LAMAR ADVERTISING CO NEW LAMR
CL A · REIT · CUSIP 512816109 · ISIN US5128161099
Baton Rouge, Louisiana-based outdoor advertising company
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($26.4m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $155.98. Options: 9 managers hold calls ($18.2m notional), 10 hold puts ($28.0m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 441 |
| Q4 2022 | 456 |
| Q1 2023 | 469 |
| Q2 2023 | 469 |
| Q3 2023 | 456 |
| Q4 2023 | 500 |
| Q1 2024 | 517 |
| Q2 2024 | 552 |
| Q3 2024 | 582 |
| Q4 2024 | 599 |
| Q1 2025 | 614 |
| Q2 2025 | 621 |
| Q3 2025 | 647 |
| Q4 2025 | 679 |
| Q1 2026 | 692 |
| Q2 2026 | 777 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 287 | 265 |
| Q4 2024 | 281 | 244 |
| Q1 2025 | 325 | 246 |
| Q2 2025 | 339 | 256 |
| Q3 2025 | 324 | 261 |
| Q4 2025 | 301 | 298 |
| Q1 2026 | 346 | 277 |
| Q2 2026 | 418 | 275 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $20.7m | $76.1m | 3.68 |
| Q4 2025 | $16.1m | $6.4m | 0.40 |
| Q1 2026 | $15.0m | $7.2m | 0.48 |
| Q2 2026 | $18.2m | $28.0m | 1.53 |
Biggest buyers
| JANE STREET GROUP, LLC | New | +333.9k |
| Epoch Investment Partners, Inc. | New | +328.2k |
| GOLDMAN SACHS GROUP INC | Added | +297.7k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +273.9k |
| MARSHALL WACE, LLP | New | +206.9k |
| Quantinno Capital Management LP | Added | +196.4k |
| AQR CAPITAL MANAGEMENT LLC | Added | +189.2k |
| HRT FINANCIAL LP | Added | +151.3k |
| Jain Global LLC | New | +150.9k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +146.2k |
Biggest sellers
| FMR LLC | Reduced | -633.1k |
| CANADA PENSION PLAN INVESTMENT BOARD | Reduced | -611.0k |
| VICTORY CAPITAL MANAGEMENT INC | Reduced | -568.1k |
| BlackRock, Inc. | Reduced | -368.1k |
| Select Equity Group, L.P. | Reduced | -331.2k |
| COHEN & STEERS, INC. | Reduced | -298.1k |
| Nuveen, LLC | Reduced | -220.5k |
| Daiwa Securities Group Inc. | Reduced | -219.7k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | Reduced | -219.7k |
| 59 North Capital Management, LP | Sold out | -191.4k |
Biggest calls
| IMC-Chicago, LLC | Added | $5.0m32.3k shares |
| CITADEL ADVISORS LLC | Reduced | $3.5m22.4k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $3.5m22.4k shares |
| PEAK6 LLC | New | $3.1m19.9k shares |
| Jefferies Financial Group Inc. | Added | $1.3m8.2k shares |
| JANE STREET GROUP, LLC | Reduced | $1.2m7.9k shares |
| Walleye Trading LLC | New | $249.6k1.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $187.2k1.2k shares |
| GROUP ONE TRADING LLC | New | $171.6k1.1k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $7.4m47.7k shares |
| CITADEL ADVISORS LLC | Added | $6.2m39.6k shares |
| IMC-Chicago, LLC | Added | $6.2m39.6k shares |
| J. Goldman & Co LP | New | $1.9m12.5k shares |
| Bank of New York Mellon Corp | Unchanged | $1.8m11.7k shares |
| D. E. Shaw & Co., Inc. | New | $1.6m10.0k shares |
| MILLENNIUM MANAGEMENT LLC | New | $1.6m10.0k shares |
| JANE STREET GROUP, LLC | Reduced | $795.5k5.1k shares |
| Walleye Trading LLC | Added | $265.2k1.7k shares |
| SIMPLEX TRADING, LLC | Added | $218.4k1.4k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| REILLY FAMILY, LLC 13G · exempt (held before listing) +0.2 pts · filed 2026-02-13 | 11.7% |
| BlackRock, Inc. 13G · institution +1.0 pts · filed 2026-04-28 | 11.3% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 8.6% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-30 | 5.2% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-27; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC), FMR LLC (3.9%, 2026-02-05)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 1 | $28.9k | 0 | — | — |
| Q2 2025 | 0 | — | 0 | — | — |
| Q3 2025 | 0 | — | 1 | $2.7m | — |
| Q4 2025 | 0 | — | 0 | — | — |
| Q1 2026 | 0 | — | 2 | $941.2k | — |
| Q2 2026 | 0 | — | 1 | $1.6m | — |
| Q3 2026 | 0 | — | 1 | $1.2m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-09-14 | REIFENHEISER THOMAS V Director | Sold | $1.2m8.1k shares |
| 2026-05-11 | Johnson Jay LeCoryelle CFO, Treasurer, EVP | Sold | $1.6m10.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.02% of their portfolio | 9.6m $1.5bn | Reduced -368.1k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.05% of their portfolio | 7.5m $1.2bn | Added +21.3k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 3.9m $612.6m | Added +29.6k |
| FMR LLC 0.02% of their portfolio | 3.2m $494.5m | Reduced -633.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 2.8m $438.0m | Added +273.9k |
| STATE STREET CORP 0.01% of their portfolio | 2.7m $425.6m | Added +49.6k |
| Jupiter Topco LLC 0.17% of their portfolio | 2.7m $425.0m | First filing |
| VICTORY CAPITAL MANAGEMENT INC 0.20% of their portfolio | 2.3m $365.4m | Reduced -568.1k |
| Boston Partners 0.32% of their portfolio | 2.3m $361.5m | Added +80.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.06% of their portfolio | 2.1m $331.6m | Added +27.1k |
| COHEN & STEERS, INC. 0.52% of their portfolio | 2.1m $329.4m | Reduced -298.1k |
| NORTHERN TRUST CORP 0.03% of their portfolio | 1.5m $239.7m | Reduced -21.5k |
| MORGAN STANLEY 0.01% of their portfolio | 1.4m $223.9m | Added +59.0k |
| AQR CAPITAL MANAGEMENT LLC 0.08% of their portfolio | 1.4m $222.0m | Added +189.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.03% of their portfolio | 1.3m $209.4m | Added +50.7k |
| Hamlin Capital Management, LLC 4.70% of their portfolio | 1.3m $209.0m | Reduced -40.5k |
| DIMENSIONAL FUND ADVISORS LP 0.04% of their portfolio | 1.3m $204.3m | Added +3.0k |
| Egerton Capital (UK) LLP 1.64% of their portfolio | 1.1m $170.1m | Added +1.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.02% of their portfolio | 1.1m $165.5m | Reduced -185.9k |
| DAVENPORT & Co LLC 0.81% of their portfolio | 1.0m $158.0m | Reduced -71.0k |
| Daiwa Securities Group Inc. 0.33% of their portfolio | 947.2k $147.7m | Reduced -219.7k |
| Invesco Ltd. 0.01% of their portfolio | 936.8k $146.1m | Reduced -140.1k |
| Capital World Investors 0.02% of their portfolio | 903.0k $140.9m | Unchanged |
| Quantinno Capital Management LP 0.16% of their portfolio | 873.6k $136.3m | Added +196.4k |
| Bank of New York Mellon Corp 0.02% of their portfolio | 865.6k $135.0m | Reduced -21.1k |
| NORGES BANK 0.01% of their portfolio | 775.9k $121.0m | Not comparable |
| HighTower Advisors, LLC 0.12% of their portfolio | 774.8k $120.9m | Reduced -45.2k |
| WELLS FARGO & COMPANY/MN 0.02% of their portfolio | 751.0k $117.1m | Reduced -15.5k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.06% of their portfolio | 742.2k $115.8m | Reduced -611.0k |
| AMERIPRISE FINANCIAL INC 0.02% of their portfolio | 656.4k $102.4m | Reduced -424 |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 638.4k $99.6m | Added +297.7k |
| Nuveen, LLC 0.02% of their portfolio | 563.3k $87.9m | Reduced -220.5k |
| VANGUARD FIDUCIARY TRUST CO 0.02% of their portfolio | 553.2k $86.3m | Added +3.0k |
| RAYMOND JAMES FINANCIAL INC 0.02% of their portfolio | 544.9k $85.0m | Added +55.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 508.5k $80.2m | Reduced -16.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.03% of their portfolio | 507.5k $84.6m | Reduced -219.7k |
| MILLER HOWARD INVESTMENTS INC /NY 1.94% of their portfolio | 469.5k $73.2m | Added +1.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 468.8k $73.1m | Added +49.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.02% of their portfolio | 461.9k $72.1m | Reduced -29.6k |
| ANCHOR CAPITAL ADVISORS LLC 1.80% of their portfolio | 411.6k $64.2m | Reduced -20.9k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.04% of their portfolio | 394.5k $61.7m | Added +4.9k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 0.18% of their portfolio | 373.7k $58.3m | Reduced -8.4k |
| CENTERSQUARE INVESTMENT MANAGEMENT LLC 0.48% of their portfolio | 361.9k $56.5m | Added +85.9k |
| ZACKS INVESTMENT MANAGEMENT 0.39% of their portfolio | 349.1k $54.4m | Reduced -1.0k |
| Ruffer LLP 1.86% of their portfolio | 338.2k $52.7m | Reduced -283 |
| JANE STREET GROUP, LLC 0.03% of their portfolio | 333.9k $52.1m | New |
| PUBLIC EMPLOYEES RETIREMENT ASSOCIATION OF COLORADO 0.18% of their portfolio | 333.1k $52.0m | Reduced -18.2k |
| Epoch Investment Partners, Inc. 0.29% of their portfolio | 328.2k $51.2m | New |
| LFL Advisers, LLC 13.08% of their portfolio | 313.6k $48.9m | Reduced -2.7k |
| Boston Trust Walden Corp 0.37% of their portfolio | 312.8k $48.8m | Added +457 |
| Artisan Partners Limited Partnership 0.07% of their portfolio | 287.6k $44.9m | Reduced -177.1k |
| UBS Group AG 0.01% of their portfolio | 286.1k $44.6m | Reduced -55.4k |
| RHUMBLINE ADVISERS 0.03% of their portfolio | 252.4k $39.4m | Reduced -16.6k |
| Legal & General Group Plc 0.01% of their portfolio | 218.0k $34.0m | Reduced -390 |
| CRAWFORD INVESTMENT COUNSEL INC 0.55% of their portfolio | 211.2k $32.9m | Reduced -3.7k |
| Van Cleef Asset Management,Inc 3.30% of their portfolio | 207.7k $32.4m | Reduced -3.7k |
| MARSHALL WACE, LLP 0.03% of their portfolio | 206.9k $32.3m | New |
| OSTERWEIS CAPITAL MANAGEMENT INC 1.45% of their portfolio | 197.5k $30.8m | Reduced -3.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 197.4k $30.8m | Added +2.0k |
| Markel Group Inc. 0.23% of their portfolio | 193.0k $30.1m | Unchanged |
| FEDERATED HERMES, INC. 0.04% of their portfolio | 192.7k $30.1m | Reduced -14.7k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 188.7k $29.4m | Added +24.0k |
| CI INVESTMENTS INC. 0.09% of their portfolio | 186.2k $29.0m | Reduced -24.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 186.1k $29.0m | Reduced -1.0k |
| Arbejdsmarkedets Tillaegspension 0.62% of their portfolio | 182.9k $28.5m | Reduced -15.8k |
| HRT FINANCIAL LP 0.07% of their portfolio | 180.4k $28.1m | Added +151.3k |
| PANAGORA ASSET MANAGEMENT INC 0.09% of their portfolio | 180.3k $28.1m | Added +83.9k |
| LPL Financial LLC 0.01% of their portfolio | 179.0k $27.9m | Added +59.7k |
| TWO SIGMA INVESTMENTS, LP 0.02% of their portfolio | 177.0k $27.6m | Reduced -140.4k |
| Swiss National Bank 0.01% of their portfolio | 174.4k $27.2m | Added +2.6k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 0.21% of their portfolio | 169.7k $26.5m | Reduced -12.5k |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 158.3k $20.1m | Added +11.3k |
| California Public Employees Retirement System 0.01% of their portfolio | 158.0k $24.6m | Added +4.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.01% of their portfolio | 155.3k $24.2m | Added +146.2k |
| Jain Global LLC 0.28% of their portfolio | 150.9k $23.5m | New |
| PRIVATE MANAGEMENT GROUP INC 0.62% of their portfolio | 149.8k $23.4m | Reduced -13.2k |
| NOMURA ASSET MANAGEMENT CO LTD 0.05% of their portfolio | 141.3k $22.0m | Added +6.4k |
| Select Equity Group, L.P. 0.12% of their portfolio | 140.4k $21.9m | Reduced -331.2k |
| Gotham Asset Management, LLC 0.05% of their portfolio | 139.4k $21.7m | Added +49.3k |
| Asset Management One Co., Ltd. 0.06% of their portfolio | 138.0k $21.5m | Added +2.2k |
| BARCLAYS PLC 0.01% of their portfolio | 136.8k $21.3m | Reduced -10.8k |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO 0.06% of their portfolio | 128.6k $20.1m | Reduced -3.2k |
| Mariner, LLC 0.02% of their portfolio | 126.7k $19.8m | Added +19.6k |
| Adelante Capital Management LLC 1.26% of their portfolio | 122.6k $19.1m | Added +70.3k |
| Land & Buildings Investment Management, LLC 3.27% of their portfolio | 122.2k $19.1m | Reduced -11.9k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 103.0k $16.1m | New |
| WS MANAGEMENT LLLP 1.87% of their portfolio | 101.7k $15.9m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 101.1k $15.8m | Added +4.1k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 100.9k $15.7m | Reduced -2.8k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 99.8k $15.6m | Added +13.1k |
| IEQ CAPITAL, LLC 0.07% of their portfolio | 97.8k $15.3m | Added +12.1k |
| RENAISSANCE TECHNOLOGIES LLC 0.02% of their portfolio | 97.7k $15.2m | Reduced -500 |
| KINGSWOOD WEALTH ADVISORS, LLC 0.61% of their portfolio | 97.3k $15.2m | Reduced -187 |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.06% of their portfolio | 96.8k $15.1m | Added +96.4k |
| Merit Financial Group, LLC 0.09% of their portfolio | 96.5k $15.1m | Added +89.3k |
| MACKENZIE FINANCIAL CORP 0.01% of their portfolio | 96.3k $15.0m | Added +91.8k |
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 94.2k $14.7m | Added +85.4k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 93.7k $14.6m | Added +86.3k |
| Sumitomo Mitsui Trust Group, Inc. 0.01% of their portfolio | 93.3k $14.6m | Reduced -1.3k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.02% of their portfolio | 93.0k $14.0m | Added +9.8k |