SERVICENOW INC NOW
COM · Common Stock · CUSIP 81762P102 · ISIN US81762P1021
American technology company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Clara, CA
- Founded2004
- Websiteservicenow.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($240.5m this quarter). Holder counts are more reliable. Shares outstanding: 203.7m as of 2023-03-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $464.90. Options: 49 managers hold calls ($1.3bn notional), 51 hold puts ($1.3bn).
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,321 |
| Q4 2022 | 1,359 |
| Q1 2023 | 1,410 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 642 | 607 |
| Q1 2023 | 788 | 526 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $999.8m | $1.3bn | 1.25 |
| Q4 2022 | $1.1bn | $1.3bn | 1.14 |
| Q1 2023 | $1.3bn | $1.3bn | 0.98 |
Biggest buyers
| FMR LLC | Added | +2.4m |
| BANK OF AMERICA CORP /DE/ | Added | +1.7m |
| GQG Partners LLC | Added | +1.5m |
| STRS OHIO | Added | +828.0k |
| Sustainable Growth Advisers, LP | New | +641.4k |
| ALLIANCEBERNSTEIN L.P. | Added | +611.1k |
| LORD, ABBETT & CO. LLC | New | +364.6k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +328.3k |
| VANGUARD GROUP INC | Added | +302.4k |
| Man Group plc | New | +268.1k |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -2.9m |
| ONTARIO TEACHERS PENSION PLAN BOARD | Reduced | -755.0k |
| Capital Research Global Investors | Reduced | -469.2k |
| AMERIPRISE FINANCIAL INC | Reduced | -346.0k |
| CITADEL ADVISORS LLC | Reduced | -311.8k |
| Swedbank AB | Reduced | -301.6k |
| Dorsal Capital Management, LP | Sold out | -275.0k |
| BlackRock Inc. | Reduced | -270.0k |
| TD Asset Management Inc | Reduced | -262.2k |
| Balyasny Asset Management L.P. | Reduced | -233.7k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $371.7m799.9k shares |
| CITADEL ADVISORS LLC | Reduced | $267.2m574.9k shares |
| Laurion Capital Management LP | Added | $139.4m299.9k shares |
| JANE STREET GROUP, LLC | Added | $116.6m250.8k shares |
| SIMPLEX TRADING, LLC | Added | $64.6m139.0k shares |
| IMC-Chicago, LLC | Reduced | $44.6m96.0k shares |
| Walleye Trading LLC | Reduced | $37.0m79.6k shares |
| D. E. Shaw & Co., Inc. | Added | $36.8m79.1k shares |
| WOLVERINE TRADING, LLC | Reduced | $29.0m66.0k shares |
| Twin Tree Management, LP | New | $17.5m37.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $395.6m851.3k shares |
| CITADEL ADVISORS LLC | Reduced | $194.9m419.3k shares |
| JANE STREET GROUP, LLC | Reduced | $119.4m257.0k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $67.7m145.7k shares |
| SIMPLEX TRADING, LLC | Reduced | $67.2m144.7k shares |
| IMC-Chicago, LLC | Reduced | $59.2m127.3k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $40.1m86.2k shares |
| Eisler Capital (UK) Ltd. | New | $39.3m84.6k shares |
| D. E. Shaw & Co., Inc. | Reduced | $39.3m84.5k shares |
| WOLVERINE TRADING, LLC | Reduced | $30.2m68.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-02-05 | 8.9% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.5% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 1 | $2.0m | 4 | $38.2m | — |
| Q1 2022 | 0 | — | 8 | $30.5m | — |
| Q2 2022 | 0 | — | 8 | $15.5m | — |
| Q3 2022 | 0 | — | 9 | $18.8m | — |
| Q4 2022 | 0 | — | 5 | $9.3m | — |
| Q1 2023 | 0 | — | 7 | $31.3m | $1.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-03-22 | Bedi Christopher Chief Digital Information Ofc | Sold plan | $1.2m2.6k shares |
| 2023-02-28 | Canney Jacqueline P Chief People Officer | Sold | $200.4k464 shares |
| 2023-02-27 | Caimi Lara Chief Custmr Ofc-GM Impact Svc | Sold | $1.3m3.0k shares |
| 2023-02-21 | Tzitzon Nicholas Chief Strat & Corp Affairs Ofc | Sold | $430.2k1.0k shares |
| 2023-02-21 | Smith Paul John Chief Commercial Officer | Sold | $178.3k411 shares |
| 2023-02-21 | Bedi Christopher Chief Digital Information Ofc | Sold | $103.2k239 shares |
| 2023-02-13 | Smith Paul John Chief Commercial Officer | Sold | $1.0m2.3k shares |
| 2023-02-13 | Bedi Christopher Chief Digital Information Ofc | Sold | $206.2k449 shares |
| 2023-02-08 | Smith Paul John Chief Commercial Officer | Sold | $182.9k391 shares |
| 2023-02-08 | Bedi Christopher Chief Digital Information Ofc | Sold | $175.2k377 shares |
| 2023-02-08 | Chamberlain Paul Edward Director | Sold | $41.8k90 shares |
| 2023-02-01 | McDermott William R Chairman & CEO, director | Sold | $24.7m53.9k shares |
| 2023-01-30 | Smith Paul John Chief Commercial Officer | Sold | $1.0m2.3k shares |
| 2023-01-27 | Canney Jacqueline P Chief People Officer | Sold | $499.3k1.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.21% of their portfolio | 17.4m $8.1bn | Added +302.4k |
| BlackRock Inc. 0.21% of their portfolio | 15.5m $7.2bn | Reduced -270.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.83% of their portfolio | 11.9m $5.5bn | Reduced -2.9m |
| STATE STREET CORP 0.21% of their portfolio | 8.1m $3.8bn | Added +141.7k |
| MORGAN STANLEY 0.35% of their portfolio | 7.1m $3.3bn | Added +35.2k |
| FMR LLC 0.10% of their portfolio | 4.5m $2.1bn | Added +2.4m |
| POLEN CAPITAL MANAGEMENT LLC 5.41% of their portfolio | 4.4m $2.1bn | Reduced -40.2k |
| Capital International Investors 0.47% of their portfolio | 3.9m $1.8bn | Added +195.0k |
| Capital Research Global Investors 0.49% of their portfolio | 3.7m $1.7bn | Reduced -469.2k |
| GEODE CAPITAL MANAGEMENT, LLC 0.22% of their portfolio | 3.6m $1.7bn | Added +79.0k |
| BANK OF AMERICA CORP /DE/ 0.18% of their portfolio | 3.4m $1.6bn | Added +1.7m |
| EDGEWOOD MANAGEMENT LLC 5.00% of their portfolio | 3.4m $1.6bn | Reduced -12.7k |
| FRANKLIN RESOURCES INC 0.75% of their portfolio | 3.2m $1.5bn | Reduced -66.2k |
| Nuveen Asset Management, LLC 0.45% of their portfolio | 2.6m $1.2bn | Reduced -117.7k |
| SANDS CAPITAL MANAGEMENT, LLC 3.63% of their portfolio | 2.4m $1.1bn | Reduced -168.8k |
| NORGES BANK 0.23% of their portfolio | 2.3m $1.1bn | Added +44.4k |
| BROWN ADVISORY INC 1.76% of their portfolio | 2.2m $1.0bn | Added +25.4k |
| NORTHERN TRUST CORP 0.21% of their portfolio | 2.2m $1.0bn | Added +9.9k |
| JPMORGAN CHASE & CO 0.12% of their portfolio | 2.0m $940.2m | Added +1.9k |
| VOYA INVESTMENT MANAGEMENT LLC 0.95% of their portfolio | 1.9m $892.3m | Added +328.3k |
| GOLDMAN SACHS GROUP INC 0.23% of their portfolio | 1.8m $837.7m | Added +163.3k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.28% of their portfolio | 1.8m $831.8m | Added +206.2k |
| ALLIANCEBERNSTEIN L.P. 0.36% of their portfolio | 1.8m $831.0m | Added +611.1k |
| Bank of New York Mellon Corp 0.18% of their portfolio | 1.7m $806.1m | Reduced -23.1k |
| Invesco Ltd. 0.22% of their portfolio | 1.7m $782.3m | Added +180.9k |
| WELLINGTON MANAGEMENT GROUP LLP 0.15% of their portfolio | 1.6m $736.5m | Added +266.4k |
| GQG Partners LLC 1.87% of their portfolio | 1.5m $713.9m | Added +1.5m |
| Winslow Capital Management, LLC 3.53% of their portfolio | 1.5m $691.8m | Added +215.8k |
| Legal & General Group Plc 0.23% of their portfolio | 1.4m $632.4m | Added +42.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.30% of their portfolio | 1.3m $615.4m | Reduced -38.6k |
| Fisher Asset Management, LLC 0.37% of their portfolio | 1.3m $606.9m | Reduced -3.2k |
| STRS OHIO 0.85% of their portfolio | 1.2m $557.0m | Added +828.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.15% of their portfolio | 1.1m $503.4m | Added +19.1k |
| ROYAL BANK OF CANADA 0.14% of their portfolio | 993.8k $461.8m | Added +83.6k |
| SCGE MANAGEMENT, L.P. 12.61% of their portfolio | 988.0k $459.1m | Added +52.9k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.75% of their portfolio | 959.5k $445.9m | Reduced -34.9k |
| AMERIPRISE FINANCIAL INC 0.14% of their portfolio | 924.2k $429.3m | Reduced -346.0k |
| NEUBERGER BERMAN GROUP LLC 0.39% of their portfolio | 914.4k $415.5m | Reduced -124 |
| TD Asset Management Inc 0.50% of their portfolio | 883.5k $410.6m | Reduced -262.2k |
| Amundi 0.21% of their portfolio | 845.8k $395.3m | Added +11.7k |
| BARCLAYS PLC 0.39% of their portfolio | 816.2k $379.3m | Reduced -226.4k |
| TIGER GLOBAL MANAGEMENT LLC 3.42% of their portfolio | 808.9k $375.9m | Unchanged |
| Swiss National Bank 0.26% of their portfolio | 803.2k $373.3m | Reduced -17.8k |
| WELLS FARGO & COMPANY/MN 0.11% of their portfolio | 754.2k $350.5m | Added +44.2k |
| Swedbank AB 0.69% of their portfolio | 753.2k $350.0m | Reduced -301.6k |
| DEUTSCHE BANK AG\ 0.19% of their portfolio | 744.8k $346.1m | Added +129.1k |
| JANUS HENDERSON GROUP PLC 0.22% of their portfolio | 719.5k $334.3m | Reduced -18.9k |
| Stockbridge Partners LLC 7.63% of their portfolio | 708.4k $329.2m | Added +25.4k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 1.97% of their portfolio | 699.6k $325.1m | Added +31.0k |
| VONTOBEL ASSET MANAGEMENT INC 2.36% of their portfolio | 656.0k $326.8m | Reduced -217.4k |
| Sustainable Growth Advisers, LP 1.73% of their portfolio | 641.4k $298.1m | New |
| Sumitomo Mitsui Trust Group, Inc. 0.22% of their portfolio | 639.2k $297.1m | Added +6.5k |
| WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST 3.71% of their portfolio | 572.5k $266.0m | Added +22.5k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.34% of their portfolio | 565.5k $262.8m | Added +16.8k |
| ENVESTNET ASSET MANAGEMENT INC 0.12% of their portfolio | 548.8k $255.0m | Added +35.4k |
| TCW GROUP INC 3.25% of their portfolio | 546.4k $253.9m | Reduced -280 |
| Hyperion Asset Management Ltd 12.85% of their portfolio | 531.0k $246.8m | Reduced -2.3k |
| SEI INVESTMENTS CO 0.45% of their portfolio | 518.4k $240.9m | Added +68.0k |
| Ensign Peak Advisors, Inc 0.52% of their portfolio | 515.6k $239.6m | Added +17.5k |
| AMERICAN CENTURY COMPANIES INC 0.17% of their portfolio | 477.2k $221.7m | Reduced -75.0k |
| D. E. Shaw & Co., Inc. 0.35% of their portfolio | 474.4k $220.4m | Added +99.0k |
| CREDIT SUISSE AG/ 0.22% of their portfolio | 466.3k $216.7m | Added +5.1k |
| AXIOM INVESTORS LLC /DE 3.55% of their portfolio | 464.1k $215.7m | Added +186.6k |
| WCM INVESTMENT MANAGEMENT, LLC 0.69% of their portfolio | 461.2k $214.3m | Reduced -16.2k |
| VAN ECK ASSOCIATES CORP 0.49% of their portfolio | 460.3k $213.9m | Added +35.0k |
| NORDEA INVESTMENT MANAGEMENT AB 0.29% of their portfolio | 441.8k $198.9m | Reduced -11.7k |
| Sarasin & Partners LLP 1.13% of their portfolio | 431.0k $209.9m | Added +89.3k |
| PICTET ASSET MANAGEMENT SA 0.24% of their portfolio | 415.2k $193.0m | Added +43.3k |
| Polar Capital Holdings Plc 1.37% of their portfolio | 402.1k $186.9m | Reduced -79.9k |
| PRUDENTIAL FINANCIAL INC 0.29% of their portfolio | 401.8k $186.7m | Added +71.7k |
| Allspring Global Investments Holdings, LLC 0.30% of their portfolio | 395.3k $183.7m | Added +26.2k |
| AXA S.A. 0.63% of their portfolio | 393.5k $182.9m | Added +44.6k |
| California Public Employees Retirement System 0.16% of their portfolio | 390.2k $181.3m | Reduced -59.5k |
| DekaBank Deutsche Girozentrale 0.43% of their portfolio | 384.6k $169.8m | Added +66.6k |
| Thrivent Financial for Lutherans 0.43% of their portfolio | 381.7k $177.3m | Added +2.3k |
| Harding Loevner LP 0.99% of their portfolio | 375.2k $174.3m | Reduced -2.2k |
| RHUMBLINE ADVISERS 0.21% of their portfolio | 373.7k $173.6m | Added +20.0k |
| UBS Group AG 0.08% of their portfolio | 369.6k $171.8m | Added +20.2k |
| 1832 Asset Management L.P. 0.35% of their portfolio | 365.8k $170.0m | Added +124.3k |
| Railway Pension Investments Ltd 1.73% of their portfolio | 364.6k $169.4m | Unchanged |
| LORD, ABBETT & CO. LLC 0.31% of their portfolio | 364.6k $169.4m | New |
| STIFEL FINANCIAL CORP 0.24% of their portfolio | 362.9k $168.7m | Added +67.7k |
| Praesidium Investment Management Company, LLC 15.04% of their portfolio | 358.1k $166.4m | Reduced -7.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.21% of their portfolio | 342.3k $159.1m | Reduced -21.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.24% of their portfolio | 341.1k $158.5m | Reduced -1.7k |
| Manning & Napier Group, LLC 1.79% of their portfolio | 330.7k $153.7m | Added +19.6k |
| MILLENNIUM MANAGEMENT LLC 0.18% of their portfolio | 326.7k $151.8m | Added +239.2k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.67% of their portfolio | 322.7k $150.0m | Reduced -24.2k |
| LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP/MA 1.70% of their portfolio | 319.3k $148.4m | Reduced -10.6k |
| BESSEMER GROUP INC 0.35% of their portfolio | 317.6k $147.6m | Added +1.1k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 1.04% of their portfolio | 317.3k $147.5m | Reduced -10.6k |
| BLAIR WILLIAM & CO/IL 0.58% of their portfolio | 313.0k $145.5m | Added +12.7k |
| National Pension Service 0.24% of their portfolio | 302.8k $133.1m | Reduced -14.5k |
| VICTORY CAPITAL MANAGEMENT INC 0.15% of their portfolio | 294.8k $137.0m | Reduced -15.5k |
| RGM Capital, LLC 6.47% of their portfolio | 292.0k $135.7m | Added +200 |
| PRINCIPAL FINANCIAL GROUP INC 0.10% of their portfolio | 291.7k $135.5m | Added +2.0k |
| HSBC HOLDINGS PLC 0.17% of their portfolio | 282.4k $131.1m | Reduced -112.9k |
| NOMURA ASSET MANAGEMENT CO LTD 0.67% of their portfolio | 276.2k $128.4m | Reduced -825 |
| Man Group plc 0.44% of their portfolio | 268.1k $124.6m | New |
| RAYMOND JAMES & ASSOCIATES 0.11% of their portfolio | 262.2k $121.9m | Added +27.6k |