Vault-13

INNOVATOR ETFS TRUST BFRZ

EQUITY MNGD 100 · ETP · CUSIP 45784N619

51 institutional holders -1 vs Q1 2026
3,195,3503.2m shares reported held*
$86.4mreported value*
7 new 28 added 13 reduced 8 sold out net sold ≈ $9.2m (-340.6k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $27.03.

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

0204060Q2 25: 10Q3 25: 21Q4 25: 32Q1 26: 52Q2 26: 5151Q2 25Q3 25Q4 25Q1 26Q2 26
Numbers
QuarterHolders
Q2 202510
Q3 202521
Q4 202532
Q1 202652
Q2 202651

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
50050Q3 25: 20 bought or addedQ3 25: 0 cut or sold outQ3 25Q4 25: 27 bought or addedQ4 25: 4 cut or sold outQ4 25Q1 26: 44 bought or addedQ1 26: 7 cut or sold outQ1 26Q2 26: 35 bought or addedQ2 26: 21 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 2025200
Q4 2025274
Q1 2026447
Q2 20263521

Biggest buyers

Cambridge Investment Research Advisors, Inc. Added +199,138+199.1k
Visionary Wealth Advisors Added +85,309+85.3k
Triad Wealth Partners, LLC Added +72,841+72.8k
Orion Porfolio Solutions, LLC Added +59,190+59.2k
AXXCESS WEALTH MANAGEMENT, LLC New +47,312+47.3k
Brookstone Capital Management Added +37,316+37.3k
LPL Financial LLC New +36,245+36.2k
Encompass More Asset Management Added +24,015+24.0k
Atria Investments, Inc Added +23,950+23.9k
MML INVESTORS SERVICES, LLC Added +21,831+21.8k

Biggest sellers

VanWeelden Wealth Management, LLC Sold out -381,918-381.9k
ENVESTNET ASSET MANAGEMENT INC Reduced -355,373-355.4k
ATX Financial Planning, LLC Reduced -96,656-96.7k
Farther Finance Advisors, LLC Reduced -70,285-70.3k
MORGAN STANLEY Sold out -34,309-34.3k
JANE STREET GROUP, LLC Reduced -27,109-27.1k
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC Sold out -22,315-22.3k
Kestra Advisory Services, LLC Reduced -20,173-20.2k
Financial Solutions Advisory Group, Inc. Sold out -18,936-18.9k
HARBOUR INVESTMENTS, INC. Reduced -14,147-14.1k

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: Brookstone Capital Management (4.5%, 2026-01-06)

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 Visionary Wealth Advisors 0.39% of their portfolio O'FALLON, IL 365,898365.9k $9.9m $9.9m 0.39% Added +85.3k +85,309
2 Triad Wealth Partners, LLC 0.56% of their portfolio LAWRENCE, KS 346,426346.4k $9.4m $9.4m 0.56% Added +72.8k +72,841
3 Cambridge Investment Research Advisors, Inc. 0.01% of their portfolio FAIRFIELD, IA 310,106310.1k $8.4m $8.4m 0.01% Added +199.1k +199,138
4 Orion Porfolio Solutions, LLC 0.05% of their portfolio OMAHA, NE 253,350253.3k $6.8m $6.8m 0.05% Added +59.2k +59,190
5 Sigma Planning Corp 0.12% of their portfolio ANN ARBOR, MI 175,756175.8k $4.8m $4.8m 0.12% Added +1.9k +1,938
6 Brookstone Capital Management 0.05% of their portfolio WHEATON, IL 173,191173.2k $4.7m $4.7m 0.05% Added +37.3k +37,316
7 Kestra Advisory Services, LLC 0.02% of their portfolio AUSTIN, TX 172,167172.2k $4.7m $4.7m 0.02% Reduced -20.2k -20,173
8 Balance Wealth Partners LLC 1.10% of their portfolio WORTHINGTON, OH 152,468152.5k $4.1m $4.1m 1.10% Added +1.7k +1,710
9 ATX Financial Planning, LLC 1.71% of their portfolio AUSTIN, TX 95,74695.7k $2.6m $2.6m 1.71% Reduced -96.7k -96,656
10 Signal Advisors Wealth, LLC 0.13% of their portfolio DETROIT, MI 94,54894.5k $2.6m $2.6m 0.13% Reduced -963 -963
11 ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio Berwyn, PA 94,12994.1k $2.5m $2.5m 0.00% Reduced -355.4k -355,373
12 Encompass More Asset Management 0.36% of their portfolio Danville, CA 89,62289.6k $2.4m $2.4m 0.36% Added +24.0k +24,015
13 Maia Wealth LLC 0.32% of their portfolio DENVER, CO 80,61980.6k $2.2m $2.2m 0.32% Added +1.3k +1,287
14 Atria Investments, Inc 0.02% of their portfolio Charlotte, NC 59,49459.5k $1.6m $1.6m 0.02% Added +23.9k +23,950
15 PLANWISER FINANCIAL, LLC 0.98% of their portfolio COLORADO SPRINGS, CO 52,36852.4k $1.4m $1.4m 0.98% Added +2.1k +2,100
16 SIGNATUREFD, LLC 0.02% of their portfolio ATLANTA, GA 49,75149.8k $1.3m $1.3m 0.02% Added +1.9k +1,898
17 MML INVESTORS SERVICES, LLC 0.00% of their portfolio SPRINGFIELD, MA 48,18648.2k $1.3m $1.3m 0.00% Added +21.8k +21,831
18 AXXCESS WEALTH MANAGEMENT, LLC 0.02% of their portfolio CARLSBAD, CA 47,31247.3k $1.3m $1.3m 0.02% New
19 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 40,43440.4k $1.1m $1.1m 0.00% Added +11.0k +11,032
20 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 38,01138.0k $1.0m $1.0m 0.00% Added +621 +621
21 Sovran Advisors, LLC 0.07% of their portfolio SAN DIEGO, CA 36,39136.4k $977.1k $977.1k 0.07% Reduced -1.1k -1,060
22 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 36,24536.2k $979.7k $979.7k 0.00% New
23 INDEPENDENT FINANCIAL GROUP, LLC 0.02% of their portfolio SAN DIEGO, CA 30,52730.5k $825.1k $825.1k 0.02% Added +14.8k +14,795
24 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 30,03730.0k $811.9k $811.9k 0.00% Added +11.7k +11,738
25 Ashton Thomas Private Wealth, LLC 0.02% of their portfolio SCOTTSDALE, AZ 26,93526.9k $728.1k $728.1k 0.02% Added +1.5k +1,509
26 WEALTHGARDEN F.S. LLC 0.31% of their portfolio EL SEGUNDO, CA 20,54020.5k $555.2k $555.2k 0.31% Reduced -25 -25
27 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.02% of their portfolio Westlake, OH 18,72118.7k $506.0k $506.0k 0.02% New
28 Inspire Advisors, LLC 0.03% of their portfolio Meridian, ID 18,00418.0k $486.6k $486.6k 0.03% Added +5.8k +5,781
29 Merit Financial Group, LLC 0.00% of their portfolio ALPHARETTA, GA 17,56717.6k $474.8k $474.8k 0.00% Added +26 +26
30 JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLC 0.36% of their portfolio AMMON, ID 17,01717.0k $460.0k $460.0k 0.36% Added +2.8k +2,848
31 Accurate Wealth Management, LLC 0.04% of their portfolio WESLEY CHAPEL, FL 15,05815.1k $410.2k $410.2k 0.04% Added +2.2k +2,201
32 World Investment Advisors 0.01% of their portfolio LINCROFT, NJ 14,51514.5k $383.2k $383.2k 0.01% Reduced -10.0k -10,010
33 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 14,28014.3k $386.0k $386.0k 0.00% Unchanged
34 Simplicity Wealth,LLC 0.01% of their portfolio SUMMIT, NJ 14,12614.1k $381.8k $381.8k 0.01% New
35 Range Financial Group LLC 0.10% of their portfolio TIGARD, OR 14,02214.0k $379.0k $379.0k 0.10% Reduced -2.2k -2,200
36 Advyzon Investment Management, LLC 0.03% of their portfolio LISLE, IL 13,57113.6k $366.8k $366.8k 0.03% Added +641 +641
37 PRINCIPAL SECURITIES, INC. 0.00% of their portfolio DES MOINES, IA 13,26413.3k $358.5k $358.5k 0.00% New
38 Ausdal Financial Partners, Inc. 0.01% of their portfolio Davenport, IA 13,20013.2k $356.8k $356.8k 0.01% Added +52 +52
39 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 12,60012.6k $340.6k $340.6k 0.00% New
40 NewCorp Financial Services, Inc. 0.26% of their portfolio ALPHARETTA, GA 12,55412.6k $339.3k $339.3k 0.26% Added +1.3k +1,291
41 Vantage Point Financial LLC 0.10% of their portfolio LISLE, IL 11,76611.8k $318.0k $318.0k 0.10% Added +2.0k +2,025
42 OLD MISSION CAPITAL LLC 0.01% of their portfolio CHICAGO, IL 11,67411.7k $315.5k $315.5k 0.01% New
43 Concurrent Investment Advisors, LLC 0.00% of their portfolio Tampa, FL 10,53510.5k $284.8k $284.8k 0.00% Added +2.2k +2,175
44 JANE STREET GROUP, LLC 0.00% of their portfolio NEW YORK, NY 8,3148.3k $224.7k $224.7k 0.00% Reduced -27.1k -27,109
45 BridgePort Financial Solutions, LLC 0.05% of their portfolio FAIRFIELD, IA 7,5067.5k $202.9k $202.9k 0.05% Reduced -3.0k -3,038
46 AE Wealth Management LLC 0.00% of their portfolio TOPEKA, KS 7,0117.0k $189.5k $189.5k 0.00% Added +307 +307
47 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 5,0035.0k $135.2k $135.2k 0.00% Reduced -14.1k -14,147
48 RED REEF ADVISORS LLC 0.10% of their portfolio BOCA RATON, FL 4,1404.1k $111.9k $111.9k 0.10% Unchanged
49 Global Retirement Partners, LLC 0.00% of their portfolio San Rafael, CA 607607 $16.4k $16.4k 0.00% First filing
50 Farther Finance Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 3333 $892 $892 0.00% Reduced -70.3k -70,285
51 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 55 $135 $135 0.00% Reduced -45 -45