INNOVATOR ETFS TRUST ZNOV
EQUITY DEFINED P · ETP · CUSIP 45784N809
72
institutional holders
-5 vs Q1 2026
2.6m
shares reported held*
$70.8mreported value*
8 new
11 added
27 reduced
14 sold out
net sold ≈ $11.1m (-403.5k shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.47.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q4 2024 | 23 |
| Q1 2025 | 33 |
| Q2 2025 | 31 |
| Q3 2025 | 36 |
| Q4 2025 | 79 |
| Q1 2026 | 77 |
| Q2 2026 | 72 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2025 | 15 | 9 |
| Q2 2025 | 12 | 15 |
| Q3 2025 | 19 | 11 |
| Q4 2025 | 59 | 14 |
| Q1 2026 | 31 | 28 |
| Q2 2026 | 19 | 41 |
Biggest buyers
| Cambridge Investment Research Advisors, Inc. | Added | +325.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +49.0k |
| OLD MISSION CAPITAL LLC | Added | +31.0k |
| Orion Porfolio Solutions, LLC | Added | +25.0k |
| Triad Wealth Partners, LLC | Added | +24.1k |
| LPL Financial LLC | New | +21.1k |
| AXXCESS WEALTH MANAGEMENT, LLC | New | +18.8k |
| Atria Investments, Inc | New | +18.4k |
| Encompass More Asset Management | Added | +14.6k |
| JPMORGAN CHASE & CO | New | +13.2k |
Biggest sellers
| NewEdge Advisors, LLC | Sold out | -480.7k |
| AE Wealth Management LLC | Reduced | -94.8k |
| BROWN WEALTH MANAGEMENT, LLC | Sold out | -60.1k |
| SYON CAPITAL LLC | Reduced | -52.6k |
| Csenge Advisory Group | Sold out | -45.6k |
| HOWARD BAILEY SECURITIES, LLC | Sold out | -40.3k |
| Kestra Advisory Services, LLC | Reduced | -20.0k |
| Integrated Wealth Management | Sold out | -19.0k |
| CITADEL ADVISORS LLC | Sold out | -18.6k |
| SYKON CAPITAL LLC | Sold out | -17.8k |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| Cambridge Investment Research Advisors, Inc. 0.02% of their portfolio | 690.8k $19.0m | Added +325.3k |
| Triad Wealth Partners, LLC 0.22% of their portfolio | 134.6k $3.7m | Added +24.1k |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 121.9k $3.3m | Unchanged |
| Alpine Bank Wealth Management 0.40% of their portfolio | 113.0k $3.1m | Unchanged |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 105.3k $2.9m | Reduced -12.8k |
| HARBOUR INVESTMENTS, INC. 0.04% of their portfolio | 100.2k $2.8m | Reduced -13.2k |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 72.7k $2.0m | Added +25.0k |
| Kestra Advisory Services, LLC 0.01% of their portfolio | 72.2k $2.0m | Reduced -20.0k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 67.5k $1.9m | Added +49.0k |
| Lineweaver Wealth Advisors, LLC 0.21% of their portfolio | 64.7k $1.8m | Unchanged |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 63.1k $1.7m | Reduced -9.2k |
| Cypress Wealth Services, LLC 0.20% of their portfolio | 59.9k $1.6m | Unchanged |
| SYON CAPITAL LLC 0.06% of their portfolio | 48.8k $1.3m | Reduced -52.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 48.1k $1.3m | Reduced -4.1k |
| Encompass More Asset Management 0.19% of their portfolio | 48.1k $1.3m | Added +14.6k |
| Prostatis Group LLC 0.28% of their portfolio | 43.9k $1.2m | Reduced -3.6k |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 41.0k $1.1m | Added +31.0k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 40.2k $1.1m | Added +4.1k |
| Brookstone Capital Management 0.01% of their portfolio | 35.1k $964.7k | Reduced -2.0k |
| AdvisorNet Financial, Inc 0.04% of their portfolio | 34.5k $947.9k | Unchanged |
| Cetera Investment Advisers 0.00% of their portfolio | 31.6k $867.0k | Reduced -871 |
| Summit Wealth Partners, LLC 0.12% of their portfolio | 30.6k $840.1k | Reduced -1.3k |
| KFG WEALTH MANAGEMENT, LLC 0.09% of their portfolio | 28.9k $794.0k | Unchanged |
| Authentikos Wealth Advisory, LLC 0.48% of their portfolio | 27.6k $757.2k | Reduced -3.4k |
| Archer Investment Corp 0.07% of their portfolio | 24.9k $683.6k | Added +12.2k |
| CENTRAL VALLEY ADVISORS, LLC 0.16% of their portfolio | 23.0k $630.3k | Reduced -678 |
| LPL Financial LLC 0.00% of their portfolio | 21.1k $580.6k | New |
| Ashton Thomas Private Wealth, LLC 0.01% of their portfolio | 20.9k $574.3k | Added +1.6k |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.05% of their portfolio | 19.8k $544.4k | First filing |
| AXXCESS WEALTH MANAGEMENT, LLC 0.01% of their portfolio | 18.8k $517.3k | New |
| Atria Investments, Inc 0.01% of their portfolio | 18.4k $504.2k | New |
| Trek Financial, LLC 0.02% of their portfolio | 16.0k $440.5k | Reduced -150 |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 13.5k $370.8k | Unchanged |
| Cassady Wealth & Retirement Planning, LLC 0.17% of their portfolio | 13.3k $366.1k | Reduced -134 |
| Concurrent Investment Advisors, LLC 0.00% of their portfolio | 13.2k $362.8k | Reduced -588 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 13.2k $362.0k | New |
| Chris Bulman Inc 0.13% of their portfolio | 12.7k $348.9k | Reduced -1.5k |
| Marshall Financial Group, LLC 0.05% of their portfolio | 12.6k $345.5k | Unchanged |
| Nicholas Wealth, LLC. 0.17% of their portfolio | 11.1k $304.8k | Reduced -23 |
| Ausdal Financial Partners, Inc. 0.01% of their portfolio | 10.5k $287.1k | Reduced -61 |
| Legacy Capital Wealth Partners, LLC 0.05% of their portfolio | 10.4k $285.4k | Unchanged |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 10.3k $282.4k | Reduced -7.8k |
| FSA Advisors, Inc. 0.13% of their portfolio | 10.1k $276.2k | Reduced -9.2k |
| World Investment Advisors 0.00% of their portfolio | 9.4k $249.9k | Reduced -5.7k |
| Creative Planning 0.00% of their portfolio | 9.4k $257.0k | Reduced -2.3k |
| Inspire Advisors, LLC 0.02% of their portfolio | 9.0k $246.1k | New |
| SageView Advisory Group, LLC 0.01% of their portfolio | 9.0k $245.9k | Reduced -2.3k |
| IMG Wealth Management, Inc. 0.14% of their portfolio | 9.0k $245.9k | Unchanged |
| Signal Advisors Wealth, LLC 0.01% of their portfolio | 8.3k $226.8k | New |
| GWN SECURITIES INC. 0.04% of their portfolio | 8.2k $224.5k | Reduced -4 |
| Spire Wealth Management 0.01% of their portfolio | 8.0k $220.4k | Reduced -1 |
| Advisory Services Network, LLC 0.00% of their portfolio | 8.0k $219.7k | Unchanged |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 8.0k $218.8k | Unchanged |
| Vantage Point Financial LLC 0.07% of their portfolio | 7.9k $218.3k | New |
| WEALTHGARDEN F.S. LLC 0.12% of their portfolio | 7.8k $214.9k | Unchanged |
| Tradition Wealth Management, LLC 0.01% of their portfolio | 7.7k $212.3k | Unchanged |
| Rossmore Private Capital 0.02% of their portfolio | 7.7k $210.9k | Unchanged |
| Phoenix Wealth Advisors 0.07% of their portfolio | 7.5k $207.0k | Unchanged |
| CENTAURUS FINANCIAL, INC. 0.01% of their portfolio | 7.1k $196.0k | Reduced -6.3k |
| Continuum Advisory, LLC 0.01% of their portfolio | 5.9k $162.6k | New |
| AE Wealth Management LLC 0.00% of their portfolio | 4.6k $126.8k | Reduced -94.8k |
| Allworth Financial LP 0.00% of their portfolio | 3.8k $103.4k | Unchanged |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 3.0k $82.4k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.8k $76.7k | Unchanged |
| Capital Analysts, LLC 0.00% of their portfolio | 2.0k $55.0k | Unchanged |
| BARCLAYS PLC 0.00% of their portfolio | 1.5k $41.4k | Added +1.4k |
| Global Retirement Partners, LLC 0.00% of their portfolio | 1.5k $41.2k | First filing |
| IFP Advisors, Inc 0.00% of their portfolio | 1.4k $37.3k | Unchanged |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.3k $36.1k | Added +37 |
| CREATIVE FINANCIAL DESIGNS INC /ADV 0.00% of their portfolio | 925 $25.4k | Unchanged |
| Millstone Evans Group, LLC 0.00% of their portfolio | 171 $4.7k | Unchanged |
| Highland Investment Advisors LLC 0.00% of their portfolio | 1 $27 | First filing |