC 0.00% of their portfolio | 30.1k $620.5k | Added +3.8k |
| Worth Asset Management, LLC 0.28% of their portfolio | 27.8k $574.7k | Reduced -9.1k |
| Legacy Investment Solutions, LLC 0.30% of their portfolio | 27.1k $559.2k | First filing |
| Legacy Wealth Managment, LLC/ID 0.30% of their portfolio | 27.1k $559.2k | Reduced -2.4k |
| MERCER GLOBAL ADVISORS INC /ADV 0.00% of their portfolio | 25.1k $518.4k | Reduced -7.2k |
| L2 Asset Management, LLC 0.08% of their portfolio | 24.4k $502.9k | New |
| Greykasell Wealth Strategies, Inc. 0.18% of their portfolio | 18.5k $382.7k | Added +351 |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 17.4k $360.0k | Added +1.0k |
| Prime Capital Investment Advisors, LLC 0.00% of their portfolio | 17.2k $355.2k | Reduced -812.7k |
| Mach-1 Financial Group, LLC 0.10% of their portfolio | 17.1k $353.4k | New |
| Bay Rivers Group 0.16% of their portfolio | 16.9k $349.0k | Added +2.0k |
| Wealthcare Advisory Partners LLC 0.01% of their portfolio | 15.0k $309.8k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.36% of their portfolio | 14.0k $288.5k | First filing |
| NewEdge Advisors, LLC 0.00% of their portfolio | 12.5k $257.7k | Reduced -34.3k |
| Atria Wealth Solutions, Inc. 0.01% of their portfolio | 12.2k $250.8k | Added +1.4k |
| Fiduciary Alliance LLC 0.02% of their portfolio | 12.0k $248.7k | Unchanged |
| Advisory Services Network, LLC 0.00% of their portfolio | 12.0k $242.7k | Unchanged |
| NAPA WEALTH MANAGEMENT 0.10% of their portfolio | 10.1k $209.2k | Reduced -25.9k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 8.1k $168.0k | Added +6.2k |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 5.5k $113.5k | Added +1.3k |
| COMERICA BANK 0.00% of their portfolio | 1.7k $34.1k | New |
| Allworth Financial LP 0.00% of their portfolio | 769 $15.9k | Unchanged |
| MORGAN STANLEY 0.00% of their portfolio | 564 $11.6k | Unchanged |
| Ameritas Advisory Services, LLC 0.00% of their portfolio | 182 $3.8k | New |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |