SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($372.5m this quarter). Holder counts are more reliable. Shares outstanding: 1.0bn as of 2026-06-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $99.35. Options: 131 managers hold calls ($5.2bn notional), 68 hold puts ($5.3bn).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
| Q2 2023 | 1,503 |
| Q3 2023 | 1,566 |
| Q4 2023 | 1,754 |
| Q1 2024 | 1,821 |
| Q2 2024 | 1,877 |
| Q3 2024 | 1,944 |
| Q4 2024 | 2,259 |
| Q1 2025 | 2,166 |
| Q2 2025 | 2,297 |
| Q3 2025 | 2,247 |
| Q4 2025 | 2,320 |
| Q1 2026 | 2,205 |
| Q2 2026 | 2,232 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 950 | 831 |
| Q4 2024 | 1,022 | 841 |
| Q1 2025 | 1,115 | 1,018 |
| Q2 2025 | 1,251 | 870 |
| Q3 2025 | 1,196 | 935 |
| Q4 2025 | 1,087 | 1,077 |
| Q1 2026 | 1,289 | 1,116 |
| Q2 2026 | 1,256 | 1,053 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $3.3bn | $3.4bn | 1.01 |
| Q4 2025 | $3.4bn | $2.9bn | 0.84 |
| Q1 2026 | $3.5bn | $3.1bn | 0.90 |
| Q2 2026 | $5.2bn | $5.3bn | 1.01 |
Biggest buyers
| SG Americas Securities, LLC | Added | +5.1m |
| NATIONAL BANK OF CANADA /FI/ | Added | +3.9m |
| Marex Group Ltd | Added | +3.8m |
| MORGAN STANLEY | Added | +3.3m |
| GOLDMAN SACHS GROUP INC | Added | +3.2m |
| CANTOR FITZGERALD, L. P. | Added | +3.0m |
| Swedbank AB | Added | +3.0m |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +2.4m |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +2.4m |
| Assenagon Asset Management S.A. | Added | +2.2m |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -18.0m |
| JPMORGAN CHASE & CO | Reduced | -17.0m |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -4.9m |
| TWO SIGMA INVESTMENTS, LP | Reduced | -4.5m |
| EDGEWOOD MANAGEMENT LLC | Reduced | -4.2m |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Reduced | -2.6m |
| D. E. Shaw & Co., Inc. | Reduced | -2.6m |
| FRANKLIN RESOURCES INC | Reduced | -2.4m |
| JANE STREET GROUP, LLC | Reduced | -2.4m |
| POLEN CAPITAL MANAGEMENT LLC | Reduced | -1.9m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.6bn16.4m shares |
| CITADEL ADVISORS LLC | Added | $788.4m7.9m shares |
| JANE STREET GROUP, LLC | Added | $644.2m6.5m shares |
| IMC-Chicago, LLC | Added | $502.4m5.1m shares |
| CITIGROUP INC | Added | $141.5m1.4m shares |
| GROUP ONE TRADING LLC | Added | $111.0m1.1m shares |
| SIMPLEX TRADING, LLC | Added | $106.7m1.1m shares |
| Optiver Holding B.V. | Added | $102.7m1.0m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $81.4m819.6k shares |
| JPMORGAN CHASE & CO | Reduced | $78.8m788.4k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.5bn14.7m shares |
| JANE STREET GROUP, LLC | Added | $904.0m9.1m shares |
| CITADEL ADVISORS LLC | Added | $601.6m6.1m shares |
| GOLDMAN SACHS GROUP INC | Added | $506.7m5.1m shares |
| CANTOR FITZGERALD, L. P. | Added | $327.6m3.3m shares |
| MILLENNIUM MANAGEMENT LLC | Added | $132.0m1.3m shares |
| TUDOR INVESTMENT CORP ET AL | Added | $128.2m1.3m shares |
| SUSQUEHANNA ADVISORS GROUP, INC. | New | $128.1m1.3m shares |
| D. E. Shaw & Co., Inc. | Reduced | $86.1m867.0k shares |
| BARCLAYS PLC | Reduced | $86.0m865.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 10 | $42.4m | $35.5m |
| Q1 2025 | 0 | — | 11 | $36.3m | $30.6m |
| Q2 2025 | 0 | — | 12 | $8.2m | $6.9m |
| Q3 2025 | 0 | — | 10 | $17.4m | $14.3m |
| Q4 2025 | 0 | — | 8 | $2.9m | $2.5m |
| Q1 2026 | 1 | $3.0m | 3 | $1.7m | $1.7m |
| Q2 2026 | 0 | — | 5 | $2.7m | $247.7k |
| Q3 2026 | 0 | — | 3 | $1.9m | $1.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-08-31 | Fipps Paul President, Global Customer Ops | Sold | $300.8k2.0k shares |
| 2026-08-28 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold plan | $1.1m7.8k shares |
| 2026-08-27 | Chamberlain Paul Edward Director | Sold | $365.9k2.7k shares |
| 2026-08-13 | Chamberlain Paul Edward Director | Sold plan | $188.4k1.5k shares |
| 2026-05-28 | Briggs Teresa Director | Sold | $173.4k1.6k shares |
| 2026-05-18 | Fipps Paul President, Global Customer Ops | Sold plan | $103.2k1.0k shares |
| 2026-05-14 | Sands Anita M Director | Sold | $1.5m16.4k shares |
| 2026-05-14 | Chamberlain Paul Edward Director | Sold plan | $130.8k1.5k shares |
| 2026-05-08 | Fipps Paul President, Global Customer Ops | Sold plan | $13.7k151 shares |
| 2026-04-24 | Canney Jacqueline P Chief People & AI Enblmt. Off. | Sold | $799.9k8.9k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.14% of their portfolio | 96.1m $9.5bn | Reduced -1.4m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.14% of their portfolio | 67.4m $6.7bn | Reduced -628.4k |
| STATE STREET CORP 0.14% of their portfolio | 49.0m $4.9bn | Added +979.7k |
| MORGAN STANLEY 0.14% of their portfolio | 26.6m $2.6bn | Added +3.3m |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.11% of their portfolio | 25.2m $2.5bn | Added +12.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.13% of their portfolio | 24.3m $2.4bn | Reduced -149.3k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.30% of their portfolio | 16.6m $1.7bn | Added +2.4m |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.16% of their portfolio | 16.1m $1.6bn | Reduced -18.0m |
| JPMORGAN CHASE & CO 0.08% of their portfolio | 13.9m $1.4bn | Reduced -17.0m |
| NORGES BANK 0.12% of their portfolio | 12.5m $1.2bn | Not comparable |
| FMR LLC 0.05% of their portfolio | 11.4m $1.1bn | Reduced -889.1k |
| NORTHERN TRUST CORP 0.13% of their portfolio | 11.0m $1.1bn | Added +154.4k |
| GOLDMAN SACHS GROUP INC 0.11% of their portfolio | 11.0m $1.1bn | Added +3.2m |
| Amundi 0.25% of their portfolio | 10.5m $1.0bn | Reduced -961.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.11% of their portfolio | 8.1m $802.2m | Added +473.5k |
| Fisher Asset Management, LLC 0.24% of their portfolio | 8.0m $796.1m | Reduced -14.6k |
| Pictet Asset Management Holding SA 0.68% of their portfolio | 7.2m $713.2m | Added +1.1m |
| Bank of New York Mellon Corp 0.12% of their portfolio | 7.2m $712.6m | Reduced -1.3m |
| VICTORY CAPITAL MANAGEMENT INC 0.40% of their portfolio | 7.2m $711.2m | Reduced -464.9k |
| AMERIPRISE FINANCIAL INC 0.14% of their portfolio | 7.0m $697.2m | Added +1.5m |
| BARCLAYS PLC 0.22% of their portfolio | 6.9m $685.5m | Added +237.8k |
| Legal & General Group Plc 0.13% of their portfolio | 6.5m $641.9m | Reduced -345.4k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 6.3m $627.4m | Reduced -762.7k |
| NATIONAL BANK OF CANADA /FI/ 0.54% of their portfolio | 6.2m $618.9m | Added +3.9m |
| Swedbank AB 0.52% of their portfolio | 6.1m $601.8m | Added +3.0m |
| DEUTSCHE BANK AG\ 0.17% of their portfolio | 6.0m $595.2m | Added +6.1k |
| VANGUARD FIDUCIARY TRUST CO 0.13% of their portfolio | 5.9m $588.3m | Reduced -110.0k |
| SG Americas Securities, LLC 0.33% of their portfolio | 5.7m $570.1m | Added +5.1m |
| ROYAL BANK OF CANADA 0.09% of their portfolio | 5.6m $560.9m | Reduced -435.2k |
| POLEN CAPITAL MANAGEMENT LLC 4.59% of their portfolio | 5.4m $533.2m | Reduced -1.9m |
| UBS Group AG 0.08% of their portfolio | 5.3m $528.3m | Added +854.8k |
| Invesco Ltd. 0.04% of their portfolio | 5.2m $520.5m | Reduced -1.1m |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.23% of their portfolio | 5.2m $514.2m | Added +850.9k |
| WELLS FARGO & COMPANY/MN 0.09% of their portfolio | 5.0m $497.1m | Added +482.8k |
| AQR CAPITAL MANAGEMENT LLC 0.17% of their portfolio | 4.8m $474.2m | Reduced -1.1m |
| BANK OF MONTREAL /CAN/ 0.17% of their portfolio | 4.8m $475.3m | Reduced -158.2k |
| NORDEA INVESTMENT MANAGEMENT AB 0.38% of their portfolio | 4.8m $463.2m | Added +739.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.42% of their portfolio | 4.7m $468.5m | Added +2.4m |
| CITADEL ADVISORS LLC 0.24% of their portfolio | 4.3m $426.8m | Added +1.7m |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.42% of their portfolio | 4.3m $422.9m | Reduced -95.0k |
| Employees Provident Fund Board 2.38% of their portfolio | 4.2m $414.2m | Added +1.5m |
| Nuveen, LLC 0.10% of their portfolio | 4.1m $402.1m | Added +55.0k |
| Marex Group Ltd 2.80% of their portfolio | 3.8m $376.1m | Added +3.8m |
| CANTOR FITZGERALD, L. P. 3.51% of their portfolio | 3.6m $361.2m | Added +3.0m |
| Assenagon Asset Management S.A. 0.23% of their portfolio | 3.6m $359.7m | Added +2.2m |
| HSBC HOLDINGS PLC 0.17% of their portfolio | 3.5m $348.5m | Reduced -42.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.18% of their portfolio | 3.5m $347.7m | Reduced -1.4m |
| AMERICAN CENTURY COMPANIES INC 0.15% of their portfolio | 3.4m $342.4m | Added +1.1m |
| Clearbridge Investments, LLC 0.26% of their portfolio | 3.2m $314.3m | Reduced -335.2k |
| Swiss National Bank 0.15% of their portfolio | 3.0m $292.9m | Reduced -94.4k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.16% of their portfolio | 2.9m $291.8m | Added +262.3k |
| MILLENNIUM MANAGEMENT LLC 0.19% of their portfolio | 2.8m $279.8m | Added +1.2m |
| National Pension Service 0.17% of their portfolio | 2.7m $268.6m | Added +147.5k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.18% of their portfolio | 2.6m $255.5m | Added +305.8k |
| Capital International Investors 0.05% of their portfolio | 2.5m $245.6m | Reduced -86.9k |
| CITIGROUP INC 0.11% of their portfolio | 2.5m $245.3m | Added +181.4k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.77% of their portfolio | 2.4m $235.7m | Added +979.5k |
| Sumitomo Mitsui Trust Group, Inc. 0.13% of their portfolio | 2.3m $227.9m | Reduced -183.4k |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 2.48% of their portfolio | 2.2m $223.4m | Unchanged |
| BLAIR WILLIAM & CO/IL 0.58% of their portfolio | 2.2m $222.4m | Added +439.0k |
| Vanguard Global Advisers, LLC 0.10% of their portfolio | 2.2m $221.0m | Reduced -62.6k |
| Balyasny Asset Management L.P. 0.40% of their portfolio | 2.2m $220.8m | Added +2.2m |
| BANK OF NOVA SCOTIA 0.32% of their portfolio | 2.1m $213.4m | Added +1.1m |
| CANADA PENSION PLAN INVESTMENT BOARD 0.12% of their portfolio | 2.1m $213.2m | Reduced -430.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.05% of their portfolio | 2.1m $212.0m | Reduced -333.7k |
| STIFEL FINANCIAL CORP 0.18% of their portfolio | 2.1m $211.6m | Added +231.7k |
| ALLIANCEBERNSTEIN L.P. 0.07% of their portfolio | 2.1m $220.0m | Reduced -828.2k |
| LPL Financial LLC 0.05% of their portfolio | 2.1m $207.3m | Added +44.0k |
| FRANKLIN RESOURCES INC 0.04% of their portfolio | 2.1m $204.9m | Reduced -2.4m |
| RAYMOND JAMES FINANCIAL INC 0.05% of their portfolio | 2.0m $202.4m | Added +382.5k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.14% of their portfolio | 2.0m $200.7m | Added +207.3k |
| JANE STREET GROUP, LLC 0.13% of their portfolio | 2.0m $198.5m | Reduced -2.4m |
| Eurizon Capital SGR S.p.A. 0.50% of their portfolio | 1.9m $188.2m | Added +548.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.09% of their portfolio | 1.9m $187.7m | Added +387.5k |
| DNB Asset Management AS 0.52% of their portfolio | 1.9m $186.3m | Reduced -53.0k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.28% of their portfolio | 1.8m $183.2m | Added +817.0k |
| California Public Employees Retirement System 0.10% of their portfolio | 1.8m $180.3m | Reduced -236.5k |
| Fayez Sarofim & Co 0.42% of their portfolio | 1.8m $179.4m | Reduced -86.8k |
| RHUMBLINE ADVISERS 0.13% of their portfolio | 1.8m $176.3m | Reduced -49.5k |
| JONES FINANCIAL COMPANIES LLLP 0.07% of their portfolio | 1.8m $172.4m | Reduced -104.1k |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 1.68% of their portfolio | 1.7m $173.4m | Added +62.8k |
| Squarepoint Ops LLC 0.33% of their portfolio | 1.7m $171.4m | Added +894.3k |
| Polar Capital Holdings Plc 0.48% of their portfolio | 1.7m $168.2m | New |
| SATURNA CAPITAL CORP 2.20% of their portfolio | 1.6m $180.7m | Added +475.2k |
| Tidal Investments LLC 0.38% of their portfolio | 1.6m $156.8m | Added +1.1m |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.14% of their portfolio | 1.6m $154.5m | Added +23.6k |
| MENORA MIVTACHIM HOLDINGS LTD. 0.60% of their portfolio | 1.6m $154.2m | Added +822.1k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.46% of their portfolio | 1.6m $154.0m | Reduced -820.4k |
| Jupiter Topco LLC 0.06% of their portfolio | 1.5m $149.4m | First filing |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 1.5m $146.2m | Reduced -85.9k |
| Aberdeen Group plc 0.21% of their portfolio | 1.5m $146.2m | Reduced -42.4k |
| ACADIAN ASSET MANAGEMENT LLC 0.17% of their portfolio | 1.5m $145.8m | Reduced -309.9k |
| Russell Investments Group, Ltd. 0.13% of their portfolio | 1.5m $146.1m | Reduced -1.4m |
| Alecta Tjanstepension Omsesidigt 0.61% of their portfolio | 1.5m $144.9m | Unchanged |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.22% of their portfolio | 1.4m $144.1m | Added +118.2k |
| Standard Investments LLC 7.95% of their portfolio | 1.4m $142.5m | Added +340.0k |
| Alyeska Investment Group, L.P. 0.37% of their portfolio | 1.4m $142.0m | New |
| Ensign Peak Advisors, Inc 0.23% of their portfolio | 1.4m $140.4m | Reduced -343.5k |
| AVIVA PLC 0.20% of their portfolio | 1.4m $138.5m | Added +287.6k |
| CIBC Bancorp USA Inc. 0.17% of their portfolio | 1.4m $138.7m | Added +1.1m |