PRIMERICA INC PRI
COM · Common Stock · CUSIP 74164M108 · ISIN US74164M1080
American financial services provider
- SectorFinancials
- IndustryLife Insurance
- HeadquartersDuluth, GA
- Founded1977
- Websiteprimerica.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($36.9m this quarter). Holder counts are more reliable. Shares outstanding: 30.8m as of 2026-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $284.21. Options: 6 managers hold calls ($3.8m notional), 2 hold puts ($1.3m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 301 |
| Q4 2022 | 320 |
| Q1 2023 | 353 |
| Q2 2023 | 363 |
| Q3 2023 | 369 |
| Q4 2023 | 397 |
| Q1 2024 | 401 |
| Q2 2024 | 410 |
| Q3 2024 | 452 |
| Q4 2024 | 491 |
| Q1 2025 | 512 |
| Q2 2025 | 519 |
| Q3 2025 | 498 |
| Q4 2025 | 514 |
| Q1 2026 | 510 |
| Q2 2026 | 526 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 219 | 168 |
| Q4 2024 | 220 | 182 |
| Q1 2025 | 248 | 214 |
| Q2 2025 | 244 | 231 |
| Q3 2025 | 224 | 248 |
| Q4 2025 | 205 | 260 |
| Q1 2026 | 239 | 218 |
| Q2 2026 | 248 | 226 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $1.8m | $1.2m | 0.69 |
| Q4 2025 | $1.3m | $1.7m | 1.33 |
| Q1 2026 | $1.6m | $9.2m | 5.82 |
| Q2 2026 | $3.8m | $1.3m | 0.35 |
Biggest buyers
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +189.6k |
| AQR CAPITAL MANAGEMENT LLC | Added | +134.8k |
| Qube Research & Technologies Ltd | Added | +126.5k |
| HRT FINANCIAL LP | New | +66.0k |
| BI Asset Management Fondsmaeglerselskab A/S | Added | +55.4k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Added | +53.6k |
| AMERICAN CENTURY COMPANIES INC | Added | +50.6k |
| Quantinno Capital Management LP | Added | +50.0k |
| BANK OF AMERICA CORP /DE/ | Added | +49.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +47.6k |
Biggest sellers
| BANK OF MONTREAL /CAN/ | Reduced | -507.1k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | Reduced | -303.1k |
| BAMCO INC /NY/ | Reduced | -188.6k |
| FIDUCIARY MANAGEMENT INC /WI/ | Reduced | -157.8k |
| Capricorn Fund Managers Ltd | Sold out | -68.0k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -60.9k |
| D. E. Shaw & Co., Inc. | Reduced | -52.3k |
| Man Group plc | Reduced | -49.9k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Reduced | -48.0k |
| Quantum Capital Management, LLC / NJ | Reduced | -36.0k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $1.4m4.9k shares |
| CITADEL ADVISORS LLC | Added | $1.0m3.6k shares |
| JANE STREET GROUP, LLC | Added | $852.6k3.0k shares |
| IMC-Chicago, LLC | New | $369.5k1.3k shares |
| SIMPLEX TRADING, LLC | Added | $170.5k600 shares |
| Twin Tree Management, LP | New | $28.4k100 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $966.3k3.4k shares |
| JANE STREET GROUP, LLC | New | $369.5k1.3k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 13G · institution filed 2026-08-13 | 8.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.3% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 2 | $1.4m | $1.4m |
| Q1 2025 | 0 | — | 3 | $1.5m | $1.4m |
| Q2 2025 | 0 | — | 3 | $1.6m | $1.2m |
| Q3 2025 | 0 | — | 2 | $1.2m | $1.2m |
| Q4 2025 | 0 | — | 3 | $1.3m | $1.2m |
| Q1 2026 | 0 | — | 3 | $1.1m | $1.1m |
| Q2 2026 | 0 | — | 2 | $924.1k | $924.1k |
| Q3 2026 | 0 | — | 3 | $1.1m | $1.0m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-08-17 | Schneider Peter W. President | Sold plan | $562.8k1.8k shares |
| 2026-08-11 | Cottle Amber Lynne Director | Sold | $87.5k279 shares |
| 2026-08-10 | Williams Glenn J. Chief Executive Officer, director | Sold plan | $480.3k1.5k shares |
| 2026-06-12 | Williams Glenn J. Chief Executive Officer, director | Sold plan | $420.7k1.5k shares |
| 2026-05-18 | Schneider Peter W. President | Sold plan | $503.4k1.8k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.01% of their portfolio | 3.0m $848.2m | Reduced -10.2k |
| FMR LLC 0.03% of their portfolio | 2.8m $802.2m | Reduced -4.6k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 2.44% of their portfolio | 2.8m $786.8m | Reduced -303.1k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.02% of their portfolio | 1.8m $521.9m | Added +4.9k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 1.4m $402.1m | Reduced -17.8k |
| STATE STREET CORP 0.01% of their portfolio | 1.0m $295.9m | Added +37.9k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 905.9k $257.5m | Added +35.6k |
| Brave Warrior Advisors, LLC 5.36% of their portfolio | 865.9k $246.1m | Reduced -13.5k |
| BANK OF MONTREAL /CAN/ 0.08% of their portfolio | 750.2k $213.2m | Reduced -507.1k |
| BAMCO INC /NY/ 0.29% of their portfolio | 671.5k $190.8m | Reduced -188.6k |
| DIMENSIONAL FUND ADVISORS LP 0.03% of their portfolio | 660.7k $187.8m | Added +10.1k |
| FIDUCIARY MANAGEMENT INC /WI/ 2.16% of their portfolio | 534.2k $151.8m | Reduced -157.8k |
| FIRST TRUST ADVISORS LP 0.09% of their portfolio | 528.7k $150.2m | Reduced -544 |
| LYRICAL ASSET MANAGEMENT LP 1.75% of their portfolio | 484.8k $137.8m | Reduced -21.2k |
| AGF MANAGEMENT LTD 0.47% of their portfolio | 429.3k $122.0m | Reduced -1.4k |
| AQR CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 399.6k $113.6m | Added +134.8k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.29% of their portfolio | 372.9k $106.0m | Added +53.6k |
| Invesco Ltd. 0.01% of their portfolio | 350.6k $99.6m | Reduced -7.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 320.7k $91.1m | Reduced -5.8k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 292.7k $83.2m | Added +442 |
| Bank of New York Mellon Corp 0.01% of their portfolio | 278.1k $79.0m | Reduced -36.0k |
| Life Cycle Investment Partners Ltd 0.35% of their portfolio | 263.9k $75.0m | Added +18.7k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 261.6k $74.3m | Reduced -18.6k |
| MORGAN STANLEY 0.00% of their portfolio | 253.9k $72.1m | Added +39.2k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.03% of their portfolio | 244.0k $69.4m | Added +189.6k |
| NORDEA INVESTMENT MANAGEMENT AB 0.05% of their portfolio | 219.3k $62.9m | Added +2.9k |
| Quantum Capital Management, LLC / NJ 7.66% of their portfolio | 214.9k $61.1m | Reduced -36.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 198.5k $56.4m | Added +47.6k |
| VANGUARD FIDUCIARY TRUST CO 0.01% of their portfolio | 197.4k $56.1m | Reduced -773 |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 189.3k $53.8m | Added +50.6k |
| FIL Ltd 0.04% of their portfolio | 188.2k $53.5m | Added +5.8k |
| T. Rowe Price Investment Management, Inc. 0.03% of their portfolio | 173.4k $49.3m | Reduced -1.1k |
| Quantinno Capital Management LP 0.06% of their portfolio | 173.0k $49.2m | Added +50.0k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 171.0k $48.6m | Added +28.4k |
| Qube Research & Technologies Ltd 0.05% of their portfolio | 162.3k $46.1m | Added +126.5k |
| ROYAL LONDON ASSET MANAGEMENT LTD 0.07% of their portfolio | 141.2k $40.1m | Reduced -16.4k |
| ACADEMY CAPITAL MANAGEMENT 4.88% of their portfolio | 129.8k $36.9m | Reduced -124 |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 121.9k $34.7m | Reduced -12.9k |
| PhiloSmith Capital Corp 9.08% of their portfolio | 117.6k $33.4m | Reduced -600 |
| MILLENNIUM MANAGEMENT LLC 0.02% of their portfolio | 111.9k $31.8m | Reduced -60.9k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 107.0k $31.1m | Reduced -5.8k |
| Arbejdsmarkedets Tillaegspension 0.65% of their portfolio | 105.9k $30.1m | Added +4.9k |
| Nuveen, LLC 0.01% of their portfolio | 103.4k $29.4m | Reduced -7.5k |
| MACKENZIE FINANCIAL CORP 0.03% of their portfolio | 95.1k $27.0m | Added +44.3k |
| ProShare Advisors LLC 0.04% of their portfolio | 95.1k $27.0m | Reduced -4.1k |
| EULAV Asset Management 0.86% of their portfolio | 95.0k $27.0m | Added +17.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 94.2k $26.8m | Added +49.2k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 93.4k $26.5m | Reduced -48.0k |
| RHUMBLINE ADVISERS 0.02% of their portfolio | 89.0k $25.3m | Reduced -2.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.01% of their portfolio | 86.9k $24.7m | Reduced -4.5k |
| RENAISSANCE TECHNOLOGIES LLC 0.03% of their portfolio | 86.7k $24.7m | Added +33.9k |
| Copeland Capital Management, LLC 0.50% of their portfolio | 86.2k $24.5m | Reduced -4.4k |
| NATIXIS ADVISORS, LLC 0.03% of their portfolio | 83.9k $23.9m | Added +2.8k |
| JONES FINANCIAL COMPANIES LLLP 0.01% of their portfolio | 78.8k $22.4m | Added +4.2k |
| UBS Group AG 0.00% of their portfolio | 76.2k $21.7m | Added +1.9k |
| PRINCIPAL FINANCIAL GROUP INC 0.01% of their portfolio | 70.8k $20.1m | Reduced -428 |
| HRT FINANCIAL LP 0.04% of their portfolio | 66.0k $18.8m | New |
| SEI INVESTMENTS CO 0.02% of their portfolio | 64.5k $18.3m | Reduced -686 |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 63.5k $18.0m | Added +2.1k |
| Swiss National Bank 0.01% of their portfolio | 63.0k $17.9m | Reduced -120 |
| BI Asset Management Fondsmaeglerselskab A/S 0.14% of their portfolio | 62.8k $17.9m | Added +55.4k |
| ALPS ADVISORS INC 0.08% of their portfolio | 61.6k $17.5m | Reduced -4.8k |
| WCM INVESTMENT MANAGEMENT, LLC 0.03% of their portfolio | 61.4k $17.6m | Reduced -639 |
| Gotham Asset Management, LLC 0.04% of their portfolio | 60.7k $17.2m | Added +11.0k |
| California Public Employees Retirement System 0.01% of their portfolio | 59.9k $17.0m | Reduced -16.6k |
| Aptus Capital Advisors, LLC 0.11% of their portfolio | 52.4k $14.9m | Added +301 |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 51.2k $14.6m | Reduced -10.6k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 50.0k $14.2m | Added +7.9k |
| Public Sector Pension Investment Board 0.04% of their portfolio | 47.9k $13.6m | Reduced -2.5k |
| TWO SIGMA INVESTMENTS, LP 0.01% of their portfolio | 47.2k $13.4m | Added +11.1k |
| Gator Capital Management, LLC 2.88% of their portfolio | 47.0k $13.4m | Reduced -9.5k |
| Legal & General Group Plc 0.00% of their portfolio | 42.4k $12.0m | Added +213 |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 42.3k $12.0m | Reduced -3.6k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 41.0k $10.3m | Reduced -2.3k |
| Artemis Investment Management LLP 0.10% of their portfolio | 40.3k $11.4m | Reduced -682 |
| Running Oak Capital LLC 1.90% of their portfolio | 39.2k $11.1m | Reduced -17.5k |
| VOYA INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 39.1k $11.1m | Added +7.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 36.4k $10.3m | Reduced -871 |
| REGIONS FINANCIAL CORP 0.06% of their portfolio | 36.2k $10.3m | Reduced -3.3k |
| PANAGORA ASSET MANAGEMENT INC 0.03% of their portfolio | 35.6k $10.1m | Added +16.0k |
| Campbell & CO Investment Adviser LLC 0.48% of their portfolio | 32.6k $9.3m | Added +31.1k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 32.4k $9.2m | Reduced -9.3k |
| Caisse de depot et placement du Quebec 0.01% of their portfolio | 32.3k $9.2m | Added +8.2k |
| Retirement Systems of Alabama 0.03% of their portfolio | 32.3k $9.2m | Reduced -6.9k |
| LOGAN CAPITAL MANAGEMENT INC 0.34% of their portfolio | 31.8k $9.0m | New |
| Callahan Advisors, LLC 0.67% of their portfolio | 31.0k $8.8m | Added +5.7k |
| Callan Family Office, LLC 0.17% of their portfolio | 31.0k $8.8m | Reduced -412 |
| VAN ECK ASSOCIATES CORP 0.01% of their portfolio | 29.7k $8.4m | Reduced -593 |
| VANGUARD ASSET MANAGEMENT, Ltd 0.01% of their portfolio | 29.7k $8.4m | Added +611 |
| Squarepoint Ops LLC 0.02% of their portfolio | 28.6k $8.1m | Added +9.7k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.15% of their portfolio | 28.2k $8.0m | Added +12.2k |
| State of Alaska, Department of Revenue 0.08% of their portfolio | 27.8k $7.9m | Reduced -3.1k |
| Vest Financial, LLC 0.08% of their portfolio | 27.8k $7.9m | Added +1.4k |
| ALGERT GLOBAL LLC 0.09% of their portfolio | 27.7k $7.9m | Unchanged |
| STIFEL FINANCIAL CORP 0.01% of their portfolio | 27.7k $7.9m | Reduced -6.8k |
| Man Group plc 0.01% of their portfolio | 27.2k $7.7m | Reduced -49.9k |
| CAPITAL FUND MANAGEMENT S.A. 0.05% of their portfolio | 26.2k $7.5m | Added +15.2k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.01% of their portfolio | 26.2k $7.5m | Added +18.8k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 25.8k $7.3m | Added +2.8k |
| XTX Topco Ltd 0.09% of their portfolio | 25.4k $7.2m | Added +8.4k |