SALESFORCE INC CRM
COM · Common Stock · CUSIP 79466L302 · ISIN US79466L3024
American cloud-based software company
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSan Francisco, CA
- Founded1999
- Websitesalesforce.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($878.7m this quarter). Holder counts are more reliable. Shares outstanding: 1.0bn as of 2023-03-07, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $190.03. Options: 83 managers hold calls ($5.2bn notional), 74 hold puts ($5.3bn).
Trends to Q1 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 2,060 |
| Q4 2022 | 2,027 |
| Q1 2023 | 2,182 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 734 | 1,216 |
| Q1 2023 | 1,140 | 945 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2022 | $3.0bn | $3.5bn | 1.15 |
| Q4 2022 | $2.9bn | $3.1bn | 1.04 |
| Q1 2023 | $5.2bn | $5.3bn | 1.02 |
Biggest buyers
| FMR LLC | Added | +37.1m |
| Capital World Investors | Added | +13.6m |
| Capital Research Global Investors | Added | +6.8m |
| JPMORGAN CHASE & CO | Added | +3.9m |
| ValueAct Holdings, L.P. | Added | +2.9m |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +2.9m |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +2.5m |
| CIBC Private Wealth Group LLC | Added | +2.3m |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Added | +2.0m |
| Invesco Ltd. | Added | +1.9m |
Biggest sellers
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -7.2m |
| NOMURA HOLDINGS INC | Reduced | -4.8m |
| BAILLIE GIFFORD & CO | Sold out | -3.3m |
| FLOSSBACH VON STORCH SE | Reduced | -2.7m |
| BARCLAYS PLC | Reduced | -2.6m |
| D. E. Shaw & Co., Inc. | Reduced | -2.2m |
| Point72 Asset Management, L.P. | Reduced | -2.0m |
| INCLUSIVE CAPITAL PARTNERS, L.P. | Sold out | -1.6m |
| FIL Ltd | Reduced | -1.6m |
| CITADEL ADVISORS LLC | Reduced | -1.5m |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.0bn5.1m shares |
| CITADEL ADVISORS LLC | Reduced | $632.8m3.2m shares |
| NOMURA HOLDINGS INC | Added | $536.1m2.7m shares |
| JANE STREET GROUP, LLC | Added | $387.7m1.9m shares |
| SIMPLEX TRADING, LLC | Added | $322.7m1.6m shares |
| Walleye Trading LLC | Added | $219.6m1.1m shares |
| Twin Tree Management, LP | Added | $188.6m944.1k shares |
| BNP PARIBAS FINANCIAL MARKETS | Added | $163.5m8.2k shares |
| D. E. Shaw & Co., Inc. | Added | $155.9m780.5k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $132.4m662.9k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $913.6m4.6m shares |
| CITADEL ADVISORS LLC | Reduced | $561.9m2.8m shares |
| JANE STREET GROUP, LLC | Added | $380.7m1.9m shares |
| SIMPLEX TRADING, LLC | Added | $343.5m1.7m shares |
| UBS Group AG | Added | $330.3m1.7m shares |
| NOMURA HOLDINGS INC | Added | $285.5m1.4m shares |
| Twin Tree Management, LP | Reduced | $229.5m1.1m shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $227.7m1.1m shares |
| Walleye Trading LLC | Added | $184.4m922.8k shares |
| IMC-Chicago, LLC | Added | $145.9m730.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 7.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2021 | 0 | — | 0 | — | — |
| Q3 2021 | 0 | — | 0 | — | — |
| Q4 2021 | 0 | — | 7 | $202.7m | — |
| Q1 2022 | 0 | — | 7 | $49.8m | — |
| Q2 2022 | 0 | — | 7 | $136.4m | — |
| Q3 2022 | 0 | — | 8 | $26.0m | — |
| Q4 2022 | 0 | — | 8 | $45.5m | — |
| Q1 2023 | 0 | — | 9 | $13.3m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-03-29 | Benioff Marc Chair and CEO, director | Sold | $141.5k725 shares |
| 2023-03-28 | Harris Parker Co-Founder and CTO, director | Sold | $239.2k1.2k shares |
| 2023-03-28 | Benioff Marc Chair and CEO, director | Sold | $139.3k725 shares |
| 2023-03-27 | Benioff Marc Chair and CEO, director | Sold | $138.3k725 shares |
| 2023-03-24 | Benioff Marc Chair and CEO, director | Sold | $136.4k725 shares |
| 2023-03-23 | Millham Brian President and COO | Sold | $690.0k3.7k shares |
| 2023-03-23 | Harris Parker Co-Founder and CTO, director | Sold | $561.4k3.0k shares |
| 2023-03-23 | Weaver Amy E President and CFO | Sold | $552.4k2.9k shares |
| 2023-03-23 | Tallapragada Srinivas Pres/Chief Engineering Officer | Sold | $425.0k2.3k shares |
| 2023-03-23 | Hyder Brent President/Chief People Officer | Sold | $271.2k1.4k shares |
| 2023-03-23 | Benioff Marc Chair and CEO, director | Sold | $136.1k725 shares |
| 2023-03-23 | Reddy Sundeep G. EVP & Chief Accounting Officer | Sold | $41.5k221 shares |
| 2023-03-22 | Benioff Marc Chair and CEO, director | Sold | $137.0k725 shares |
| 2023-03-21 | Harris Parker Co-Founder and CTO, director | Sold | $232.3k1.2k shares |
| 2023-03-21 | Benioff Marc Chair and CEO, director | Sold | $135.5k725 shares |
| 2023-03-20 | Benioff Marc Chair and CEO, director | Sold | $133.6k725 shares |
| 2023-03-17 | Benioff Marc Chair and CEO, director | Sold | $134.5k725 shares |
| 2023-03-16 | Benioff Marc Chair and CEO, director | Sold | $134.8k725 shares |
| 2023-03-15 | Benioff Marc Chair and CEO, director | Sold | $131.4k725 shares |
| 2023-03-14 | Harris Parker Co-Founder and CTO, director | Sold | $225.0k1.2k shares |
| 2023-03-14 | Benioff Marc Chair and CEO, director | Sold | $132.2k725 shares |
| 2023-03-13 | Benioff Marc Chair and CEO, director | Sold | $126.5k725 shares |
| 2023-03-10 | Benioff Marc Chair and CEO, director | Sold | $127.5k725 shares |
| 2023-03-09 | Benioff Marc Chair and CEO, director | Sold | $131.9k725 shares |
| 2023-03-08 | KROES NEELIE Director | Sold | $1.1m6.0k shares |
| 2023-03-08 | Benioff Marc Chair and CEO, director | Sold | $132.8k725 shares |
| 2023-03-07 | Harris Parker Co-Founder and CTO, director | Sold | $231.2k1.2k shares |
| 2023-03-07 | Benioff Marc Chair and CEO, director | Sold | $133.5k725 shares |
| 2023-03-06 | Benioff Marc Chair and CEO, director | Sold | $135.3k725 shares |
| 2023-03-03 | Benioff Marc Chair and CEO, director | Sold | $135.4k725 shares |
The latest 30 of 79 trades.
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.42% of their portfolio | 82.7m $16.5bn | Added +845.8k |
| FMR LLC 0.66% of their portfolio | 72.7m $14.5bn | Added +37.1m |
| BlackRock Inc. 0.42% of their portfolio | 70.5m $14.1bn | Added +208.7k |
| STATE STREET CORP 0.51% of their portfolio | 45.5m $9.1bn | Added +391.6k |
| OFI INVEST ASSET MANAGEMENT 0.96% of their portfolio | 37.3m $186.6k | First filing |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.57% of their portfolio | 19.1m $3.8bn | Reduced -7.2m |
| MORGAN STANLEY 0.40% of their portfolio | 18.7m $3.7bn | Reduced -341.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.46% of their portfolio | 17.7m $3.5bn | Added +332.4k |
| Capital World Investors 0.61% of their portfolio | 14.8m $3.0bn | Added +13.6m |
| WELLINGTON MANAGEMENT GROUP LLP 0.56% of their portfolio | 14.1m $2.8bn | Added +2.5m |
| Fisher Asset Management, LLC 1.64% of their portfolio | 13.5m $2.7bn | Reduced -363.2k |
| NORTHERN TRUST CORP 0.47% of their portfolio | 11.9m $2.4bn | Added +258.4k |
| JPMORGAN CHASE & CO 0.30% of their portfolio | 11.7m $2.3bn | Added +3.9m |
| NORGES BANK 0.48% of their portfolio | 11.0m $2.2bn | Added +277.3k |
| POLEN CAPITAL MANAGEMENT LLC 5.54% of their portfolio | 10.5m $2.1bn | Added +34.2k |
| Capital Research Global Investors 0.60% of their portfolio | 10.4m $2.1bn | Added +6.8m |
| BANK OF AMERICA CORP /DE/ 0.22% of their portfolio | 9.6m $1.9bn | Added +120.1k |
| Nuveen Asset Management, LLC 0.66% of their portfolio | 8.9m $1.8bn | Added +1.5m |
| Bank of New York Mellon Corp 0.39% of their portfolio | 8.8m $1.8bn | Reduced -257.5k |
| LOOMIS SAYLES & CO L P 2.85% of their portfolio | 8.2m $1.6bn | Reduced -299.0k |
| HARRIS ASSOCIATES L P 2.99% of their portfolio | 7.7m $1.5bn | Reduced -435.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.74% of their portfolio | 7.6m $1.5bn | Reduced -675.5k |
| JENNISON ASSOCIATES LLC 1.32% of their portfolio | 7.2m $1.4bn | Reduced -401.4k |
| GOLDMAN SACHS GROUP INC 0.35% of their portfolio | 6.6m $1.3bn | Added +493.1k |
| Legal & General Group Plc 0.46% of their portfolio | 6.5m $1.3bn | Added +165.4k |
| PARNASSUS INVESTMENTS, LLC 2.96% of their portfolio | 6.0m $1.2bn | Reduced -32.5k |
| Amundi 0.59% of their portfolio | 5.6m $1.1bn | Reduced -850.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.32% of their portfolio | 5.3m $1.1bn | Added +93.3k |
| PICTET ASSET MANAGEMENT SA 1.28% of their portfolio | 5.1m $1.0bn | Added +178.2k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.56% of their portfolio | 5.0m $999.9m | Reduced -63.2k |
| Invesco Ltd. 0.27% of their portfolio | 4.8m $956.5m | Added +1.9m |
| FIL Ltd 1.01% of their portfolio | 4.4m $879.9m | Reduced -1.6m |
| FRANKLIN RESOURCES INC 0.43% of their portfolio | 4.3m $850.1m | Reduced -41.5k |
| CIBC Private Wealth Group LLC 0.27% of their portfolio | 4.1m $243.7m | Added +2.3m |
| Swiss National Bank 0.54% of their portfolio | 4.0m $792.9m | Reduced -95.6k |
| Independent Franchise Partners LLP 7.07% of their portfolio | 3.9m $785.8m | Added +460.0k |
| VOYA INVESTMENT MANAGEMENT LLC 0.82% of their portfolio | 3.8m $768.6m | Added +2.9m |
| Clearbridge Investments, LLC 0.73% of their portfolio | 3.8m $761.9m | Reduced -14.9k |
| DEUTSCHE BANK AG\ 0.42% of their portfolio | 3.8m $759.2m | Reduced -367.2k |
| T. Rowe Price Investment Management, Inc. 0.54% of their portfolio | 3.8m $753.7m | Reduced -968.9k |
| UBS Group AG 0.34% of their portfolio | 3.7m $743.4m | Added +415.3k |
| FARALLON CAPITAL MANAGEMENT, L.L.C. 4.24% of their portfolio | 3.5m $699.6m | Reduced -279.0k |
| ValueAct Holdings, L.P. 11.34% of their portfolio | 3.5m $696.5m | Added +2.9m |
| WELLS FARGO & COMPANY/MN 0.21% of their portfolio | 3.4m $679.5m | Added +67.2k |
| Sumitomo Mitsui Trust Group, Inc. 0.50% of their portfolio | 3.3m $667.2m | Added +37.8k |
| LAZARD ASSET MANAGEMENT LLC 0.86% of their portfolio | 3.3m $656.4m | Reduced -174.4k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.09% of their portfolio | 3.2m $646.0m | Added +2.0m |
| ROYAL BANK OF CANADA 0.18% of their portfolio | 3.0m $599.6m | Reduced -72.0k |
| BlueSpruce Investments, LP 10.42% of their portfolio | 2.9m $576.2m | Reduced -545.7k |
| AMERIPRISE FINANCIAL INC 0.18% of their portfolio | 2.8m $552.3m | Reduced -45.6k |
| DIMENSIONAL FUND ADVISORS LP 0.18% of their portfolio | 2.7m $542.4m | Added +64.6k |
| PUBLIC INVESTMENT FUND 1.49% of their portfolio | 2.7m $529.5m | Unchanged |
| California Public Employees Retirement System 0.46% of their portfolio | 2.6m $519.4m | Reduced -369.5k |
| Sustainable Growth Advisers, LP 2.99% of their portfolio | 2.6m $515.6m | Reduced -1.4m |
| Starboard Value LP 10.14% of their portfolio | 2.5m $505.6m | Reduced -495.0k |
| Vulcan Value Partners, LLC 6.15% of their portfolio | 2.4m $486.0m | Reduced -317.3k |
| Meritage Group LP 14.54% of their portfolio | 2.4m $480.7m | Added +12.6k |
| GENERATION INVESTMENT MANAGEMENT LLP 2.52% of their portfolio | 2.4m $473.9m | Reduced -186.7k |
| CREDIT SUISSE AG/ 0.43% of their portfolio | 2.1m $419.0m | Reduced -177.1k |
| RAYMOND JAMES & ASSOCIATES 0.36% of their portfolio | 2.1m $418.6m | Added +59.2k |
| PUTNAM INVESTMENTS LLC 0.67% of their portfolio | 2.1m $418.1m | Added +1.2m |
| LONE PINE CAPITAL LLC 3.76% of their portfolio | 2.0m $406.6m | Added +1.5m |
| HSBC HOLDINGS PLC 0.51% of their portfolio | 2.0m $398.1m | Reduced -625.5k |
| First Eagle Investment Management, LLC 1.05% of their portfolio | 2.0m $397.2m | Added +1.7k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.13% of their portfolio | 2.0m $392.5m | Reduced -60.0k |
| NEUBERGER BERMAN GROUP LLC 0.34% of their portfolio | 1.9m $369.7m | Added +389.2k |
| DNB Asset Management AS 2.34% of their portfolio | 1.8m $369.5m | Added +145.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 1.27% of their portfolio | 1.8m $366.0m | Added +140.1k |
| RHUMBLINE ADVISERS 0.45% of their portfolio | 1.8m $363.0m | Added +19.6k |
| AMERICAN CENTURY COMPANIES INC 0.28% of their portfolio | 1.8m $349.5m | Reduced -61.1k |
| BARCLAYS PLC 0.36% of their portfolio | 1.7m $349.1m | Reduced -2.6m |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.52% of their portfolio | 1.7m $347.8m | Reduced -14.7k |
| HHLR ADVISORS, LTD. 6.13% of their portfolio | 1.7m $345.9m | Unchanged |
| NEW YORK STATE COMMON RETIREMENT FUND 0.46% of their portfolio | 1.7m $344.3m | Reduced -69.6k |
| National Pension Service 0.58% of their portfolio | 1.6m $319.7m | Added +175.3k |
| MILLENNIUM MANAGEMENT LLC 0.37% of their portfolio | 1.6m $318.6m | Reduced -1.5m |
| PRUDENTIAL FINANCIAL INC 0.44% of their portfolio | 1.6m $278.4m | Added +490.2k |
| PRINCIPAL FINANCIAL GROUP INC 0.22% of their portfolio | 1.5m $307.8m | Reduced -7.2k |
| FIRST TRUST ADVISORS LP 0.35% of their portfolio | 1.5m $301.5m | Reduced -189.2k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.39% of their portfolio | 1.5m $300.2m | Added +762.6k |
| Grantham, Mayo, Van Otterloo & Co. LLC 1.39% of their portfolio | 1.4m $272.7m | Reduced -20.3k |
| BANK OF MONTREAL /CAN/ 0.12% of their portfolio | 1.4m $272.9m | Reduced -318.8k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.41% of their portfolio | 1.4m $272.6m | Reduced -125.7k |
| STIFEL FINANCIAL CORP 0.38% of their portfolio | 1.3m $266.6m | Added +52.5k |
| Point72 Asset Management, L.P. 0.94% of their portfolio | 1.3m $266.0m | Reduced -2.0m |
| NORDEA INVESTMENT MANAGEMENT AB 0.38% of their portfolio | 1.3m $258.7m | Added +291.6k |
| ALLIANCEBERNSTEIN L.P. 0.11% of their portfolio | 1.3m $260.9m | Added +68.8k |
| STRS OHIO 0.40% of their portfolio | 1.3m $260.2m | Added +869.1k |
| Assenagon Asset Management S.A. 1.01% of their portfolio | 1.3m $255.2m | Reduced -309.3k |
| Harding Loevner LP 1.45% of their portfolio | 1.3m $255.0m | Reduced -5.5k |
| VAN ECK ASSOCIATES CORP 0.56% of their portfolio | 1.2m $247.9m | Added +30.1k |
| KBC Group NV 1.02% of their portfolio | 1.2m $240.6m | Added +115.4k |
| NOMURA HOLDINGS INC 2.33% of their portfolio | 1.2m $238.4m | Reduced -4.8m |
| NATIXIS ADVISORS, LLC 0.81% of their portfolio | 1.2m $234.3m | Added +239.8k |
| 1832 Asset Management L.P. 0.47% of their portfolio | 1.1m $227.2m | Added +768.4k |
| CITIGROUP INC 0.30% of their portfolio | 1.1m $226.0m | Added +11.6k |
| MACQUARIE GROUP LTD 0.27% of their portfolio | 1.1m $224.8m | Added +317.8k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.53% of their portfolio | 1.1m $224.5m | Reduced -1.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.11% of their portfolio | 1.1m $221.1m | Added +128.1k |
| PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO 1.13% of their portfolio | 1.1m $219.8m | Added +168.5k |