UPBOUND GROUP INC UPBD
COM · Common Stock · CUSIP 76009N100
American furniture and electronics rent-to-own company
- SectorIndustrials
- IndustryServices-Equipment Rental & Leasing, NEC
- HeadquartersPlano, TX
- Founded1986
- Websiterentacenter.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.9m this quarter). Holder counts are more reliable. Shares outstanding: 58.3m as of 2026-07-23, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $21.24. Options: 7 managers hold calls ($7.4m notional), 5 hold puts ($2.2m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 217 |
| Q4 2022 | 207 |
| Q1 2023 | 206 |
| Q2 2023 | 222 |
| Q3 2023 | 217 |
| Q4 2023 | 235 |
| Q1 2024 | 244 |
| Q2 2024 | 250 |
| Q3 2024 | 248 |
| Q4 2024 | 243 |
| Q1 2025 | 245 |
| Q2 2025 | 257 |
| Q3 2025 | 263 |
| Q4 2025 | 240 |
| Q1 2026 | 240 |
| Q2 2026 | 260 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 131 | 111 |
| Q4 2024 | 117 | 114 |
| Q1 2025 | 136 | 107 |
| Q2 2025 | 158 | 96 |
| Q3 2025 | 132 | 131 |
| Q4 2025 | 123 | 138 |
| Q1 2026 | 127 | 103 |
| Q2 2026 | 146 | 86 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $5.2m | $3.1m | 0.61 |
| Q4 2025 | $1.9m | $1.4m | 0.74 |
| Q1 2026 | $3.1m | $2.1m | 0.68 |
| Q2 2026 | $7.4m | $2.2m | 0.30 |
Biggest buyers
| GOLDMAN SACHS GROUP INC | Added | +1.0m |
| BlackRock, Inc. | Added | +944.4k |
| MILLENNIUM MANAGEMENT LLC | Added | +530.0k |
| AMERICAN CENTURY COMPANIES INC | Added | +510.2k |
| AQR CAPITAL MANAGEMENT LLC | Added | +432.8k |
| MARSHALL WACE, LLP | Added | +358.6k |
| DIMENSIONAL FUND ADVISORS LP | Added | +350.0k |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Added | +295.2k |
| CITADEL ADVISORS LLC | Added | +281.2k |
| MORGAN STANLEY | Added | +263.7k |
Biggest sellers
| IEQ CAPITAL, LLC | Reduced | -2.1m |
| FMR LLC | Reduced | -2.1m |
| Huber Capital Management LLC | Reduced | -640.7k |
| Balyasny Asset Management L.P. | Reduced | -361.8k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -151.5k |
| Trexquant Investment LP | Reduced | -116.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | -112.7k |
| Y-Intercept (Hong Kong) Ltd | Reduced | -112.2k |
| Squarepoint Ops LLC | Reduced | -101.4k |
| D. E. Shaw & Co., Inc. | Reduced | -84.4k |
Biggest calls
| JANE STREET GROUP, LLC | Added | $2.1m97.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.0m92.0k shares |
| CITADEL ADVISORS LLC | Added | $1.8m85.2k shares |
| IMC-Chicago, LLC | Added | $999.5k47.1k shares |
| SIMPLEX TRADING, LLC | Added | $418.0k19.7k shares |
| Walleye Capital LLC | Reduced | $201.6k9.5k shares |
| GROUP ONE TRADING LLC | Reduced | $6.4k300 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $850.9k40.1k shares |
| JANE STREET GROUP, LLC | New | $449.9k21.2k shares |
| IMC-Chicago, LLC | New | $424.4k20.0k shares |
| Walleye Capital LLC | Added | $394.7k18.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $93.4k4.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-28 | 13.7% |
| IEQ CAPITAL, LLC 13G · institution new · filed 2025-08-14 | 7.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.0% |
| FMR LLC 13G · institution -3.3 pts · filed 2026-08-06 | 5.7% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2026-10-08 | 5.4% |
Fell to 5% or below in the last year: Allred Aaron R (3.1%, 2026-07-22), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 1 | $31.2k | 0 | — | — |
| Q1 2025 | 2 | $330.2k | 0 | — | — |
| Q2 2025 | 1 | $549.8k | 0 | — | — |
| Q3 2025 | 1 | $42.8k | 2 | $234.1k | — |
| Q4 2025 | 1 | $43.4k | 0 | — | — |
| Q1 2026 | 1 | $44.2k | 0 | — | — |
| Q2 2026 | 1 | $45.2k | 0 | — | — |
| Q3 2026 | 1 | $46.1k | 1 | $188.5k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-08-21 | Blasquez Anthony J EVP-RAC | Sold | $188.5k10.0k shares |
| 2026-07-07 | BROWN JEFFREY J Director · by Brown Equity Partners, LLC | Bought | $37.0k1.8k shares |
| 2026-07-07 | BROWN JEFFREY J Director · by the Jeffrey J Brown Living Trust | Bought | $9.1k454 shares |
| 2026-04-28 | BROWN JEFFREY J Director · by Brown Equity Partners, LLC | Bought | $36.3k1.9k shares |
| 2026-04-28 | BROWN JEFFREY J Director · by the Jeffrey J Brown Living Trust | Bought | $8.9k461 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 9.2m $194.2m | Added +944.4k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 4.2m $89.9m | Added +295.2k |
| FMR LLC 0.00% of their portfolio | 3.3m $70.3m | Reduced -2.1m |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.7m $58.2m | Added +350.0k |
| STATE STREET CORP 0.00% of their portfolio | 2.5m $53.3m | Added +172.0k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 2.4m $51.1m | Added +1.0m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 2.3m $49.4m | Added +51.9k |
| LSV ASSET MANAGEMENT 0.09% of their portfolio | 2.3m $48.4m | Reduced -33.0k |
| IEQ CAPITAL, LLC 0.17% of their portfolio | 1.8m $37.6m | Reduced -2.1m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.5m $31.2m | Added +113.0k |
| Bragg Financial Advisors, Inc 0.68% of their portfolio | 1.2m $25.2m | Added +66.3k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 1.2m $24.5m | Reduced -112.7k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 1.1m $23.4m | Reduced -151.5k |
| Huber Capital Management LLC 3.32% of their portfolio | 1.1m $22.5m | Reduced -640.7k |
| MORGAN STANLEY 0.00% of their portfolio | 1.0m $22.2m | Added +263.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 888.9k $18.9m | Added +33.7k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 853.2k $18.1m | Added +510.2k |
| HOTCHKIS & WILEY CAPITAL MANAGEMENT LLC 0.05% of their portfolio | 831.8k $17.7m | Added +94.2k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 720.1k $15.3m | Added +432.8k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 709.4k $15.1m | Added +530.0k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 675.1k $14.3m | Added +72.9k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.24% of their portfolio | 652.0k $13.8m | Reduced -17.1k |
| Invesco Ltd. 0.00% of their portfolio | 579.0k $12.3m | Added +47.2k |
| Pacer Advisors, Inc. 0.02% of their portfolio | 450.9k $9.6m | Added +37.9k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 437.1k $9.3m | Added +281.2k |
| MARSHALL WACE, LLP 0.01% of their portfolio | 410.7k $8.7m | Added +358.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 394.4k $8.4m | Added +30.6k |
| Advisors Asset Management, Inc. 0.12% of their portfolio | 357.3k $7.6m | Added +93.5k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.13% of their portfolio | 354.7k $7.5m | Reduced -9.2k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 348.8k $7.4m | Added +4.5k |
| PANAGORA ASSET MANAGEMENT INC 0.02% of their portfolio | 321.1k $6.8m | Added +68.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 308.0k $6.5m | Added +4.1k |
| CSM Advisors, LLC 0.14% of their portfolio | 306.0k $6.5m | Added +20.0k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 294.6k $6.3m | Added +99.8k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 286.6k $6.1m | Added +41.2k |
| Creative Planning 0.00% of their portfolio | 271.0k $5.8m | Added +174.8k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 262.8k $5.6m | Added +4.0k |
| Miller Value Partners, LLC 1.29% of their portfolio | 258.0k $5.5m | Added +138.0k |
| PEREGRINE CAPITAL MANAGEMENT LLC 0.17% of their portfolio | 251.4k $5.3m | Reduced -21.9k |
| Empowered Funds, LLC 0.03% of their portfolio | 236.7k $5.0m | Reduced -4.0k |
| Balyasny Asset Management L.P. 0.01% of their portfolio | 234.9k $5.0m | Reduced -361.8k |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 221.3k $4.7m | Added +24.7k |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 192.2k $4.1m | Added +21.8k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 188.9k $4.0m | Reduced -56.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% of their portfolio | 182.3k $3.9m | New |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 182.3k $3.9m | Reduced -49.0k |
| XTX Topco Ltd 0.05% of their portfolio | 180.3k $3.8m | Added +154.4k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 180.3k $3.8m | Reduced -6.1k |
| UBS Group AG 0.00% of their portfolio | 179.4k $3.8m | Reduced -40.9k |
| Allianz Asset Management GmbH 0.00% of their portfolio | 170.1k $3.6m | Added +48.6k |
| Nuveen, LLC 0.00% of their portfolio | 168.3k $3.6m | Added +20.1k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 158.4k $3.4m | Added +8.9k |
| Trexquant Investment LP 0.02% of their portfolio | 157.5k $3.3m | Reduced -116.8k |
| Inspire Advisors, LLC 0.23% of their portfolio | 154.9k $3.3m | Added +8.4k |
| Sepio Capital, LP 0.15% of their portfolio | 144.6k $3.1m | Unchanged |
| LANDSCAPE CAPITAL MANAGEMENT, L.L.C. 0.20% of their portfolio | 143.6k $3.0m | Added +16.5k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 142.8k $3.0m | Added +27.5k |
| Quantinno Capital Management LP 0.00% of their portfolio | 141.5k $3.0m | Added +94.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 136.9k $2.9m | Reduced -11.5k |
| Susquehanna Portfolio Strategies, LLC 0.05% of their portfolio | 136.7k $2.9m | Added +18.2k |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 135.2k $2.9m | Added +25.8k |
| INTECH INVESTMENT MANAGEMENT LLC 0.03% of their portfolio | 131.5k $2.8m | Reduced -48.2k |
| PICTON MAHONEY ASSET MANAGEMENT 0.03% of their portfolio | 131.4k $2.8m | New |
| Jump Financial, LLC 0.02% of their portfolio | 127.1k $2.7m | Added +83.9k |
| Lido Advisors, LLC 0.01% of their portfolio | 124.9k $2.7m | Added +345 |
| Legal & General Group Plc 0.00% of their portfolio | 118.0k $2.5m | Reduced -8.8k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 115.3k $2.4m | Added +101.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 114.1k $2.4m | Reduced -13.4k |
| CLARK ESTATES INC/NY 0.55% of their portfolio | 113.0k $2.4m | Unchanged |
| ALGERT GLOBAL LLC 0.03% of their portfolio | 109.6k $2.3m | Added +52.8k |
| Swiss National Bank 0.00% of their portfolio | 105.0k $2.2m | Added +2.2k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.00% of their portfolio | 102.0k $2.2m | Reduced -567 |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 98.3k $2.1m | Reduced -84.4k |
| Corient Private Wealth LP 0.00% of their portfolio | 91.4k $1.9m | New |
| Venture Visionary Partners LLC 0.05% of their portfolio | 91.4k $1.9m | New |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 90.4k $1.9m | Reduced -83.2k |
| Cerity Partners LLC 0.00% of their portfolio | 90.1k $1.9m | Added +23.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 88.8k $1.9m | Added +16.2k |
| SEGALL BRYANT & HAMILL, LLC 0.02% of their portfolio | 85.9k $1.8m | New |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 83.2k $1.8m | Added +19.3k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 83.0k $1.8m | Added +68.4k |
| Range Financial Group LLC 0.48% of their portfolio | 82.9k $1.8m | Added +1.9k |
| BEACON FINANCIAL GROUP 0.15% of their portfolio | 76.1k $1.6m | Added +117 |
| ExodusPoint Capital Management, LP 0.01% of their portfolio | 74.0k $1.6m | New |
| LPL Financial LLC 0.00% of their portfolio | 72.9k $1.5m | Added +2.6k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 71.5k $1.3m | Reduced -900 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 68.7k $1.5m | Reduced -5.8k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 67.6k $1.4m | Added +37.5k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 63.2k $1.3m | Added +60.3k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 62.9k $1.3m | Reduced -6.0k |
| Mork Capital Management, LLC 0.85% of their portfolio | 62.6k $1.3m | Unchanged |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 59.3k $1.3m | Added +11.0k |
| Engineers Gate Manager LP 0.02% of their portfolio | 58.8k $1.2m | Added +22.5k |
| Kendall Capital Management 0.21% of their portfolio | 58.1k $1.2m | Reduced -12.6k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 57.3k $1.2m | Added +9.2k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 57.1k $1.2m | Reduced -11.5k |
| GUGGENHEIM CAPITAL LLC 0.01% of their portfolio | 56.1k $1.2m | Added +14.7k |
| PRUDENTIAL FINANCIAL INC 0.00% of their portfolio | 55.5k $1.2m | Added +990 |
| BARCLAYS PLC 0.00% of their portfolio | 55.0k $1.2m | Added +5.4k |
| EntryPoint Capital, LLC 0.28% of their portfolio | 54.8k $1.2m | Added +36.9k |