INNOVATOR ETFS TRUST ZMAY
EQUIT PROTN MAY · ETP · CUSIP 45784N650
68
institutional holders
+44 vs Q1 2026
2.5m
shares reported held*
$64.6mreported value*
44 new
14 added
5 reduced
1 sold out
net bought ≈ $46.7m (+1.8m shares)
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $25.97.
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q2 2025 | 21 |
| Q3 2025 | 24 |
| Q4 2025 | 24 |
| Q1 2026 | 24 |
| Q2 2026 | 68 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Bought or addedCut or sold out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2025 | 9 | 8 |
| Q4 2025 | 3 | 11 |
| Q1 2026 | 4 | 14 |
| Q2 2026 | 58 | 6 |
Biggest buyers
| AE Wealth Management LLC | Added | +250.8k |
| WealthCare Asset Management, LLC | Added | +208.0k |
| SYKON CAPITAL LLC | New | +119.6k |
| Aegis Wealth Management, Inc. | New | +104.2k |
| HOWARD BAILEY SECURITIES, LLC | New | +99.4k |
| Csenge Advisory Group | New | +86.1k |
| SYON CAPITAL LLC | New | +82.4k |
| ENVESTNET ASSET MANAGEMENT INC | New | +43.8k |
| Concurrent Investment Advisors, LLC | Added | +40.7k |
| Integrated Wealth Management | New | +40.7k |
Biggest sellers
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -11.2k |
| RAYMOND JAMES FINANCIAL INC | Reduced | -5.7k |
| UBS Group AG | Reduced | -484 |
| DHJJ Financial Advisors, Ltd. | Reduced | -410 |
| GILPIN WEALTH MANAGEMENT, LLC | Sold out | -200 |
| Kestra Advisory Services, LLC | Reduced | -20 |
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| WealthCare Asset Management, LLC 4.99% of their portfolio | 459.0k $11.9m | Added +208.0k |
| AE Wealth Management LLC 0.03% of their portfolio | 252.8k $6.6m | Added +250.8k |
| SYKON CAPITAL LLC 0.96% of their portfolio | 119.6k $3.1m | New |
| Aegis Wealth Management, Inc. 1.75% of their portfolio | 104.2k $2.7m | New |
| HOWARD BAILEY SECURITIES, LLC 0.97% of their portfolio | 99.4k $2.6m | New |
| Csenge Advisory Group 0.09% of their portfolio | 86.1k $2.2m | New |
| SYON CAPITAL LLC 0.09% of their portfolio | 82.4k $2.1m | New |
| Lineweaver Wealth Advisors, LLC 0.20% of their portfolio | 65.6k $1.7m | Added +30.8k |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 64.0k $1.7m | Added +20.7k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 63.0k $1.6m | Added +26.8k |
| Concurrent Investment Advisors, LLC 0.01% of their portfolio | 50.0k $1.3m | Added +40.7k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 47.5k $1.2m | Reduced -5.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 43.8k $1.1m | New |
| Integrated Wealth Management 1.12% of their portfolio | 40.7k $1.1m | New |
| OLD MISSION CAPITAL LLC 0.03% of their portfolio | 40.1k $1.0m | New |
| TRUIST FINANCIAL CORP 0.00% of their portfolio | 38.7k $1.0m | New |
| Key Capital Management, INC 0.50% of their portfolio | 37.4k $971.1k | New |
| KINGSWOOD WEALTH ADVISORS, LLC 0.04% of their portfolio | 36.9k $957.1k | Added +5.6k |
| Cetera Investment Advisers 0.00% of their portfolio | 35.3k $915.9k | New |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 32.9k $854.2k | New |
| HARBOUR INVESTMENTS, INC. 0.01% of their portfolio | 30.3k $786.6k | Added +21.3k |
| Kestra Advisory Services, LLC 0.00% of their portfolio | 29.0k $752.5k | Reduced -20 |
| Centennial Advisors, LLC 0.85% of their portfolio | 27.5k $714.5k | New |
| OPTIMA CAPITAL LLC 0.28% of their portfolio | 26.9k $698.6k | New |
| Cypress Wealth Services, LLC 0.09% of their portfolio | 26.9k $697.5k | New |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 26.8k $695.2k | Reduced -11.2k |
| CENTRAL VALLEY ADVISORS, LLC 0.18% of their portfolio | 26.7k $692.4k | Added +970 |
| Farther Finance Advisors, LLC 0.01% of their portfolio | 26.4k $686.6k | Added +1.8k |
| Advisory Services Network, LLC 0.01% of their portfolio | 24.2k $629.3k | Added +3.0k |
| Brookstone Capital Management 0.01% of their portfolio | 24.0k $622.6k | Added +7.4k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 23.9k $622.0k | New |
| CANANDAIGUA NATIONAL BANK & TRUST CO 0.05% of their portfolio | 22.8k $591.5k | First filing |
| Summit Wealth Partners, LLC 0.08% of their portfolio | 22.8k $590.9k | New |
| FSA Advisors, Inc. 0.27% of their portfolio | 22.5k $584.3k | New |
| BEAM WEALTH ADVISORS, INC. 0.13% of their portfolio | 22.3k $579.3k | New |
| KFG WEALTH MANAGEMENT, LLC 0.06% of their portfolio | 21.8k $565.2k | Added +13.3k |
| Prasad Wealth Partners, LLC 0.13% of their portfolio | 21.2k $549.5k | New |
| MML INVESTORS SERVICES, LLC 0.00% of their portfolio | 20.4k $528.6k | New |
| NewEdge Advisors, LLC 0.00% of their portfolio | 20.1k $521.6k | New |
| Waverly Advisors, LLC 0.00% of their portfolio | 16.8k $437.3k | New |
| MORGAN STANLEY 0.00% of their portfolio | 15.9k $411.9k | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 14.8k $383.3k | New |
| Lloyd Advisory Services, LLC. 0.15% of their portfolio | 14.6k $378.2k | New |
| Sigma Planning Corp 0.01% of their portfolio | 14.2k $368.0k | New |
| Virtue Capital Management, LLC 0.05% of their portfolio | 13.8k $358.2k | New |
| Mutual Advisors, LLC 0.01% of their portfolio | 13.4k $347.2k | New |
| EVOLUTION WEALTH MANAGEMENT INC. 0.20% of their portfolio | 13.3k $346.4k | Added +3.8k |
| HighTower Advisors, LLC 0.00% of their portfolio | 12.9k $336.3k | New |
| DHJJ Financial Advisors, Ltd. 0.08% of their portfolio | 11.3k $293.0k | Reduced -410 |
| Main Street Financial Solutions, LLC 0.02% of their portfolio | 10.7k $278.6k | New |
| Integrity Advisory Solutions, LLC 0.03% of their portfolio | 10.2k $265.2k | New |
| LPL Financial LLC 0.00% of their portfolio | 9.8k $255.2k | New |
| Visionary Wealth Advisors 0.01% of their portfolio | 8.9k $230.5k | New |
| Trek Financial, LLC 0.01% of their portfolio | 8.7k $224.9k | New |
| WealthShield Partners, LLC 0.03% of their portfolio | 8.2k $214.0k | Unchanged |
| MTM FINANCIAL GROUP, LLC 0.09% of their portfolio | 7.9k $204.4k | New |
| Mosley Wealth Management 0.03% of their portfolio | 3.5k $91.5k | New |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 2.5k $65.2k | New |
| Allworth Financial LP 0.00% of their portfolio | 2.3k $60.3k | New |
| SIGNATUREFD, LLC 0.00% of their portfolio | 2.2k $58.3k | New |
| Networth Advisors, LLC 0.03% of their portfolio | 1.9k $48.9k | New |
| TOUNJIAN ADVISORY PARTNERS, LLC 0.02% of their portfolio | 1.8k $45.6k | New |
| UBS Group AG 0.00% of their portfolio | 1.5k $38.1k | Reduced -484 |
| CoreCap Advisors, LLC 0.00% of their portfolio | 1.0k $26.7k | Unchanged |
| IFP Advisors, Inc 0.00% of their portfolio | 1.0k $26.6k | Unchanged |
| IMG Wealth Management, Inc. 0.01% of their portfolio | 381 $9.9k | New |
| JDM Financial Group LLC 0.00% of their portfolio | 242 $6.3k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 97 $2.5k | New |