PELOTON INTERACTIVE INC PTON
CL A COM · Common Stock · CUSIP 70614W100 · ISIN US70614W1009
American exercise equipment and media company
- SectorConsumer discretionary
- IndustrySporting & Athletic Goods, NEC
- HeadquartersNew York, NY
- Founded2012
- Websiteonepeloton.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($296.1k this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $3.39. Options: 34 managers hold calls ($122.7m notional), 26 hold puts ($56.2m).
Trends to Q2 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 440 |
| Q4 2022 | 417 |
| Q1 2023 | 410 |
| Q2 2023 | 404 |
| Q3 2023 | 393 |
| Q4 2023 | 403 |
| Q1 2024 | 381 |
| Q2 2024 | 389 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 163 | 224 |
| Q1 2023 | 166 | 180 |
| Q2 2023 | 165 | 173 |
| Q3 2023 | 187 | 158 |
| Q4 2023 | 167 | 176 |
| Q1 2024 | 154 | 184 |
| Q2 2024 | 183 | 153 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2023 | $154.9m | $93.3m | 0.60 |
| Q4 2023 | $259.6m | $98.9m | 0.38 |
| Q1 2024 | $107.2m | $52.9m | 0.49 |
| Q2 2024 | $122.7m | $56.2m | 0.46 |
Biggest buyers
| Nantahala Capital Management, LLC | Added | +15.6m |
| GTCR LLC | New | +14.0m |
| BlackRock Inc. | Added | +9.5m |
| DME Capital Management, LP | New | +6.8m |
| TWO SIGMA INVESTMENTS, LP | Added | +5.6m |
| AMERIPRISE FINANCIAL INC | Added | +5.2m |
| Quinn Opportunity Partners LLC | Added | +4.7m |
| DNB Asset Management AS | Added | +3.6m |
| T. Rowe Price Investment Management, Inc. | Added | +2.9m |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +2.4m |
Biggest sellers
| MORGAN STANLEY | Reduced | -80.1m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -14.8m |
| Bank of New York Mellon Corp | Reduced | -6.2m |
| Camber Capital Management LP | Sold out | -4.5m |
| Point72 Asset Management, L.P. | Reduced | -1.8m |
| NOMURA HOLDINGS INC | Reduced | -1.6m |
| Squarepoint Ops LLC | Sold out | -1.6m |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Sold out | -1.4m |
| MILLENNIUM MANAGEMENT LLC | Reduced | -1.1m |
| TB Alternative Assets Ltd. | Sold out | -1.0m |
Biggest calls
| Nantahala Capital Management, LLC | Added | $54.0m16.0m shares |
| JPMORGAN CHASE & CO | Unchanged | $28.4m8.4m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $8.7m2.6m shares |
| CITIGROUP INC | Added | $4.3m1.3m shares |
| CITADEL ADVISORS LLC | Added | $3.9m1.2m shares |
| GROUP ONE TRADING LLC | Added | $2.5m746.3k shares |
| SIMPLEX TRADING, LLC | Reduced | $2.5m729.1k shares |
| IMC-Chicago, LLC | Added | $2.4m715.0k shares |
| D. E. Shaw & Co., Inc. | Added | $1.9m553.4k shares |
| UBS Group AG | Added | $1.8m540.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $9.6m2.9m shares |
| CITADEL ADVISORS LLC | Added | $8.3m2.5m shares |
| SIMPLEX TRADING, LLC | Added | $6.2m1.8m shares |
| D. E. Shaw & Co., Inc. | Added | $4.6m1.4m shares |
| JPMORGAN CHASE & CO | New | $3.8m1.1m shares |
| Parallax Volatility Advisers, L.P. | Added | $3.6m1.1m shares |
| JANE STREET GROUP, LLC | Added | $3.4m997.0k shares |
| GROUP ONE TRADING LLC | Added | $3.1m929.3k shares |
| IMC-Chicago, LLC | Reduced | $2.9m846.9k shares |
| GTS SECURITIES LLC | Added | $1.8m547.2k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2026-06-04 | 14.0% |
| DnB Asset Management AS 13G · institution no change · filed 2026-08-11 | 6.6% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.9% |
| Nantahala Capital Management, LLC 13G · institution -2.1 pts · filed 2026-08-14 | 5.2% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: FMR LLC (0.7%, 2026-05-06), VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), T. Rowe Price Investment Management, Inc. (2.2%, 2026-02-17)
Insider purchases and sales in Q2 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2022 | 0 | — | 2 | $137.7k | — |
| Q4 2022 | 0 | — | 3 | $435.9k | — |
| Q1 2023 | 0 | — | 3 | $3.2m | — |
| Q2 2023 | 0 | — | 4 | $1.3m | $438.1k |
| Q3 2023 | 0 | — | 4 | $1.1m | $300.7k |
| Q4 2023 | 0 | — | 5 | $1.2m | $122.0k |
| Q1 2024 | 0 | — | 5 | $1.8m | $1.2m |
| Q2 2024 | 0 | — | 6 | $1.2m | $331.6k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-06-14 | Coddington Elizabeth F Chief Financial Officer | Sold | $32.8k8.9k shares |
| 2024-06-04 | Boone Karen Interim Co-CEO and President, director | Sold | $54.1k15.0k shares |
| 2024-06-04 | Bruzzo Chris Interim Co-CEO and President, director | Sold | $54.1k14.9k shares |
| 2024-05-20 | Cotter Jennifer Cunningham Chief Content Officer | Sold plan | $223.1k57.4k shares |
| 2024-05-20 | RENDICH ANDREW S Chief Supply Chain Officer | Sold plan | $108.5k27.7k shares |
| 2024-05-16 | Cotter Jennifer Cunningham Chief Content Officer | Sold | $256.6k65.6k shares |
| 2024-05-16 | RENDICH ANDREW S Chief Supply Chain Officer | Sold | $245.8k64.3k shares |
| 2024-05-16 | Coddington Elizabeth F Chief Financial Officer | Sold | $195.7k49.5k shares |
| 2024-05-16 | Baig Saqib Chief Accounting Officer | Sold | $55.7k14.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2024
| Manager | Shares | Change |
|---|---|---|
| MORGAN STANLEY 0.01% of their portfolio | 42.2m $142.6m | Reduced -80.1m |
| VANGUARD GROUP INC 0.00% of their portfolio | 33.2m $112.4m | Added +1.7m |
| BlackRock Inc. 0.00% of their portfolio | 26.7m $90.3m | Added +9.5m |
| Capital World Investors 0.01% of their portfolio | 26.3m $88.8m | Unchanged |
| Nantahala Capital Management, LLC 3.73% of their portfolio | 21.9m $73.9m | Added +15.6m |
| GTCR LLC 3.94% of their portfolio | 14.0m $47.3m | New |
| Quinn Opportunity Partners LLC 4.95% of their portfolio | 12.6m $42.7m | Added +4.7m |
| DNB Asset Management AS 0.20% of their portfolio | 12.1m $40.9m | Added +3.6m |
| Dragoneer Investment Group, LLC 0.73% of their portfolio | 11.3m $38.2m | Unchanged |
| AMERIPRISE FINANCIAL INC 0.01% of their portfolio | 9.6m $32.6m | Added +5.2m |
| T. Rowe Price Investment Management, Inc. 0.02% of their portfolio | 8.3m $28.1m | Added +2.9m |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 8.1m $27.3m | Added +2.4m |
| STATE STREET CORP 0.00% of their portfolio | 7.9m $26.7m | Added +2.1m |
| TWO SIGMA INVESTMENTS, LP 0.06% of their portfolio | 7.6m $25.6m | Added +5.6m |
| TWO SIGMA ADVISERS, LP 0.05% of their portfolio | 7.2m $24.5m | Added +2.4m |
| DME Capital Management, LP 1.12% of their portfolio | 6.8m $22.9m | New |
| Patient Capital Management, LLC 0.96% of their portfolio | 5.3m $18.0m | Reduced -815.6k |
| SCOPIA CAPITAL MANAGEMENT LP 1.94% of their portfolio | 3.9m $13.1m | Added +549.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 3.7m $12.5m | Added +1.3m |
| Technology Crossover Management IX, Ltd. 1.73% of their portfolio | 3.7m $12.4m | Unchanged |
| Technology Crossover Management X, Ltd. 0.85% of their portfolio | 2.5m $8.6m | Unchanged |
| COATUE MANAGEMENT LLC 0.03% of their portfolio | 2.5m $8.4m | Unchanged |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.01% of their portfolio | 2.3m $7.9m | Reduced -809.2k |
| Clearline Capital LP 0.66% of their portfolio | 2.2m $7.5m | New |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 2.2m $7.5m | Added +466.6k |
| CenterBook Partners LP 0.43% of their portfolio | 2.0m $6.9m | Added +205.9k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1.9m $6.5m | Added +555.8k |
| Union Square Park Capital Management, LLC 8.95% of their portfolio | 1.7m $5.8m | Added +1.4m |
| BARCLAYS PLC 0.00% of their portfolio | 1.7m $5.8m | Added +1.5m |
| NORTHERN TRUST CORP 0.00% of their portfolio | 1.7m $5.7m | Added +111.9k |
| JANE STREET GROUP, LLC 0.01% of their portfolio | 1.5m $5.2m | Reduced -898.9k |
| SCOGGIN MANAGEMENT LP 3.39% of their portfolio | 1.5m $5.1m | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 1.4m $4.6m | Added +691.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 1.2m $4.2m | Reduced -6.2m |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.2m $4.1m | Added +361.9k |
| Nuveen Asset Management, LLC 0.00% of their portfolio | 1.1m $3.8m | Added +328.6k |
| PRELUDE CAPITAL MANAGEMENT, LLC 0.32% of their portfolio | 1.1m $3.8m | Added +342.6k |
| LifePro Asset Management 2.48% of their portfolio | 1.0m $3.5m | New |
| SIMPLEX TRADING, LLC 0.10% of their portfolio | 939.5k $3.2m | Reduced -4.8k |
| CITIGROUP INC 0.00% of their portfolio | 869.9k $2.9m | Added +113.2k |
| GROUP ONE TRADING LLC 0.09% of their portfolio | 856.3k $2.9m | Added +578.7k |
| Calamos Wealth Management LLC 0.15% of their portfolio | 824.7k $2.8m | Reduced -46 |
| Prentice Capital Management, LP 6.12% of their portfolio | 769.4k $2.6m | Reduced -160.8k |
| PLUSTICK MANAGEMENT LLC 2.29% of their portfolio | 750.0k $2.5m | Reduced -725.0k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 732.4k $2.5m | Added +475.7k |
| Swiss National Bank 0.00% of their portfolio | 651.8k $2.2m | Added +9.6k |
| Invesco Ltd. 0.00% of their portfolio | 645.8k $2.2m | Reduced -85.2k |
| MYDA Advisors LLC 0.63% of their portfolio | 615.0k $2.1m | Added +585.0k |
| STATE OF MICHIGAN RETIREMENT SYSTEM 0.01% of their portfolio | 596.5k $2.0m | Unchanged |
| LB Partners LLC 1.67% of their portfolio | 595.0k $2.0m | New |
| BOOTHBAY FUND MANAGEMENT, LLC 0.06% of their portfolio | 586.9k $2.0m | Added +74.5k |
| Cinctive Capital Management LP 0.10% of their portfolio | 561.7k $1.9m | Added +211.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 561.0k $1.9m | Added +81.5k |
| Walleye Trading LLC 0.04% of their portfolio | 553.3k $1.9m | Added +89.4k |
| Monashee Investment Management LLC 0.24% of their portfolio | 550.0k $1.9m | New |
| IMC-Chicago, LLC 0.06% of their portfolio | 545.7k $1.8m | Added +202.9k |
| Select Equity Group, L.P. 0.01% of their portfolio | 541.9k $1.8m | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 539.9k $1.8m | Reduced -61.5k |
| CastleKnight Management LP 0.24% of their portfolio | 519.9k $1.8m | Added +142.4k |
| Summit Trail Advisors, LLC 0.05% of their portfolio | 511.1k $1.7m | Added +2.0k |
| Gotham Asset Management, LLC 0.02% of their portfolio | 509.2k $1.7m | Added +187.1k |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 500.8k $1.7m | Added +398.7k |
| UBS Group AG 0.00% of their portfolio | 487.4k $1.6m | Added +289.5k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 478.0k $1.6m | New |
| Corient Private Wealth LP 0.00% of their portfolio | 470.4k $1.6m | Added +17.7k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 464.4k $1.6m | Added +96.9k |
| Alyeska Investment Group, L.P. 0.01% of their portfolio | 460.5k $1.6m | Reduced -239.6k |
| Rip Road Capital Partners LP 1.30% of their portfolio | 436.7k $1.5m | Added +194.6k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 412.8k $1.4m | Added +237.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 406.8k $1.4m | Reduced -14.8m |
| Skandinaviska Enskilda Banken AB (publ) 0.01% of their portfolio | 375.7k $1.3m | Added +39.7k |
| Susquehanna Portfolio Strategies, LLC 0.05% of their portfolio | 360.9k $1.2m | Unchanged |
| Legal & General Group Plc 0.00% of their portfolio | 345.0k $1.2m | Added +18.8k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 338.6k $3.5m | Added +10.4k |
| Parallax Volatility Advisers, L.P. 0.03% of their portfolio | 327.6k $1.1m | Reduced -41.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 323.8k $1.1m | Reduced -2.9k |
| Point72 Asset Management, L.P. 0.00% of their portfolio | 321.4k $1.1m | Reduced -1.8m |
| Anson Funds Management LP 0.14% of their portfolio | 286.3k $967.7k | New |
| FMR LLC 0.00% of their portfolio | 285.8k $965.9k | Added +81.5k |
| OCONNOR, A Distinct Business Unit of UBS ASSET MANAGEMENT AMERICAS (LLC) 0.02% of their portfolio | 260.0k $878.8k | Not comparable |
| GTS SECURITIES LLC 0.02% of their portfolio | 258.4k $873.3k | Added +24.8k |
| WOLVERINE ASSET MANAGEMENT LLC 0.02% of their portfolio | 250.0k $845.0k | New |
| Schonfeld Strategic Advisors LLC 0.01% of their portfolio | 249.7k $843.9k | Added +215.6k |
| BANCO BILBAO VIZCAYA ARGENTARIA, S.A. 0.01% of their portfolio | 243.8k $826.4k | Reduced -10.4k |
| Manchester Capital Management LLC 0.10% of their portfolio | 236.7k $799.9k | Added +1.7k |
| Garde Capital, Inc. 0.06% of their portfolio | 234.7k $793.0k | New |
| Jump Financial, LLC 0.02% of their portfolio | 227.8k $770.1k | Added +172.4k |
| TWO SIGMA SECURITIES, LLC 0.04% of their portfolio | 225.9k $763.5k | Added +76.9k |
| PDT Partners, LLC 0.07% of their portfolio | 204.2k $690.2k | New |
| Leonteq Securities AG 0.09% of their portfolio | 201.4k $680.6k | Added +77.1k |
| Joel Isaacson & Co., LLC 0.04% of their portfolio | 200.2k $676.6k | Added +5 |
| SHERBROOKE PARK ADVISERS LLC 0.12% of their portfolio | 198.6k $671.2k | Reduced -59.8k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 191.9k $649.0k | Reduced -25.9k |
| Corebridge Financial, Inc. 0.00% of their portfolio | 181.9k $616.8k | First filing |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 181.6k $613.8k | Added +130.2k |
| Ensign Peak Advisors, Inc 0.00% of their portfolio | 179.4k $606.4k | Added +46.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 179.0k $604.9k | Reduced -15.5k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 171.4k $579.3k | Added +140.6k |
| Vident Advisory, LLC 0.02% of their portfolio | 168.9k $570.9k | Reduced -23.3k |
| HBK INVESTMENTS L P 0.01% of their portfolio | 161.3k $545.1k | Not comparable |