INNOVATOR ETFS TRUST ZDEK
EQUITY DEFINED P · ETP · CUSIP 45784N858
67
institutional holders
+2 vs Q1 2025
3.4m
shares reported held*
$82.8mreported value*
14 new
14 added
14 reduced
11 sold out
net sold ≈ $5.8m (-238.0k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $24.53.
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 40 |
| Q1 2025 | 65 |
| Q2 2025 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 47 | 6 |
| Q2 2025 | 28 | 25 |
Biggest buyers
| Legacy CG, LLC | New | +276.0k |
| CARY STREET PARTNERS FINANCIAL LLC | Added | +214.1k |
| HARBOUR INVESTMENTS, INC. | Added | +214.0k |
| Csenge Advisory Group | Added | +90.5k |
| MML INVESTORS SERVICES, LLC | New | +50.1k |
| AE Wealth Management LLC | Added | +49.2k |
| JANE STREET GROUP, LLC | New | +42.8k |
| OLD MISSION CAPITAL LLC | New | +31.8k |
| Focus Partners Advisor Solutions, LLC | New | +22.7k |
| HRT FINANCIAL LP | New | +19.2k |
Biggest sellers
| ENVESTNET ASSET MANAGEMENT INC | Sold out | -679.7k |
| Brookstone Capital Management | Reduced | -141.7k |
| FOUNDERS FINANCIAL SECURITIES LLC | Sold out | -126.5k |
| NewEdge Advisors, LLC | Sold out | -108.2k |
| Delta Investment Management, LLC | Sold out | -106.9k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -64.3k |
| INTEGRITY ALLIANCE, LLC. | Sold out | -27.3k |
| GWN SECURITIES INC. | Reduced | -20.5k |
| Authentikos Wealth Advisory, LLC | Sold out | -20.4k |
| Cetera Investment Advisers | Reduced | -18.3k |
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| AE Wealth Management LLC 0.06% of their portfolio | 334.1k $8.2m | Added +49.2k |
| HARBOUR INVESTMENTS, INC. 0.19% of their portfolio | 313.5k $7.7m | Added +214.0k |
| Legacy CG, LLC 2.02% of their portfolio | 276.0k $6.8m | New |
| CARY STREET PARTNERS FINANCIAL LLC 0.16% of their portfolio | 226.3k $5.6m | Added +214.1k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.01% of their portfolio | 189.7k $4.7m | Added +6.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 176.9k $4.3m | Reduced -64.3k |
| HOWARD BAILEY SECURITIES, LLC 1.04% of their portfolio | 137.0k $3.4m | Added +7.8k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 118.2k $2.9m | Reduced -8.0k |
| Csenge Advisory Group 0.14% of their portfolio | 110.7k $2.7m | Added +90.5k |
| KFG WEALTH MANAGEMENT, LLC 0.32% of their portfolio | 80.3k $2.0m | Added +1.2k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 77.0k $1.9m | Reduced -5.1k |
| Prasad Wealth Partners, LLC 0.55% of their portfolio | 76.1k $1.9m | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 73.5k $1.8m | Reduced -18.3k |
| Kingsview Wealth Management, LLC 0.03% of their portfolio | 69.4k $1.7m | Added +11.0k |
| Owen LaRue, LLC 0.71% of their portfolio | 68.3k $1.7m | Reduced -175 |
| Independent Wealth Network Inc. 0.58% of their portfolio | 64.9k $1.6m | Added +16.7k |
| CENTAURUS FINANCIAL, INC. 0.08% of their portfolio | 58.9k $1.4m | Reduced -1.1k |
| Archer Investment Corp 0.32% of their portfolio | 54.4k $1.3m | Reduced -2.0k |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 50.1k $1.2m | New |
| FC Advisory LLC 0.36% of their portfolio | 48.0k $1.2m | Unchanged |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 42.8k $1.0m | New |
| Brookstone Capital Management 0.01% of their portfolio | 39.9k $980.3k | Reduced -141.7k |
| FSA Advisors, Inc. 0.78% of their portfolio | 39.1k $960.6k | Added +16.6k |
| Orion Porfolio Solutions, LLC 0.01% of their portfolio | 35.1k $860.4k | Unchanged |
| Trek Financial, LLC 0.06% of their portfolio | 34.3k $841.1k | Unchanged |
| OLD MISSION CAPITAL LLC 0.02% of their portfolio | 31.8k $780.0k | New |
| BRASS TAX WEALTH MANAGEMENT, INC 0.15% of their portfolio | 30.8k $754.7k | Unchanged |
| Capital Analysts, LLC 0.03% of their portfolio | 30.6k $751.0k | Unchanged |
| Marshall Financial Group, LLC 0.14% of their portfolio | 29.5k $725.3k | Unchanged |
| INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio | 24.4k $598.8k | Unchanged |
| AssuredPartners Investment Advisors, LLC 0.14% of their portfolio | 23.3k $571.9k | Reduced -5.0k |
| Focus Partners Advisor Solutions, LLC 0.01% of their portfolio | 22.7k $555.9k | New |
| Allegiance Financial Group Advisory Services LLC 0.15% of their portfolio | 22.7k $555.9k | Unchanged |
| Integrity Wealth Solutions LLC 0.25% of their portfolio | 20.9k $513.9k | Unchanged |
| HRT FINANCIAL LP 0.00% of their portfolio | 19.2k $470.0k | New |
| Alpine Bank Wealth Management 0.07% of their portfolio | 18.8k $460.1k | New |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 18.7k $459.0k | Reduced -1.3k |
| Vantage Financial Partners, LLC 0.10% of their portfolio | 18.2k $447.6k | Unchanged |
| Lineweaver Wealth Advisors, LLC 0.07% of their portfolio | 17.1k $419.5k | Unchanged |
| IFG Advisors, LLC 0.07% of their portfolio | 16.7k $409.8k | Unchanged |
| ROTHSCHILD INVESTMENT LLC 0.02% of their portfolio | 15.2k $373.0k | Unchanged |
| WEDBUSH SECURITIES INC 0.01% of their portfolio | 14.6k $359.0k | Added +2.6k |
| Tradition Wealth Management, LLC 0.03% of their portfolio | 14.3k $350.9k | Added +210 |
| GWN SECURITIES INC. 0.06% of their portfolio | 14.2k $348.5k | Reduced -20.5k |
| Signal Advisors Wealth, LLC 0.03% of their portfolio | 13.3k $325.9k | New |
| AdvisorNet Financial, Inc 0.02% of their portfolio | 13.0k $318.2k | Unchanged |
| FWG Investments, LLC. 0.24% of their portfolio | 13.0k $317.8k | Reduced -1 |
| Wellment Financial 0.39% of their portfolio | 12.4k $303.8k | Reduced -653 |
| World Investment Advisors 0.01% of their portfolio | 11.5k $282.5k | Unchanged |
| First Commonwealth Financial Corp /PA/ 0.06% of their portfolio | 10.4k $255.1k | Unchanged |
| SAGESPRING WEALTH PARTNERS, LLC 0.01% of their portfolio | 10.1k $247.5k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 9.2k $225.5k | Unchanged |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 9.0k $220.0k | Unchanged |
| Chicago Partners Investment Group LLC 0.01% of their portfolio | 9.0k $221.7k | Reduced -6.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 8.4k $206.5k | New |
| WEALTHGARDEN F.S. LLC 0.17% of their portfolio | 8.3k $205.3k | New |
| Chris Bulman Inc 0.12% of their portfolio | 8.3k $203.3k | New |
| Blue Sky Capital Consultants Group, Inc. 0.10% of their portfolio | 8.2k $202.4k | New |
| IMG Wealth Management, Inc. 0.16% of their portfolio | 8.2k $201.4k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 8.1k $197.8k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.21% of their portfolio | 7.1k $174.0k | First filing |
| IFP Advisors, Inc 0.00% of their portfolio | 3.4k $83.1k | Added +990 |
| UBS Group AG 0.00% of their portfolio | 3.0k $73.7k | Added +778 |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 1.0k $25.7k | New |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 626 $15.4k | Unchanged |
| Park Square Financial Group, LLC 0.01% of their portfolio | 444 $10.9k | Unchanged |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. — of their portfolio | 0 $0 | Unchanged |