Vault-13

LIFEMD INC LFMD

COM · Common Stock · CUSIP 53216B104 · ISIN US53216B1044

63 institutional holders +10 vs Q2 2023
8,874,7178.9m shares reported held*
23.4% of all shares outstanding*
$55.5mreported value*
21 new 17 added 8 reduced 11 sold out net bought ≈ $17.4m (+2.4m shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Shares outstanding: 38.0m as of 2023-11-07, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $6.25. Options: 5 managers hold calls ($1.5m notional), 5 hold puts ($474.2k).

Trends to Q3 2023

Institutional holders

Managers reporting a position, each quarter

0255075Q3 22: 41Q4 22: 45Q1 23: 44Q2 23: 53Q3 23: 6363Q3 22Q4 22Q1 23Q2 23Q3 23
Numbers
QuarterHolders
Q3 202241
Q4 202245
Q1 202344
Q2 202353
Q3 202363

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
40040Q4 22: 22 bought or addedQ4 22: 14 cut or sold outQ4 22Q1 23: 14 bought or addedQ1 23: 16 cut or sold outQ1 23Q2 23: 28 bought or addedQ2 23: 17 cut or sold outQ2 23Q3 23: 38 bought or addedQ3 23: 19 cut or sold outQ3 23
Numbers
QuarterBought or addedCut or sold out
Q4 20222214
Q1 20231416
Q2 20232817
Q3 20233819

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$500k$1m$1.5mQ4 22 calls: $80.9kQ4 22 puts: $167.4kQ4 22P/C 2.07Q1 23 calls: $53.3kQ1 23 puts: $70.5kQ1 23P/C 1.32Q2 23 calls: $289.5kQ2 23 puts: $203.1kQ2 23P/C 0.70Q3 23 calls: $1.5mQ3 23 puts: $474.2kQ3 23P/C 0.32
Numbers
QuarterCallsPutsP/C
Q4 2022$80.9k$167.4k2.07
Q1 2023$53.3k$70.5k1.32
Q2 2023$289.5k$203.1k0.70
Q3 2023$1.5m$474.2k0.32

Biggest buyers

Divisadero Street Capital Management, LP New +1,203,307+1.2m
NEXT CENTURY GROWTH INVESTORS LLC New +406,831+406.8k
G2 Investment Partners Management LLC Added +342,717+342.7k
MARSHALL WACE, LLP Added +298,665+298.7k
MILLENNIUM MANAGEMENT LLC Added +255,518+255.5k
VANGUARD GROUP INC Added +219,351+219.4k
Point72 Asset Management, L.P. New +172,203+172.2k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Added +122,975+123.0k
MORGAN STANLEY Added +122,140+122.1k
Cetera Advisors LLC New +101,294+101.3k

Biggest sellers

SHAH CAPITAL MANAGEMENT Sold out -758,879-758.9k
BRC Group Holdings, Inc. Sold out -463,823-463.8k
Granahan Investment Management, LLC Reduced -221,980-222.0k
Virtu Financial LLC Sold out -26,510-26.5k
OCCUDO QUANTITATIVE STRATEGIES LP Sold out -20,936-20.9k
Independent Advisor Alliance Sold out -12,345-12.3k
ROYAL BANK OF CANADA Sold out -9,000-9.0k
HighTower Advisors, LLC Reduced -4,392-4.4k
JANE STREET GROUP, LLC Reduced -4,204-4.2k
BlackRock Inc. Reduced -3,332-3.3k

Biggest calls

SUSQUEHANNA INTERNATIONAL GROUP, LLP Added $1.0m165.0k shares
GROUP ONE TRADING LLC Added $230.0k36.8k shares
CITADEL ADVISORS LLC Added $146.2k23.4k shares
SIMPLEX TRADING, LLC Added $78.0k12.5k shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Biggest puts

GROUP ONE TRADING LLC Added $267.5k42.8k shares
CITADEL ADVISORS LLC Added $177.5k28.4k shares
SIMPLEX TRADING, LLC Added $25.0k4.1k shares
HighTower Advisors, LLC Reduced $4.2k20 shares
CONCOURSE FINANCIAL GROUP SECURITIES, INC. Unchanged $00 shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

HolderStakeChangeShares Last filed
FEDERATED HERMES, INC. 13G · institution +2.7 pts · filed 2026-10-07 8.4% +2.7 pts 4.0m≈ $16.7m 2026-10-07

Insider purchases and sales in Q3 2023

Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.

Officers and directors buying vs selling

Number of people, by quarter (10% owners not included)

BuyingSelling
10010Q4 21: 6 buyingQ4 21: 0 sellingQ1 22: 2 buyingQ1 22: 0 sellingQ1 22Q2 22: 1 buyingQ2 22: 0 sellingQ3 22: 0 buyingQ3 22: 0 sellingQ3 22Q4 22: 0 buyingQ4 22: 0 sellingQ1 23: 0 buyingQ1 23: 0 sellingQ1 23Q2 23: 6 buyingQ2 23: 0 sellingQ3 23: 1 buyingQ3 23: 0 sellingQ3 23
Numbers
QuarterBuyingBoughtSellingSoldSold under a plan
Q4 20216$1.0m0——
Q1 20222$22.3k0——
Q2 20221$107.0k0——
Q3 20220—0——
Q4 20220—0——
Q1 20230—0——
Q2 20236$741.3k0——
Q3 20231$501.0k0——
DateInsiderTradeSharesPrice ValueTheir holding
2023-08-31 Velge Bertrand Director · By Mascot Capital Management, LLC Bought 60,000 $3.93 $235.8k60.0k shares +21%
2023-08-30 Velge Bertrand Director · By Mascot Capital Management, LLC Bought 40,000 $3.76 $150.4k40.0k shares +16%
2023-08-29 Velge Bertrand Director · By Mascot Capital Management, LLC Bought 32,072 $3.58 $114.8k32.1k shares +15%

Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).

Holders, Q3 2023

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Divisadero Street Capital Management, LP 2.37% of their portfolio MIAMI, FL 1,203,3071.2m $7.5m $7.5m 2.37% New
2 ROYCE & ASSOCIATES LP 0.07% of their portfolio New York, NY 1,096,5081.1m $6.9m $6.9m 0.07% Added +76.4k +76,426
3 VANGUARD GROUP INC 0.00% of their portfolio Valley Forge, PA 950,464950.5k $5.9m $5.9m 0.00% Added +219.4k +219,351
4 G2 Investment Partners Management LLC 0.85% of their portfolio New York, NY 555,200555.2k $3.5m $3.5m 0.85% Added +342.7k +342,717
5 Informed Momentum Co LLC 0.57% of their portfolio SOLANA BEACH, CA 476,528476.5k $3.0m $3.0m 0.57% Unchanged
6 MARSHALL WACE, LLP 0.01% of their portfolio LONDON, X0 428,586428.6k $2.7m $2.7m 0.01% Added +298.7k +298,665
7 NEXT CENTURY GROWTH INVESTORS LLC 0.28% of their portfolio PLYMOUTH, MN 406,831406.8k $2.5m $2.5m 0.28% New
8 BlackRock Inc. 0.00% of their portfolio New York, NY 382,461382.5k $2.4m $2.4m 0.00% Reduced -3.3k -3,332
9 AMERICAN FINANCIAL GROUP INC 0.73% of their portfolio CINCINNATI, OH 340,000340.0k $2.1m $2.1m 0.73% Unchanged
10 MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio NEW YORK, NY 298,274298.3k $1.9m $1.9m 0.00% Added +255.5k +255,518
11 GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio BOSTON, MA 262,728262.7k $1.6m $1.6m 0.00% Added +35.2k +35,174
12 Barry Investment Advisors, LLC 0.40% of their portfolio NEW BEDFORD, MA 178,369178.4k $1.1m $1.1m 0.40% Unchanged
13 Point72 Asset Management, L.P. 0.00% of their portfolio STAMFORD, CT 172,203172.2k $1.1m $1.1m 0.00% New
14 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 149,856149.9k $936.6k $936.6k 0.00% Added +123.0k +122,975
15 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 147,774147.8k $923.6k $923.6k 0.00% Added +122.1k +122,140
16 HighTower Advisors, LLC 0.00% of their portfolio CHICAGO, IL 113,491113.5k $711.0k $711.0k 0.00% Reduced -4.4k -4,392
17 BOOTHBAY FUND MANAGEMENT, LLC 0.02% of their portfolio NEW YORK, NY 113,309113.3k $708.2k $708.2k 0.02% Added +72.8k +72,823
18 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.02% of their portfolio HOUSTON, TX 108,300108.3k $676.9k $676.9k 0.02% Unchanged
19 RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio NEW YORK, NY 103,800103.8k $649.0k $649.0k 0.00% Added +23.8k +23,829
20 Cetera Advisors LLC 0.01% of their portfolio DENVER, CO 101,294101.3k $633.1k $633.1k 0.01% New
21 Balyasny Asset Management L.P. 0.00% of their portfolio Chicago, IL 100,843100.8k $630.3k $630.3k 0.00% Unchanged
22 MAI Capital Management 0.01% of their portfolio INDEPENDENCE, OH 100,000100.0k $625.0k $625.0k 0.01% Unchanged
23 STATE STREET CORP 0.00% of their portfolio BOSTON, MA 92,99493.0k $581.2k $581.2k 0.00% Unchanged
24 Connor, Clark & Lunn Investment Management Ltd. 0.00% of their portfolio VANCOUVER, A1 92,37792.4k $577.4k $577.4k 0.00% New
25 Granahan Investment Management, LLC 0.02% of their portfolio WALTHAM, MA 84,01384.0k $525.1k $525.1k 0.02% Reduced -222.0k -221,980
26 Jump Financial, LLC 0.02% of their portfolio Chicago, IL 74,39974.4k $465.0k $465.0k 0.02% New
27 ANCHOR CAPITAL ADVISORS LLC 0.01% of their portfolio Boston, MA 63,26063.3k $395.4k $395.4k 0.01% Unchanged
28 Wealthspire Advisors, LLC 0.01% of their portfolio NEW YORK, NY 61,66461.7k $385.4k $385.4k 0.01% Unchanged
29 MYDA Advisors LLC 0.14% of their portfolio WOODMERE, NY 60,00060.0k $375.0k $375.0k 0.14% New
30 Squarepoint Ops LLC 0.00% of their portfolio NEW YORK, NY 55,88955.9k $349.3k $349.3k 0.00% Added +39.9k +39,866
31 CITADEL ADVISORS LLC 0.00% of their portfolio MIAMI, FL 54,67454.7k $341.7k $341.7k 0.00% Added +21.7k +21,742
32 NORTHERN TRUST CORP 0.00% of their portfolio CHICAGO, IL 48,67248.7k $304.2k $304.2k 0.00% Added +4.5k +4,491
33 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 42,61942.6k $266.4k $266.4k 0.00% New
34 Bank of New York Mellon Corp 0.00% of their portfolio NEW YORK, NY 31,61231.6k $197.6k $197.6k 0.00% Reduced -681 -681
35 Centiva Capital, LP 0.01% of their portfolio New York, NY 26,57926.6k $166.1k $166.1k 0.01% New
36 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 25,20025.2k $158.0k $158.0k 0.00% Added +5.0k +5,000
37 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 23,71723.7k $148.2k $148.2k 0.00% Reduced -4.2k -4,204
38 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 22,76922.8k $142.3k $142.3k 0.00% New
39 Walleye Capital LLC 0.00% of their portfolio NEW YORK, NY 22,53822.5k $140.9k $140.9k 0.00% New
40 NewEdge Advisors, LLC 0.00% of their portfolio NEW ORLEANS, LA 20,48820.5k $128.1k $128.1k 0.00% Added +20.3k +20,288
41 CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio SAN FRANCISCO, CA 20,20920.2k $126.3k $126.3k 0.00% Unchanged
42 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 20,16520.2k $126.0k $126.0k 0.00% Reduced -3.0k -2,999
43 XTX Topco Ltd 0.02% of their portfolio LONDON, X0 16,56116.6k $103.5k $103.5k 0.02% New
44 Cetera Advisor Networks LLC 0.00% of their portfolio EL SEGUNDO, CA 16,00016.0k $100.0k $100.0k 0.00% New
45 GROUP ONE TRADING LLC 0.00% of their portfolio CHICAGO, IL 15,73115.7k $98.3k $98.3k 0.00% Added +9.0k +9,031
46 Corient Private Wealth LP 0.00% of their portfolio MIAMI, FL 15,00015.0k $93.8k $93.8k 0.00% Unchanged
47 Magnus Financial Group LLC 0.01% of their portfolio NEW YORK, NY 14,45814.5k $90.4k $90.4k 0.01% Reduced -800 -800
48 Dynamic Technology Lab Private Ltd 0.01% of their portfolio SINGAPORE, U0 11,20911.2k $70.0k $70.0k 0.01% New
49 FREEDOM WEALTH ALLIANCE, LLC 0.11% of their portfolio BROOKFIELD, WI 10,84610.8k $67.8k $67.8k 0.11% New
50 Worth Venture Partners, LLC 0.04% of their portfolio FORT LEE, NJ 10,26910.3k $64.2k $64.2k 0.04% New
51 Qube Research & Technologies Ltd 0.00% of their portfolio LONDON, X0 6,8966.9k $43.1k $43.1k 0.00% New
52 BANK OF AMERICA CORP /DE/ 0.00% of their portfolio CHARLOTTE, NC 6,2126.2k $38.8k $38.8k 0.00% Unchanged
53 HighMark Wealth Management LLC 0.03% of their portfolio ST. PAUL, MN 6,0006.0k $37.5k $37.5k 0.03% New
54 Dorsey Wright & Associates 0.01% of their portfolio PASADENA, CA 5,8975.9k $36.9k $36.9k 0.01% New
55 Tower Research Capital LLC (TRC) 0.00% of their portfolio NEW YORK, NY 1,2571.3k $7.9k $7.9k 0.00% Reduced -1.4k -1,366
56 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 1,1921.2k $7.5k $7.5k 0.00% Added +1.0k +1,003
57 NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio MONTREAL, A8 1,0001.0k $6.2k $6.2k 0.00% Unchanged
58 MCF Advisors LLC 0.00% of their portfolio LEXINGTON, KY 507507 $3.2k $3.2k 0.00% New
59 FIFTH THIRD BANCORP 0.00% of their portfolio CINCINNATI, OH 500500 $3.1k $3.1k 0.00% New
60 Centerpoint Advisors, LLC 0.00% of their portfolio NEEDHAM, MA 500500 $3.0k $3.0k 0.00% Unchanged
61 Focused Wealth Management, Inc 0.00% of their portfolio Newburgh, NY 447447 $2.8k $2.8k 0.00% Unchanged
62 FMR LLC 0.00% of their portfolio BOSTON, MA 271271 $1.7k $1.7k 0.00% Unchanged
63 CONCOURSE FINANCIAL GROUP SECURITIES, INC. 0.00% of their portfolio BIRMINGHAM, AL 00 $0 $0 0.00% Unchanged