ROCKY BRANDS INC RCKY
COM · Common Stock · CUSIP 774515100
- SectorConsumer discretionary
- IndustryFootwear, (No Rubber)
- HeadquartersNelsonville, OH
- Founded1932
- Websiterockybrands.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($2.2m this quarter). Holder counts are more reliable. Shares outstanding: 7.5m as of 2026-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $40.98.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 68 |
| Q4 2022 | 68 |
| Q1 2023 | 67 |
| Q2 2023 | 60 |
| Q3 2023 | 65 |
| Q4 2023 | 77 |
| Q1 2024 | 73 |
| Q2 2024 | 87 |
| Q3 2024 | 93 |
| Q4 2024 | 88 |
| Q1 2025 | 89 |
| Q2 2025 | 93 |
| Q3 2025 | 105 |
| Q4 2025 | 101 |
| Q1 2026 | 120 |
| Q2 2026 | 117 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 46 | 35 |
| Q4 2024 | 43 | 37 |
| Q1 2025 | 40 | 36 |
| Q2 2025 | 51 | 36 |
| Q3 2025 | 55 | 40 |
| Q4 2025 | 41 | 48 |
| Q1 2026 | 59 | 49 |
| Q2 2026 | 54 | 52 |
Biggest buyers
| ALLIANCEBERNSTEIN L.P. | Added | +108.9k |
| FRANKLIN RESOURCES INC | New | +106.2k |
| Tieton Capital Management, LLC | New | +97.0k |
| Aristides Capital LLC | Added | +73.2k |
| Russell Investments Group, Ltd. | Added | +36.5k |
| DEPRINCE RACE & ZOLLO INC | Added | +32.8k |
| TWO SIGMA INVESTMENTS, LP | Added | +32.5k |
| BlackRock, Inc. | Added | +29.5k |
| SEGALL BRYANT & HAMILL, LLC | Added | +24.0k |
| RAYMOND JAMES FINANCIAL INC | Added | +22.9k |
Biggest sellers
| Hillsdale Investment Management Inc. | Sold out | -158.6k |
| Invesco Ltd. | Reduced | -34.7k |
| D. E. Shaw & Co., Inc. | Reduced | -27.0k |
| AMERICAN CENTURY COMPANIES INC | Reduced | -23.8k |
| Informed Momentum Co LLC | Sold out | -22.5k |
| LAZARD ASSET MANAGEMENT LLC | Reduced | -18.1k |
| Integrated Quantitative Investments LLC | Sold out | -16.7k |
| Qube Research & Technologies Ltd | Reduced | -16.6k |
| Koss-Olinger Consulting, LLC | Reduced | -15.3k |
| GOLDMAN SACHS GROUP INC | Reduced | -13.7k |
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| ALLIANCEBERNSTEIN L.P. 13G · institution +1.8 pts · filed 2026-08-14 | 8.6% |
| RAYMOND JAMES & ASSOCIATES 13G · institution filed 2026-01-07 | 6.4% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 1 | $10.2k | 1 | $103.8k | — |
| Q1 2025 | 1 | $18.6k | 0 | — | — |
| Q2 2025 | 1 | $4.7k | 0 | — | — |
| Q3 2025 | 0 | — | 5 | $677.7k | — |
| Q4 2025 | 1 | $8.7k | 3 | $760.0k | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 1 | $24.3k | 7 | $1.2m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-08-05 | Moore Robert Burton Jr. Director | Sold | $149.2k3.0k shares |
| 2026-08-04 | LOVELAND CURTIS A Assistant Secretary, director | Sold | $176.0k3.5k shares |
| 2026-08-04 | Hahn Robyn R. Director | Sold | $152.9k3.0k shares |
| 2026-08-04 | Jordan William L Director | Sold | $51.3k989 shares |
| 2026-08-03 | Finn Michael L Director | Sold | $152.9k3.0k shares |
| 2026-07-31 | Winbigler Tracie A. Director | Sold | $142.3k3.0k shares |
| 2026-07-31 | Jordan William L Director | Sold | $97.5k2.0k shares |
| 2026-07-30 | LOVELAND CURTIS A Assistant Secretary, director | Sold | $148.9k3.0k shares |
| 2026-07-30 | Haning G Courtney Director | Sold | $147.2k3.0k shares |
| 2026-07-30 | Smith Dwight Eric Director | Bought | $24.3k500 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 647.2k $25.1m | Added +108.9k |
| BlackRock, Inc. 0.00% of their portfolio | 522.8k $21.6m | Added +29.5k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 514.3k $21.2m | Added +8.8k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 510.2k $21.0m | Added +22.9k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 320.4k $13.2m | Added +144 |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 234.9k $9.7m | Reduced -23.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 192.5k $7.9m | Added +19.9k |
| Aristides Capital LLC 1.96% of their portfolio | 185.9k $7.7m | Added +73.2k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 159.5k $6.6m | Added +36.5k |
| CRAWFORD INVESTMENT COUNSEL INC 0.11% of their portfolio | 157.9k $6.5m | Added +790 |
| North Star Investment Management Corp. 0.35% of their portfolio | 154.2k $6.4m | Unchanged |
| STATE STREET CORP 0.00% of their portfolio | 150.5k $6.2m | Added +4.7k |
| LSV ASSET MANAGEMENT 0.01% of their portfolio | 144.6k $6.0m | Added +4.3k |
| DEPRINCE RACE & ZOLLO INC 0.10% of their portfolio | 140.1k $5.8m | Added +32.8k |
| OBERWEIS ASSET MANAGEMENT INC/ 0.10% of their portfolio | 117.7k $4.9m | Reduced -300 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.08% of their portfolio | 113.3k $4.7m | Reduced -1.3k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 109.1k $4.5m | Added +2.2k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 106.2k $4.4m | New |
| Allspring Global Investments Holdings, LLC 0.01% of their portfolio | 105.4k $4.4m | Added +19.9k |
| Tieton Capital Management, LLC 1.15% of their portfolio | 97.0k $4.0m | New |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 80.2k $3.3m | Reduced -3.3k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 69.3k $2.9m | Added +3.2k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 69.2k $2.9m | Added +32.5k |
| SEGALL BRYANT & HAMILL, LLC 0.03% of their portfolio | 65.4k $2.7m | Added +24.0k |
| MORGAN STANLEY 0.00% of their portfolio | 64.6k $2.7m | Added +10.9k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 63.8k $2.6m | Reduced -27.0k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 57.5k $2.4m | Reduced -3.7k |
| Empowered Funds, LLC 0.01% of their portfolio | 53.8k $2.2m | Added +3.7k |
| ALGERT GLOBAL LLC 0.03% of their portfolio | 52.4k $2.2m | Added +17.1k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 49.5k $2.0m | Added +2.2k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 48.0k $2.0m | Reduced -390 |
| PANAGORA ASSET MANAGEMENT INC 0.01% of their portfolio | 45.6k $1.9m | Reduced -6.2k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.01% of their portfolio | 42.0k $1.7m | Reduced -2.3k |
| Nuveen, LLC 0.00% of their portfolio | 40.7k $1.7m | Reduced -10.8k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 35.2k $1.5m | Reduced -16.6k |
| SummerHaven Investment Management, LLC 0.71% of their portfolio | 32.3k $1.3m | Unchanged |
| Diamond Hill Capital Management, LLC (Investment Advisor) 0.01% of their portfolio | 31.9k $1.3m | Added +1.3k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 26.5k $1.1m | Added +9.3k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 26.1k $1.1m | Added +7.3k |
| RITHOLTZ WEALTH MANAGEMENT 0.02% of their portfolio | 26.1k $1.1m | Reduced -3.5k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 25.0k $1.0m | Added +1.2k |
| Waterfront Wealth Inc. 0.16% of their portfolio | 25.0k $1.0m | Added +17.5k |
| ACADIAN ASSET MANAGEMENT LLC 0.00% of their portfolio | 24.9k $1.0m | Reduced -11.0k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 22.4k $924.1k | Reduced -13.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 20.6k $850.3k | Added +2.0k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 16.9k $699.0k | Reduced -1.9k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 16.5k $682.4k | Reduced -13.2k |
| Verdad Advisers, LP 0.60% of their portfolio | 15.3k $629.1k | Added +254 |
| UBS Group AG 0.00% of their portfolio | 14.9k $613.2k | Added +12.3k |
| XTX Topco Ltd 0.01% of their portfolio | 14.3k $589.5k | Added +8.6k |
| Invesco Ltd. 0.00% of their portfolio | 12.3k $508.2k | Reduced -34.7k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 11.8k $488.1k | Added +1.2k |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 11.8k $486.7k | Reduced -8.8k |
| Hennion & Walsh Asset Management, Inc. 0.01% of their portfolio | 11.8k $485.6k | Added +2.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 10.2k $418.7k | Added +4.1k |
| YARGER WEALTH STRATEGIES, LLC 0.14% of their portfolio | 9.4k $377.0k | Added +529 |
| BAILARD, INC. 0.01% of their portfolio | 9.3k $383.5k | Unchanged |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 8.6k $352.9k | Reduced -101 |
| WealthBridge Capital Management, LLC 0.07% of their portfolio | 8.4k $344.6k | Unchanged |
| Centiva Capital, LP 0.01% of their portfolio | 8.1k $333.9k | Reduced -2.5k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 7.0k $287.1k | Reduced -7.9k |
| Susquehanna Portfolio Strategies, LLC 0.00% of their portfolio | 6.7k $278.2k | Reduced -2.1k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 6.7k $277.7k | Added +520 |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 6.5k $266.7k | Reduced -18.1k |
| Koss-Olinger Consulting, LLC 0.02% of their portfolio | 6.3k $261.1k | Reduced -15.3k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 6.1k $250.5k | Added +3.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 6.0k $246.0k | New |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.00% of their portfolio | 5.9k $244.9k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 5.5k $228.2k | Reduced -1.3k |
| JAMES INVESTMENT RESEARCH, INC. 0.02% of their portfolio | 5.4k $224.6k | Unchanged |
| MetLife Investment Management, LLC 0.00% of their portfolio | 4.0k $166.8k | Unchanged |
| CITIGROUP INC 0.00% of their portfolio | 3.6k $147.6k | Added +2.7k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 3.3k $137.8k | Reduced -70 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 3.2k $132.4k | Reduced -41 |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 3.2k $130.3k | Unchanged |
| Kemnay Advisory Services Inc. 0.02% of their portfolio | 3.1k $126.3k | New |
| SG Americas Securities, LLC 0.00% of their portfolio | 2.9k $118.0k | Reduced -982 |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 2.7k $111.6k | Unchanged |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 2.5k $103.0k | Unchanged |
| FMR LLC 0.00% of their portfolio | 2.4k $98.7k | Reduced -361 |
| IFG Advisory, LLC 0.00% of their portfolio | 2.2k $91.7k | New |
| Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio | 2.2k $89.4k | Unchanged |
| LOM Asset Management Ltd 0.02% of their portfolio | 1.5k $61.9k | Unchanged |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 1.5k $61.4k | Reduced -377 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 1.1k $47.4k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.1k $47.1k | Reduced -196 |
| STRS OHIO 0.00% of their portfolio | 900 $37.1k | Reduced -4.4k |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 867 $35.8k | Unchanged |
| Legal & General Group Plc 0.00% of their portfolio | 704 $29.0k | Added +140 |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 588 $24.2k | Unchanged |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 463 $19.1k | Reduced -281 |
| GAMMA Investing LLC 0.00% of their portfolio | 375 $15.5k | Reduced -11 |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 338 $14.0k | Added +234 |
| Covestor Ltd 0.01% of their portfolio | 326 $13.0k | Reduced -11 |
| Torren Management, LLC 0.00% of their portfolio | 186 $7.7k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 148 $6.1k | New |
| Sterling Capital Management LLC 0.00% of their portfolio | 146 $6.0k | Reduced -88 |
| JONES FINANCIAL COMPANIES LLLP 0.00% of their portfolio | 143 $5.9k | Unchanged |
| HARBOR CAPITAL ADVISORS, INC. 0.00% of their portfolio | 132 $5.0k | Unchanged |
| Archer Investment Corp 0.00% of their portfolio | 104 $4.2k | Added +53 |