REDDIT INC RDDT
CL A · Common Stock · CUSIP 75734B100 · ISIN US75734B1008
American company that operates Reddit
- SectorTechnology
- IndustryServices-Computer Processing & Data Preparation
- HeadquartersSan Francisco, CA
- Founded2005
- Websiteredditinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($49.5m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $172.23. Options: 51 managers hold calls ($3.7bn notional), 36 hold puts ($2.4bn).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2023 | 1 |
| Q1 2024 | 130 |
| Q2 2024 | 181 |
| Q3 2024 | 287 |
| Q4 2024 | 493 |
| Q1 2025 | 575 |
| Q2 2025 | 635 |
| Q3 2025 | 790 |
| Q4 2025 | 883 |
| Q1 2026 | 796 |
| Q2 2026 | 894 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 228 | 48 |
| Q4 2024 | 335 | 135 |
| Q1 2025 | 379 | 240 |
| Q2 2025 | 401 | 281 |
| Q3 2025 | 520 | 282 |
| Q4 2025 | 506 | 310 |
| Q1 2026 | 450 | 463 |
| Q2 2026 | 548 | 340 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $5.4bn | $3.6bn | 0.67 |
| Q4 2025 | $5.0bn | $3.1bn | 0.62 |
| Q1 2026 | $2.7bn | $1.7bn | 0.63 |
| Q2 2026 | $3.7bn | $2.4bn | 0.64 |
Biggest buyers
| Jericho Capital Asset Management L.P. | New | +3.3m |
| EDGEWOOD MANAGEMENT LLC | New | +1.7m |
| CITIGROUP INC | Added | +832.6k |
| AMERICAN CENTURY COMPANIES INC | Added | +823.3k |
| MILLENNIUM MANAGEMENT LLC | Added | +676.9k |
| WT Asset Management Ltd | Added | +447.9k |
| T. Rowe Price Investment Management, Inc. | Added | +388.8k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Added | +377.5k |
| BlackRock, Inc. | Added | +341.6k |
| BNP PARIBAS FINANCIAL MARKETS | Added | +338.7k |
Biggest sellers
| JPMORGAN CHASE & CO | Reduced | -3.5m |
| MARSHALL WACE, LLP | Reduced | -1.0m |
| Alyeska Investment Group, L.P. | Sold out | -1.0m |
| VIKING GLOBAL INVESTORS LP | Reduced | -986.1k |
| Invesco Ltd. | Reduced | -842.4k |
| ALLIANCEBERNSTEIN L.P. | Reduced | -703.1k |
| FEDERATED HERMES, INC. | Reduced | -609.9k |
| MORGAN STANLEY | Reduced | -471.5k |
| Qube Research & Technologies Ltd | Reduced | -398.8k |
| LORD, ABBETT & CO. LLC | Reduced | -268.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $900.8m5.2m shares |
| CITADEL ADVISORS LLC | Reduced | $740.2m4.3m shares |
| JANE STREET GROUP, LLC | Added | $464.0m2.7m shares |
| IMC-Chicago, LLC | Added | $392.4m2.3m shares |
| D. E. Shaw & Co., Inc. | Reduced | $271.2m1.6m shares |
| BARCLAYS PLC | Added | $224.6m1.3m shares |
| Walleye Trading LLC | Added | $138.6m798.2k shares |
| Caption Management, LLC | Added | $106.8m615.4k shares |
| UBS Group AG | Added | $93.5m538.8k shares |
| SIMPLEX TRADING, LLC | Reduced | $65.9m379.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $610.4m3.5m shares |
| JANE STREET GROUP, LLC | Reduced | $381.9m2.2m shares |
| CITADEL ADVISORS LLC | Added | $344.2m2.0m shares |
| IMC-Chicago, LLC | Added | $299.9m1.7m shares |
| CITIGROUP INC | Added | $212.6m1.2m shares |
| D. E. Shaw & Co., Inc. | Reduced | $131.1m755.0k shares |
| Portman Square Capital LLP | Added | $71.5m412.1k shares |
| SIMPLEX TRADING, LLC | Added | $57.8m333.0k shares |
| Walleye Trading LLC | Added | $42.2m243.4k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $36.5m210.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
Huffman Steve Ladd
13D · may seek influence
-2.4 pts · filed 2026-05-06
Stated purposeItem 4 of the Schedule 13D is hereby amended and supplemented as follows: As of the date set forth on the cover page hereto, the Tencent Voting Agreement terminated pursuant to its terms and such termination represents a decrease in the number of shares of the Issuer's voting capital stock over which Mr. Huffman exercises voting discretion, without any action being taken on the part of Mr. Huffman. The foregoing discussion of the Tencent Voting Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the Tencent Voting Agreement, which was filed on May 3, 2024 as Exhibit 3 to the Initial Statement and is incorporated by reference herein. Full filing |
24.8% |
| BlackRock, Inc. 13G · institution +2.3 pts · filed 2026-10-27 | 7.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.0% |
Fell to 5% or below in the last year: BAILLIE GIFFORD & CO (4.9%, 2026-10-21), FMR LLC (2.3%, 2026-04-07), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD CAPITAL MANAGEMENT LLC), Tencent Holdings Ltd (4.2%, 2025-11-12)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 7 | $88.5m | $78.9m |
| Q1 2025 | 1 | $199.2k | 7 | $145.0m | $141.6m |
| Q2 2025 | 0 | — | 6 | $69.6m | $69.6m |
| Q3 2025 | 0 | — | 6 | $86.5m | $86.5m |
| Q4 2025 | 0 | — | 5 | $100.5m | $100.5m |
| Q1 2026 | 1 | $8.9m | 6 | $63.6m | $63.6m |
| Q2 2026 | 0 | — | 3 | $40.0m | $40.0m |
| Q3 2026 | 0 | — | 4 | $46.9m | $46.1m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-15 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $2.8m17.3k shares |
| 2026-09-14 | Wong Jennifer L. Chief Operating Officer | Sold plan | $9.7m60.0k shares |
| 2026-08-31 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $2.7m18.0k shares |
| 2026-08-25 | Sauerberg Robert A. Director · By Robert A. Sauerberg, Jr. 2002 Revocable Trust | Sold | $820.1k5.1k shares |
| 2026-08-14 | Wong Jennifer L. Chief Operating Officer | Sold plan | $13.4m75.0k shares |
| 2026-08-14 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $3.2m18.0k shares |
| 2026-08-04 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $2.9m18.0k shares |
| 2026-07-15 | Wong Jennifer L. Chief Operating Officer | Sold plan | $7.8m39.2k shares |
| 2026-07-15 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $3.6m18.0k shares |
| 2026-07-01 | Reynolds Michelle Marie Chief Accounting Officer | Sold plan | $161.6k808 shares |
| 2026-06-30 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $3.1m18.0k shares |
| 2026-06-16 | Wong Jennifer L. Chief Operating Officer | Sold plan | $6.9m39.2k shares |
| 2026-06-15 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $3.2m18.0k shares |
| 2026-05-29 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $3.1m18.0k shares |
| 2026-05-18 | Wong Jennifer L. Chief Operating Officer | Sold plan | $6.2m39.2k shares |
| 2026-05-15 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $2.8m18.0k shares |
| 2026-05-05 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $3.1m18.0k shares |
| 2026-04-16 | Wong Jennifer L. Chief Operating Officer | Sold plan | $6.3m39.2k shares |
| 2026-04-15 | Huffman Steve Ladd CEO & President, director · By The XYZ Revocable Trust | Sold plan | $2.9m18.0k shares |
| 2026-04-08 | Slowe Christopher Brian Chief Technology Officer | Sold plan | $2.3m15.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.02% of their portfolio | 8.0m $1.4bn | Added +341.6k |
| BAILLIE GIFFORD & CO 1.13% of their portfolio | 7.2m $1.2bn | Reduced -117.8k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.05% of their portfolio | 6.9m $1.2bn | Added +204.2k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 6.0m $1.0bn | Added +141.0k |
| Capital World Investors 0.09% of their portfolio | 4.4m $769.4m | Added +10.2k |
| ALLIANCEBERNSTEIN L.P. 0.19% of their portfolio | 4.2m $561.3m | Reduced -703.1k |
| Jericho Capital Asset Management L.P. 4.79% of their portfolio | 3.3m $578.9m | New |
| GOLDMAN SACHS GROUP INC 0.06% of their portfolio | 3.2m $562.4m | Reduced -43.1k |
| STATE STREET CORP 0.02% of their portfolio | 3.0m $517.2m | Added +237.5k |
| FMR LLC 0.02% of their portfolio | 2.8m $491.3m | Reduced -86.2k |
| COATUE MANAGEMENT LLC 1.00% of their portfolio | 2.8m $484.3m | Unchanged |
| T. Rowe Price Investment Management, Inc. 0.29% of their portfolio | 2.6m $448.9m | Added +388.8k |
| TIGER GLOBAL MANAGEMENT LLC 1.83% of their portfolio | 2.5m $439.0m | Added +28.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 2.5m $431.7m | Added +31.7k |
| D1 Capital Partners L.P. 1.23% of their portfolio | 2.5m $427.8m | Added +5.3k |
| Quantinno Capital Management LP 0.44% of their portfolio | 2.1m $369.0m | Added +18.3k |
| CITIGROUP INC 0.17% of their portfolio | 2.1m $359.1m | Added +832.6k |
| UBS Group AG 0.05% of their portfolio | 1.7m $300.5m | Added +272.3k |
| EDGEWOOD MANAGEMENT LLC 2.96% of their portfolio | 1.7m $287.2m | New |
| MORGAN STANLEY 0.01% of their portfolio | 1.6m $274.7m | Reduced -471.5k |
| VIKING GLOBAL INVESTORS LP 0.77% of their portfolio | 1.6m $271.7m | Reduced -986.1k |
| WELLINGTON MANAGEMENT GROUP LLP 0.05% of their portfolio | 1.6m $271.6m | Added +280.0k |
| Cresset Asset Management, LLC 0.96% of their portfolio | 1.5m $264.7m | Added +1.5k |
| MARSHALL WACE, LLP 0.21% of their portfolio | 1.5m $253.0m | Reduced -1.0m |
| RENAISSANCE TECHNOLOGIES LLC 0.35% of their portfolio | 1.5m $251.7m | Reduced -115.7k |
| AMERICAN CENTURY COMPANIES INC 0.10% of their portfolio | 1.3m $220.0m | Added +823.3k |
| NORDEA INVESTMENT MANAGEMENT AB 0.17% of their portfolio | 1.3m $213.5m | Added +84.4k |
| DEUTSCHE BANK AG\ 0.06% of their portfolio | 1.2m $213.2m | Added +186.8k |
| NEUBERGER BERMAN GROUP LLC 0.13% of their portfolio | 1.1m $189.2m | Added +313.2k |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 982.5k $170.5m | Reduced -14.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.02% of their portfolio | 885.4k $153.7m | Reduced -11.8k |
| JPMORGAN CHASE & CO 0.01% of their portfolio | 881.3k $154.8m | Reduced -3.5m |
| VANGUARD FIDUCIARY TRUST CO 0.03% of their portfolio | 847.8k $147.2m | Added +27.9k |
| NORTHERN TRUST CORP 0.02% of their portfolio | 837.5k $145.4m | Reduced -40.5k |
| DSM CAPITAL PARTNERS LLC 2.45% of their portfolio | 825.1k $143.2m | Reduced -23.1k |
| NORGES BANK 0.01% of their portfolio | 756.3k $131.3m | Not comparable |
| MILLENNIUM MANAGEMENT LLC 0.09% of their portfolio | 730.5k $126.8m | Added +676.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 728.6k $126.5m | Added +86.8k |
| Legal & General Group Plc 0.02% of their portfolio | 687.4k $119.3m | Added +248.4k |
| Marex Group Ltd 0.86% of their portfolio | 669.4k $116.2m | Reduced -109.7k |
| WT Asset Management Ltd 2.27% of their portfolio | 661.2k $114.8m | Added +447.9k |
| RAYMOND JAMES FINANCIAL INC 0.03% of their portfolio | 625.9k $108.6m | Reduced -30.8k |
| Qube Research & Technologies Ltd 0.12% of their portfolio | 607.8k $105.5m | Reduced -398.8k |
| TREMBLANT CAPITAL GROUP 2.99% of their portfolio | 600.3k $104.2m | Added +26.6k |
| BESSEMER GROUP INC 0.14% of their portfolio | 583.4k $101.3m | Added +113.5k |
| Artisan Partners Limited Partnership 0.16% of their portfolio | 554.3k $96.2m | Reduced -40.2k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 511.3k $88.8m | Added +91.1k |
| Senvest Management, LLC 2.57% of their portfolio | 504.5k $87.6m | Added +145.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.02% of their portfolio | 481.9k $83.6m | Added +39.5k |
| Thrivent Financial for Lutherans 0.14% of their portfolio | 475.3k $82.5m | Reduced -8.9k |
| BANK OF MONTREAL /CAN/ 0.03% of their portfolio | 465.1k $80.7m | Added +140.4k |
| Robeco Institutional Asset Management B.V. 0.10% of their portfolio | 463.3k $80.4m | Added +230.1k |
| Harvest Portfolios Group Inc. 1.10% of their portfolio | 451.4k $78.4m | Added +115.7k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 437.2k $75.9m | Added +25.4k |
| BNP PARIBAS FINANCIAL MARKETS 0.04% of their portfolio | 429.4k $74.5m | Added +338.7k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.24% of their portfolio | 381.2k $66.2m | Added +377.5k |
| Nuveen, LLC 0.02% of their portfolio | 368.5k $64.0m | Added +83.5k |
| GILDER GAGNON HOWE & CO LLC 0.66% of their portfolio | 366.3k $63.6m | Reduced -9.9k |
| Capital Impact Advisors, LLC 3.39% of their portfolio | 348.1k $60.4m | Added +306.8k |
| FEDERATED HERMES, INC. 0.09% of their portfolio | 344.6k $59.8m | Reduced -609.9k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 340.4k $59.1m | Added +11.3k |
| AustralianSuper Pty Ltd 0.25% of their portfolio | 330.5k $57.4m | Added +69.7k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 325.3k $56.5m | Added +319.6k |
| Swiss National Bank 0.03% of their portfolio | 324.9k $56.4m | Added +28.3k |
| Broad Bay Capital Management, LP 5.31% of their portfolio | 322.7k $56.0m | New |
| Woodson Capital Management, LP 9.30% of their portfolio | 320.0k $55.5m | Reduced -122.3k |
| Portman Square Capital LLP 9.28% of their portfolio | 313.9k $54.5m | Added +259.3k |
| AQR CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 302.8k $52.6m | Added +293.5k |
| PRINCIPAL FINANCIAL GROUP INC 0.03% of their portfolio | 302.7k $52.6m | Added +111.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.04% of their portfolio | 286.6k $49.7m | Reduced -9.5k |
| Invesco Ltd. 0.00% of their portfolio | 278.5k $48.3m | Reduced -842.4k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 275.3k $47.8m | Added +54.7k |
| Amundi 0.01% of their portfolio | 272.3k $47.3m | Added +47.7k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.17% of their portfolio | 270.7k $47.0m | Added +161.9k |
| Blue Grotto Capital, LLC 3.92% of their portfolio | 270.7k $47.0m | New |
| BARCLAYS PLC 0.01% of their portfolio | 269.9k $46.9m | Reduced -197.7k |
| ROYAL BANK OF CANADA 0.01% of their portfolio | 265.6k $46.1m | Added +20.1k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 0.14% of their portfolio | 264.9k $46.0m | Reduced -15.9k |
| Bridgewater Associates, LP 0.18% of their portfolio | 257.4k $44.7m | Added +188.6k |
| PEREGRINE CAPITAL MANAGEMENT LLC 1.45% of their portfolio | 256.9k $44.6m | Added +41.6k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.03% of their portfolio | 251.4k $43.6m | Added +35.8k |
| TD Asset Management Inc 0.04% of their portfolio | 251.1k $43.6m | Added +17.4k |
| Styrax Capital, LP 2.86% of their portfolio | 250.0k $43.4m | New |
| DJE Kapital AG 0.81% of their portfolio | 248.5k $43.1m | New |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.06% of their portfolio | 242.0k $42.0m | New |
| NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO 0.02% of their portfolio | 242.0k $42.0m | Added +36.1k |
| Sumitomo Mitsui Trust Group, Inc. 0.02% of their portfolio | 240.6k $41.8m | Added +27.8k |
| California Public Employees Retirement System 0.02% of their portfolio | 224.8k $39.0m | Reduced -22.9k |
| Clearbridge Investments, LLC 0.03% of their portfolio | 222.8k $38.7m | Reduced -32.5k |
| USS Investment Management Ltd 0.15% of their portfolio | 222.6k $38.7m | Added +55.5k |
| TCW GROUP INC 0.26% of their portfolio | 219.6k $38.1m | Added +2.0k |
| Tidal Investments LLC 0.09% of their portfolio | 214.3k $37.2m | Reduced -24.9k |
| Quadrature Capital Ltd 0.32% of their portfolio | 212.5k $36.9m | New |
| LAZARD ASSET MANAGEMENT LLC 0.06% of their portfolio | 209.9k $36.4m | Added +9.5k |
| Mitsubishi UFJ Trust & Banking Corp 0.08% of their portfolio | 207.5k $36.0m | Added +3.8k |
| Quinn Opportunity Partners LLC 1.63% of their portfolio | 200.4k $34.8m | Reduced -14.0k |
| Ma Investment Partnership, LP 6.18% of their portfolio | 200.0k $34.7m | Added +100.0k |
| Russell Investments Group, Ltd. 0.03% of their portfolio | 190.3k $33.0m | Added +111.2k |
| LIGHT STREET CAPITAL MANAGEMENT, LLC 3.72% of their portfolio | 182.5k $31.7m | New |
| SEI INVESTMENTS CO 0.03% of their portfolio | 177.5k $30.8m | Added +29.1k |